you can increase your odds. One of the best ways is to understand
users’ reasons for doing things. Mental Models gives you the tools
to help you grasp, and design for, those reasons. Adaptive Path
co-founder Indi Young has written a roll-up-your-sleeves book for
designers, managers, and anyone else interested in making design
strategic, and successful.
“Indi Young’s mental models are the perfect way for your team to integrate your user’s perspective
into your design. I’ll be giving this book out to all our important clients and insisting they make it
part of their process.”
M E N T A L M O D E L S by INDI YOUNG
There is no single methodology for creating the perfect product—but
JARED SPOOL
CEO and Founding Principal
User Interface Engineering
“Indi’s book provides a systematic and invaluable means for applying mental models; having used
her method on many large projects, I’m a true believer.”
CAMILLE SOBALVARRO
Senior Director, Web Marketing & Communications
Sybase Inc.
“Indi Young’s common-sense approach focuses on user behavior, diagrammatic representations,
and the participation of all stakeholders in collaborative discovery. It is a book that designers and
students alike will find useful.”
RICHARD BUCHANAN
Professor of Design
Carnegie Mellon University School of Design
MENTAL MODEL S
www.rosenfeldmedia.com
Aligning Design Strategy with Human Behavior
MORE ON MENTAL MODELS
www.rosenfeldmedia.com/books/mental-models/
by INDI YOUNG foreword by Jeff Veen
Atomic Task
ID#
Aud
Seg
Loc Quote
Pursue BI Concepts from
Industry Magazines
101A
PSN
NA Because I read industry magazines. IT
magazines have been mentioning
business intelligence.
Read industry magazines,
trade press
Subscribe to and read
vertical industry publications
104
PrSOE
MT
PRESO
T
Read neutral trade
newsletter vendor
comparison reports
104
NA I have lots of biz magazines… industry,
trade press.
NA Day to day through either weekly or
daily newsletters, which are either
business journals or industry tracking…
as well as a couple of specific telecom
NA journals.
The trade newsletters would also do
Use industry research
newsletters to learn
Follow developments in DW
industry
115
PRENB
101A
PSN
Actively survey and consider
new technology from
business and tech side
104
PrSOE
MT
Research technologies and
products to use
Keep up with the IT industry
to survive in IT
Subscribe to and read
vertical industry publications
Learn from tech team’s
expertise for latest industry
developments
115
PRENB
101A
PSN
112
PRESO
T
PrSOE
MB
112
105
PrSOE
MT
comparisons so I had an idea of what
box compares with that box. I used
neutral sorts of sources
EU [Are these research things Forester and
Gartner?] Yes. Newsletters.
NA very interested in and following
developments in [data warehousing]
work. Came to attention to several of us
in the IT dept way before the business
NA Ioffice
survey technology and have an opinion
about it, both from a technological side
and from a business side
EU dealing with research to find exactly
what technologies and products we need
use is no way to survive in the IT
NA to
There
world without reading something
NA General IT industry
NA our technical people, their trade
magazines, internet searches or
reviews… industry group meetings… One
of the tech people might say, “This
might be of help to you.”
Atomic Tasks
A
Ctry
Supporting Quotes
Get New Product
Concept from
Marketing
S
JPN
Every day the research lab receives people
from marketing and sales. Depends on the
topic, he spends 30 minutes to 2 hours a day
with the marketing and sales.
S
JPN
Marketing colleagues announce to my
development people that this concept is highly
evaluated by the consumer… This is a typical
starting point of a new product, of a local
product.
S
JPN
I meet customers, collect the needs from the
customers… talk with their purchasing
department people or technical people… After
5pm, we have more social occasions, to
collect the needs, while drinking.
R
ESP
If one particular market segment has more
than 10 customers asking for the same
product we don’t have, and it looks to be a
product we can make, we need to get in
there.
S
JPN
Also have to cover other themes that come
from customers… Customer’s first contact
actually is Lintec, to tell the company what
the new needs are. They come to our
company: “Can you solve this?”… As for spotproblem solving for the customer, they
receive 300 requests per month.
