Semester-6TH
International Business
Course outline
Course contents
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Introduction To the Field of International Business
Modes of International Business
An Overview of International Business
Globalization
Cross-Cultural Business
National Differences in Political Economy and ethics
Differences In Culture
International Trade Theory
Economic Development of Nations
Foreign Direct Investment
The Political Economy of International Trade
GATT & WTO
Foreign Direct Investment and The Political Economy
Regional Economic Integration and Foreign Exchange Market
International Marketing
International Marketing Export & Import
Developing and Marketing Products
Analyzing International Opportunities
Export, Import, FDI, International Business & Pakistan
Selecting and Managing Entry Modes
Managing International Operations
International Monetary System
Recommended texts
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International Business: The Challenges of Globalization, Global Edition 9th Edition
by John J. Wild (Author), Kenneth L. Wild (Author)
International Business: The New Realities 4th Edition
by S. Cavusgil (Author), Gary Knight (Author), John Riesenberger (Author)
GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
LYALLPUR BUSINESS SCHOOL (LBS)
86
Course Specifications
International Relations & Current Affairs
MKT-502
ht t p ://w ww .gcu f .ed u .p k/
COURSE SPECIFICATIONS
87
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Course Introduction
Week 1 General Overview
Mingst Chapter 1
Week 2 Modern International System
Mingst 17-34
Week 3&4 The Epoch of Globalization
Friedman Chapter 1-4
Week 5 War & Strife
Mingst 198-216
Week 6&7 International Political Economy
Mingst 235-265
Week 8 International & Intergovernmental Organizations
Mingst 159-166
Midterm Examinations
Week 10 Global Development Loans & Neo Colonialism
Book: The confessions of an economic hitman.
Week 11 The United Nations Organization
Mingst 167-180
Week 12 World Trade Organization
Wto.org
Week 13 International Monetary Fund
Imf.org
Week 14 Social Movements
Week 15 Marketing Implications & New Marketing Trends
Week 16 Final Presentation
Final term Examination
Required Learning Resources
Text Book(s):
(Title, Author, Edition, Publisher)
Reference Book(s):
(Title, Author, Edition, Publisher)
Essentials of International Relations. 8th Edition. By
Karan A. Mingst.
How The World Became Flat: While I was Sleeping. By
Thomas L. Friedman
The Confessions of an Economic Hotman by John
Perkins.
GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
LYALLPUR BUSINESS SCHOOL (LBS)
88
Course Specifications
Business Research Methods
MGT-504
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COURSE SPECIFICATIONS
Class Format & Weekly Work Plan:
Business research methods are a concept based and discussion-driven course, thus the
vast majority of our classes will be focused on concept discussion and research papers
reading.
Our weekly class Instructions and discussions will follow this format:
1st – 2nd Week
Chapter – 1: Business and Management Research, Reflective Diaries and The Purpose Of
This Book
Introduction, The nature of research, The nature of business and management research, The
research processes, Review and discussion questions (Case: Isabelle’s research dilemma) (Page 02
– 25), (Research Methods for Business Students by Mark Saunders, Philip- Lewis, Adrian Thornhill)
3rd Week
Chapter – 2: Formulating and Clarifying the Research Topic
Introduction, Attributes of a good research topic, Generating and refining research ideas, turning
research ideas into research projects, writing your research proposal, Review and discussion
questions, Progressing your research project: from research ideas to a research proposal (Page
26 – 69) (Research Methods for Business Students by Mark Saunders, Philip- Lewis, Adrian Thornhill)
4th – 5th Week
Chapter – 3: Critically Reviewing the Literature
89
Introduction, the critical review, Literature sources available, planning your literature search
strategy, conducting your literature search, Obtaining and evaluating the literature, Recording the
literature, Plagiarism, Papers References. (Page 70 – 121) (Research Methods for Business Students by
Mark Saunders, Philip- Lewis, Adrian Thornhill)
Xiao, M., & Cooke, F. L. (2019). Why and when knowledge hiding in the workplace is harmful: a review
of the literature and directions for future research in the Chinese context. Asia Pacific Journal of Human
Resources, 57(4), 470-502.
