Company should care about social issues rather than profit but author thinks they are undermining the idea of free society. The author is saying when we talk about businesses having responsibilities, it's not very clear because only people can have responsibilities, not businesses themselves. They suggest that when we talk about business responsibilities, we're really talking about the responsibilities of the people who run those businesses, like owners or executives. The Social Responsibility of Business is to Increase its Profits 1. Primary goal of businesses is to maximize profit for its shareholders within legal and ethical boundaries. 2. Corporate executives should prioritize profit-making activities, while individual proprietors have autonomy to engage in social responsibilities with their own resources. 3. When businesses engage in social responsibility, they are spending other people’s money. This includes shareholders returns, customers payments through increased prices and reduce employees’ wages. 4. Free market violation.