S
GBR
We’re the central development work. If a
customer has an application.
S
DEU
One aspect is what the customer of our
company requires, in some cases the
customer tells us this is what we need… sales
force direct contact with our customers, in
constant dialog… getting constant feedback
about new product development and what the
customer requires.
BC*
S
CHN
The government they say, “We want ABC” and
we put ABC together.
Collect New
Product Needs
from Customers
Get Specification
from Government
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Give myself time to get to
the airport
Figure out which city to
spend the night in
Look up weather forecast to
determine if a connection in a
certain city might delay me
Decide when to hold
meetings in each city
Find out transit time
Find out if my favorite
hotel is close enough to
be worth extra drive time
Choose hotel closest
to meeting location
Make Airline
Reservation
Read reviews on nearby
restaurants
Choose rental company
unlikely to have a long line
of customers from my flight
Look up traffic delay
risks
Reserve a Rental Car
Pick nearby restaurant
for client dinner
Make Hotel
Reservation
“My friend really likes talking about the movie, so we’ll end
up talking.”
“…talk with afterwards… What we like or dislike… Whether it
was good”
“I’m interested in hearing it after.”
Discuss Film Directly After Viewing
“My friend really likes talking about the movie, so we’ll end
up talking.”
“…talk with afterwards… What we like or dislike… Whether it
was good”
“I’m interested in hearing it after.”
Discuss Film Afterwards
Discuss Film Directly After Viewing
“My friend really likes talking about the movie, so we’ll end
up talking.”
“…talk with afterwards… What we like or dislike… Whether it
was good”
“I’m interested in hearing it after.”
Discuss Films with Friends Later
“...over lunch. We talk about movies we’ve seen over the
weekend.”
Discuss the Film
Go Somewhere to Sit and Discuss Film
Go Somewhere to Sit and Discuss Film
“…sit down and have that experience of …talking about the movie.”
Discuss Film Afterwards
Discuss Film Directly After Viewing
“My friend really likes talking about the movie, so we’ll end up talking.”
“…talk with afterwards… What we like or dislike… Whether it was good”
“I’m interested in hearing it after.”
Discuss Films with Friends Later
“...over lunch. We talk about movies we’ve seen over the weekend.”
Learn Craft from Discussion of Unusual Points
Discuss Bad Points of Film Afterwards
“We’ll usually trash it afterwards. I get ideas out of a bad experience…”
“If the movie fell short, we talk about things they could have done…”
Discuss the Quality Screenplay
“I like to say, ‘This director is good!’ or ‘This writer sucks!’”
Discuss Unusual Points of the Film Afterwards
“Talk about thinks I notice that were unusual.”
“If the subject matter is thought provoking or interesting…”
Discuss Good Points of the Film
“Talk about the movie… we analyze what we thought worked.”
Discuss Interpretation of Book
Discuss Interpretation of Book Afterwards
“We commented on it after… we debated…”
Ask Strangers Their Opinion After the Film
Ask Strangers Their Opinion After the Film
“I walked outside and there were some Russians, so I thought I’d…”
Interact with People About the Film
Discuss the Film
Go Somewhere to Sit and Discuss Film
Go Somewhere to Sit and Discuss Film
Discuss Film Afterwards
Discuss Film Directly After Viewing
Discuss Films with Friends Later
Learn Craft from Discussion of Unusual Points
Discuss Bad Points of Film Afterwards
Discuss the Quality Screenplay
Discuss Unusual Points of the Film Afterwards
Discuss Good Points of the Film
Discuss Interpretation of Book
Discuss Interpretation of Book Afterwards
Ask Strangers Their Opinion After the Film
Ask Strangers Their Opinion After the Film
Recommend a Film
Write a Review
Write a Review
Decide Writing Reviews is a Waste of Time
Recommend a Film When Asked
Recommend a Film When Asked
Watch the
Film
Identify with
the Film
Interact with
People About
the Film
Follow the
Industry
Mental Space
Tower
Discuss Film Afterwards
Let the Movie Linger
Write a Review
Track Production Studio/Box Office News
Get Toys, DVDs, Books, Soundtracks
Wish that a Film Could Change How You Act
Investigate Story from a Film Afterwards
Tower
Have a Date Night
Watch Films Regularly
Organize a Group
Attend Films with Others
Attend Films Alone
Read the Book
Listen to Soundtrack
Study Film
Write Entertainment
Task – Still Needs Processing!
