4P Vietnamairline: double decker plane A380 AIRBUS
PRODUCT: unique selling point
-
The largest plane compares to others economy plane which has double floor and expand more
service for customers like the house in the air
Modern system, good quality material , fuel by oil which is friendly with the environment and
bring the new experience for customer that they are unprecendented
Luxury space, safety, different feeling to fly: smoothly, shockproof, comfortable
Easily to understand and focus on the flight safety instructions.
Extra service: bar, spa, restaurant
Core products: Domestic and international flight services
● Specific products: - Business class: including special business, flexible business, and economy
business. - Economy class: includes flexible economy class, standard economy class, and economy class.
- Economy class: includes special savings class and super savings class.
● Additional products: - Passenger and baggage insurance service - Connecting service - Regular
passenger service - Upgrading seat class before flight time. - SkyPriority program: uniform priority rights
+ Priority check-in area + Priority baggage check-in + Priority service at ticket counters/transit counters +
Quick passport and security clearance procedures (not available at all airports, limited depending on
alliance member airports). + Priority boarding + Priority baggage transportation SkyPriority program
applies to: First and Business Class members, Platinum card members, SkyTeam ElitePlus members.
● Potential products: - Flight schedule connecting to long-range routes - Travel and hotel connection
service - Proposal: Provide a luxury cabin called “The Residence including living room, two rooms
sleeping, butler service.
PRICE: loyal, sale, policy, combo
Depend on each customer ( focus on customers who they have stable income and ready for paying
expensive service )
-
Interior cost : More expensive 5-20% than competitor
Exteior cost : Compete with other countries.
PLACE: app, direct seller
Vietnam Airlines has routes to Southeast Asia, East Asia, Europe and Oceania.
Currently, it is operating 90 routes to 20 domestic destinations and 29 international destinations, with
an average of 400 flights/day.
The head office is located at Noi Bai International Airport - Hanoi, and main operations are at Tan Son
Nhat Airport - Saigon and Noi Bai International Airport - Hanoi. Vietnam Airlines uses a multi-channel
distribution channel: VietNam Airlines' distribution channel includes: 27 ticket offices and 422 agents.
The ticket offices are located in major cities, are the official transaction points of the airline, the agency
handles issues related to booking, issuing tickets to customers, refunding and exchanging tickets for
customers of the market in the market. countries, assistance in refunding and exchanging tickets of
customers exported to foreign markets. Vietnam Airlines has representative offices in Da Nang, Hanoi,
Saigon,...
-
App: allocate to Traveloka, Agoda,Momo accompany with the preferential price
( chèn thêm ảnh kênh truyền thông, app bán vé, đại lý của vietnamairline)
PROMOTION: target audience, divide income
Marketing strategy of Vietnam Airlines builds very good communication about its brand so that
customers have the clearest view.
Press advertising is a tangible advertising medium targeting the business customer segment,
often using large newspapers with a nationwide distribution such as Labor, Youth... In addition,
overseas VNA using major newspapers in key markets: Ashahi, Goodweeken, Travel Trade...
Advertising on television is the implementation of short advertisements introducing the
company's image. At the same time, increase the frequency of broadcasting news about the
company's commercial activities on domestic and international news bulletins. Internet
advertising plays a huge role in the overall strategy of VNA today. Through the company's
official website, in addition to the purpose of introducing products, it also helps provide
customers with information about the entire process of using the service, implementation steps,
regulations ,... more These are commitments to quality standards, and updated information
about VNA's activities.
Example: The flight safe instructions: Change the image each year: Trendy, logic , beautiful,
attracted
They create their own dance for instructions
As the official carrier, VNA sponsors national, cultural, social, educational, sports and community
events. With national events, VNA participates in sponsoring most of the major national events
such as the APEC Summit, the Women's Summit, Vietnamese cultural days abroad such as
Japan, Malaysia, UK, Belgium, Korea, Luxembourg..., supporting the overseas Vietnamese
community... In addition, VNA also strengthens tourism promotion coordination VNA
cooperates with Vietnam National Administration of Tourism to build The TV show program
"Hidden Beauty", "S Vietnam" aims to introduce the typical and outstanding features of
Vietnamese culture, society, country and people. Since the company itself is a brand of travel
vehicles, this is a very good move for the company to increase its awareness with people who
want to travel.