CUSTOMER PERSONA VICTORIA LAWSON About Victoria Lawson, a 56-year-old career woman residing in the vibrant urban city of Vaughan, serves as a Tech Sales Manager in a technology firm, a position requiring both creativity and strategic acumen. Renowned for her adventurous nature and passion for food, Victoria delights in sampling novel cuisines, exploring far-flung locales, and uncovering urban treasures. Despite the demands of her profession, Victoria places great importance on self-nurturing and cherishes opportunities for leisure and pampering. Social Media Preferences Age: 55 Years Occupation: Tech Sales Manager Salary: CAD $90,000 Location: Vaughan, Ontario Challenges • One of the main obstacles she encounters involves handling the stress inherent in her fast-paced occupation. The continual expectations and need to excel can have adverse effects on both her mental and physical health. • Additionally, she confronts the dilemma of juggling her work commitments with her wish to uphold an active social life and pursue her individual passions. Motivations • She is attracted to products that provide a distinctive and lasting impression, catering to her inquisitive and adventurous nature. • Whether experimenting with new dishes, immersing herself in diverse cultures, or uncovering unique coffee flavors, she seeks experiences that stimulate her curiosity. • She considers herself as a coffee aficionado, and likes to start her day by savoring a nice cup of freshly brewed coffee. Hobbies and Interests • During her spare moments, she delves into the arts, frequenting gallery premieres, theater productions, and live music shows. • With a deep affection for literature, she savors peaceful evenings nestled with a captivating book and a comforting mug of coffee. • She also draws energy from nature, relishing weekends exploring nearby trails and wandering through community parks. Goals • She aims to achieve balance between her professional and personal spheres, excelling in her career while nurturing relationships, pursuing passions, and prioritizing self-care. • Eager for growth, she seeks novel experiences wherever she goes and loves maintaining a curiosity-driven exploration of life's detours.