Mental Space
Tower
Discuss Film Afterwards
Let the Movie Linger
Write a Review
Track Production Studio/Box Office News
Get Toys, DVDs, Books, Soundtracks
Wish that a Film Could Change How You Act
Investigate Story from a Film Afterwards
Dress in Costume
Dress in Costume
Tower
Have a Date Night
Watch Films Regularly
Organize a Group
Attend Films with Others
Read the Book
Listen to Soundtrack
Study Film
Write Entertainment
Watch Film Alone
Watch Certain DVDs Alone
Attend Films Alone
Get Reviewers’ Opinion of Films
Get Reviewers’ Opinion of a Film
Read the Reviewers You Respect
Read Compiled Reviews
Read Many Reviews to Get a Consensus
Read Newspaper Reviews
Read Film Festival Reviews
Decide to Watch a Film
Watch a Film for Pleasure
Watch a Film to Avoid Something
Watch a Film to Achieve a Mood
Have a Date Night
Take Family Dependents to a Film
Share a Film with Friends
Watch a Film to Learn
Watch a Film in Theater for the Experience
Watch Films Regularly
Watch a Film Spontaneously
Attend Films with a Group
Watch Your Film Expenses
Encounter a Film You Haven’t Heard Of
Encounter a Film You Haven’t Heard Of
Choose Films
Look for Certain Qualities
Choose Films because of Familiarity
Watch a Certain Genre During Winter
Include Random Film Choices
Inherit Interest in a Genre from Family
Choose Films Together with Companions
Avoid Certain Films
Decide on Film Based on Reviewer’s Opinion
Postpone a Film
Learn More about a Film
Read Review to Get an Idea of the Film
Talk About Films You Want to See
Look for Trailers Online
Logistics Examples
Task
Anne
Conduct Interviews
Comb Transcripts
Group Concepts
Barbara
Conduct Interviews
Group Concepts
Eric
Comb Transcripts
Week 1
Week 2
Week 3
Week 4
Identify with a Film
Allow a Film to Permeate Your Life
Buy the Soundtrack
Listen to Soundtrack
Read the Book Afterward
Investigate Story from a Film Afterward
Wish that a Film Can Change How I Act
Let the Movie Linger
Collect Film-Related Stuff
Save Tickets in Scrapbook
Collect Film Artwork
Collect Toys
Get the DVD
Buy Special DVDs
Get DVDs as Gifts
Watch a Film Multiple Times
Watch DVDs You Own More than Once
Watch Film Multiple Times
Interact with People about Film
Discuss the Film
Avoid Discussions
Ask Strangers Their Opinion After a Film
Atomic Task
Mental Space Task Tower
Task
Identify with a Film
Allow a Film to Permeate My Life
Buy Soundtrack
Buy the
Soundtrack
Listen to Soundtrack
Listen to
Soundtrack
Aud
Seg Loc
SM
SF
FP
FP
SR
SR
SM
SF
FP SR
Read the Book Afterward
Read Book
FP SR
After Seeing the
Film the Book
Buy
FP SR
Investigate Story from a Film Afterward
Investigate
FP SR
Story from a
Film Afterwards
Out of Curiosity
Wish that a Film Can Change How I Act
Let the Movie Linger
Collect Film-Related Stuff
Save Tickets in Scrapbook
Collect Film Artwork
Collect Toys
Get the DVD
Buy Special DVDs
Get DVDs as Gifts
Watch a Film Multiple Times
Watch DVDs I Own More than Once
Watch Film Multiple Times
Interact with People about Film
Follow the Industry
Buy
Soundtrack
Listen to
Soundtrack
Read the Book
Afterward
Investigate
