In an ideal world, a man would profit from another's wisdom
so he could be successful in relationships from a young age,
but in modem society he's misinformed and therefore his relationships are sabotaged before they even start. Here, Franco,
Joseph and David provide a guide to having successful relationships with real advice that works in the real world.
- Paradise, author of 21st Century Fox: Space Age Pimping
More great publications from Real Modern Man and affiliates.
Joseph
w. South
The Joseph w. South Show!
josephwentsouth.com
Franco Seduction
Manual of Seduction
francoseduction.com
realmodernman.com
Practical Female Psychology
for the Practical Man
.. Joseph <) David
v Franco.
Real Modern Man Inc
Published by Real Modern Man Inc and Matrix Nova Tmi.
Copyright © 2008 Real Modern Man Inc, Clare Communications,
and Franco Seduction. All Rights Reserved.
Revision 640
Published June 18, 2008
DISCLAIMER: The material in this book is provided for entertainment
purposes only. Use of this material by the reader is done solely at his or her
own discretion and risk. The authors and editors do not accept any legal
responsibility for such use. The reader understands and agrees that the
information contained herein does not constitute medical advice. The
material within is not a substitute for psychiatric treatment, psychological
counseling, or any other type medical or professional treatment. The reader
hereby agrees to hold harmless the authors, editors and publishers of this
book from any liability or harm arising out of reading this book or any
attempt to apply the knowledge contained herein. All readers are responsible
for any use or misuse of the material presented in this work.
NO WARRANTY EXPRESS OR IMPLIED IS MADE FROM THIS
WORK.
Illustrations: Free Documentation licensed illustrations from
Wikipedia are used in this book.
seN: Spartan Thunder
iv
The authors dedicate the work to the man serious about women, who
is willing to examine his own life to determine "Is what I have what
I really want?" And who is ready and willing to take action,
immediately.
The authors also dedicate this work to the women in their lives, past
present and future. Those mothers, sisters, friends and girlfriends,
dates, lovers, flings, partners, wives and all those women who have
been our inspiration, our muses throughout our lives. We hope that
the man or men in your lives are, or will learn to be, your every
thought ofa man.
Joseph w. South: In particular, I dedicate this book to Olivia, who in
three wonderful years has taught me a great deal about patience,
empathy, and sensitivity to the feminine spirit.
v
Acknowledgments
We especially thank all the men we have met who have become
determined to "get this part of my life handled" and who have
graciously and freely shared an enormous amount of experience with the authors.
We are deeply grateful to numerous academic scholars as well
as several members of the seduction community; people who
have dedicated their lives to the understanding of the female
mind and body and to sharing their wisdom with their fellow
man.
vii
Contents
xvii
About the Authors
xxiii
Introduction
1
2
3
This Book is for You.
xxiv
Our Motivation . . .
xxvii
How to Read this Book .
xxvii
The Role of Evolution
1
Sexual Selection .
2
Evolutionary Psychology.
3
Altruism and Selfishness
4
Practical Advice . . .
6
Female Neuropsychology
9
Language and Female Sexual Arousal
10
Female Need for Communication .
11
Mutual Gazing
.
11
Female Blueprint .. . . . .
12
Passivity and Receptiveness
13
Body Language and Sexual Arousal
14
Practical Advice . . . . . . . . . . . .
14
17
Female Logic Explained
The Calculus of Emotion
18
Biological and Psychological Factors
19
Emotional Awareness.
20
Practical Advice
21
Flip the Script .
22
Some In-Field Examples of Female Logic
23
ix
4
5
Lead Her Emotions
24
Meta-emotions ..
26
Female Basic Conflict
29
The Lover-Provider Dichotomy
29
The Lover ..
30
The Provider .
30
Dissociation
31
Dangers of Being Strictly a Provider
32
Female Projection . .
34
Female Ambivalence
34
Practical Advice ...
35
Female Subcommunication
Basis for Subcommunication .
38
Phenomenology of Female Subcommunication
40
Effect of Subcommunication on the Male Brain
41
Real-Life Experience . . . . . . .
43
She is Keeping her Options Open
44
Be that Man . . . . .
45
Cultivate Discretion.
46
Subcommunication in the Workplace .
47
Talk Like a Man
48
Practical Advice
48
An Example
6
37
50
The Magic Pussy Syndrome
53
Recognizing MPS
53
Origins of MPS
56
Pussy Trance . .
57
x
Practical Advice
58
7 Female Archetypes
61
The Adventuress
62
62
The Materialista
The Good Girl .
63
Sex Drive and Self Esteem
63
High Sex Drive
64
Low Sex Drive . .
64
High Self-Esteem
65
Low Self-Esteem.
65
Two Modern Archetypes .
The Eternally Single Woman.
65
65
66
Practical Advice . . . . .
67
Screening for the Archetypes
69
The Situational Ten . . . .
8
The HSECase
70
70
The LSE Case
71
The Adventuress
72
The HSE Case
The Good Girl
The LSE Case
73
73
The Materialista
74
The HSE Case
76
The LSE Case
76
Practical Advice
77
9 Female Self Esteem
79
Basic Trust . . .
.
xi
.............
80
The Early Frame Announcement . . . . . . . ..
80
Relationship with Sexuality
,
81
Internal Beliefs of the HSE woman
82
Internal Beliefs of the LSE woman
83
How LSE and HSE Women Test Men Differently
83
Awareness of Her Own Sexuality
84
LSE/HSE Male-Female Tests
85
The LSE Threshold Test. . . .
85
Eliciting Values about her Former Relationships
86
Presenting Yourself as Free-Minded . . . . .
87
Testing her Level of Self-Esteem. . . . . . . .
88
The Tendency towards Self-Destructiveness.
89
Practical Advice . . . . . . . . . . . . . . . . .
90
10 Screening: HSE vs. LSE Women
93
Gender Differences with Screening
93
Poor Screening: Two Classic Examples.
95
More Examples of Poor Screening.
95
What should I Screen for?
96
How she treats you . . . .
97
How to Screen Effectively
98
Eliciting Values . . . . .
99
Compliance
100
The LSE Threshold Test.
100
The Double Bind
101
Practical Advice.
102
11 Stages of Manipulation
105
Stages of Female Manipulation
107
Testing the Male . .
107
xii
Seeking Communication . . . . .
109
Putting Him to Work . . . . . . .
110
Female Evolutionary Selfishness
110
Female Self-Determination.
111
Manipulation End-Game .
112
Practical Advice . . .
113
Testing
113
Seeking Communication.
114
Being Put to Work . . . .
115
Evolutionary Selfishness .
115
Self-Determination
116
12 Root Causes of Conflict
117
Root Causes of Conflict .
117
Improper Screening . . .
118
Female Integrity . . . . .
118
The Early Frame Announcement
119
Subcommunicating the EFA
120
Detecting a Woman's EFA .
121
Some Examples of the EFA .
122
Setting Proper Boundaries
124
Practical Advice .
125
13 Female Manipulation
127
Double Bind . . . . . . . . . . .
