CITY &
ENTERTAINMENT
AHMEDABAD CITY
By- utkarsh anand
Mdes 23 cgd
Research Question.
1. What is entertainment to people?
2. How do people from different backgrounds and hierarchies interact with entertainment
spaces?
3. How has entertainment changed over the past few years?
4. How do different age groups in Ahmedabad experience entertainment?
5. What kinds of entertainment are more popular among the people of Ahmedabad?
6. What role does entertainment play in enhancing social connections among individuals in
Ahmedabad?
7. How do socioeconomic factors influence the accessibility and engagement with
entertainment options in Ahmedabad?
8. What are the primary motivations driving individuals to seek out entertainment in
Ahmedabad?
9. In what ways does cultural heritage influence the types of entertainment preferred by
residents of Ahmedabad?
10. How do individuals perceive the impact of technology on their entertainment choices in
Ahmedabad?
11. What are the key actors influencing the decision-making process when selecting
entertainment activities in Ahmedabad?
12. How do individuals balance traditional forms of entertainment with modern alternatives in
Ahmedabad?
13. What are the differences in entertainment preferences between urban and rural populations
within the Ahmedabad district?
14. How do seasonal variations affect the types of entertainment sought after by residents of
Ahmedabad?
SURVEY
The survey conducted with vashant bhai , the owner of Raj Saloon located on Prabhupad Society Road in Paldi, Ahmedabad, provided
insights into his lifestyle, preferences, and behavior patterns.
Demographic Details:
•Name: Vashant bhai
•Business: Hair Salon
•Location: Raj Saloon, Prabhupad Society Road, Paldi, Ahmedabad
Behavior Mapping Method and Narration Method:
•The survey utilized the Behavior Mapping method for observation and the Narration method for interviews.
•The observation revealed that Mr.Vasant spends most of his working hours listening to old songs by Kishore Kumar and Md. Rafi on his
personal music player.
•During his leisure time, he enjoys sitting outside his shop, observing people passing by, and engaging in random conversations with them.
•On weekends, Mr. Vasant prefers visiting different restaurants to savor Punjabi dishes and occasionally plays cricket.
•He has a preference for watching cricket matches on television over other types of programming.
•Mr. Vasant is described as someone who loves talking to people and enjoys social interactions.
Overall, the survey paints a picture of Mr.Vasant as a sociable individual who appreciates music, enjoys observing people, relishes culinary
experiences, and actively engages in leisure activities like cricket. His love for socializing and interacting with others is evident from his
behavior both at work and during his free time.
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Summary of the Survey:
Name: Chiray Sol Kusara
Age: 28+
Occupation: Grocery Business
Location: Paldi Bus Stop, Ahmedabad
Research Methods:
The survey employed the Behavior Mapping method for observation and the Narration method for interviews.
Behavior and Preferences:
Mr. Kusara enjoys playing mobile games in his leisure time.
He also likes watching movies on various OTT (Over-The-Top) platforms for entertainment.
During weekdays, he prefers spending time with friends, often meeting them for tea at Narol Circle, near the NID back gate.
On weekends, his leisure activity of choice is playing cricket near the riverfront.
Summary: Overall, the survey portrays Mr. Kusara as someone who enjoys a mix of indoor and outdoor leisure activities. While he
finds entertainment in mobile gaming and movie streaming, he also values socializing with friends over tea and engaging in
physical activities like playing cricket on weekends. His preference for cricket indicates a passion for sports and outdoor recreation.
WHY I CHOOSE THESE
RESEARCH METHODS
I chose the research methods of "fly on the wall" observation and "look" and "ask" categories to efficiently gather qualitati ve insights that complement our
research objectives.
The "fly on the wall" observation method involves discreetly watching people's actions within their natural context without a ny intervention. This approach
provides an unfiltered view of individuals' behaviors in public spaces, offering insights into their actual activities rather than relying solely on self-reported
preferences or idealized notions of entertainment.
By adopting this observational method, our aim is to gain a genuine understanding of how people spend their leisure time and engage in various activities
when they believe they are not being observed or influenced. By quietly observing, researchers can capture authentic moments and interactions, revealing the
true nature of human behavior in public settings.
Through this approach, we seek to uncover patterns, routines, and preferences that may not be apparent through other means of data collection. By observing
behavior within its natural context, we can explore nuances such as social dynamics, spatial layouts, and environmental cues that shape individuals' choices
and interactions in public spaces. Ultimately, the "fly on the wall" method offers a valuable perspective on human behavior, enabling researchers to gain
deeper insights into how people truly engage with their surroundings and activities in their free time.
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WHY I CHOOSE THESE
RESEARCH METHODS
Behavior mapping involves systematically tracking the positions and movements of individuals within a given space over a peri od of time. This method
utilizes techniques such as video surveillance, GPS tracking, and manual observation to record the spatial behaviors of peopl e in real-world environments.
The primary objective of behavior mapping is to identify and define distinct zones of spatial behavior within a space. By ana lyzing the patterns and
trajectories of individuals, researchers can delineate areas where specific activities or behaviors are more prevalent. For e xample, in a park setting, behavior
mapping can reveal zones for walking, sitting, playing, and socializing.
This method provides valuable insights into how people interact with and utilize different areas within a space. It can assis t urban planners, architects, and
designers in optimizing the layout and functionality of public spaces to better accommodate the needs and preferences of user s. By understanding how
spatial behaviors vary across different contexts and demographics, practitioners can create more inclusive and user -friendly environments that enhance the
overall quality of life for communities.
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Timeline
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SUMMARY
Here's a summarized report of the entertainment trends in Ahmedabad across the decades:
1990s:
Popular entertainment included watching movies under the stars at outdoor theaters, gathering around the TV for shows
and movies, and spending time in parks and gardens.
Outdoor activities provided recreational entertainment options for residents.
2000s:
The emergence of multiplex cinemas and the introduction of shopping malls revolutionized the entertainment scene,
offering modern movie-watching experiences and leisure activities.
Internet cafés provided access to the internet for entertainment and gaming.
Organized cultural festivals celebrating Gujarati culture became more common, enriching the cultural landscape.
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2010s:
Café culture flourished, with cafés becoming popular hangout spots offering food, beverages, live music, and cultural events.
Various venues hosted concerts, exhibitions, and cultural events, providing diverse entertainment options.
Art galleries showcased contemporary art and cultural exhibitions, catering to art enthusiasts.
The increasing popularity of social media platforms changed the way people interacted and consumed entertainment, influencing
cultural trends.
2020s:
Online streaming platforms like Netflix and Amazon Prime became increasingly popular, offering entertainment content for home
viewing.
Home-based entertainment activities such as cooking, gardening, DIY projects, and online gaming gained traction.
Virtual reality arcades and gaming lounges offering immersive experiences became more prevalent, catering to tech-savvy
audiences.
Across the decades, Ahmedabad's entertainment landscape evolved to reflect changing technologies, lifestyles, and cultural
preferences, offering diverse and accessible entertainment options for residents.
THANK YOU