Concept Paper for International Business session 2024-2025
Introduction and Course
1 Overview
Learning Outcome
Assignment
Understand the course structure and
the significance of international
business
Write a short essay on the importance
of studying international business
Understanding Business and Identify and analyze different business Analyze a local business and discuss
International Business
structures and external influences on how it might adapt to an international
2 Activity
business
market
Business Activity, Structure,
3 and Size
Understand different business
structures and their operations
Compare and contrast two different
business structures with examples
Types of Business
4 Organizations
Create a presentation on the
Differentiate between various types of advantages and disadvantages of
business organizations
different business types
External Influences on
5 Business Activity
Analyze how external factors affect
business operations
Write a report on the impact of a recent
economic event on a specific industry
6 Market Analysis Tools
Learn and apply tools for market
analysis
Conduct a market analysis for a new
product in a chosen market
Motivating Workers and
7 Leadership Styles
Understand various leadership styles
and motivation theories
Evaluate the leadership style of a wellknown business leader and its impact
on the company
Human Resource
Management (HRM)
8 Approaches
Explore different HRM practices in
international business
Case study analysis on HRM practices in
a multinational corporation
Recruitment, Selection, and
9 Training of Workers
Learn best practices for hiring and
training employees
Design a recruitment and training plan
for a new international office
Assignment Explanation and Clarify assignment expectations and
10 Review
provide feedback on previous work
No new assignment
Basics of Marketing and
11 International Marketing
Learn the principles of marketing and
their application internationally
Develop a marketing plan for a product
to be launched internationally
Market Research and the
12 Marketing Mix
Understand and apply market research Conduct a market research survey and
techniques and the marketing mix
analyze the results
Globalization and
13 International Marketing
Analyze the impact of globalization on Write a paper on how globalization has
marketing strategies
affected a particular industry
Understand how big data influences
14 Role of Big Data in Marketing marketing decisions
Create a report on how a company uses
big data to drive marketing strategies
15 Mid-Term Exam
Assess understanding of the course
material covered so far
No new assignment
16 Mid-Term Review
Review and address gaps identified in
the mid-term exam
No new assignment
Operations Management and Gain insight into operations
17 Planning
management and planning
Plan an operations strategy for a
hypothetical international company
Concept Paper for International Business session 2024-2025
Learning Outcome
Inventory Management and
18 Capacity Utilization
Assignment
Learn techniques for managing
inventory and capacity
Design an inventory management
system for a retail business
Quality Management
19 Techniques
Understand and apply quality
management techniques
Write a report on the implementation
of a quality management system in a
manufacturing company
20 Project Management
Learn the fundamentals of project
management
Develop a project plan for launching a
new product in an international market
Business Finance Needs and
21 Sources
Understand different sources of
business finance
Perform a financial analysis of an
international company
22 Accounting Fundamentals
Learn the basics of accounting in
international business
Prepare a set of financial statements for
a hypothetical company
Cash Flow Forecasting and
23 Budgeting
Understand and apply cash flow
Create a cash flow forecast and budget
forecasting and budgeting techniques for a small business
Investment Appraisal
24 Techniques
Learn and apply investment appraisal
methods
Influences on Organizational Analyze factors influencing
25 Culture
organizational culture
Conduct an investment appraisal for a
potential project
Research paper on cultural differences
in international business
26 Components of Culture
Understand the various components
that make up organizational culture
Create a presentation on the
components of culture in different
countries
Debates on Culture and its
27 Impact on Business
Explore different perspectives on the
impact of culture in business
Write a debate paper on the pros and
cons of cultural diversity in the
workplace
28 Benefits of Cultural Diversity
Recognize the advantages of cultural
diversity in the workplace
Research and report on the benefits of
cultural diversity in a specific company
Effective Communication
29 Guidelines
Learn guidelines for effective
communication in international
business
Develop a communication strategy for
a multicultural team
Cultural Differences and
30 Misunderstandings
Understand how cultural differences
can lead to misunderstandings and
how to mitigate them
Write a case study on a cultural
misunderstanding in a business context
and propose solutions
31 Non-Verbal Communication
Learn the importance of non-verbal
communication in international
settings
Create a guide on non-verbal
communication cues in different
cultures
Training for Effective
32 Communication
Develop training programs for
improving communication skills in
diverse teams
Design a training program for effective
communication in a multinational
company
33 Revision
Review all course material in
preparation for the mock exam
No new assignment
Concept Paper for International Business session 2024-2025
Learning Outcome
Assignment
34 Mock Exam
Assess readiness for the final exam and
identify areas needing further review
No new assignment
Final Revision and Exam
35 Preparation
Finalize preparations for the final exam
and consolidate knowledge
No new assignment