127
Description of the Double Bind
128
An Example of a Double Bind in Action. 129
Practical Advice: Breaking the Double Bind
131
AB Indecision .
133
Bait and Switch
135
xiii
Detecting the Bait and Switch . . . . . . . .
136
Ambush
137
Some Practical Help: Focus on the Process.
139
Jealousy
140
Rich Descriptions . . .
141
Pouting and Whining.
142
Practical Advice: Taking Action.
143
14 Female Arousal and Sex Drive
Biological Differences in Sexual Drive
145
145
Low Drive vs. High Drive Women
146
Low Drive Women
147
High Drive Women
149
Calibrating Sex Drive .
150
Self-Esteem Considerations
151
The HSE/HD Woman
151
The HSE/LD Woman.
152
The LSE/HD Woman.
152
The LSE/LD Woman
153
Verbal Stimulation .
153
Incipient Bisexuality
154
Practical Advice . . .
155
Develop Masculine Sexual Leadership
156
15 Last Minute Resistance
159
Biological and Sociological Purposes of LMR
160
Two types of LMR.
162
Dealing with LMR
162
Preempting LMR
163
The Rapo Game .
164
xiv
16 The Madonna/whore Complex
167
What is the Madonna/whore Complex?
168
Where does it come from?
169
Do I have the Complex? .
171
How can a Man Avoid Being Harmed by this
Phenomenon? . . . . . . . . . .
172
Love a Woman for Who She Is.
172
17 Dealing with the Madonna/whore
Complex
175
Understand Yourself . . . . . .
176
Have a Realistic View of the Woman
178
The Female View of Sex and Politics
179
Case Study: The Pastor. . . . . .
179
Case Study: The Sports Celebrity
180
Case Study: The Prince.
181
18 The Anti-Slut Defense
183
ASD in Seduction .
183
What is a "Slut", anyway?
185
ASD in Long-Term Relationships
185
Practical Advice . . . . .
186
Demonstrate Discretion
188
Reducing ASD in LTRs .
189
19 Male Qualities Attractive to Women
191
Looks. . . . . .
191
Alpha Atributes
192
Dominance and Social Status
196
Practical Advice. .
197
xv
A Glossary of Terms
205
xvi
About the Authors
David Clare
I am in my mid-40s. I was married for eight years, in what is
now referred to as a co-dependent relationship, to a woman I
deeply loved. My exasperation and frustration with her behavior resulted in my losing attraction for her. I was unable to lead
her effectively, but my strength of commitment to the sanctity
of our marriage transcended what I considered to be relatively
trivial concerns of sexual and emotional fulfillment. She left.
I still believe, in the long-term scheme of things, considering
the capriciousness that life deals us even in the best case, that
the security, financial stability and deep caring that I gave her
would have been to her best benefit. Had she stayed, I still
believe we would have been able to work it out.
Now that I understand a lot more about how women work, I
won't ever be in such a situation again. I now have the tools
to emotionally and sexually satisfy women. More importantly,
I have the skills to ensure I choose women that sexually and
emotionally satisfy me. I feel as if I am in paradise, living in
a large urban area with large numbers of attractive, successful
women, and so few men with the skill to excite their imaginations!
Furthermore, I now have skills for managing different kinds
of relationships. Not all women are high-speed-rail bound for
matrimony at all costs, a tremendously self-limiting belief ingrained in the so-called "men's movement." Women are infinitely more complex than that, and always have been, as authors such as Casanova delighted in telling us hundreds of
years ago. That I choose to be in one form of relationship over
another is my choice.
Part of the motivation for pouring my energy into this book
comes from disillusionment with the standard self-help material available on bookshelves everywhere. I could not find
anything at all that offered a view of masculinity, which didn't
involve me ultimately submitting to a point of view that felt
emasculating and deeply unnatural. Applying the information
... Joseph <) David V Franco.
in those books did not help me save my marriage, and more
importantly, it didn't help me to be a better person.
I felt I had nowhere to tum, that is, until I found a group of men
on the internet, united by a common delight in women. My
experience was not unique! Other men were dealing with the
exact same issues I was dealing with. Other men felt what I felt.
Other men were tired of being a sympathetic, generous man
being automatically spumed even by unattractive women! Can
you feel me here? Ridiculous isn't it?
Most importantly, I learned through applying "seduction techniques" that everything to do with "picking up chicks" applies
just as well, if not more so, to women in relationships. Picking
up different women requires learning a few basic skills which
can be applied repetitively: same schtick, different chick. In
a relationship, you are picking up the same woman, over and
over and over again. Now that, friend, requires some A++,
rock-solid, locked-on, hard core skills.
And that's what we're all about.
Joseph
w. South
I am in my late 30's. I am a single white male, divorced. According to all the self-help books on dating and relationships, I
have a lot going for me: good fashion sense, decent looks and
financial independence. I am unusually kind, loving and caring. However, as I learned from reading such books as No More
Mr. Nice Guy by Dr. Robert Glover, my abundant "niceness"
was mostly just a facade covering over the real personality of a
fairly aggravated man.
Until recently, women were a complete mystery to me. What's
worse, I believed that I actually understood women, despite experiencing a lot of frustration and lonely nights. I had no problem finding a girlfriend, which was probably due in part to
some of my qualities that I've listed above. But having lasting,
happy relationships, and having a woman truly adore me for
who I am in a lasting way is another matter.
Five years after first stumbling across a David DeAngelo prodxviii
uct on the internet, I now date several women both in my hometown and abroad. Everyone ofthese relationships are superior
to any I had before, even to those prior occasions when I felt
like I had found "the one."
I now realize I can generate attraction and have a relationship
with a wide variety of women; however, my standards have
risen and I am much more selective about who I will get intimate with. Ironically, as my standards have risen, so too have
my options. Beautiful women no longer intimidate me and I
see that physical beauty is, in fact, very common. Now, I can
focus on getting the type of relationship that I want, and I am
not merely idolizing women's bodies like I used to.
I have devoted my life to reading, studying, meeting people
and entrepreneurial ventures. My father was a successful, selfmade businessman who was plagued with confusion about women and their nature right until his death. He would often
complain to me and my siblings about ill treatment from his
wife, and I could never understand why my father would remain with a woman whom he obviously did not like. I silently
vowed to myself to resolve once and for all the questions of
relationships, sexual attraction, and achieving respect from the
women I encounter in my life. I deeply believe that these are
things that every man wants, and I have the passion and determination to find that for myself and to help other men to do
the same.
I now enjoy happy, sexual and platonic relationships with several women, with each woman's knowledge and consent.
Franco
I am a man in his middle 40s and what many might consider
to be a "bad guy." I am a businessman and also a medical professional in a field where I am in daily contact with the darkest
and most tragic aspects of human nature.
I have been since childhood what you would call a "Natural,"
as in a natural playboy: a man who likes to have sex and relationships with a lot of women, knows how to achieve that
and feels no guilt feeling about it because it is for him comxix
• Joseph <) David <:? Franco.
pletely natural. A Natural is a guy who belongs to a mostlymisunderstood sexual minority, just like gays or lesbians. A
Natural is a guy who was never under the influence of the
Madonna/whore complex and who has been loving multiple
women since he was young.
