Better Together
Using email marketing and text messaging
to increase customer engagement
Table of
contents
03
Chapter 1: Similarities and
unique benefits of text
messaging and email
05
Chapter 2: Identifying, setting,
and evaluating channel goals
KPIs of email and text messaging
Growth and revenue expectations when
introducing a new channel
07
Chapter 3: Finding and acquiring
your audience
Acquisition tactics for email and text messaging
Cross-channel acquisition
10
Chapter 4: Integrating text
messaging and email in the
customer journey
Unique advantages of using both text
messaging and email
Triggered messaging
Welcome series
Cart abandonment
Post-purchase, upselling, and cross-selling
Campaign messages
Exclusive offers/promos
Product launch
Seasonal
14
Chapter 5: Testing and optimization
Segmentation
Cadence and timing
Message creatives and copy
17
Conclusion
18
Contact us
Introduction
a s a m a r k e t e r , you understand how important it is to reach
form content and inspiring visuals, with the option to include
your target audience with not only relevant content, but on
various links and calls-to-action. Meanwhile, the immediacy
a channel where they’re already spending their time. And
of mobile messaging makes it an ideal channel for brands to
there’s no place consumers spend more time than on their
achieve prominent visibility and drive incremental revenue.
smartphones. With over 50% of emails being opened on
Without a doubt, email is a mainstay, but text messaging is
mobile devices and read rates for text messages averaging
rapidly evolving as a beneficial complement to email.
98%, it’s no doubt email and mobile messaging are two
channels every digital retailer should be utilizing to reach
customers and prospects.
1, 2
Building a thoughtful and powerful communication strategy
for your brand is not a question of choosing between
the two channels. When used in tandem, email and text
While they may seem similar—and they are in many ways—
messaging provide marketers with a major opportunity to
email and text messaging each have their own distinct
engage consumers across the entire customer lifecycle and
set of strengths and both deserve a place in every digital
strengthen overall performance.
marketer’s toolkit. Email is an excellent way to share longer-
Similarities and unique benefits
of text messaging and email
Chapter
01
to one channel or
Today, over 50% of the top 1,000 online retailers are using
one device—they use different combinations to seek out
text message marketing, but that doesn’t mean they’re
different things. It’s important to accept that not everyone
neglecting their email marketing programs. Instead, cutting-
will want to opt in to your email program, and not everyone
edge marketers are leveraging both channels.
consumers
don’t
limit
themselves
will want to opt in for your text messages. Yet, some
will want both, so marketers need to create customer
Building
thoughtful,
complementary
email
experiences that reflect these habits; in other words, meet
messaging programs facilitates a remarkable customer
your audience where they are, which is likely going to be in
experience. By offering personalized experiences on both
more than one place. As a result, when building your email
channels, customers can choose where and how they’d
and text programs, it’s not a question of “either/or.”
like to interact with your brand—and they can rest assured
they’re not missing any important updates.
3
and
text
When considering how to approach journey mapping between
these two channels, consider their respective strengths:
Customers don’t always open and read emails as quickly as
they do text messages, so email is a great place to share
content that isn’t as time-sensitive or that you’d like your
audience to spend more time digesting.2 Email is especially
well-suited for sharing longer-form content, making it
an effective channel for running relationship-building
campaigns, such as welcome messages or VIP/loyalty
campaigns. Email is also an inherently visual medium, so it’s
the natural choice when brands wish to showcase beautifully
designed creative, visual storytelling featuring animation or
video, and longer pieces of content such as new category
launches with multiple featured products.
Meanwhile, the instantaneous nature of text messaging
makes it particularly effective for spurring immediate action
with a shorter form of communication. People tend to read
their texts as soon as they receive them, so the texts you
send as a brand should be succinct, eye-catching, and,
most importantly, actionable. It’s also important to include
a strong call to action in your messages, like “shop the sale
campaigns. For example, when running a short-term sale, a
while it lasts” or “purchase tickets today,” to drive clicks and
brand might first launch the sale via SMS, promote via email
conversions while your brand is top of mind (and while your
shortly after, and send a final text as the offer’s expiration
customer is in a purchase-making mindset).
draws near. This approach gives consumers the freedom to
choose where and how they’d like to interact with your brand.
