Assignment (1) Developing a research topic/idea- Introduction & Research
questions.
Sayed Ali – A00058
Dr. Layla Mohmmed
Proposed Title analyzing social media engagement with consumers in real estate in Bahrain.
b.
Introduction -Here you should highlight the significance of this topic. E.g., why is it
important? Use facts/figures/graphs/industry reports and the literature to support your
claims.
The significance of analyzing social media engagement with consumers in real estate is due to
the quick growth of different platforms. such as Instagram, and Snapchat, organizations use it as
a channel and connection to the consumer to contribute to their consumers. Nowadays, social
media has a huge impact on consumers, and companies need to understand it very well so they
can implement some strategies and techniques to affect the consumer positively and create a
need in the real estate market in Bahrain.
c.
Research problem the research problem in this study is to understand the role of
social media in consumer engagement within the Bahraini real estate market.
d.
Research gap
Many studies show the impact of social media on consumers in the real estate market, but there
are fewer studies in the Bahrain market. The studies show limited vision in the strategies and
techniques that real estate companies are using on social media in Bahrain. That shows that there
is a gap in understanding the social media platforms of the real estate companies in Bahrain to
deal with the consumers and reach them easily.
e.
Research aims, and 3-4 max research questions.
Research aim: the research aims to analyze consumer engagement in the real estate market in
Bahrain and implement some strategies and techniques to reach to consumers easily.
Research questions:
1. How do real estate companies in Bahrain use social media platforms for consumer
engagement?
2. What are the main factors that are affecting consumer engagement on social media in the
Bahrain real estate market?
3. What are the strategies and techniques that are most effective that real estate
organizations use to connect with consumers?
4. What strategies can be implemented to increase consumer engagement in social media
companies in Bahrain?
f.
Proposed methodology- what method you aim to use, which data you will aim to
collect, where you will collect this data, and why.
Qualitative research methods such as interviews, focus groups, consumers, and real estate agent
companies in Bahrain to collect as much data to discover consumer experiences through social
media and can be changed to be better for real estate companies.
Collecting data will be from the different social media platforms, interviews, focus groups, real
estate agents, and marketing departments in different companies.
g.
Base paper -summary
The study of the Telecommunication Regulatory Authority (TRA) of the Kingdom of Bahrain
has published its latest Telecommunications Survey report.
According to the survey, the use of the Internet reached 99% and it clearly shows that consumers
can handle the cost of the services. Consumers use most of the social media platforms such as
WhatsApp, YouTube 99% of the consumers, then Facebook, and Instagram 95%. The study
shows the usage of social media in Bahrain which can help the real estate companies to choose it
as a selling channel and make more chances to be closer to the consumer.
write the title and year of these papers.
99% of individuals in Bahrain use the Internet According to TRA’s latest survey. October 09,
2019
Press Releases | Telecommunications Regulatory Authority, Kingdom of Bahrain (tra.org.bh)