BRAND NAME: KFC
DEMOGRAPHIC SEGMENTATION:

AGE : KFC is preferred by people of every age including kids, teenagers, young adults,
adult and senior citizens.

GENDER: Both male and female.

INCOME: Average earners, above average earners and high income earners.

OCCUPATION: Professionals, Students, Employees.

SOCAL CLASS: KFC has very reasonable prices and affordable for every class including
upper class, lower class and middle class.
GEOGRAPHICAL SEGMENTATION:

DENSITY: Primarily it's existence is in urban and sub urban parts.

CLIMATE: No climate specification. Dry, hot, cold, rainy or any climate.

COUNTRIES: Geographically KFC is present is in almost every country. In Australia it
has 590 outlets.
BEHAVIORAL SEGMENTATION:

OCCASIONS: KFC has some occasionally based customer like on eid, christmas,
anniversary etc and some customers like office workers, friends gathered for lunch
and dinner.

BENEFIT SOUGHT: Good quality, Reasonable prices, Not provide undercooked or
overcooked food, Halal food for muslim society.