Business Research Methods
SESSION 1
BY
Muhammad Faisal Sultan
t Professor (Khadim Ali Shah Bukhari Institute of Tec
The Nature of Business and Management Research
Research is defined as careful
Topic/Unit 1
consideration
of study Research
Defining
regarding a particular concern or problem using scientific
methods.
According to the American sociologist Earl Robert Babbie,
“Research is a systematic inquiry to describe, explain,
predict, and control the observed phenomenon. It involves
inductive and deductive methods.”
“Research is essentially an investigation, a recording
and an analysis of evidence for the purpose of gaining
knowledge.” It can generally be defined as a systematic
method of finding solutions to problems. (Robert Ross)
When NOT To Conduct
Research
When there is a need
spontaneous response
of
When there is no data or need of
manipulation of data
When cost is higher than he
benefit
When
ethics
sacrificed
When the benefit is not for
masses
When the conduction is against
law
When the is for short period of
time
Reference: Saunders Lewis and Thornhill .
are
getting
Types of Research
With Respect to Nature
BASIC RESEARCH (Search)
APPLIED RESEARCH
With Respect to Significance
THEORATICAL RESEARCH
STATE OF ART RESEARCH
PERVASIVE RESEARCH
With Respect to APPLICATION
ACADEMIC RESEARCH
PRAGMATIC RESEARCH
With Respect to Time Horizon
CROSS SECTIONAL RESEARCH
LONGITUDNAL RESEARCH
Reference:
Sekaran & Bougie “Research Methods for Business”
Sunders, Lewis, Thornhill & Baristow “Research Methods for Business Students”
Scientific Method and Its Use in Research
Reference: Saunders Lewis and Thornhill .
Use of Software in Research
FOR PRIMARY DATA
SPSS (Software Packs for Social
Sciences) on Primary Data
mostly
AMOS (Analysis of Movement of
structure) for SEM Based
analysis
SMART-PLS for skewed and
smaller data sets for SEM Based
Analysis
Reference: Saunders Lewis and Thornhill .
FOR SECONDARY DATA
Starta
E-Views (Econometrics Views)
FOR QUALITAITVE DATA
N-Vivo
THANK YOU