Story of Film
Afterward
Save Tickets in
Scrapbook
Wish That a
Film Can
Change How I
Act
Collect Film
Artwork
Buy Special
DVDs
Watch DVDs I
Own More than
Once
Let the Movie
Linger
Collect Toys
Get DVDs as
Gifts
Watch Film
Multiple Times
Aud
Atomic Task
Seg Loc
Mental Space Task Tower
Task
Identify with a Film
Allow a Film to Permeate My Life
Buy Soundtrack
Listen to Soundtrack
Read the Book Afterward
Investigate Story from a Film Afterward
Wish that a Film Can Change How I Act
Let the Movie Linger
Collect Film-Related Stuff
Save Tickets in Scrapbook
Collect Film Artwork
Collect Toys
Get the DVD
Buy Special DVDs
Get DVDs as Gifts
Watch a Film Multiple Times
Watch DVDs I Own More than Once
Watch Film Multiple Times
Interact with People about Film
Discuss the Film Afterward
Avoid Discussions
Ask Strangers Their Opinion After a Film
Discuss Interpretation of Book
Learn Craft from Discussion of Unusual Points
Allow a Film to
Permeate My Life
Buy
Soundtrack
Listen to
Soundtrack
Read the Book
Afterward
Collect Film-Related
Stuff
Investigate
Story of Film
Afterward
Save Tickets in
Scrapbook
Wish That a
Film Can
Change How I
Act
Collect Film
Artwork
Buy Special
DVDs
Watch DVDs I
Own More than
Once
Let the Movie
Linger
Collect Toys
Get DVDs as
Gifts
Watch Film
Multiple Times
Get the DVD
Watch a Film Multiple
Times
Allow a Film to
Permeate My Life
Buy
Soundtrack
Listen to
Soundtrack
Read the Book
Afterward
Collect Film-Related
Stuff
Investigate
Story of Film
Afterward
Save Tickets in
Scrapbook
Wish That a
Film Can
Change How I
Act
Collect Film
Artwork
Buy Special
DVDs
Watch DVDs I
Own More than
Once
Let the Movie
Linger
Collect Toys
Get DVDs as
Gifts
Watch Film
Multiple Times
Get the DVD
Watch a Film Multiple
Times
Listen to
Soundtrack
Buy
Soundtrack
Allow a Film to
Permeate My Life
Discuss
Interpretation of
Book
Ask Strangers
Their Opinion
After a Film
Avoid
Discussions
Discuss the Film
Afterward
Discuss Film
Afterward
Write a Review
Recommend a
Film when
Asked
Collect Film-Related
Stuff
Read the Book
Afterward
Watch DVDs I
Own More than
Once
Go Somewhere
to Sit and
Discuss Film
Recommend a Film
Save Tickets in
Scrapbook
Buy Special
DVDs
Watch Film
Multiple Times
Learn Craft
from
Discussion of
Unusual Points
Investigate
Story of Film
Afterward
Collect Film
Artwork
Get DVDs as
Gifts
Watch a Film Multiple
Times
Wish That a
Film Can
Change How I
Act
Collect Toys
Get the DVD
Let the Movie
Linger
Track Box
Office
Competition
Track Box Office
Competition
Track
Production
Studio News
Track Production
Studio News
Become S
About the
Writ
Entertain
Study F
Craft
Rare
(1 Voice)
Mental Space
Movie Goer Mental Model
Conceptual Group
Popular
(5+ Voices)
Normal
(2-4 Voices)
Rare
(1 Voice)
Added
During
Workshop
Read About Films I
Want to See
Look for Trailers
Online
Look for
Trailers
Online
Look for Film
Information
Online
Anticipate a Film
Set
Expectations
Get Excited
about a Film
Conceptual Group
Popular
(4+ Voices)
Normal
(2-3 Voices)
Rare
(1 Voice)
Added
During
Workshop
Technology
Authority
End User
Head of
Household
Get Notification to Rpt.