When used in tandem, email and text messaging programs
It also keeps your company top of mind over time and across
give marketers the opportunity to connect with customers
devices, making your audience more likely to convert.
on a deeper level and create even more touchpoints across
Cutting-edge marketers are leveraging
both channels to connect with customers
where—and how—they’d like.
4
Chapter
02
Identifying, setting, and
evaluating channel goals
b e f o r e l a u n c h i n g a n e w c h a n n e l or focusing on how to
scale an existing program, it’s important to decide what
you want to achieve and how you’ll define success. With
clear objectives, you can determine the key performance
indicators (KPIs) that provide you with a framework to
measure initial performance and baseline results, allowing
you to improve over time.
Common KPIs
1. KPIs of email and text messaging
KPIs are metrics that allow you to measure the performance
of your email and text messaging campaigns and determine
Email KPIs:
Open rates
whether or not they are successful. It’s important to note that
KPIs will differ based on your company’s business model and
the core objectives of each of your channels and campaigns.
Click-through rates (CTRs)/
Conversion rates (CVRs)
Common KPIs for each channel include, but are not limited to:
Revenue generated
(per subscriber, and per send)
•
Open rates
•
Click-through rates (CTRs)/Conversion rates (CVRs)
•
Revenue generated (per subscriber, and per send)
•
Number of new subscribers
Number of new subscribers
Email KPIs:
Text messaging KPIs:
Text messaging KPIs:
•
CTR/CVRs
•
Revenue generated (per subscriber, and per send)
•
Number of new subscribers
CTR/CVRs
Revenue generated
(per subscriber, and per send)
Number of new subscribers
The metrics you use to determine performance will depend on
the objectives of your company, channel, and each individual
campaign—and may vary for each. For example, if you’re
promoting a sale or a new product launch, you’ll likely use
conversion rates and revenue generated to determine campaign
success. On the other hand, if you choose to host an in-store
event and use email, text messaging, or both to invite your
subscribers, you’re unlikely to drive as much immediate online
or mobile revenue with that kind of message. In this case, you
5
may want to measure performance based on click-through rates
mobile devices after being prompted by an SMS, shifting the
as an indication of interest and intent, or based on the number of
revenue across channels.
registrants if your call to action was to RSVP for the event.
However, it’s important to understand this isn’t a negative
2. Growth and revenue expectations
when introducing a new channel
shift. It’s crucial to let customers interact with your brand on
their preferred terms. Some customers may want to receive
communication across both channels but show a clear
Brands that introduce SMS as a new marketing channel may
preference for converting from one or the other. Launching a new
see a slight shift in growth and revenue from their email
SMS channel with these customer behaviors in mind will help set
channel. While many of your most loyal customers will want
expectations for the impact of introducing a new channel.
to communicate with you across both email and text, it’s
possible former email customers will prefer to shop on their
The metrics you use to determine performance will
depend on the objectives of your company, channel,
and individual campaign—and may vary for each.
6
Chapter
03
Finding and
acquiring your
audience
ongoing retargeting can help to nurture customers and
motivate repeat purchases over time.
•
Embed sign-up forms across your site. Add a persistent
email capture form to your site header or footer to capture
high-intent subscribers. If a visitor is seeking out a sign-up
opportunity they’re likely to be a more loyal customer and
a good source of future revenue.
t h e f i r s t s t e p i n s e n d i n g t e x t m e s s a g e s a n d e m a i l s to your
customers is growing a list of subscribers for each channel.
•
Use social media to drive acquisition. Utilize Facebook
Lead Ads to secure email addresses from prospects on
1. Acquisition tactics for email and
text messaging
the social platform without requiring them to visit your
site. Trigger an immediate welcome message to drive
traffic and get those new subscribers shopping.
