Spring 2013 Box Pleated Dress Style #1242012 - Bateau neck - Fitted bodice with A-line skirt - Black grosgrain ribbon waistband - Concealed zipper, hook & eye closure in back - Fully lined Suggested Retail: $150 Blush Poplin 100% Pima Cotton Blossom COMPETITOR RESEARCH - DRESS SEASON: GROUP NAME: SIZE CLASSIFICATION/ RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: DATE: Spring 2013 STYLE #: Wine and Roses TECHNICAL DESIGNER: Missy / 0 - 12 PRODUCT CATEGORY: Poplin BRAND / LABEL: 100% Cotton Sleeveless dress with fitted bodice and box pleated A-line skirt BRAND / LABEL: PRICE RANGE: J. Crew $98 - $298 SIZE CLASSIFICATION: Better Missy Ann Taylor, Muse, Banana Republic Overall fit, Fabric Quality (mostly lined dresses), Quality garment construction (for longer wear) TARGET MARKET SEGMENT: COMPETING BRANDS: IMPORTANT TO CUSTOMER: PHOTO BRAND / LABEL: RETAIL STORE: RETAIL PRICE: OTHER INFORMATION: Monday, January 30, 2012 1242012 Kara Pelletier Dresses J. Crew PHOTO Ann Taylor Ann Taylor $215.00 100% Silk BRAND / LABEL: RETAIL STORE: RETAIL PRICE: OTHER INFORMATION: Muse Nordstrom $128.00 Cotton / Spandex PHOTO BRAND / LABEL: RETAIL STORE: RETAIL PRICE: OTHER INFORMATION: Banana Republic Banana Republic $175.00 100% Silk COMPETITOR COST ANALYSIS - DRESS SEASON: GROUP NAME: SIZE CLASSIFICATION/ RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: DATE: Spring 2013 STYLE #: Wine and Roses TECHNICAL DESIGNER: Missy / 0 - 12 PRODUCT CATEGORY: Poplin BRAND / LABEL: 100% Cotton Sleeveless dress with fitted bodice and box pleated A-line skirt BRAND / LABEL: PRICE RANGE: J. Crew $98 - $298 SIZE CLASSIFICATION: Better Missy Ann Taylor, Muse, Banana Republic Overall fit, Fabric Quality (mostly lined dresses), Quality garment construction (for longer wear) TARGET MARKET SEGMENT: COMPETING BRANDS: IMPORTANT TO CUSTOMER: 40938 1242012 Kara Pelletier Dresses J. Crew BRAND / LABEL: RETAIL STORE: Ann Taylor Ann Taylor BRAND / LABEL: RETAIL STORE: Muse Nordstrom BRAND / LABEL: RETAIL STORE: Banana Republic Banana Republic RETAIL PRICE: RETAIL MARKUP: WHOLESALE PRICE: WHOLESALE MARKUP: TOTAL COST: $215.00 70.0% $128.00 52.5% $60.80 65.0% $21.28 RETAIL PRICE: RETAIL MARKUP: WHOLESALE PRICE: WHOLESALE MARKUP: TOTAL COST: $175.00 70.0% $64.50 RETAIL PRICE: RETAIL MARKUP: WHOLESALE PRICE: WHOLESALE MARKUP: TOTAL COST: FABRIC: TRIM: CMT / LABOR: PACKING MATERIALS: $32.25 $2.58 $29.03 $0.65 FABRIC: TRIM: CMT / LABOR: PACKING MATERIALS: $10.64 $0.85 $9.58 $0.21 FABRIC: TRIM: CMT / LABOR: PACKING MATERIALS: $26.25 $2.10 $23.63 $0.53 NOTES: FABRIC: TRIM: CMT /LABOR: PACKING MATERIALS: NOTES: COST RANGE $10.64 - $32.25 $0.85 - $2.58 $9.58 - $29.03 $0.21 - $0.65 PERCENT TO TOTAL 50% 4% 45% 1% NOTES: NOTES: $52.50 DESIGN SHEET WITH CAD'S SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 Monday, March 12, 2012 DATE: Wine and Roses 1242012 STYLE #: Missy / 0 ‐ 12 Kara Pelletier TECHNICAL DESIGNER: Poplin Dresses PRODUCT CATEGORY: 100% Cotton J. Crew BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A‐line skirt MAIN FABRIC DETAILS SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 Monday, March 12, 2012 DATE: Wine and Roses 1242012 STYLE #: Missy / 0 ‐ 12 Kara Pelletier TECHNICAL DESIGNER: Poplin Dresses PRODUCT CATEGORY: 100% Cotton J. Crew BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A‐line skirt FABRIC NAME: Poplin 128x52 4.02 oz/yd² N/A THREAD