Slide 3 The Cost of Quality (COQ) is a management tool used to measure the financial impact of the quality of a company's products or services. By measuring the costs associated with quality control and quality assurance, a company i.e Desantis Pharamcutetical Inc. can identify areas where improvements can be made to reduce costs and improve customer satisfaction. Here are some of the benefits of using the COQ for a company: 1. Identifying quality-related costs: The COQ helps a Desanti’s company identify the costs associated with quality control and quality assurance, such as inspection costs, rework costs, and warranty costs. By identifying these costs, a company can determine where to focus its efforts to reduce costs and improve quality. 2. Improving customer satisfaction: By improving the quality of its products or services, a company can increase customer satisfaction, which can lead to increased sales and repeat business. 3. Reducing costs: By identifying and reducing the costs associated with quality control and quality assurance, a company can reduce overall costs and improve profitability. 4. Improving efficiency: By reducing defects and rework, a Desantis company can improve its efficiency and productivity, which can lead to increased profitability. 5. Competitive advantage: By improving the quality of its products or services, a company can gain a competitive advantage in the marketplace, which can lead to increased sales and market share.