The tactics you use to grow your lists will vary based on the
channel, but there are also strategies that work well for both.
•
Use gated content as an incentive. If your brand or
product can provide useful and educational content
Email sign-up strategies:
that is valuable to customers—such as cooking tips
or recipes, makeup application, or outfit styling—
•
Sign-up overlay. An on-site pop-up is a proven method
people will be more likely to subscribe. Just be sure
for acquiring new email subscribers. Include an incentive
they know getting access to the instructional video or
for site visitors to sign up for your email. If your brand
downloadable content also means signing up for your
can’t offer discounts, you can entice shoppers with free
recurring email marketing list.
shipping, or through the lure of exclusivity, promising
subscribers will “be the first to know” about product
launches or other brand updates.
•
Encourage your current subscribers to share. If you
create content that delights your subscribers, not only
will they be more likely to actively engage with your
•
Checkout flow: Adding a checkbox in the checkout
messages, but they’ll also be willing to forward to their
flow for email sign-up is a great way to capture a new
friends and network. Bonus tip: implement a referral
subscriber at the time of their first conversion. It’s far
program that offers incentives to subscribers for
less expensive to retain an existing customer than it is
referring people they know to sign up for your email.
to acquire a new one, and having an email address for
Email
Text
7
Promotional/Incentive
Engagement
Sign-up incentives (X% off, or
Facebook lead ads and organic posts
“Be the First to Know”)
(requesting social media followers to sign up)
Sign-up incentives (X% off, or
“Be the First to Know”)
Optimize for mobile site visitors
Loyalty
Referral incentives
VIP/mobile exclusive
promotions
Pro tip: You may be tempted to grow your subscriber base by purchasing email and text
messaging lists or opting people in who did not explicitly sign up, but neither are compliant
with anti-spam laws. Emailing or texting contacts who did not opt in puts your brand at risk
legally and opens you up to complaints (with potential repercussions and fines that can be
costly for your brand). Be sure to partner with trusted solution providers and advisors, as
compliance regulations vary for email and text messaging channels, as well as based on
where your subscribers reside.
Text messaging sign-up strategies:
•
Make it seamless. Your sign-up methods should be
optimized for where the majority of shoppers are
•
Include an on-site form. Prompt website visitors—
subscribing to text messages—their mobile devices.
on desktop, mobile, or both—to sign up for your text
Signing up should be a quick and simple process—don’t
messaging program. Similar to email sign-up, include
require subscribers to type too much, and have as few
an incentive for opting in to your program—which
steps as possible. The easier it is to sign up, the more
can include incentives other than discounts, like free
likely people are to do it!
shipping, giveaways, and first access. Include both SMS
and email sign up on a single pop-up, or strategically
trigger sign up for individual channels based on device
type or contact source.
•
Encourage “Text-to-Join” offline sign-ups. Scale your
text messaging channel even further by reaching highvalue, in-market shoppers with offline promotions. Use
a unique, memorable keyword that potential subscribers
can text to a short six-digit number (called a shortcode)
to opt in. This is a great way to drive sign-ups in-store, via
mailers, or at events.
•
Create
a
VIP
program.
Offer
subscriber-only
promotions to your most loyal customers in return for
signing up for your brand’s text messages. Use VIP
messaging to communicate how much you value them,
further encouraging them to sign up for your program
and take advantage of the VIP offers you’ll send them.
8
2. Cross-channel acquisition
•
Encourage multi-channel subscriptions. Attentive
offers an “Email First” sign-up option to help marketers
Consumers don’t interact with brands on just one device or
capture both email and phone numbers. After a shopper
channel, so your tactics for capturing opt-ins should span
enters their email address on your mobile site, they are
the digital landscape. Maximize sign-up flows by strategically
prompted to complete their sign-up by opting in for text
promoting both email and text messaging to potential subscribers.
messages. Using Attentive’s patent-pending “two-tap”
sign-up, the subscriber taps the sign-up button to load
However, it’s important you are cognizant of the number of pop-
a pre-populated text message. Then, they simply tap
ups firing on your site as showing too many can potentially lead
“Send” on the text to opt-in and begin receiving messages.
to higher bounce rates. Below are strategies you can employ to
This creates an easy, seamless sign-up process for the
effectively grow subscribers across channels.
shopper while allowing you to simultaneously grow your
lists of email subscribers and text messaging contacts.
