Brand Management
Najda Abbas
Areej Munir
Zahra Kazmi
Iqra Qamar
Fatima Ahmed
Miss Shermeen
Mystify
Introduction
Mission
"At Mystify, we believe that luxury
fragrances should be a privilege,
not a rarity.“
SEGMENTATION
Demographic
Segmentation:
• Age: 18-30 years old
• Gender: Female
• Income: Middle to high income ($50,000-$100,000)
• Occupation: Students, Professionals, creatives
Geographic
Segmentation:
• Region: Metropolitan areas. At first Rawalpindi. To be more specific Saddar, Rawalpindi
• Country: Pakistan
• Climate: Temperate and tropical regions
Psychographic Segmentation:
• Personality traits: (adventurous, sophisticated, Nostalgic)
• Interests: Fashion, luxury brands (curious about luxurious scents and seeking
sophistication)
• Lifestyle: Active, social, and aspirational
• Fragrance preferences: Floral
Behavioral
Segmentation:
• Purchase behavior: Frequent purchases, loyalty to specific brands
• Usage rate: Regular users to heavy users
• Benefits sought: Quality, exclusivity, and emotional connection
• Loyalty: High loyalty to favorite fragrances and brands
TARGET MARKET
STRATEGY
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Point of Parity (POP):
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Point of Difference (POD):
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Conclusion
Mystify aims to bring luxurious fragrances to everyone at an affordable
price. By building strong brand awareness and positive brand
associations, we can create a lasting impression in the minds of our
customers. Through strategic advertising, quality products, and
excellent customer experiences, Mystify will become a trusted and loved
brand. Our vision is to let everyone express their personality and style
through our unique perfumes, starting in Saddar, Rawalpindi, and
expanding further. With a focus on quality, consistency, and emotional
connection, Mystify is set to make luxury scents accessible to all.
Thank You