6th - 7th Week
Chapter – 4-5: Understanding research philosophy and approaches to theory
development, Formulating the Research Design
Introduction, the purpose of your research, the need for a clear research strategy, Multiple
methods choices – combining data collection techniques and analysis procedures, Time
horizons, the credibility of research findings, the ethics of research design, assessing your
research project: deciding on your research design (Page 122 – 219), (Research Methods for
Business Students by Mark Saunders, Philip- Lewis, Adrian Thornhill)
Research Seminar, Qualitative Research (Compulsory)
Mid Semester Examination
8th Week
Chapter – 6: Negotiating Access and Research Ethics
Introduction, Issues associated with gaining access, Strategies to gain access, Research
ethics and why you should act ethically, Ethical issues at specific stages of the research
process, Case Study (Page 220 – 271), (Research Methods for Business Students by Mark
Saunders, Philip- Lewis, Adrian Thornhill)
10th – 11th Week
Chapter –7-8: Selecting Samples, Using Secondary Data
Introduction, Probability sampling, Non-probability sampling, Types of secondary data
and uses in research, locating secondary data, Advantages and disadvantages of
secondary data, Evaluating secondary data sources (Page 272 – 353), (Research Methods for
Business Students by Mark Saunders, Philip- Lewis, Adrian Thornhill)
12th - 13th Week
Chapter – 9: Collecting Primary Data Through Observation
Introduction, Participant observation: an introduction, Participant observation: researcher roles,
Participant observation: data collection and analysis, Structured observation: an introduction,
Structured observation: data collection and analysis. (Page 354 – 388), (Research Methods for
Business Students by Mark Saunders, Philip- Lewis, Adrian Thornhill)
Bari, M. W., Abrar, M., Shaheen, S., Bashir, M., & Fanchen, M. (2019). Knowledge Hiding Behaviors
and Team Creativity: The Contingent Role of Perceived Mastery Motivational Climate. SAGE
Open, 9(3), 2158244019876297.
14th – 15th Week
Chapter – 10-11: Collecting Primary Data Using Semi-Structured, In-Depth and Group
Interviews, “Collecting Primary Data Using” Questionnaires
Introduction, Types of interview and their link to the purposes of research and research
strategy, When to use non-standardized (qualitative) interviews, Data quality issues and
preparing for the interview, Interviewing competence, Managing logistical and resource
issues, Group interviews and focus groups, Telephone, Internet- and intranet-mediated
interviews, overview of questionnaire techniques, Deciding what data need to be
collected, Designing the questionnaire, Administering the questionnaire (Page 388–495),
(Research Methods for Business Students by Mark Saunders, Philip- Lewis, Adrian Thornhill)
90
16th Week
Chapter – 12: Analyzing Quantitative Data
Introduction, Preparing, inputting and checking data, Exploring and presenting data Describing
data using statistics, examining relationships, differences and trends using statistics (Page 496–
566) (Research Methods for Business Students by Mark Saunders, Philip- Lewis, Adrian Thornhill)
Meng, Y., & Bari, M. W. (2019). Design Perceptions for 3D Printed Accessories of Digital Devices and
Consumer-Based Brand Equity. Frontiers in Psychology, 10, 2800.
Research Seminar, Quantitative Research (Compulsory)/ Knowledge Café
Final Semester Examination
Weekly Course Objectives:
Week
1-2
3
4-5
6 –7
Module
Intended Learning Objectives
Business and
Management
Research,
Reflective Diaries
and The Purpose
Of This Book
By the end of this chapter you should:
 be able to outline the purpose and distinct focus of business and
management research;
 be able to place your research project on a basic–applied
research continuum according to its purpose and context;
 understand the utility and importance of keeping a reflective
diary;
 understand the stages you will need to complete (and revisit) as
part of your research process;
 have an overview of this book’s purpose, structure, and features;
 be aware of some of the ways you can use this book.
By the end of this chapter you should be able to:
 identify the attributes of a good research topic;
 generate and refine research ideas to choose a suitable research
topic;
Formulating and
 turn your research idea into a research project that has a clear
Clarifying
research question(s), aim and objectives;
 understand the relationship between a research question(s), a
The Research
research aim and research objectives;
Topic
 recognize the role of theory in developing a research question(s),
a research aim and research objectives;
 draft a research proposal that outlines your proposed research
project.