Cross-channel sign-up strategies:
It’s important to evaluate your brand’s traffic sources before
•
Infer channel preferences. Optimize your sign-up flow by
implementing any capture tactics in order to determine
inferring shoppers’ preferred channel based on the devices
the best approach to maintain balanced growth across
they use most frequently to browse your site. If a customer
channels. For example, with a leading US footwear brand,
is shopping on desktop, prompt them to sign up to receive
Tinuiti found email opt-ins declined 93% when designating
your brand’s emails. And if they’re browsing on mobile,
desktop for email acquisition and mobile for text message
encourage them to sign up for texts. Communicating with
acquisition. The brand’s primary audience is on mobile, which
shoppers where and how they prefer means that they’ll be
then logically resulted in driving more sign-ups for the text
more receptive to your brand’s messaging and more likely
messaging program. However, when looking at the CRM
to sign up to stay engaged.
program as a whole, despite a decline in email acquisition,
the brand saw incremental revenue growth after making
•
Target returning visitors for cross-channel sign-
this change. Ultimately, it’s important to let your customers
up. For customers who sign up for text messaging,
interact with your brand through the channels they prefer, as
show an email capture pop-up when they next return
they’ll engage and spend more that way.
to the site, regardless of device type. On the flip side,
for email subscribers, use the welcome series or other
email messages to acquire mobile number. Being able
to reach customers across devices will allow for more
sophisticated campaign targeting based on the best
channel for the message.
Pro tip: Personalized marketing communications are on the rise, meaning savvy marketers
are using digital touchpoints to create rich user data profiles. Building your SMS subscriber
list helps you link mobile and email data to have a comprehensive view.
9
Chapter
04
Integrating text messaging and email
in the customer journey
e m a i l a n d t e x t m e s s a g i n g p r o g r a m s should be approached
Welcome series
as interconnected and complementary, not competing. By
Your welcome series is your first opportunity to build a
facilitating communication across multiple channels, you’re
relationship with your new subscriber. Brands use this type
putting the power back in the hands of your subscribers,
of message to deliver sign-up incentives, introduce their
allowing them to choose how they want to interact with you,
product assortment, and establish what sets them apart from
leading to stronger engagement with your marketing content
the competition. It also helps set the tone for the types of
and more revenue for your brand. As consumers receive
messages and communication frequency they can expect
and interact with email and text messages differently, each
from you in the future.
channel presents its own unique advantages for engaging
audiences throughout the customer journey.
Both text and email messages can be utilized in a welcome
flow to present different types of information and tell the
1. Triggered messaging
brand story. Text messaging is best utilized in the welcome
series to send time-sensitive promotional offers and
Triggered or automated messages are sent to subscribers
reminders, while email echoes the same promotional value,
based on a certain action a user has taken (browsing the site,
but delivers brand reinforcement and can highlight in greater
abandoning a cart, etc.) or sometimes an action they’ve not
detail the unique features and benefits of your products.
yet taken (buying from a particular category, repurchasing
within a specific timeframe, etc.). These highly personalized
Cart abandonment
messages encourage engagement and conversions with
Shopping cart abandonment has become a serious problem for
timely and relevant content unique to the individual subscriber.
online retailers. Nearly 75% of online shopping carts are abandoned.3
10
While this represents a significant amount of potentially lost
customer doesn’t receive text and email communication at
revenue, automated reminders to complete the abandoned
the exact same time, but instead receives the messaging
transaction have proven to be powerful drivers of revenue
over time as part of a single, cohesive journey.
