www.mrzeesresources.com
The Marketing Mix – 00/00/21
Do now:
Write date + title
0:01
0:02
0:03
0:04
0:05
0:06
0:07
0:08
0:09
0:10
0:11
0:12
0:13
0:14
0:15
0:16
0:17
0:18
0:19
0:20
0:21
0:22
0:23
0:24
0:25
0:26
0:27
0:28
0:29
0:30
0:31
0:32
0:33
0:34
0:35
0:36
0:37
0:38
0:39
0:40
0:41
0:42
0:43
0:44
0:45
0:46
0:47
0:48
0:49
0:50
0:51
0:52
0:53
0:54
0:55
0:56
0:57
0:58
0:59
1:00
1:01
1:02
1:03
1:04
1:05
1:06
1:07
1:08
1:09
1:10
1:11
1:12
1:13
1:14
1:15
1:16
1:17
1:18
1:19
1:20
1:21
1:22
1:23
1:24
1:25
1:26
1:27
1:28
1:29
1:30
1:31
1:32
1:33
1:34
1:35
1:36
1:37
1:38
1:39
1:40
1:41
1:42
1:43
1:44
1:45
1:46
1:47
1:48
1:49
1:50
1:51
1:52
1:53
1:54
1:55
1:56
1:57
1:58
1:59
2:00
End
1. Define sole trader
2. One advantage of
being a sole
trader
3. One disadvantage
of being a sole
trader
Answers
• A sole trader is one person that starts and
runs a business
• One advantage of being a sole trader is that
they get to keep all the profits
• One disadvantage of being a sole trader is
they can’t raise lots of cash
00/00/21
The
marketing
mix
• Must understand the 4ps
• Should explain the 4ps of Pepsi
• Could create a marketing mix for your chosen product
What might marketing
mean?
Marketing is the process of finding out
what your customers needs are and
satisfying them
It involves adjusting the marketing mix to meet your
target market’s needs:
• Product
• Promotion
• Price
• Place
Starter – Mcdonalds video
What did Mcdonalds do to the ‘Product’
for the Indian people and the Mexicans?
What did Mcdonalds do to the
‘Price’ for the Chilean people?
What did Mcdonalds do to ‘Place’
for the French and Chinese people?
What promotions do Mcdonalds
have in general?
Coca Cola – pair task
Product:
Unique taste, strong
brand, attractive,
available in bottles
too
Place: available
worldwide,
customers can easily
get hold of it,
newsagents,
supermarkets etc.
What have Coke done for
each P to try and meet their
customers needs and wants?
Price: competitive
price, same as
competitors
Promotion:
Television campaigns
at Christmas,
sponsors
Pair task (15 mins) –
Choose one task
1. You are selling boots to female adults. Develop a marketing
mix for your target market.
2. You are selling computer games to teenage boys, develop a
marketing mix for your target market.
3. You are selling chocolate to kids aged 5-10, develop a
marketing mix for your target market.
Challenge
For your target market:
Explain which P is probably the most important and why?
Explain which P is probably the least important and why?
Explain one reason why a business would charge higher prices for a product or service
(3)
Explain one reason why a business might choose to use social media to promote its
products (3)
1. Because they have high quality products/strong brand
PEERfeel
ASSESS
2. Therefore customers might
like it’s worth the high price
3. And therefore be willing to pay the higher price
1. Because many people use social media
ASSESS to be aware of the products
2. Therefore more likely forPEER
customers
3. As a result increase in sales revenue
Group task - You will create a marketing mix
for a drink/chocolate of your choice!
25 minutes
Feedback/present
Challenge: On the back of
your A3 page, explain
which P you think will lead
to the success of your
product and why?
Plenary - 4ps song
1.27
https://www.yout
ube.com/watch?v
=zFENz_nnrq8
Plenary – In pairs, discuss what the
most important P might be for your
target market and why?