Usually, a Natural is not aware of being such, and that was my
Karma until 1995 when, at the end of my former marriage, I
slowly became conscious, in a rather tragic way, of the shocking
fact that, given certain circumstances, I could be emotionally
dangerous to women in this society.
I realized at a certain point that I was emotionally dangerous to
women because as a "Natural" I was not able nor I was motivated in the slightest way to repress my male sexual instinct, as
many men do. I have found in my life that a man like me can
be highly arousing to women, and at the same time put them
in emotional danger.
Many men make an agreement to giving up their own masculinity and sexuality in exchange for sex and affection. These
men accept being emasculated by a woman whom they feel has
taken the role of the Madonna in their life. I never did that; I
just continuously went for what I wanted. In my life there were
no "Madonnas" and there were no "whores," only women. I
was unable to consider all women to be whores as many other
men do. I simply loved all the women I had dealings with, and
I am proud of it.
As a Natural I was not completely conscious of the fact that loving women for exactly who they are can even be emotionally
dangerous in our society. When I realized that loving women in
this way can in fact be emotionally dangerous, I decided that I
would start to help other men to love women for who they are,
without putting the women in emotional danger.
Too many men do not see women for who they are. So many
men could make a better life for themselves if they would come
to understand the real nature of the female psyche, learn how
to love women for who they are, and even help to make women into better people. I have been in a wonderful position to
get a deep understanding of these things, because throughout
xx
my life I have loved with all my heart and dedication women,
especially those women your mother and father warned you
about.
More information
The authors provide a wealth of resources in order to help you
to apply this material and continuously enhance the richness of
your relationships with women, including one-on-one coaching, audio programs, and other articles and books designed to
help with specific aspects of male-female relationships. You
may find out more about the authors and the products and services that they offer by visiting the following web sites:
Real Modem Man: http://realmodernman.com/
David Clare: http://appliedromance.com/
Franco: http://franco-seduction.com/
Joseph w. South: http://josephwentsouth.com/
xxi
Introduction
The first rule of Fight Club: You do not talk about Fight
Club. - Tyler Durden, from the movie "Fight Club"
book isn't for everyone. Some men are deeply angry, bitter or cynical about women in general; we
can't help you. You must first let those destructive
emotions dissipate. Such emotions are frightening
to women, such that they actually produce a physical, instinctual response within her. Even a physically small man becomes
a big, scary guy throwing a big, scary fit when he allows his
angry emotions to run amok. Women have a biologically hardwired panic reaction to such behavior, and they will avoid men
exhibiting signs of it.
UR
Men who are happy in their marriages have little need for our
material, although we guarantee they will read it and find themselves saying, "Hey, that's what I do too!" And we believe that
even happy men will find nuggets of wisdom that allow them
to be more than just happy. We're talking real wisdom, that
will allow men to absolutely delight the women in their lives
and teach men to take their relationships to the next level.
This book is for men who love women and want to improve
their relationships with them and achieve maximum well-being
for both parties.
The Modern, Western Woman
Men and women in our modem society have become emotionally and psychologically distant from each other. In some
countries - such as the United States and western Europe the situation has worsened. Women today have far greater
civil rights than men, yet continue to engage in political battles against men whom they view as their common oppressor.
This process creates resentment in men, who feel that they are
no longer being appreciated as fathers and husbands. Many
men react to this by engaging in infidelity with other women
.. Joseph
<> David c:;;
Franco •
(or even men!) and/or withdrawing from their responsibilities
as fathers and husbands.
The modem, western woman is free to explore as wide of a
range of sexual experience as she desires, with very little risk
to her physical health and safety. However, women are still
subject to the dictates of biology, which have evolved over millions of years, and women still suffer from culturally-induced
biases that hinder them from truly enjoying their sexuality. In
this book, we will demonstrate vividly the ramifications of both
biology and culture on the modem woman, and we will show
you how to help her to overcome these biases, for the rich enjoyment of both of you.
This Book is for You
If women seem mysterious to you, it simply indicates your lack
of experience or knowledge, nothing more. It's nothing to be
ashamed of, but it is something to rectify.
For men who find women a complete mystery, there is hope:
much of female behavior can be predicted, as Franco is famous
for saying, "with mathematical precision!" Think about it. The
average college woman has dated many men, perhaps 6 or 12,
or possibly (almost certainly) many more. She has a wealth of
resources at her disposal for dealing with men, ranging from
gossip with friends and coworkers, to shelves of books in the
bookstore, to any of dozens of magazines such as Cosmopolitan;
all of these dedicated to the art of maintaining attraction and
connection with men. What do men enjoy that's comparable?
Nothing! And in the realm of divorce, custody and domestic
violence law, today's woman almost always enjoys far more
rights than any man does.
The majority of men today do not possess very many tools
that work effectively when it comes to understanding and dealing with the opposite sex. Go ahead and take a visit to your
local bookstore. Browse the books on relationships, and the
books authored by women purporting to tell you "what woxxiv
This Book is for You
men want" and "how to treat women." Does this stuff actually
work? Well, with divorce rates at an all-time high, with divisions between the sexes even more pronounced than ever, we
would have to say "no, it does not work!". In our own personal
.experience, the prevailing, mainstream dating and relationship advice does not work! However, once you unravel the mysteries
of subcommzmication with our help, you will read these books
in a whole different light. Very much like reading between the
lines, you will begin to see that what women say isn't exactly
what they mean, at least not in terms of male language. You
must pay attention to how women say what they say - and
equally importantly - to what they have left unsaid. As we
will show, these same books can actually become a gold mine
of information once a man understands how to use these resources properly.
When relationships are handled properly, modem, western women provide men with unparalleled opportunity for personal
growth and enrichment. Women today have more money, more
power, and more education than at any time in history. Many
women today can completely financially support a man and a
family. Women can train their minds and develop their bodies
to help even the score physically with men, and therefore can be
in less danger from physical assault than ever before in history.
The basis of our book is the celebration of femininity and female sexuality. We absolutely adore women! All three of us,
in our everyday lives, are passionate lovers of women, both inside and outside the bedroom. However, we do not worship
women. We simply treat them as truly equal partners, and insist that they act as responsible adults in their interactions with
us. We - along with the women with us - get what we need
and want out of our relationships. As importantly, we have
learned to choose women receptive to what we are able to bring
to relationships. With most women, we step up to the leadership position that we naturally posess as men - which most
women absolutely crave, whether they admit to that or not.
xxv
'" Joseph V David C? Franco.
Setting the Stage
Have you ever met a man who says of his wife, "She's the
boss!"? No doubt you have, and no doubt you've noticed that
when a man says something like this, he means it, as if his wife
figuratively carries his balls in her purse. Do you find this sort
of thing to be vaguely (or extremely) alarming? We certainly
do, for many, many reasons.