for many brands. An abandoned cart email or text reminds
shoppers to complete their purchase and can serve as the
Triggered messages are an essential component of any
gentle nudge needed to convert a browser into a buyer.
text or email program; their automated deployment saves
marketers time, allowing communication at scale without
To use these two channels in tandem, we suggest sending
sacrificing the engagement that comes from delivering timely
an abandoned cart reminder via text 30 minutes after the
and relevant content.
cart has been abandoned; the instantaneous nature of text
messaging makes this channel uniquely suited to quickly drive
It’s important to note, however, that these messages should
shoppers back to your site. If that shopper does not convert,
not be treated as “set-it-and-forget-it”. Whether sent via email
send another reminder via email 1-3 hours post-abandon.
or text, regularly analyze triggered message performance to
Whether you’re sending the reminder via text messaging or
identify opportunities for optimization and improvement.
email, be sure to include a link directly back to the shopper’s
online cart to make it as easy as possible for them to complete
their purchase.
Post-purchase, upselling, and cross-selling
Retaining existing customers costs about five times less
than acquiring new ones.4 Brands can leverage post-purchase
messages to target customers while they’re most engaged—
they just bought from you, after all—to showcase additional or
complementary products they might be interested in ordering.
Whether sent via email or text,
regularly analyze triggered
message performance to
identify opportunities for
optimization and improvement.
Use both text and email messages to drive repeat purchases
once a customer has completed their first purchase. Your email
program can be used to provide product recommendations
the customer may be interested based upon their recent
2. Campaign messaging
purchase. For contacts who fail to convert or engage via
Campaign messages (sometimes referred to as “calendar
email, a follow-up text message can be triggered, potentially
campaigns” or “one-time marketing campaigns”) sent to
with an offer, to help motivate a bounce back.
targeted groups of subscribers—such as product launches,
sales, brand marketing, and more—remain an effective tactic
It’s ideal to stagger the cadence of these messages so the
to reach customers at scale and drive revenue.
Pro tip: Set up different cart flows for contacts who are subscribed to one channel versus both
channels. You may find that your message cadence needs to be more frequent for one channel if
a subscriber is not receiving both.
11
Exclusive offers and promotions
Exclusive offers and promotions are powerful tools to keep
shoppers engaged with your email and text messaging
programs. While the strategy behind channel execution will
differ based on your audience and goals, we recommend using
text messaging to share your most time-sensitive promotions—
like subscriber exclusives or limited-time offers—to create a
sense of urgency and drive immediate action.
Product launch
Highlighting new product launches is an effective way to drive
conversions, especially if your brand does not offer sales or
discounts. By using browsing data or past purchase behavior,
you can target your email and text messaging subscribers to
receive relevant product updates they’ll be most excited about.
Product launches can also be a useful tool to build customer
loyalty by granting subscribers first access. Consumers love
to feel like they’re getting special treatment, and giving them a
sneak peek or a chance to pre-shop your newest products is
sure to make your subscribers feel like VIPs.
Using email and text messages in tandem to promote a new
product launch can result in a truly powerful revenue-driving
campaign. Leverage the immediacy of text messaging to drive
instant conversions. Send a text at the time of the launch with a
“sneak peak” graphic and a direct link back to the product page.
text messaging campaigns can either be promotional—
Treat your follow-up email like a story: share eye-catching
offering subscribers sales and other exclusive offers—or
graphics along with the inspiration behind the product, features
inspirational—highlighting relevant products and use cases.
and benefits, and stunning photography or video content.
As is the case with product launch campaigns, leveraging
both email and text messaging together can result in powerful
Seasonal
performance and revenue. To maximize the impact of your
Seasonal campaigns provide marketers with opportunities to
seasonal campaign, play to the strengths of each channel.
capitalize on excitement surrounding holidays and large events.
Send an email giving subscribers a sneak peak into a sale
Depending on your brand’s strategy, seasonal email and
or seasonal collection using eye-catching graphics to
Pro tip: It’s important to remember that text messaging is an inherently personal channel—
subscribers give their direct attention to and invest trust in the brands they decide to interact with
via text. Treat these mobile subscribers like VIPs and send them truly exclusive promotions.