By the end of this chapter you should:
 understand the importance and purpose of the critical literature
review to your research project;
 be able to adopt a critical perspective in your reading;
 know what you need to include when writing your critical
review;
Critically
 be able to identify search terms and to undertake online
reviewing the
literature searches;
literature
 be able to evaluate the relevance, value, and sufficiency of the
literature found;
 be able to reference the literature found accurately;
 understand what is meant by plagiarism;
 be able to apply the knowledge, skills, and understanding gained
to your own research project.
By the end of this chapter you should be able to:
“Understanding
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define ontology, epistemology, and axiology, and explain their
Research
relevance to business research;
Philosophy
 reflect on your own epistemological, ontological and axiological
And Approaches to
stance;
Theory
 understand the main research paradigms that are significant for
Development”
business research;
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“Formulating the
Research Design”
8
Negotiating access
and research ethics
“Selecting
Samples”
10 - 11
12 - 13
“Using Secondary
Data”
Collecting Primary
Data Through
Observation
 explain the relevance for business research of philosophical
positions such as positivism, critical realism, interpretivism,
postmodernism, and pragmatism;
 reflect on and articulate your own philosophical position in
relation to your research;
 distinguish between deductive, inductive, and abductive
approaches to theory development.
 understand the importance of your decisions when designing
research and the need to achieve methodological coherence
throughout your research design;
 explain the differences between quantitative, qualitative and
mixed methods research designs and choose between these;
 explain the differences between exploratory, descriptive,
explanatory and evaluative research;
 identify the main research strategies and choose from among
these to achieve coherence throughout your research design;
 consider the implications of the time frames required for
different research designs;
 consider some of the main ethical issues implied by your
research design;
 understand criteria to evaluate research quality and consider
these when designing your research;
 consider the constraints of your role as a researcher when
designing your research.
By the end of this chapter you should be:
 aware of issues associated with gaining traditional and
Internet-mediated access;
 able to evaluate a range of strategies to help you to gain access to
organizations and to individual participants;
 aware of the importance of research ethics and the need to act
ethically;
 able to anticipate ethical issues at each stage of your research
and in relation to particular techniques, and aware of
approaches to help you deal with these;
 aware of the principles of data protection and data management.
By the end of this chapter you should:
• understand the need for sampling in business and management
research;
• be aware of a range of probability and non-probability sampling
techniques and the possible need to combine techniques within a
research project;
• be able to select appropriate sampling techniques for a variety of
research scenarios and be able to justify their selection;
• be able to use a range of sampling techniques;
• be able to assess the representativeness of the sample selected;
• be able to assess the extent to which it is reasonable to
generalize from a sample;
• be able to apply the knowledge, skills, and understanding gained
to your own research project.
identify the full variety of secondary data that are available;
• appreciate ways in which secondary data can be utilized to help
to answer your research question(s) and to meet your objectives;
• understand the advantages and disadvantages of using
secondary data in research projects;
• use a range of techniques to search for secondary data;
• evaluate the suitability of secondary data for answering your
research question(s) and meeting your objectives in terms of
measurement validity, coverage, reliability, validity, measurement
bias, costs and benefits
By the end of this chapter you should:
 appreciate the role of observation as a data collection method;
 be able to differentiate between participant observation,
structured observation, Internet-mediated observation and
92
14 – 15
Collecting Primary
Data Using SemiStructured,
In-Depth and
Group Interviews,
“Collecting
Primary Data
Using
Questionnaires
16
Analyzing
quantitative data
Required Learning Resources
Text Book(s): Text Book (Student
must buy this book)
(Title, Author, Edition, Publisher)
Reference Book(s):
(Title, Author, Edition, Publisher)
observation using videography, and understand their differing
applications;
 be aware of approaches to data collection for each type of
observation;
 be able to identify issues related to data quality from each type
of observation and appreciate how to reduce these.
By the end of this chapter you should be:
 able to classify research interviews in order to help you to
understand the purpose of each type;
 aware of research situations favoring the use of semistructured and in-depth interviews, and the logical and
resource issues that affect their use;
 able to analyses potential data quality issues and evaluate how
to overcome these;
 able to consider the development of your competence to
undertake semi-structured and in-depth interviews;
understand the advantages and disadvantages of
questionnaires as a data collection method;
 be aware of a range of self-completed (Internet, postal,
delivery and collection) and interviewer-completed
(telephone, face-to-face) questionnaires;
 be aware of the possible need to combine data collection
methods within a research project;
 be able to select and justify the use of appropriate
questionnaire methods for a variety of research scenarios;
By the end of this chapter, you should be able to:
 identify the main issues that you need to consider when
preparing quantitative data for analysis and when analyzing
these data by the computer;
 recognize different types of data and understand the
implications of data type for subsequent analyses;
 create a data matrix and code data for analysis by the
computer;
 select the most appropriate tables and graphs to explore and
illustrate different aspects of your data;
 select the most appropriate statistics to describe individual
variables and to examine relationships between variables and
trends in your data;
 interpret the tables, graphs, and statistics that you use
correctly.