Fundamentally, we find this type of situation alarming because,
in our actual, real world experience with women, such men
are invariably less than delighted with their marriages. At the
same time these men feel powerless. They also suspect, often
quite correctly, that their wives don't really respect them. Ask
anyone of these men, "Hey, how's sex with the wife?" and
most likely you will get answers ranging from "Sex? What's
that?" to a hostile "That's none of your fucking business." In our
experience, we rarely meet the man who smiles, saying "She
treats me well."
You've probably experienced a similar pattern when it comes
single men. Of course, there are single men that have happy
and vibrant sex lives. But teenage boys and young men are often taught through locker room antics that it's ok and even a
lot of fun to brag about sexual conquests that are exaggerated,
and that many times, never even happened. And then there are
other men who begin a relationship and enjoy incredible sex at
the beginning, only to find that over time, the sex diminishes
as the woman's emotional demands increase. You may have
even experienced the pain that comes when you love your girlfriend so much and would do anything to please her, and yet
the harder you try, the more distant she gets. This can be extremely frustrating for a man.
We are here to tell you: It doesn't have to be this way!
We will show you throughout the pages of this book how you
can escape all manner of emotional traps and manipulation.
We will teach you ways of changing yourself, thus allowing you
to lead yourself into a happy future with an adoring woman.
We give you practical advice every step of the way, with real
xxvi
Our Motivation
examples drawn from our personal experiences.
Our Motivation
So, why did we decide to write this book about women, anyway? We want to help our fellow men to understand, appreciate and love women for who and what they are. We want to
destroy a myth: the myth that women cannot be understood.
Women can be understood, as Franco likes to say "with mathematical precision," and women can be loved for who they are,
with the greatest love. We want to share with you what we have
found actually works with happy women in our lives, women
who do indeed treat us well.
When the three of us met each other for the first time and became friends, one thing was clear from the start: all of us love
women for the wonderful human beings that they are. Each of
us consider it most important to unconditionally love women for
who women are, rather than who we would naively wish them to be.
How to Read this Book
Throughout this book, we repeatedly share our beliefs about
women and female behavior. We are much less concerned with
proving any irrefutable truth than we are with the efficacy of
our beliefs. The framework we present is based on biological and evolutionary principles, but we don't insist on causality. These principles simply provide a coherent structure upon
which to hang our experience with women, and our observations of women's behavior.
Each chapter describes a key component in the panorama of
practical female psychology, yet each chapter is inter-related.
To get the most out of this book, you may find the need to read
it more than once. We use many broad generalizations to isolate and precisely describe various facets of female behavior.
xxvii
.. Joseph
<:; David C/ Franco •
The reader must understand that applying any broad generalization to a specific woman requires calibrating the principle to
the women at hand. No one woman embodies a stereotype, yet
all women share common traits in greater or lesser degree.
We wish all of you a wonderful journey during your reading
of this book. We sincerely hope that this book will be of help
to many, many men the world over, as they strive for their lifelong, natural desire to make the women that they love exceedingly happy.
xxviii
1
The Role of Evolution
Whatever is done from love always occurs beyond good
and evil. - Beyond Good and Evil, Friedrich Nietzsche
ARWIN
proposed that evolution proceeded by both
natural selection and sexual selection. The tenets of
natural selection have been exhaustively studied for
more than a century, and we assume the reader has
at least a passing acquaintance with this subject. In contrast,
the formal study of evolution driven by sexual selection, especially in humans, has been virtually ignored, possibly due to
social prudery with respect to the subject of sex. Sex is a messy
business after all. The result of such research could be personally unsettling and socially risky.
Nevertheless, the problem of "sex" remains.
Why sex evolved is especially problematic. 1 It turns out that attempting to explain mating behavior simply by means of survival is too naive, resulting in theories showing that asexual
reproduction is more advantageous. Clearly, such theories are
in error! Thus Darwin's distinction between natural selection
and sexual selection must be reconsidered.
Our interest in the "why" of sex results from curiosity, whether
or not our experience and observation of the courtship and
mating behavior of a wide variety of women support the tenets
of evolutionary psychology in general, and sexual selection in
particular.
Furthermore, we see no hard distinction between the biological
and the psychological aspects of the human being, but we consider them both as expressions of a whole. If you, the reader,
are mystified in the matter of female relationships, some of the
material we present in this book may seem to you to be very
far from reality. However, when you observe the principles in
action, you will begin to understand that female behavior and
female psychology are both perfectly understandable.
IThe "how" of sex, that swapping of genetic material, is well-understood.
" Joseph <> David V Franco.
This chapter will help you to understand some of the foundational psychological principles upon which male-female relationships are played out on a more biological and behavioral
level in real life. These principles help explain a wide range
of female behavior we discuss through the book. We'll start
with sexual selection, then discuss evolutionary psychology,
and close with some important points about altruism and selfishness as defined from an evolutionary perspective.
Sexual Selection
Selection refers to heritable traits that remain in - and have
spread through - a population, because those traits served to
increase the rate of reproduction of the organisms embodying
those traits. Heritability refers to genetically-determined traits,
which vary in their expression within a population. For example, we will refer to the female's manipulative skills, her degree
of sexual desire, her mate-selecting skills, and so on. Variation
refers to a state in which there exists a variety of geneticallydetermined traits within a population.
Sexual Selection can be divided into two main categories: intersexual selection, representing choices made with the opposite
sex, and intra-sexual selection, representing choices made with
respect to competition with the same sex.
Inter-sexual selection refers to the traits that one sex generally
prefers in the opposite sex, such as leadership qualities, big
muscles, impudence, aggressive behavior, and so on. (See Chapter 19, "Male Qualities Attractive to Women" for some practical tips on how to cultivate some of these key attributes within
yourself). For example, a woman of a lower social level can easily identify survival with the skills for physical work at home,
and she therefore may prefer a man who posesses good skills
for physical labour. A woman of a higher social level, on the
other hand, may identify survival more with leadership qualities and impudence, and therefore may prefer a man who is
able to put himself in the position of being the leader of other
2
Evolutionary Psychology
men.
Intra-sexual selection refers to competition occurring among
the members of the same sex for mating access to the opposite
sex. For example, it has been observed that a woman's sexual arousal can increase when she becomes aware that she is
in the presence of a man who is sexually attractive to women
in general. In other words, men who are successful with women tend to naturally attract more women to them merely as a
result of their being attractive to other women. What is happening in this case is that the female evolutionary system has
detected the man as being fitter for survival, and the female
consequently reacts with increased sexual desire.
Evolutionary Psychology
Evolutionary psychology proposes that the human brain comprises many functional mechanisms called "psychological adaptations" or "evolved cognitive mechanisms," all evolving from
natural or sexual selection. Some examples include: language
acquisition modules, incest avoidance mechanisms, cheater detection mechanisms, intelligence and sex-specific mating preferences, foraging mechanisms, alliance-tracking mechanisms,
agent detection mechanisms, and so on. We won't get into too
much detail about each of those mechanisms, and will limit our
discussion to:
• female sexuality and female emotional life, and
• female reproductive mechanisms from the point of view
of sexual selection.