COUNT: FABRIC WEIGHT: FABRIC MILL, REF/ART # & COUNTRY: FIBER CONTENT: COLOR APPLICATION: GARMENT PLACEMENT: 100% Cotton Yarn Dye Shell FABRIC 2 DETAILS SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 Monday, March 12, 2012 DATE: Wine and Roses 1242012 STYLE #: Missy / 0 ‐ 12 Kara Pelletier TECHNICAL DESIGNER: Poplin Dresses PRODUCT CATEGORY: 100% Cotton J. Crew BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A‐line skirt FABRIC NAME: Satin 224x120 3.2 oz/yd² N/A THREAD COUNT: FABRIC WEIGHT: FABRIC MILL, REF/ART # & COUNTRY: FIBER CONTENT: COLOR APPLICATION: GARMENT PLACEMENT: 100% Cotton Piece Dye Facing FABRIC & TRIM PLACEMENT ‐ FRONT SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 Monday, March 12, 2012 DATE: Wine and Roses 1242012 STYLE #: Missy / 0 ‐ 12 Kara Pelletier TECHNICAL DESIGNER: Poplin Dresses PRODUCT CATEGORY: 100% Cotton J. Crew BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A‐line skirt FABRIC & TRIM PLACEMENT ‐ BACK SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 Monday, March 12, 2012 DATE: Wine and Roses 1242012 STYLE #: Missy / 0 ‐ 12 Kara Pelletier TECHNICAL DESIGNER: Poplin Dresses PRODUCT CATEGORY: 100% Cotton J. Crew BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A‐line skirt FABRIC & TRIM PLACEMENT ‐ INSIDE SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 Monday, March 12, 2012 DATE: Wine and Roses 1242012 STYLE #: Missy / 0 ‐ 12 Kara Pelletier TECHNICAL DESIGNER: Poplin Dresses PRODUCT CATEGORY: 100% Cotton J. Crew BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A‐line skirt LABEL PLACEMENT & PACKAGING SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 Monday, March 12, 2012 DATE: Wine and Roses 1242012 STYLE #: Missy / 0 ‐ 12 Kara Pelletier TECHNICAL DESIGNER: Poplin Dresses PRODUCT CATEGORY: 100% Cotton J. Crew BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A‐line skirt ESTIMATED BILL OF MATERIALS - DRESS SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: COLOR COMBO FABRIC /ITEM Blossom 100% Cotton Poplin 100% Rayon Satin Lining Interfacing Blossom Grosgrain Ribbon Invisible Zipper Brand Label Care/Content Label Size Label Country of Origin Label Thread Hook & Eye Spring 2013 DATE: Monday, January 30, 2012 Wine and Roses STYLE #: 1242012 Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier Poplin PRODUCT CATEGORY: Dresses 100% Cotton BRAND / LABEL: J. Crew Sleeveless dress with fitted bodice and box pleated A-line skirt PLACEMENT ON GARMENT Self Lining Waistband, Neck, Armholes Center Front Center Back Center Back Center Back Center Back Center Back Allover Center Back COLOR Blossom TPX 13-1409 Blush TPX 13-1409 White SIZE / WIDTH / WEIGHT 60" 45" 20" Black Pink 1" 21" DTM Metal T60 QUANTITY 1 1/2 yd 2 yd 1/4 yd 1 1 1 1 1 1 210 yd 1 APPROXIMATE COST RANGE $10.64 - $32.25 4% DRESS SAMPLE SPECIFICATION WORKSHEET SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: POINT OF MEASUREMENT MEASUREMENTS ARE: POM # Description 1 Front Length from HPS 10 Chest Width (1" below armhole) 13 Across Shoulder 20 Waist Width (14" from HPS) 91 Hip Width (24" from HPS) 95 Sweep 43 Armhole width - Curved 60 Front Neck Drop (HPS to seam) 61 Back Neck Drop (HPS to seam) 63 Neck Width (HPS to HPS) 156 Shoulder Slope Spring 2013 DATE: Monday, January 23, 2012 Wine and Roses STYLE #: 1242012 Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier Poplin PRODUCT