Time Off
Rare
(1 Voice)
Conceptual Group
Popular
(5+ Voices)
Plan for Growth of
Data
Normal
(2-4 Voices)
Rare
(1 Voice)
Monitor Disk
Space
Anticipate
Growth of
Data
Added
During
Workshop
Monitor
Disk Space
Estimate
Capacity
Needs
Evaluator
Implementer
Maintainer
Decision Maker
Research
Make Decision
Administrator
Order
Coordinate Set-up
Modify Plan
Telecom Authority
Research
Make Decision
Set Up Products
Head of Household
Order
Review/Pay Bills
Coordinate Set-up
Modify Plan
Bill Manager
Review/Pay Bills
User
Learn Products
Use Products
Guru
Use Advanced Features
Set Up Products
User
Learn Products
Use Products
Use Advanced Features
Pre-Sales, don’t own Sybase
Research products
Become familiar with Sybase
Propose enterprise software strategy
Determine requirements
Evaluate vendor solutions
Purchase enterprise solution
Pre-Sales, own Sybase
Research products
Post-Sales Support
Set up hardware
Run project to install solution
Clean up issues with solution/app
Create an application
Upgrade products
Thought Leader
Stay current with technology
Monitor system
Maintain data storage
Back up data
Warehouse the data
Administer user access
Optimize database
Resolve problems as they come up
Learn about system
Coordinate ongoing tasks
Get budget
Upgrade software
Social Connector
Innate leader
Self-confident, outgoing
Will Participate If Asked
Less committed
Path of least resistance
Self Conscious
Worry what people think
Discuss situations w/friends
Good Samaritan
Thinks of their friends
Makes introductions
Expand the Possibilities
Grow network, diversify
Feel there’s limited time left
Get on the Love Train
Everyone deserves love
Want friends to be happy
See What Happens
Attracting people is easy
Passive approach to dating
Trying Too Hard
Attracting people is difficult
Timid, fearful, overwhelmed
Think It Through
Careful, rules about dating
Don’t risk friendships to set
people up
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Product Doc
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Retrieve cust acct
Product FAQ
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DC Promo Goods
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Retrieve cust
orders
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Finder
Finder
external site
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quotes & contracts
Finder with
customers
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Shipping info
management
product &
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Find cert of
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Specialized info
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Applications &
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Personal Info
Phone
Numbers
Employee
Dashboard
Home and
Mailing
Address
Personal Info
Vacations
HRDB
Report Time
Off
Emergency
Contacts
“Officing”
Kinko's Card
Employee and
Benefits
Handbooks
PeopleFlex
Handbook
Mail Services
Procurement
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Request an
InFocus
Projector
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Office Supplies
Benefits US
Legal
Jobs
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Sports and
Wellness
People
Programs
PeopleForce
CiteLine
Health
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LifeCare
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Referral
Program
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Openings
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Relations
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Assignments
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Investments
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PurchasePlan
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Culture?
PeopleSoft
101
Navigating the
PeopleNet
PeopleZine
Community
Connection
Raving Daves
International?