In general, evolutionary psychology asserts that many universal behaviors and aspects of society result from evolutionary
adaptations. Such behaviors are studied to determine whether
they are preserved in evolution as being useful to survival, or
deleted for not being useful. For example, when we refer to
females with high sexual drive or to females with low sexual
3
,. Joseph <> David V Franco.
drive, we are referring to sub-groups of women whose baseline sexual drive has evolved differently, depending on different survival needs and behaviors.
Within the framework of evolutionary psychology, a woman
with a high sex drive is more prone to get impregnated by different men, which shifts her focus from the care of one child
tb the care of many children. Depending on her behavior with
respect to social norms, such a woman may be labeled "promiscuous" or worse, "slutty." A woman with a low sex drive is less
prone to be impregnated by many different men. Her focus is
more on the care of fewer children than on her being impregnated by many men. Again, depending on her behavior, such
a woman may be labeled "cold," or "frigid." Both high sex
drive and low sex drive females are useful to nature for different reasons. In the first case, wider genetic variety results. In
the second case, greater genetic survivability results.
Interestingly, these natural differences have been distorted by
men, in an attempt to understand them and to cope with the
fear caused by them. We believe that male cognitive distortion
of these natural feminine traits is the reason for such beliefs
within our modem population as the "Madonna/whore complex," which we discuss extensively later in the book, along
with many other examples such as the so-called "last-minute
resistance" and "anti-slut defense."
Altruism and Selfishness
Many men, especially men who have become emasculated by
women, fail to understand the real evolutionary meaning of
female altruism and/ or selfishness, which truly depends on the
circumstances. They fail to see it as a continuously changing
process that occurs within the same woman, and instead they
tend view it in a more static and conflictual way. We believe
that under the influence of the Madonna/whore complex, men
stereotypically categorize women into rigid categories of altruistic or selfish. This is understandable, because some of the
4
Altruism and Selfishness
mechanisms which are useful to the continuation of life and
the fitness of the species are often very immoral and shocking
when seen from the point of view of the individual. But this is
the way it is.
Usually, women are naturally altruistic towards their children,
and to a lesser extent, close family members. But what about a
woman's interactions with men that she has romantic or sexual
relationships with? Should you be expecting mercy or altruism
towards you from your female romantic partners? Perhaps,
perhaps not. Our belief is that it's never appropriate for a man
to expect altruism from a woman, only to appreciate a woman's
altruism when she provides it.
Men who become physically unfit in relationships learn very
quickly that many woman have no compunction against kicking a man while he is down. As David says, she needs to jeel
that he is the same strong bastard she was initially attracted
to, even when he is sick-in-bed with the flu. This is a purely
selfish response from the woman for evaluating - on an emotionallevel- the man's continued fitness.
Consider the predicament suffered by the physically large, menacing Icelandic berserker Egil Skallagrimson. The onset of ill
health (probably Paget's disease 2 ) gradually rendered him deaf,
blind and subject to migraines, whence, as the saga tells us, he
was ridiculed by the women of his household, the same women he protected and provided for in his younger, healthier
days!3
Egil, after moving in with his son-in-law, Grim, at
Mosfell, was walking outside one day when he stumbled and fell. Some of the women who saw' this
laughed:
"You're really finished, now, Egil," they said, "when
you fall without being pushed."
"The women didn't laugh so much when we were
younger," said Grim.
2http://www.viking.lIcla.edli/Scientifie-American/Egils_Bones.htm
3The Sagas of Icelanders
5
.. Joseph <) David tV Franco.
Ws to Egil's credit he eventually expired of old age, rather than
the treachery or mischief rampant in Iceland during the periods
of the sagas.
Among humans, altruism can be observed when comparing a
woman from a more traditional, patriarchal country, to a woman from a more politically-correct, industrialized country. A
woman of a traditional patriarchal country will be more motivated in terms of altruistic behavior towards her husband (that
is, the family's Provider) because the role of family and patriarchy is still seen as much more important in those countries.
In fact, supporting her man by sacrificing herself will increase
the likelihood of spreading her own genes to her children.
This altruistic effect is virtually lost in politically-correct western countries, such that a woman's motivation for altruistic behavior towards her husband (Provider) may be almost nonexistent, or will be limited to a short period of time between
getting pregnant to the early years of the infant's upbringing.
Selfishness emerges when the woman can induce a man to pay
for the children without impinging on her freedom, via the
state-sanctioned mechanism of child support. This selfishness
provides the woman with material support for children by one
man, while allowing her to become impregnated by another
man, with little or no material or social risk to herself.
In short, evolutionarily-derived altruism and selfishness both
have clear reproductive advantages, depending on the woman's
material and social circumstances. A practical man will keep
these notions in mind when arranging his affairs with the woman or women in his life.
Practical Advice
It's not mandatory to accept all of the tenets of evolutionary
psychology in order to be successful with women. However,
such a study will broaden your understanding of why females
think and act the way that they do. Three books we have found
very helpful are Matt Ridley's The Red Queen, Robin Baker's
6
Practical Advice
Sperm Wars and Geoffrey Miller's The Mating Mind. Each of
these books are written by an expert in their field; brief reviews
of each follow, below.
One of the defining books on the evolution of sexuality is The
Red Queen by Ridley [1]. The author puts forth several theories
as to why men feel compelled to ask a woman's hand in marriage and how we get our concepts of physical beauty, among
many others. Ridley also presents a convincing array of statistics which seem to prove that a woman is more likely to be impregnated during an illicit affair than she is with her husband
or long-term boyfriend. The Red Queen is fun read, and Ridley wrote it in an easily-accessible style that anyone new to the
field of evolutionary psychology can readily grasp and enjoy.
We therefore highly recommend The Red Queen to help round
out your education.
Baker's Sperm Wars [2] is another extremely interesting book
examining human reproductive strategy. Baker makes a case
based on evolutionary biology that human males and females
exhibit a wide range of sexual behavior as an evolutionary response for widening the gene pool. His treatment is explicit
- at times graphic - in it's description of mating strategies,
and he pulls no punches with respect to controversial topics, or
even criminal behavior on the part of either males or females.
As troubling as many of the behaviors Baker documents are,
we find that fitting such behaviors into a rational and naturallyevolved framework is extremely helpful for guiding our interactions with women (and men).
Miller, an evolutionary psychologist at the London School of
Economics and at UCLA, proposes in The Mating Mind [3] that
a large portion of the human brain evolved into a Courtship
Mind (the "mating mind"). This explains why many genetic
traits such as talents for music, or mathematics, or mechanics
- which have very poor value from the point of view of natural selection - have evolved in our species. Miller maintains
that both sexes have evolved many significant ways of displaying fitness via expression of creative intelligence, such as storytelling, poetry, art, music, sport, dance, humour, kindness and
leaderhip. That such traits not strictly connected with survival
7
'" Joseph <) David C/ Franco'
is problematic in other theories.