Research Methods for Business Students
Mark Saunders, Philip- Lewis, Adrian Thornhill
(Latest addition)
Quinlan, C., Babin, B., Carr, J., & Griffin, M. (2019).
Business research methods. South-Western Cengage.
 Geuens, M. (2011). Where does business research go from
here? Food-for-thought on academic papers in business
research. Journal of Business Research, 64(10), 1104-1107.
Journals/Periodicals:
(Title, Publisher)
Managerial Economics
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Cuervo-Cazurra, A., Andersson, U., Brannen, M. Y., Nielsen,
B. B., & Reuber, A. R. (2020). From the Editors: Can I Trust
Your Findings? Ruling Out Alternative Explanations in
International Business Research. In Research Methods in
International Business (pp. 121-157). Palgrave Macmillan,
Cham.
3 Cr. Hrs.
Course Contents:
The Fundamentals of Managerial Economics:
93
The definition, Nature and Scope of Managerial Economics, Firms and Managerial Objectives,
The Managerial decision making process, Economic Optimization, Firms and Profits, Tools of
Economic Analysis, Marginal Analysis, Theory of the firm. Profit maximization, Cost
Minimization. Economic optimization. Economic relations of variables. The Incremental concept
in Economic Analysis. Demand, Supply and Equilibrium
Market Forces: Demand and Supply, Quantitative Demand Analysis:
Demand, Supply, Demand Analysis, Elasticity, Price elasticity of demand and supply and use of
derivative in finding elasticity of demand & supply, Point & Arc elasticity; income elasticity of
demand, cross-price elasticity of demand, Promotional elasticity of demand, Concept of partial
elasticity, Measuring Economic Relationships, Statistical Relations and Regression Analysis,
Forecasting, Methods of demand forecasting. Trend projections, smoothing techniques,
Exponential smoothing. Econometric models, Simple linear regression model, estimation etc,
Multiple linear regression model estimation. Business Cycle, Time Series Trends
Marginal Analysis:
Consumer Behavior, Constraints, Consumer Equilibrium, Deriving Demand Curve
Production and Cost:
Theory of Production, Production functions. Total, Marginal and Average Product. Revenue and
Cost in Production. Production function estimation. Productivity Measurement. Homogenous and
Homothetic Production Function. Short run and long run cost curves. Cost estimation, Learning
curves and application. Cost and Profit Analysis, Empirical Analysis of Production and Cost, Costvalue-profit analysis.
Market Structure:
Perfect Competition, Monopolies, Monopolistic Competition. Oligopoly. Selected Pricing
Models. Marginalist Pricing. Mark up pricing. New Product Pricing. Oligopoly Model.
Contestable Markets. Pricing Strategies for Firms and Market Power. Monopolistic Competition.
Price Discrimination, Monoposony and Price Product. Measuring; Performance, Making
Decisions under Noncompetitive Conditions, Oligopolies, Game Theory: Inside Oligopoly,
Pricing Methods, Pricing Strategies for Firm with Market Power.
Managerial Theories and Models of the Firm:
Baumol’s Theory of Sales Revenue Maximization. Marris’s Model of Managerial Enterprise.
Williamson’s Model of Managerial Discretion Topics, Behavioral Model by Cyert and March.
Regulating the Market Economy:
Economies of Scale, Taxes and Subsidies, Costs of Regulation
Public Sector Production and Pricing of Goods:
Public and Private Goods and their pricing mechanism. Decreasing cost Industry and pricing.
Externalities and Market Pricing issues. Rent seeking and control. Government Policy and
International Trade, tariff and pricing. Import Competitiveness and tax, International pricing
Techniques /Strategies.