PeopleSoft
United
Kingdom
Employee Site
Choose a Good
Theater
Choose
Theater with
Good Parking
Choose
Theater with
Good Eats
Choose
Theater with
Comfortable
Seating
Choose
Theater with
Good
Projection
Choose Easy Theater
Choose Smaller
Theater
Choose
Smaller
Theater for
Eclectic Films
Choose
Theater with
Good Sound
Choose
Convenient
Thtr. to Meet
Companion
Choose
Smaller
Theater for the
Neighborhood
Choose Clean
Theater
Choose
Multiplex for
Familiarity
Choose
Smaller
Theater for
Aesthetics
Theaters Near
Me
Choose Theater with
Big Crowd for Energy
Choose
Theater with
Big Crowd for
Energy
Look Up Running
Times (Length)
Look Up
Running Times
Choose Screening
Time
Resolve Group
Logistics
Choose Later
Screening
Meet Group at
Theater
Avoid Early
Screening
Avoid Being Late to
Theater
Choose Early
Screening
Avoid Being
Late to Theater
Theaters Near
Me
Theaters Near
Me
Get Tickets for
a Group
Schedule a
Time with a
Group
Get to The
Collect Film-Related
Stuff
Save Tickets in
Scrapbook
Get the DVD
Collect Film
Artwork
Buy Special
DVDs
Watch DVDs I
Own More than
Once
Collect Toys
Get DVDs as
Gifts
Watch Film
Multiple Times
DVD Release
Dates
Watch a Film Multiple
Times
Write Fan Mail
Write Fan Mail
to a Director
Write Fan Mail
to an Actor
Rent a Film
Watch DVD Extras
Rent a Film to
Save Money
Avoid Extras on
DVD
Try Renting
through NetFlix
Watch Extras
on DVD
Watch a Film on
Projector
Watch a Film on
DirecTV
Watch a Film
on Projector
Watch a Film
on DirecTV
Watch DVD
with
Commentary
On
Rent a DVD
from Sponsor
Rent a DVD
from Sponsor
Rent a DVD
from Sponsor
Reserve a DVD
from Sponsor
Reserve a DVD
from Sponsor
Reserve a DVD
from Sponsor
Rent a Film if
Dont Feel Like
Going Out
DVD Release
Dates
Make Popcorn
Make Popcorn
Allow a Film to
Permeate My Life
Buy
Soundtrack
Listen to
Soundtrack
Read the
Book
Afterwards
Investigate
Story of Film
Afterwards
Wish Film
Can Change
How I Act
Collect FilmRelated Stuff
Let the Movie
Linger
Save Tickets
in Scrapbook
Get the DVD
Use Quote
from Film in
Conversation
Collect Film
Artwork
Buy Special
DVDs
Collect Toys
Get DVDs as
Gifts
Alter my
Behavior/
Opinion
DVD
Release
Dates
Watch a Film
Multiple Times
Watch DVDs
I Own More
than Once
Watch Film
Multiple
Times
Choose Film
Look for Certain
Qualities
Choose
Eclectic Films
Choose Films
by Director
Choose SelfDeprecating
Films
Choose
Serious Films
Choose Quality
Films
Choose Films
because of Familiarity
Include Random Film
Choices
Choose
Blockbusters
Choose Film
Because I’ve
Read the Book
See Whats
Playing to
Choose Film
Choose Film
for the Story
Choose Films
based on
Countries I’ve
Been To
Watch a
Certain Genre
During Winter
Choose a
Variety of Films
What’s Playing
Today (by title)
What’s Playing
Today (by
location)
Film List (by
genre)
What’s Playing
Today (by
location)
What’s Playing
(by title)
What’s Playing
(by location)
Film List (by
related films)
What’s Playing
(by location)
List of Movies
Playing Now
What’s Playing
Today (by
director/actor)
What’s Playing
Today (at
favorite
theaters)
What’s Playing
Today (by title)
Pick a Film (by
favorite theater)
What’s Playing
(by director/
actor)
What’s Playing
(at favorite
theaters)
What’s Playing
(by title)
What’s Playing
in the Next Two
Hrs (by
location)
Watch a Certain
Genre During Winter
Inherit Interest in a
Genre from Family
Inherit Interest
in a Genre from
Family
Comment on
Film During
Screening
Comment on Film
During Screening
Look for Jokes/
References
Look for Jokes/
References
React to the Film
During Screening
Respect the Artist
Feel Strong
Emotions
Hide My Eyes
Watch Certain
DVDs Alone
Attend Films
Alone
Ignore Other People/
Immerse Myself
Admire Craft of the
Film
Avoid Leaving
in Middle of
Film
Fall Asleep
During a Film
Look for
Choreography/
Stunts
Compare Film to Book
Anticipate
Scenes in Film
Based on a
Book
Share
Reactions with
a Companion
Immerse
Myself in a Film
Respect the
Reactions the
Director Wants
Observe Other
People’s Reactions
Admire Craft of
Screenplay
Get Nitpicky
about
Interpretation of
Book
Avoid Audible
Reactions
Avoid
Companions to
Concentrate on
Film
Watch a Film
Respectful of
the Artist
Observe Other
People’s
Reactions
Admire Craft of
Film
Press
DVD Sales
DVD Co-Releases
DVD Release
Seasonal
eBay
Park Once, Easy Walk
Film Press
DVD Sales Numbers
DVDs Released Around Same Time as
Film
DVD Release Date Lookup by Film
Seasonal Marketing Campaigns
eBay Collectibles by Film
Name
Toy Store Collectibles by Film
Parking
Reviewer Comparisons to Book
Label
Comparison
Jokes & References
Toys
Jokes
Description
Ads for collectibles related to the
film from partner toy stores
Links to collectibles related to the
film on eBay
"Have you seen your summer
blockbuster yet?" or "October is
the month to see a horror film!"
