Design Brief
About the Brand
If your design brief is going out to creatives outside your organization, provide context about
your brand, the industry you belong to, and the products or services you offer. Remove this
section if this is meant to be an internal document.
Overview
Write a brief description of the project. Share why you're doing it, the goals you're aiming to
achieve, and the overarching sentiment you want to deliver.
Target Audience
Demographics
Include their age range, gender, income, and
occupation.
Interests
Talk about their lifestyle, preferences, and hobbies.
Challenges
Describe their pain points and the problems they face.
Deliverables
Quantity
Format
Dimension and Specification
1
Label
3x2 inches in PDF
Guidelines
General
Layout
Photo
Animation
Content
Project-Specific
Styles
Style 1
Write an overview of
the style you want the
designers working on
this project to observe.
Style 2
Add more styles as
needed.
Documents
Link project documents, such as decks and spreadsheets.
Add other links that could be helpful, too, such as brand assets, fonts, and illustration
kits.
Timeline
Initial Submission
Revision
Final Submission
MM/DD/YYYY
MM/DD/YYYY
MM/DD/YYYY
Submissions
Describe how they will submit their work. Include your details if they need to contact you
with questions.
Email
Phone Number
123-456-7890
Thank you!