12
generate excitement before and during the promotion. Use
channels. Think of the two channels as complementary, not
text messaging to drive immediate action and reach on-the-
complete copies of each other, and be strategic about what
go shoppers during busy holidays. For both email and text
you’re sharing by tailoring your messages based on the
messages, include a seasonally-themed graphic to grab
channel in which they’ll appear.
subscribers’ attention and end with a clear CTA with a link
back to your site to help inspire and motivate subscribers to
For example, when sending messages to both audiences, be
take action.
sure to test the timing of delivery for text and email. Email
may be the best channel to send early in the morning for a
There are likely to be opportunities to run campaigns
consumer to see as they are starting their day, whereas text
promoted via both email and text messaging, such as major
messaging is best suited for business hours, early evening,
product launches, anniversary or semi-annual sales, holidays,
and weekends.
or clearance sales. However, make sure you’re not sending
the exact same content to the same subscribers on both
Early access
13
Mobile exclusive
Chapter
05
Testing and
optimization
t e s t i n g yo u r e m a i l s a n d t e x t m e s s a g e s allows you to gain
insights into the content, offers, and images that resonate
best with your audience. It’s important to test just one
element at a time so you can zero in on the variations driving
a lift in engagement or conversions.5 We recommend using
50/50 splits when possible and avoid 10/10/80 splits (in
which 80% of the list receives the winning version based on
the performance of the two 10% samples, typically after an
hour or two) as the short decision timeline can skew results
and favor early opener behaviors.
What to test
1.
Segmentation
Segmentation allows marketers to group subscribers
together based on common attributes—such as age,
gender, geographic location, past purchases, or recent
browsing. Segmentation is an essential first step toward
sending more relevant and personalized email and text
cadence and timing is likely to differ between email and
message campaigns. The attributes you use to segment
text messaging, so it’s important to test and optimize
your email and text messages will depend on the data
campaigns for each channel. For example, sending
you’ve collected from your subscribers and are able to
an email in the morning typically means you’re top
append in real-time.
of mind as subscribers scroll through their inbox first
thing, while a text message can help capture attention
2. Cadence and timing
throughout the day. Ultimately, the cadence and timing
Determining the correct timing and frequency for your
of messages will vary by brand, so it’s important to test
email and text messages is key to driving engagement
to figure out what works best for your audience.
and retaining your subscribers long term. Keep in mind
Pro tip: Tag your text messaging and email subscribers so you can create segments of
consumers subscribed to a single channel or to both email and text. As your program becomes
more robust, optimize campaigns based on subscription preferences for a more cohesive
experience, regardless of channel.
14
Testing your emails and text messages allows you to
gain insights in the content, offers, and images that
resonate best with your audience.
3. Message creative and copy
These are great jumping points to put in place for your program,
Email and text message marketing have similar
but the one-size-fits-all nature of best practices won’t tell you
messaging best practices. While these best practices are
what the best approach might be for your subscribers. This is
an ideal starting point, both channels can be optimized
why it’s imperative to test these different elements.
by testing creative and content to determine what
resonates with your specific audience. Best practices
When your test comes to a close, you may find the results weren’t
for text messaging include using short, to the point, and
what you expected or that it doesn’t follow best practices. We
actionable copy and eye-catching images or GIFs. Email
recommend running a test that reaches statistical significance
best practices include using a subject line to draw the
at least three times, with the same results, before implementing
subscriber’s interest, and keeping the primary message
an optimization across your entire program. Share summaries of
and CTA above the fold for subscribers opening the
your testing with your team so it’s clear why you’re pivoting in a
email on mobile devices.
new direction. Testing can be fun, so don’t forget to experiment
and get creative!