Enter film title or choose from list
filtered by director, actor, other?
See the DVD release date.
List of other DVDs released within
default 14 days of a film. Can
adjust timeframe.
Sales of DVDs to date for selected
film.
News, press releases, reviews for
selected film.
Enter film to see or theater to
attend plus restaurant or cuisine,
see best parking location to walk
to both locations. Extend to
parking reservations?
Summary of comparisons to the
book from reviewers.
List of in-jokes and "Easter eggs"
for selected film, for feature and
1.00
3.75
2.75
2.75
2.75
3.75
1.75
3.25
1.25
2.75
2.75
2.75
2.75
3.50
3.00
Technical Difficulty
Resource Availability
2.00
3.25
1.00
1.00
3.00
1.00
2.00
2.00
2.00
3.50
2.50
To the Business
3.50
4.00
3.00
4.00
1.50
1.00
1.50
1.75
1.00
1.00
To the Customer
1.00
(4 = really important)
3.75
2.00
(4 = really feasible)
2.75
Toys
Label
eBay
Seasonal
DVD Release
DVD Co-Releases
DVD Sales
Press
Parking
Comparison
Jokes
Name
Description
Toy Store Collectibles by
Ads for collectibles related to the film from
Film
partner toy stores
eBay Collectibles by Film Links to collectibles related to the film on eBay
Seasonal Marketing
"Have you seen your summer blockbuster
Campaigns
yet?" or "October is the month to see a horror
DVD Release Date Lookup Enter film title or choose from list filtered by
by Film
director, actor, other? See the DVD release
DVDs Released Around
List of other DVDs released within default 14
Same Time as Film
days of a film. Can adjust timeframe.
DVD Sales Numbers
Sales of DVDs to date for selected film.
Film Press
News, press releases, reviews for selected
Park Once, Easy Walk
Enter film to see or theater to attend plus
restaurant or cuisine, see best parking
location to walk to both locations. Extend to
Summary of comparisons to the book from
reviewers.
List of in-jokes and "Easter eggs" for selected
film, for feature and DVD.
Reviewer Comparisons to
Book
Jokes & References
2.75
2.75
2.38
3.63
1.50
1.25
3.50
1.75
1.88
1.75
2.25
3.75
2.75
3.75
1.00
2.75
2.75
1.75
3.75
2.00
3.25
2.75
2.75
1.25
2.75
2.75
3.00
3.50
1.00
1.00
2.00
1.00
3.00
2.00
2.00
2.50
3.50
4.00
3.00
1.00
1.50
4.00
1.50
1.75
1.00
1.00
(4 = really important)
To the
To the
Business
Customer
3.50
1.00
2.75
3.25
1.13
2.00
2.75
(4 = really feasible)
Technical
Resource
Difficulty
Availability
2.00
3.25
3.50
2.50
OVERALL SCORING
Average
Average
Feasibility
Importance
2.63
2.25
2.38
Prioritization Chart
4.00
Parking
3.00
DO NEXT
DO FIRST
Importance
Jokes
* Seasonal
Toys
2.00
X eBay
Comparison
DVD Release
+ DVD Co-Releases
DVD Sales
Press
1.00
0.00
0.00
RECONSIDER
1.00
PUT OFF UNTIL LATER
2.00
Feasibility
3.00
4.00