Capital Budgeting and Investment:
Pre-requisites of Capital Budgeting. Investment Criteria and Decisions. Cash flow estimation,
Internal Rate of Return, Profitability-Index Criterion and other criterion. Optimal Capital Budget.
Decision Making:
Decision Making under Uncertainty: Risk Analysis, Advanced Topics in Business Strategy.
Recommended Books
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Baye, Michael, Managerial Economics and Business Strategy. Sixth Edition. Boston:
McGraw-Hill Irwin, latest edition
Mark, Hirschey, Managerial Economics, latest edition, Thomson/South-Western College
Publishing: 2003
Peterson, Craig, H., Lewis, W. Cris and Jain, Sudhir, K., Managerial Economics, latest Edition
Pearson Education: 2009
Hirschey, M. Managerial Economics, (10th edition) U.S.A. Thomson South-Western, (2003).
Kent P, and P Young., Managerial Economics: Economic Tools for Today’s Decision Makers.,
(4th Edition) Pearson (2003).
Keat, P., and P., Young, Managerial Economics, MacMillan, (1992).
Mansfield E., (1998), Manageral Economics, Theory, Application and Cases. W. W. Nortion
& co.
Michael R., Baye (2000) Managerial Economics and Business Strategy, McGraw Hills.
Pappas, James, Brigham Eugene F and Hirschey Mark., (latest edition), Managerial
Economics, Dryden Press, Chicago.
Salvatore, D. Managerial Economics, McGraw Hill, (2001).
GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
DEPARTMENT OF INDUSTRIAL MANAGEMENT
Course Specifications
Chinese Language
http://www.gcuf.edu.pk/
95
Lecture Plan:
Week
1.
Topic
Activity
Lesson one: Hello! (How do you do?)
Initials; Finals; phonetic alphabet (pin yin); tones;
New words; Conversation; Exercise
2.
3.
4.
5.
Lesson two: How is your health?
Initials; Finals; phonetic alphabet (pin yin)
New words; Conversation; Exercise
Counting (1-10); Date;
Lesson three: Are you busy with your work?
Initials; Finals; Changes of tone of “bu” and first tone (—); use of
retroflexion with “er” in oral communication; the dividing mark
New words; Conversation; Exercise
Months; Year
Lesson four: May I know your name?
New words; Conversation; Exercise
Grammar: Question with “ma”; Questions with Interrogative pronouns
(what, who, where); questions with an adjectival predicate
Lesson five: Let me introduce…
Assignment 1
Quiz 1
Assignment 2
Quiz 2
New words; Conversation; Exercise
Grammar: The sentence with a verbal predicate; the attributive genitive; the
“shi” sentence
6.
Review
Assignment 3
7.
Review
Quiz 3
8.
Review
9.
Lesson six: Making an inquiry. When is your birthday?
New words; Conversation; Exercise
Grammar: The sentence with a nominal predicate; Ways to show the year,
the month, the day and the days of the week; the question tag “hao ma”
Lesson seven: How many people are there in your family?
10.
Assignment 4
New words; Conversation; Exercise
Grammar: The “You” sentence; propositional constructions
11.
12.
13.
Lesson eight: What time is it?
New words; Conversation; Exercise
Grammar: How to tell time; Grammatical functions of time words
Lesson nine: Where do you live?
New words; Conversation; Exercise
Grammar: The sentence with verbal constructions in series; adverbial
adjuncts
Lesson ten: Where is the post office?
Quiz 4
Assignment 1
New words; Conversation; Exercise
Grammar: word of location; the affirmative-negative questions
14.
HSK-2 Vocabulary
15.
HSK-2 Grammar
16.
Review
Quiz 5
Cultural Videos:
1. Introduction to China (Hello China #1) - https://www.youtube.com/watch?v=kEuZn5JUvM&list=PLCFDD3F76245D00A9&index=1
2. Ni Hao | An introduction (Hello China #2) https://www.youtube.com/watch?v=ihQLbG61zV0&list=PLCFDD3F76245D00A9&index=2
3. Sun and Chinese solar terms (Hello China #6) https://www.youtube.com/watch?v=3dnlCJclKxY&list=PLCFDD3F76245D00A9&index=6
4. Moon and its significance in Chinese culture (Hello China #7) https://www.youtube.com/watch?v=T01yxgM2wS8&list=PLCFDD3F76245D00A9&index=7
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