PATEK PHILLIPPE You never actually own a Pateke Phillippe. You merely look after it for the next generation Created for Marketing 244 by: 25394207@sun.ac.za 24738565@sun.ac.za 25879022@sun.ac.za 25952811@sun.ac.za 26093839@sun.ac.za Client: Timeless Collectors Campaign: Generations Campaign Objectives: Increasing the sales in South Africa by 5% or more by targeting specific geographical locations by means of Digital Marketing from 1st February 2024 to 30 April 2024 Target Audience: High net worth clients. Appreciates luxury craftmanship watches and value timeless heirlooms. Mainly males between the ages of 25-44. Family orientated. Old money. Insights: Clients that don’t want their purchase to seem selfish but rather a charitable deed for their legacy. Key Benefits: Functional Not merely just a watch but a heirloom and an investment. Durability Handcrafted The watch is mechanical, powered by the movement of the wrist. Emotional Status and Wealth Societal praise Reasons to believe: Priceless memories Service quality Collectability Timeless design Heritage and Tradition Measures of success: Returning customers that are purchasing gifts for their children. Exclusivity. Brand recognition. Tone and Brand Personality: Sophistication Traditional Elegance Legacy Sincerity Project Background: Patek Phillippe is rooted with rich history, established in Geneva the year 1839. One might even say they were the inventers of the first wristwatch. Traditionally specialising in pocket watches, moving to what we know today as their luxury watches. They pride themselves in their prestige craftmanship and creating a desire in you to create your own story. Their aim is not to only promote the quality and unique features but rather the emotional connotations that it holds.