Pro tip: For the best performance when sending text messages, use Attentive’s time zonebased message sending feature, which allows you to deliver a scheduled message to
subscribers based on their local time zone. Attentive also offers designated “quiet hours,”
between 9pm EST and 8am EST, which will automatically pause any one-time or triggered
message to send after the quiet hours period has ended.
1 Adestra, Top 10 email clients, 2019
2 Dynmark, Intelligence review, 2017
3 Statista, Online shopping cart abandonment rate, 2019
4 Invesp, Customer acquisition vs. retention costs, 2018
5 Tinuiti, Email testing: beyond the subject line, 2018
15
What to test
Testing variable
Subject line
Media content
Email
Text messaging
Teaser vs. offer, including the product name,
Test the first few words which show
copy length, use of punctuation and caps, emoji
up in the text message preview
Static images, multimedia, text only, emoji use
Product images vs. lifestyle images, text only,
Message content/creative
color palette, style of offer or headline, use
of personalization, products or categories
featured, use of urgency statements
Message layout
Static images, multimedia, text
only, emoji use
Product images vs. lifestyle
images, text only, using
abbreviations, capitalization,
use of personalization, sense of
urgency in CTA
CTA placement, including secondary
Messaging hierarchy (order of
messages, single column vs. double column
presentation for offer, expiration
layout, placement and style of navigation links
date, call to action, etc.)
Percentage off, dollar off,
Offer type
Percentage off, dollar off, tiered offer, discount
tiered offer, discount with
with threshold, gift with purchase, free shipping
threshold, gift with purchase,
free shipping, early access
Generic copy, specific copy, color,
Call-to-Action (CTA)
placement, size, linking strategy
CTA verbiage, linking strategy
(product vs. category vs. homepage)
Pro tip: When testing creative for both email and text messaging, consider testing across
different audience types. For example, you may find that more loyal customers convert at a
higher rate with a lower offer than non-purchasers.
16
Conclusion
u s i n g e m a i l a n d t e x t m e s s a g i n g in tandem offers a huge
opportunity for brands to engage with subscribers across
Ready to get started? Contact us.
devices at every step of the customer lifecycle. With these
two effective communication channels, it’s not a matter of
email vs. text messaging. Simply put—when done well, the
two are better together. Why choose only one channel when
info@attentivemobile.com
you can use both to drive more engagement and stronger
www.attentivemobile.com
revenue—and most importantly, create happier customers?
To maximize the effectiveness of each channel, marketers
should rely on proven solution providers and marketing
experts who specialize in each channel.
17
www.tinuiti.com
attentive is a personalized mobile messaging plat form
for innovative brands & organizations that can quickly become
a top 3 revenue channel. Using real-time behavioral data,
Attentive automatically sends engaging text messages to
each subscriber at every step of the customer lifecycle. Over
1,000 leading businesses rely on Attentive and see strong
performance, like 30%+ click-through rates and 25x+ ROI. In
January 2020, Attentive raised a $70M Series C investment led
by Sequoia and IVP, two of the world’s leading venture firms,
with participation from Eniac Ventures and NextView Ventures.
To learn more about Attentive or to request a demo,
visit www.attentivemobile.com.
t i n u i t i i s t h e n e w n a m e f o r e l i t e s e m and its recently acquired
agencies: CPC Strategy, Email Aptitude, and OrionCKB. Tinuiti is
a performance and data-driven digital marketing leader, focused
on every aspect of the customer journey across the quadropoly
of Google, Facebook/Instagram, Amazon, Apple, and beyond.
With expertise in Search, Social, Amazon and Marketplaces,
Mobile Apps, Email Marketing, and more, every solution is built
on best-in-class data and analytics, brought to life by brilliant
creative execution, and powered by exceptional strategists.
Clients include Bombas, Eddie Bauer, Ethan Allen, Etsy, Jet.com,
Rite Aid, Seventh Generation, The Honest Company, Tommy
Bahama, Terminix, Vitamin Shoppe.
To learn more about Tinuiti or to get in touch,
visit www.tinuiti.com.
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www.attentivemobile.com
www.tinuiti.com