Brand Design Brief for Smart the Billionaire
1. Company Overview
Mission:
Reaching creatives and non-creatives across the world through content creation.
Vision:
A dream for the world.
Products/Services:
Creating content for creatives and non-creatives online.
Target Audience:
Creatives and non-creatives around the world, primarily aged 18-40.
2. Brand Personality
Adjectives to Describe the Brand:
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Innovative
Trustworthy
Truthful
Simple and clean
Unique
Creative
Desired Tone and Voice:
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Friendly
Formal
3. Design Preferences
Colors, Fonts, and Style:
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No specific colors or fonts chosen.
Preference for designs that are simple, clean, and innovative.
Avoid casual design themes.
Unique Selling Proposition (USP):
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Simplicity and the ability to connect emotionally with both creatives and noncreatives.
4. Competitive Landscape
Main Competitors:
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Companies in the design industry such as Adobe, Figma, and others.
What Makes Smart the Billionaire Unique:
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Simplicity and the ability to share emotions effectively with both creatives and noncreatives.
5. Project Scope
Specific Deliverables:
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Logo
Business cards
Additional Deliverables:
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Any other relevant branding materials as deemed necessary.
6. Additional Information
Key Points to Consider:
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The design should help the brand stand out from the crowd.
Emphasize the brand's unique ability to cater to both creatives and non-creatives.
Ensure the branding is innovative, trustworthy, simple, clean, and unique.
The brand identity should be memorable and resonate with the target audience aged
18-40.
Summary
Smart the Billionaire aims to create a brand identity that is simple yet innovative, trustworthy,
and unique. The design should avoid casual themes and instead focus on standing out with a
clean, emotional connection that appeals to both creatives and non-creatives. The final
deliverables will include a logo and business cards, with an emphasis on maintaining a
friendly yet formal tone throughout the branding.