As we wrote in the introduction, this book is not intended to
be a scientific textbook. Our main goals are to entertain and
inform, and hopefully inspire men to action in creating the relationships that they desire with women. The interpretations
given to the scientific literature cited are purely subjective and
constitute the authors' own experiences with a wide variety of
women and their interpretations of the studies. The validity
of our interpretations should be confirmed or negated by concretely testing them in the field of male-female relationships.
Our experience, however, is our own. We're positive that if
men test our theories within the realm of everyday experience
with women, they will find them to be extremely practical. We
encourage you to maintain an open mind, to read the books
reviewed above, and to read more on this topic from the variety
of sources found in the bibliography.
8
2
Female Neuropsychology
Perhaps truth is a woman who has reasons for not letting us see her reasons? - The Gay Science, Friedrich
Nietzsche.
is the study of how the function
and structure of the brain relates to specific psychological processes. Part of neuropsychology involves
studying how brain activity expresses itself through
verbal, cognitive and physical indicators. For example, with
regards to sexuality and emotional life, there have been recent
studies on the effects of childhood abuse on the neuropsychological and cognitive functions in women, and the effects of
hormonal activity on sexual orientation. 1
EUROPSYCHOLOGY
For centuries, women have been more advanced in knowledge
of male sexual neuropsychology; women needed such skills for
physical survival in a world dominated by large, aggressive
men. Women are usually totally silent about their deep knowledge of the male psyche and sexuality. We believe this silence
is a result of:
1.
The female need to manipulate the male into a Provider
role for reasons of survival.
2. The female need for social acceptance, or social status
preservation when promiscuity is punished (this refers to
the Madonna/whore Complex, which is extensively discussed later in the book).
Our particular interest in neuropsychology is on signs of female sexual arousal which can be detected by having a normal
conversation with a woman, without the need to physically escalate the interaction towards a sexual act. 2 Sexual escalation
1 We would like to see the subject of Female Neuropsychology taught to
men at school! Many marriages would be saved and many couples would be
happier.
2Since this is not a book about sexology, we will not be discussing subjects
such as the female orgasm, or difficulties with orgasm.
... Joseph <) David \/ Franco.
is defined as the sequence of acts which bring a couple closer
to the act of lovemaking. Understanding how to detect the
level of female arousal without escalating physically increases
a man's social awareness, allowing the interaction to proceed
covertly rather than overtly. Since there exists a complex of verbal and non-verbal signs which indicate that the female is becoming sexually aroused, this is a skill: a woman's arousal is
expressed through her body and her brain's cognitive activity
in ways that can be detected by simple observation.
This concept of detecting female arousal through observation
has been taboo for many centuries, we believe partly due to
the Madonna/whore Complex and partly because we are only
now beginning to understand the connection between brain activity and verbal and non-verbal signals. Due to the effect on
the scientific media of the Madonna/whore Complex, a search
of scientific literature on the topic of female sexual arousal finds
studies about the "abnormalities" of female sexuality. There
are very few articles on how a woman's sexual arousal can be
detected in the context of normal, everyday social interactions.
Language and Female Sexual Arousal
Normal, healthy, adult women often become sexually aroused
by words and communication. In neuropsychological terms, sexual arousal in women goes like this: words and communication
and their effect on the woman's inner mental process creates
a fantasy for her, and from this primary process follows the
biological signs of sexual arousal, such as vaginal lubrication.
Words and communication and their effect on the woman's inner mental process create pleasurable emotions, and from this
primary process follows the biological signs of sexual arousal,
for example an increase in her libido.
The emotions which cause sexual pleasure within a woman can
be both positive, as in joy, or negative, as in fear or anger. We
postulate that a woman who is routinely sexually aroused by
negative emotions is almost definitely a woman with psycho10
Female Need for Communication
logical problems and a woman with lower self-esteem (LSE explained in depth later in the book). We also postulate that to
a certain extent all women are sexually aroused by strong emotions, and that strong emotions can also include those that we
would consider as "negative emotions", even within a psychologically healthy woman.
Female Need for Communication
Though females may train themselves to act like men, in reality
they have a very deep biological urge to be talkative. Certain
studies indicate that females get a rush of pleasure by certain
hormones when talking. Female hormones seem to act in such
a way so as to induce in the female an extreme need for emotional expression and talking with her peers.
It seems likely that men and women have difficulties in communication because the language they use and the needs they
have with regards to their communication are often very different. Science has not been able to demonstrate this for sure
but several studies seem to indicate that what is intended as
"communication" may be something totally different for men
and for women.
It is possible that already at the age of eighteen weeks, pregnancy hormones define a totally different structure of the brain
in regards to what is intended as communication. In other
words, sexual hormones may effect the parts of the male and
female brain dedicated to communication, such that their neuropsychological expression may be totally different depending
on whether the person is a male or female.
Mutual Gazing
There is a need for the female of our species to seek mutual
gazing, or deep and prolonged eye contact. In our extensive
11
... Joseph <) David
v Franco.
field experience we have repeatedly noticed this to be true.
When a female is deprived of mutual gazing she gets anxious
and depressed. Conversely, when she is rewarded by mutual
gazing she gets pleasure and is satisfied. You might have noticed that your wife or girlfriend will become increasingly agitated when your eyes are focussed intently for any length of
time on a television sporting event or towards your computer
screen.
Our field experience also indicates that females have ambivalent feelings in regard to males who reward them by talking
a lot and engaging in mutual gazing. On one hand, they feel
happy and rewarded. On the other hand, in the long run, women will react with a decrease in sexual attraction towards the
male who seeks too much attention from women in this way.
Our rationale for this is that sexual attraction is created by contrast. Ultimately, females are attracted by masculine features.
Therefore, men who reward females with a lot of feminine traits
such as conversation and mutual gazing are at risk of having
those females lose attraction for them in the long run. These
men risk becoming too effeminate in the eyes of their women.
Calibration is therefore crucial; you will need to listen and observe and thereby determine the right amount of these things.
Female Blueprint
A Female Blueprint is a specific set of emotions which is individual to the particular woman and which elicits sexual arousal
in her when it is targeted - either consciously or unconsciously
- by the male. The Blueprint has an evolutionary purpose:
it sets the conditions for specific evolutionary selection based
on certain specific features, which are by nature much more
specific than what would arouse most males. Males, as we all
know, can be easily aroused by the sight of a naked, beautiful
woman. But female arousal is not usually as simple as that.
Here are some typical Female Blueprints:
12
Passivity and Receptiveness
• A woman is sexually aroused by successful businessmen
who cause her to daydream about flying worldwide for
the purpose of building successful businesses. As you
can see, this is very specific, and the woman will predictably become sexually aroused by men who elicit this
Blueprint from her. She may be totally incapable of sexual arousal with a guy who is of the "rock star" type and
without good business sense.
• A woman is sexually aroused by men who give her the
feeling of being free and wild; for example, in the manner
that a rock star or a member of a motorcycle gang might
do. In this case, she will remain completely cold sexually
when in the company of a businessman and will show
biological signs of sexual arousal when in the presence of
the rock star.