CATEGORY: Dresses 100% Cotton BRAND / LABEL: J. Crew Sleeveless dress with fitted bodice and box pleated A-line skirt SKETCHES SAMPLE FRONT Circumfrence SIZE: 8 Body Measurement Functional Ease 35 1/2 15 3/4 27 1/2 38 1 16 1/4 1 2 Design Ease Requested Measurement 34 36 1/2 15 3/4 28 1/2 40 50 16 1/4 3 2 11 3/4 2 BACK DRESS POM PLACEMENT SKETCH - FRONT SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 DATE: Monday, January 23, 2012 Wine and Roses STYLE #: 1242012 Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier Poplin PRODUCT CATEGORY: Dresses 100% Cotton BRAND / LABEL: J. Crew Sleeveless dress with fitted bodice and box pleated A-line skirt DRESS POM PLACEMENT SKETCH - BACK SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 DATE: Monday, January 23, 2012 Wine and Roses STYLE #: 1242012 Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier Poplin PRODUCT CATEGORY: Dresses 100% Cotton BRAND / LABEL: J. Crew Sleeveless dress with fitted bodice and box pleated A-line skirt ESTIMATED PATTERN CARD - DRESS SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 DATE: Monday, February 06, 2012 Wine and Roses STYLE #: 1242012 Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier Poplin PRODUCT CATEGORY: Dresses 100% Cotton BRAND / LABEL: J. Crew Sleeveless dress with fitted bodice and box pleated A-line skirt 26 TOTAL NUMBER OF PATTERN PIECES TO CUT FABRIC QTY PATTERN PIECE 100% Cotton Poplin 1 Front Bodice 100% Cotton Poplin 2 Side Front Bodice 100% Cotton Poplin 2 Back Bodice 100% Cotton Poplin 2 Side Back Bodice 100% Cotton Poplin 1 Front Skirt 100% Cotton Poplin 2 Side Front Skirt 100% Cotton Poplin 2 Back Skirt 100% Cotton Poplin 2 Side Back Skirt 100% Cotton Poplin 1 Front Facing 100% Cotton Poplin 1 Back Facing LINING 1 Front Lining 2 Side Front Lining 2 Back Lining 2 Side Back Lining 100% Rayon Satin Lining 100% Rayon Satin Lining 100% Rayon Satin Lining 100% Rayon Satin Lining INTERFACING 1 Front Facing 2 Back Facing 100% Polyester Fusible 100% Polyester Fusible MATCHING/NAP match vertically match vertically match vertically match vertically match vertically match vertically match vertically match vertically match vertically match vertically SKETCH FRONT BACK ESTIMATED CONSTRUCTION CALLOUTS - DRESS SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 DATE: Wine and Roses STYLE #: Missy / 0 - 12 TECHNICAL DESIGNER: Poplin PRODUCT CATEGORY: 100% Cotton BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A-line skirt TOTAL ESTIMATED COST FOR GARMENT MAKE: LOCATION/DESCRIPTION Front Bodice Princess Seam Front Waistline LOCATION/DESCRIPTION Back Bodice Princess Seam Back Waistline Waistline Center Back Seam Monday, February 27, 2012 1242012 Kara Pelletier Dresses J. Crew $22.45 CONSTRUCTION/SEAM FINISH/TOP STITCH Join Front & Side Front with Busted Seam & Overedge Finish SPI EST. COST 14-16 $1.50 Set Pleats on Front Skirt & Stitch Closed 14-16 $0.90 Join Front Bodice & Skirt with Busted Seam & Overedge Finish 14-16 $0.75 ESTIMATED COST SUBTOTAL: $3.15 CONSTRUCTION/SEAM FINISH/TOP STITCH Join Back & Side Back with Busted Seam & Overedge Finish SPI EST. COST 14-16 $1.50 Set Pleats on Back Skirt & Stitch Closed 14-16 $0.90 Join Back Bodice & Skirt with Busted Seam & Overedge Finish 14-16 $0.75 Attach Grosgrain Ribbon with SN Lockstitch 14-16 $1.00 Join Backs with Busted Seam & Overedge Finish 14-16 $0.75 Set Invisible