REPUBLIC OF THE PHILIPPINES NATIONAL CAPITAL REGION DEPARTMENT OF EDUCATION DIVISION OF TAGUIG CITY AND PATEROS BAGUMBAYAN NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL DEPARTMENT INFLUENCE IN THE CART: A DESCRIPTIVE-CORRELATIONAL ANALYSIS OF SOCIAL MEDIA INFLUENCER'S ROLE IN DRIVING PRODUCT PURCHASES AND CONSUMER DECISION MAKING A Research Paper Presented to the Faculty of the Senior High School Department Bagumbayan National High School In Partial Fulfillment of the Requirements In Inquiries, Investigations, and Immersion by: JOHN LOYD J. ABADA JEAN ROSE B. ARQUIO RHEA NICOLE N. DOTILLOS ANGEL D. PASCUA JANNAH APPLE A. VILLEGAS MAY 2024 DEPARTMENT OF EDUCATION | NATIONAL CAPITAL REGION | DIVISION OF TAGUIG CITY AND PATEROS i i REPUBLIC OF THE PHILIPPINES NATIONAL CAPITAL REGION DEPARTMENT OF EDUCATION DIVISION OF TAGUIG CITY AND PATEROS BAGUMBAYAN NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL DEPARTMENT APPROVAL SHEET This research paper entitled INFLUENCE IN THE CART: A DESCRIPTIVECORRELATIONAL ANALYSIS OF SOCIAL MEDIA INFLUENCER'S ROLE IN DRIVING PRODUCT PURCHASES AND CONSUMER DECISION MAKING, in partial fulfillment of the requirements for the subject INQUIRIES, INVESTIGATION, AND IMMERSION prepared and submitted by John Loyd J. Abada, Jean Rose B. Arquio, Rhea Nicole N. Dotillos, Angel D. Pascua, and Jannah Apple A. Villegas is hereby recommended for an oral examination. MRS. LOUISE JOY BERONGAN I.I.I. Subject Teacher MR. VINCENT M. TAGUINOD Statistician __________________________________________________________________________________ RESEARCH PAPER REVIEW PANEL CERTIFICATION Approved in partial fulfillment of the requirements for the subject of INQUIRIES, INVESTIGATION, AND IMMERSION by the Committee on Oral Examination with a grade of____________. MR. JEAN LESTER TUANQUIN Panel Member MS. MARILYN NOGALO Panel Member MS. JELLY ANN LAPASARAN Panel Member Accepted in partial fulfillment of the requirements for the Applied Subjects INQUIRIES, INVESTIGATION, AND IMMERSION, ACADEMIC TRACK - GRADE 12 Accountancy, Business and Management – GATES. PASCUALITA O. DOROJA, EdD Assistant Principal RAUL S.J. CORTEZ Principal II DEPARTMENT OF EDUCATION | NATIONAL CAPITAL REGION | DIVISION OF TAGUIG CITY AND PATEROS ii ii