• A woman is sexually aroused by the emotions created by
going shopping and looking for red underwear for herself, especially if this happens in the company of a man
who is able to describe with words the features of these
clothes. We'll have more to say about such language,
which we call Rich Description.
As you can see, female sexual arousal has much wider variability when compared with male sexuality.
Passivity and Receptiveness
Passivity and Receptiveness are essential states that the average woman needs to get into in order to become aroused sexually. A truly feminine woman will find it difficult to become
sexually aroused with a man unless he is able to make her comfortable with being both passive and receptive to the man and his
advances. If a woman indicates that she becomes aroused by
acting tough, by fighting or by primarily visual means, similar to a man, we can say that her masculine behavior has either
been learned or is intrinsic to her nature for biological reasons.
13
... Joseph!) David \? Franco.
Body Language and Sexual Arousal
It would be almost impossible to list and describe all of the po-
tential signs of female sexual arousal. We provide a few key
examples in order to give you an overview of the correlation
between the psychology of a woman and the neuropsychological expression of her arousal.
Soft Signs are expressions visible through body language and
through cognitive brain activity that something is happening
within the brain. What follows is a list of some Soft Signs indicating female sexual arousal. This list could be very lengthy,
especially for an experienced seducer:
1. Looking downward after having had eye contact with a
male she is sexually attracted to is a clear sign of submission among all primates.
2. Giggling is often sign of submissiveness.
3. Emotional or dramatic outbursts. In most cases, this is a
clear sign of sexual arousal in a woman.
4. Impaired concentration and an increase in the unrelatedness of emotions within a sequence.
5. An increase in lower body movements which attract male
attention.
6. Blushing.
7. Scratching of her wrists and inner arms.
Practical Advice
All of our work in this hll()k is based on the assumption that
the human being is a cybeJ netic system wherein the mind and
body are inseparable parts of the same system and affect each
other. In other words, we believe that the mind and the body
14
Practical Advice
of a person are closely coupled, rendering true distinctions difficult to determine.
You are now in a position to train yourself to observe the soft
signs of arousal within your woman. You will find a clear correlation with what you do - and what you do not do - in the
course of your relationship and the signs of her arousal. Learn
to calibrate. Keep in mind that the main purpose of evolution
is to screen for better genes and that everything that your woman does or doesn't do is in one way or another linked to that
purpose.
There are couple of very good guidebooks with respect to Soft
Signs available in the mainstream literature. Leil Lowndes' Undercover Sex Signals [4] is a compendium of just such mannerisms as listed above, and many, many more. Ms. Lowndes
is an outstanding author, perceptively noting that such signals
should not be taken at face value. Rather, view each soft sign as
a "letter". By learning to assemble these "letters", you become
adept at reading her "words", which in turn are communicating her intentions.
Tracey Cox's Superflirt [5] could be considered an illustrated
encyclopedia of body language. Some of the material is similar in content to Undercover Sex Signals, but the presentation is
complementary. We recommend that you get both books.
15
3
Female Logic Explained
I want wonderful and fascinating and marvelous things
to happen to me and I don't want to do anything to make
them happen. Nothing at all. - Lanya, from Dhalgren,
by Samuel R. Delany
ages, men have considered "Female Logic," or the female way of thinking, to be one of the greatest mysteries in the universe. Psychoanalysts, philosophers and
poets have spent countless amounts of time agonizing
over this topic.
OR
Well, the good news is that female logic (also known as chick
logic) can be explained to men in a perfectly understandable
way. You can learn how female logic works just like you can
learn the functions of a computer or the technical specifications
of a car.
First of all, based on what we considered in Chapter 1 with
regards to Evolutionary Psychology, let's stipulate that every
function of the human brain has an evolutionary purpose. The
evolutionary purpose of female logic is to achieve two basic
goals:
1. To create ideal conditions for the procreation and birth of
children, and ideal conditions to protect those children
during their early years of development.
2. To influence the men and the environment around her to
give her and her children support and protection. This influence commonly manifests as manipulation (more about
manipulation in Chapter 13), which in this scenario may
be seen as a positive force used by the woman instinctually as a means to support life.
A woman naturally achieves these goals by creating within herself a sense of emotional congruence. When creating such emotions, the woman is especially concerned with "how she feels
right now" as opposed to a male-logic concern of "how a correlates to b, or how a is the cause of b." In psychologically healthy
.. Joseph!) David \7 Franco.
women, these will be emotions of pleasure and safety. In other
women, drama, histrionics and hysteria serve a similar purpose.
In the following discussion, the reader should keep in mind we
are not making any value or moral judgments. Emotional reasoning is very likely deeply embedded into people, if not all
mammals. Human males have simply evolved a further characteristic of being more able to easily suppress emotional reasoning. I
The Calculus of Emotion
Female logic is based on a calculus ofemotion, allowing a woman
to understand her current emotional state as a causal result of
a chain of external factors. That these factors may be physically illogical or irrational is emotionally irrelevant. Men typically have a
great deal of trouble following women's physically non-causal
emotional reasoning, and don't understand that to the woman,
accepting the emotion is much more important than determining a logical or rational underlying cause.
Female logic can be visualized as a sequence of emotional states
along of the lines of the imaginary chain:
... ---+
b ---+ c
---+
x
---+
y
---+
z
---+
n
---+
a
---+
b ---+
...
where the elements are absolutely not required to be in what
men would consider logical, rational or physically causal correlation between each other. Instead, these states are correlated
in terms of how the emotion b was the cause within the woman
of the emotion c, and of the emotion x and so on, without any
other correlation between each of the other elements whatsoever, and where there is no certainty about which element may
or may not be the cause of the next one in the sequence.
Note: we are making some very broad generalizations here!
I Men who manipulate women often turn tables on women by employing
this same sort of reasoning. The authors view this as an abrogation of masculinity: men should lead, not manipulate.
18
Biological and Psychological Factors
Some women employ chick logic exclusively, other women not
so much. But in our experience, most women will resort to
emotional reasoning when under the influence of powerful,
uncomfortable emotional states, or in uncomfortable social circumstances.
Some women's behavior is primarily driven by their emotions.
In many cases, these women share their feelings with you in a
balanced way, having developed very good control over their
emotions. In other cases women can be prone to discharge their
problems on you in a massive way. Neither one of these types
of women may have a functioning sense of causality between
her emotional states. Trying to apply male logic to women
and their emotional states is therefore inappropriate and it only
leads to frustration in the male attempting the analysis.
It is important to note that female emotionality is of an in-
ward nature. Franco believes this is strictly connected with
pregnancy and motherhood. This may appear in some women
as extreme self-centeredness. In reality this trait is a positive
strength created by nature to achieve maximum well-being in
a woman's body and in her psyche, in preparation for the creation of a new life. It may sometimes seem to you that your
woman is unable to feel empathy towards your needs as a man.
For this reason it is crucial for a Modern Man to be totally nonneedy in any relationship with a woman.
Biological and Psychological Factors
We believe sex drive and self-esteem both influence a woman's
susceptibility to use emotional calculus.
