APPLE: THE MOST
POPULAR TECH
COMPANY IN THE
WORLD
DONE BY: ZUHAIR KHAYAMI
TABLE OF CONTENTS:
• Historical background
• Key developments
• Corporate figures
• The market share
• SWOT analysis
• The competitors
• Future perspective
HISTORICAL BACKGROUND: HOW APPLE WAS
ESTABLISHED AND WHEN?
• Apple was founded in 1976, by Steve Jobs and Steve Wozniak.
• They wanted to make small computers unlike the commons.
• They started working in Jobs’ garage.
• Apple went public in 1980 with sales of $117 million.
Apple’s first logo in 1976
KEY DEVELOPMENTS
1- CREATING A BRAND CULTURE:
2- CREATIVITY:
• Humanitarian Contributions made Apple
gain brand culture.
• Innovating new ideas made Apple
distinctive.
CORPORATE
FIGURES: 2001-2021
REVENUE GRAPH
The revenue is rising in
the long run.
HOW COVID-19
AFFECTED
APPLE’S
MARKET SHARE?
• Covid-19 was a chance to attract consumers to Apple’s
online services.
• Online services income had an impressive share in
2020 revenue.
• Apple became the first $3 trillion company in 2022.
• Apple’s global market share is 28.5% in the smart
devices market.
SWOT ANALYSIS
- Brand value
reputation.
- Innovative products.
- High privacy
protection.
- High prices.
- Lower performance
than competitors.
- Limited variety of
products.
- Low-priced devices.
- Creating a new line
of products.
- Imitations of Apple's
patents.
- A downturn in the
U.S economy.
- New brands (new
competitors).
COMPETITORS
XIAOMI
SAMSUNG
• A Chinese company.
• A Korean company.
• Founded in 2010.
• Founded in 1969.
• own a market share of 12.6% globally in
the smart devices market.
• own a market share of 28.4% globally in
the smart devices market.
FUTURE PERSPECTIVE
Apple’s vision: “To make the best products on earth and to leave the world better than we found it”.
• Involve fresh technologies.
• Go green.
Thank you