MARKETING MANAGEMENT- BASICS
Prof. Dr. Mahima Mathur
Project Guidelines
Task: Choose any Brand and formulate the marketing strategy using the marketing
framework- for a new audience or target group.
Points to remember1. Use both conceptual (value proposition, positioning statement, PLC, AIDA) and
quantitative tools such as, perceptual mapping, Factor analysis etc.
2. Groups will have 6 members each divided on the basis of roll numbers
3. Presentation time 12 mins
4. Date of submission, 25th Oct 2022
5. Focus more on strategic questions rather than creatives
Marketing Framework