1. About you:

Author bio (fine to copy and paste an existing bio!)

Any data on website traffic, participation in online classes or groups and their price
points, newsletter subscribers and social media followers,

Any relationships with authors, experts, influencers or people in the media/podcast
landscape that you feel optimistic about helping support or spread the word about the
book.

The latest information on book sales across formats

Optional: Any other upcoming partnerships, projects, or misc facts that reflect the appetite
for your work or synergy for the book’s pub.
2. About the new book:

Target audience (Eg, from another proposal, “20-35 year olds and up who are realizing how
much monetary policy affects them, and either never studied or absorbed the basics in
school, or who have a decent grasp on the subject but appreciate your analysis of
hypersensationalized headlines, jargony Fedspeak, unsettling economic turns, etc.”)

Comparative titles. Any books you’d want to emulate or see your book next to on the shelf
at Barnes & Noble?

Book vision

a modern, entertaining, engaging guide for thoughtful decision-making, outlining cognitive
razors that should guide key choices about our time, relationships, finances, mental health,
and physical health, illustrating advice through engaging stories.


and sample outline Table of Contents
o
Sidenote: Many serious nonfiction books default to a chapter length of about 4k-6k
words. When an author is covering a lot of ground, though, readers often appreciate
short, focused chapters of 2k-3k words, giving them more stopping places to think
and digest. (See THE PSYCHOLOGY OF MONEY—though I haven’t actually measured
his exact chapter word count.) Or you can split up big chapter topics into mini
sections, like Annie Duke’s THINKING IN BETS, I book I worked on at Portfolio, which
split up chapters like this:
It's also ok to have some 2k word chapters and some 4k word chapters, if some
concepts or arguments take longer to flesh out than others.
o
There are a few different ways you could approach structure:

Biggest concepts to smallest concepts (what is the economy, what is money,
what tools does the Fed have, what other factors influence outcomes, what
domino effects can those outcomes have in the US and beyond, various ways of
measuring the health of the economy, quick and dirty summaries of the most
popular economic models and schools of thought, etc). Titling chapters as
questions (eg “Do unions really raise wages?”) is one particularly engaging
approach, and one you can use regardless of how you structure the book.

There might not be a clear hierarchy to the subjects you want to cover, and it
might feel more natural to sort them into big buckets (your part titles) with a
few chapters inside each. Thomas Sowell's BASIC ECONOMICS divvied the book
up into these parts: Prices, Industry and Commerce, Work and Pay, Time and
Risk, The National Economy, The International Economy, and Popular Economic
Fallacies.

Another option is to open with a “big idea” chapter on the key mistake(s)
people make in analyzing the economy, then list more specific myths, fallacies
or mistakes you see often. (Eg, Henry Hazlitt’s opening chapter explaining that
“the art of economics consists in looking not merely at the immediate but at the
longer effects of any act or policy; it consists in tracing the consequences of that
policy not merely for one group but all groups,” then listing 24 smaller mistakes
readers should steer clear of.)