Business Consulting Proposal
Sophia Velez (22-1079)
Universidad Iberoamericana (UNIBE)
Family Owned and Small Business Management
Ms. Ivanna Lajara
July 28, 2024
Consulting Proposal for Lyli Pé
Consultant Bio
I am a dedicated and experienced business consultant with a background in business
administration and finance. Currently, I am studying at Universidad Iberoamericana (UNIBE) in
Santo Domingo, Dominican Republic, and will complete a dual-degree program with Florida
International University (FIU) in Miami. My practical experience includes a position at Banco
Popular Dominicano as a Quality Assurance Analyst and managing operations at ERM Solutions.
Business Summary: Lyli Pé
Lyli Pé is a distinctive fashion brand created by Lyliana Perez, a talented young entrepreneur and
fashion designer. The brand is renowned for its celebration of individuality and self-expression
through meticulously crafted pieces that embody sophistication and refined style. Each design
embraces vibrant hues and high-quality fabrics, offering a personalized shopping experience
tailored to diverse body types. Lyli Pé has significantly impacted the Dominican fashion
community through its innovative designs, exceptional customer service, and strategic digital
presence.
Consulting Process
Phase 1: Initial Engagement
Objective: Establish a foundational understanding and formalize the consulting engagement.

Initial Contact: Meet with Lyliana Perez to discuss the brand's current state and
objectives.

Preliminary Diagnosis: Identify primary challenges and areas of improvement.

Planning Initial Assignments: Outline immediate tasks and focus areas.

Proposal Submission: Present this proposal for approval.

Contract Development and Signing: Formalize the consulting agreement.
Deliverables:
- Client Proposal
- Business Audit Report
- Roles & Responsibilities Sheet
Phase 2: Diagnosis
Objective: Conduct an in-depth analysis to identify core issues and opportunities.

Defining and Measuring Problems: Assess current business operations, market
positioning, and customer feedback.

Research and Analysis: Gather and analyze data to understand the root causes of
identified issues.

Client Feedback: Review findings with Lyliana Perez to ensure alignment.
Deliverables:
- Executive Summary
- Business Case Analysis
- Action Plan Matrix
Phase 3: Action Planning
Objective: Develop actionable solutions and strategies.

Solution Development: Create comprehensive strategies addressing identified problems.

Alternatives Development: Explore and document alternative solutions.

Client Presentation: Present proposed solutions and alternatives to Lyliana Perez.

Implementation Planning: Develop detailed plans for the implementation of approved
solutions.
Deliverables:
- Detailed Action Plans
- Alternative Solutions Documentation
- Implementation Strategy
Phase 4: Implementation
Objective: Execute the developed strategies and provide necessary training.

Strategy Implementation: Support Lyli Pé in executing the agreed-upon strategies.

Training: Provide training sessions for Lyliana Perez and her team, if required.
Deliverables:
- Implementation Progress Reports
- Training Materials and Sessions (if applicable)
Phase 5: Closure and Termination
Objective: Conclude the consulting project and ensure sustainability of the implemented
solutions.

Final Report Submission: Deliver a comprehensive final report summarizing the project
outcomes.

Final Plans Briefing: Conduct a briefing session to discuss the final plans and future
steps.

Disengagement: Complete the project with a formal closure meeting.
Deliverables:
- Final Consulting Report
- Briefing Documentation
- Success Metrics and Indicators
Summary
This proposal outlines a structured approach to addressing the business needs of Lyli Pé.
Through thorough diagnosis, strategic action planning, and effective implementation, this
consulting engagement aims to enhance the brand’s market presence, operational efficiency, and
customer satisfaction. With a focus on practical and innovative solutions, this project will pave
the way for Lyli Pé's continued success and growth in the competitive fashion industry.