Zipper 14-16 $0.50 ESTIMATED COST SUBTOTAL: $5.40 SKETCH SKETCH ESTIMATED CONSTRUCTION CALLOUTS - DRESS SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: LOCATION/DESCRIPTION Sideseam Spring 2013 DATE: Wine and Roses STYLE #: Missy / 0 - 12 TECHNICAL DESIGNER: Poplin PRODUCT CATEGORY: 100% Cotton BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A-line skirt CONSTRUCTION/SEAM FINISH/TOP STITCH Join Front & Back with Busted Seam & Overedge Finish SPI EST. COST 14-16 2.4 Shoulder Seam Join Front & Back with SN Lockstitch 14-16 $0.30 Neckline SN Understitching 14-16 $0.50 Armhole SN Understitching 14-16 $0.50 ESTIMATED COST SUBTOTAL: $3.70 LOCATION/DESCRIPTION Front Princess Seam CONSTRUCTION/SEAM FINISH/TOP STITCH Join Front & Front Side Linings with French Seam SPI EST. COST 14-16 $1.60 Center Back Seam Join Back Linings with French Seam 14-16 $0.50 Back Princess Seam Join Back & Side Linings with French Seam 14-16 $1.60 Sideseam Join Front & Back Linings with French Seam 14-16 $1.60 Shoulder Seam Join Front & Back Linings with French Seam 14-16 $0.60 ESTIMATED COST SUBTOTAL: $5.90 Monday, February 27, 2012 1242012 Kara Pelletier Dresses J. Crew SKETCH SKETCH ESTIMATED CONSTRUCTION CALLOUTS - DRESS SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: Spring 2013 DATE: Wine and Roses STYLE #: Missy / 0 - 12 TECHNICAL DESIGNER: Poplin PRODUCT CATEGORY: 100% Cotton BRAND / LABEL: Sleeveless dress with fitted bodice and box pleated A-line skirt LOCATION/DESCRIPTION CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST Set Lining Set Lining to Zipper 14-16 $1.20 CB Seam Attach Hook & Eye Above Zipper 14-16 $0.10 Bra Strap Keeper Attach to Inside Shoulder Lining Sweep Make ½" Clean Finish Hem LOCATION/DESCRIPTION SKETCH $0.20 14-16 $0.60 ESTIMATED COST SUBTOTAL: $2.10 CONSTRUCTION/SEAM FINISH/TOP STITCH SPI EST. COST Attach Hem Tape 14-16 $1.00 Make 1 ½" Blind Hem 3-4 $1.00 Shell Sweep Lining at Sideseam Monday, February 27, 2012 1242012 Kara Pelletier Dresses J. Crew Attach Lining to Shell at Sideseam with Thread Chainstitch ESTIMATED COST SUBTOTAL: $0.20 $2.20 SKETCH FIRST COST SHEET Spring 2013 DATE: Monday, February 06, 2012 Wine and Roses STYLE #: 1242012 Missy / 0 - 12 TECHNICAL DESIGNER: Kara Pelletier Poplin PRODUCT CATEGORY: Dresses 100% Cotton BRAND / LABEL: J. Crew Sleeveless dress with fitted bodice and box pleated A-line skirt SEASON: GROUP NAME: SIZE CLASSIFICATION / RANGE: FABRIC NAME: FIBER CONTENT: STYLE DESCRIPTION: FABRICS 100% Cotton Poplin 1005 Rayon Satin Lining Interfacing TRIMS Grosgrain Ribbon Invisible Zipper Brand Label Care/Content Label Size Label Country of Origin Label Thread Hook & Eye YARDS 1.5 2 0.25 UNIT PRICE $7.75 $3.50 $0.90 TOTAL FABRICS PERCENT TO TOTAL COST YDS / QTY UNIT PRICE 1 $0.05 1 $0.88 1 $0.10 1 $0.08 1 $0.08 1 $0.05 210 $0.00075 1 $0.08 TOTAL TRIMS PERCENT TO TOTAL COST $18.85 42.05% $ AMOUNT $0.05 $0.88 $0.10 $0.08 $0.08 $0.05 $0.16 $0.08 $1.48 3.30% $ AMOUNT $0.20 $0.30 $1.20 $22.45 TOTAL CMT/ LABOR PERCENT TO TOTAL COST YDS / QTY UNIT PRICE $24.15 53.87% $ AMOUNT $0.10 $0.25 TOTAL PACKING MATERIALS PERCENT TO TOTAL COST $0.35 0.78% CMT / LABOR Grading Marking Cutting Make Charges (Labor) PACKING MATERIALS Polybag Hanger SKETCH $ AMOUNT $11.63 $7.00 $0.23 TOTAL COSTS WHOLESALE MARKUP WHOLESALE MARGIN $44.83 N/A N/A WHOLESALE PRICE RETAIL MARKUP ESTIMATED RETAIL PRICE N/A 70.0% $149.43