Women with a High Sex Drive, defined as "HD" in this book
(details in Chapter 7), exhibit female logic to a more impressive extent. This is because female logic is not an isolated phenomenon, but it is strictly connected with the woman's sexual
instinct. In contrast, women with a Lower Sex Drive, defined
in this book as "LD", exhibit female logic to a lesser degree.
The Modern Man can use seduction techniques to change LD
19
.. Joseph (; David C/ Franco.
women into HD women, if he so chooses. When that happens,
the formerly-LD woman starts to exhibit emotional thinking to
a greater extent than before.
LD women also use female logic, but it is different compared
with the female logic displayed by HD women and it is also
more subtle.
Self-esteem is another factor which influences female logic to
a great degree. Women with Low Self-Esteem (defined in this
book as "LSE"), employ a more primitive, wilder kind of female logic. Women with High Self-Esteem (defined in this book
as "HSE") have a higher-level kind of female logic, which is detectable only by very experienced seducers. Most men will be
able to notice female logic coming from an LSE woman, but
they will rarely be able to detect female logic coming from an
HSEwoman.
Emotional Awareness
Most men would like to relax when they get into a committed
relationship with a woman. In an attempt to relax, the man
will start an attempt to establish control her behavior as soon as
he gets in touch with her emotional side. This almost always
leads to disappointment, because often a woman will dramatically escalate her use of female logic the more she is sexually attracted to her man. The more logic and control a man attempts
to establish, the more the woman will escalate emotionally. For
her, it's a matter of self-defense to preserve her sense of identity
as a woman.
When a man tries to have his woman's female logic repressed
and transformed into male logic, he may actually be repressing his woman's sexual attraction towards him. It is vital to
remember that the kind of emotional thinking within the woman - which we identify as female logic - may be strongly
linked to her sexuality.
Dealing with a woman and her female logic in the proper way
20
Practical Advice
is not difficult, but you cannot relax in the way a man normally
intends to relax. This is because if a man could naturally understand a woman when she is thinking with her female logic,
he would no longer be a real man, but rather quite an effeminate man. Instead, to make a woman happy and sexually active, a man must cultivate a constant state of awareness within
himself: be aware of her emotional state, without allowing her
emotional state to affect you.
So the key to dealing with female logic is constant emotional
awareness. In fact, you can bet that without being emotionally awareness your woman will surprise you, sometimes in
very unpleasant ways, and on a regular basis. With emotional
awareness, you will be able to anticipate her emotions, and
lead her through a sequence of positive states.
Practical Advice
The best way to deal with female logic is to help your woman to actually enhance it, instead of trying to change her. This
must happen in such a way that you never lose your masculine
frame, because if you do that then you will become her "male
girlfriend"; emotionally close for sure, but without the sexual
tension that is at the very center of any healthy romantic relationship.
At its core, female logic is somewhat schizophrenic. Therefore,
in order to be able to deal with it successfully, you have to position yourself in a little bit of a schizophrenic manner; i.e. you
must be able to talk chickspeak, without ever losing the sexually
active and aggressive frame of the masculine male.
The big problem with books such as John Gray's "Men are
From Mars, Women are From Venus" [6] is that while they can
help men to understand female logic to a certain degree, in the
process they emasculate the man, stripping him of his masculine core. In order to maintain sexual attraction from a female,
we need to understand female logic but at the same time remain as real, masculine men. We do not effectively resolve the
21
" Joseph <> David c:? Franco.
differences between male logic and female logic by becoming
females!
An important thing for the modern man to keep in mind is
that the mechanism of female logic is especially activated by
the presence of the male himself. The more a woman finds herself in the presence of a masculine man, and especially if she
is sexually attracted to that man, the more she wlll get into the
emotional mental state described above.
Flip the Script
The rationalization by women of their emotional processes is
what we like to call "Chick Logic" and it is a fundamental
weapon in the female arsenal for managing their relationships
with men. Chick logic leads to notions such as "If you don't
talk about it, it never happened." When you hear a phrase
like this from a woman, understand that what this means in
practice is that she doesn't want to talk about something that
"causes" her to feel bad. Never mind whether the whole incident was captured on video, that's completely irrelevant to
her. As long as she never talks about it, she never has to feel
those bad emotions. 2
When a man gets angry with a woman and describes her as
a "selfish bitch," what is happening is that he is relating to a
woman who is presently focused, to an extreme extent, on how
she feels right now. In fact, the more a woman can be referred to
in the context of male logic as a "bitch", the stronger and more
primitive her female sexual instinct is.
Women exhibit female logic to different degrees. The degree to
which a woman exhibits female logic is caused by biological,
psychological and social factors.
20 AVID remembers that he had a relationship once with a woman who
came back from a small resort 90 miles south of Cancun and let the following comment slip: "What happens in the islands stays in the islands."' At that
time, he didn't think much of it. Now, it strikes him that she probably had sex
while she was down there, and didn't want to feel guilty for "cheating."
22
Practical Advice
Some In-Field Examples ofFemale Logic
Franco has been married twice and has otherwise been in loving relationships with many women. Once upon a time he
picked up a woman. Let's call her Lady BadKisser. This girl
was at that time looking for a committed relationship and Franco
was enjoying being single. As usual, Franco attempted to initiate sex with the woman. It is our very strong opinion that
no man should even think about starting a serious relationship
with a woman if she does not demonstrate from the outset that
she enjoys being sexually engaged with the man.
So, Lady BadKisser kissed Franco, but when he kissed her, he
could sense that she was reacting with uneasiness to his kiss.
This was a good indication to Franco that he should forget this
particular woman and concentrate on the next one. So Franco
naturally reduced his time with her. On a subsequent occasion
the woman told Franco that the reason for her hesitancy was
because Franco was not willing to have a serious relationship,
which was quite true at that time.
After that, they did not meet again for several years. In the
meantime, Franco got married again, and while Franco was
married, he met up with Lady BadKisser. They talked and they
had quite a good time together, and wouldn't you know it? She
tried to kiss Franco. After that, she started to call him and to
send him text messages quite frequently.
This woman was dearly an LO woman and Franco was quite
interested in understanding how it was that she had this apparent sudden change from LO to HO. She was actually embarrassing him, by being quite sexually aggressive towards him
all the time while they were out together in public.
Well, when finally they talked in depth about this, Franco found
out the reason:
Lady BadKisser: "Franco, you are a married man now, so I
finally know that I can trust you."
Unbelievable!
In fact, this story makes perfect sense when viewed in the light
23
• Joseph
0
David C/ Franco.
of female logic. The woman did not trust Franco when he was
single. She believed that Franco was only interested in a casual,
sexual relationship with her. At that time, under the influence
of her strong emotional state "X", she was unable to see that
Franco may be capable of a committed relationship in the future.
To do that she would have had to be capable of stepping out of
her emotional state and thinking logically.
When she came to know that Franco was now married, she
came under the influence of another, different emotional state,
let's call it State "Y", which for her means,"I can trust this guy,
because he can be my husband". This new emotional state confused her logic even more because she started to feel that she
should be Franco's wife and not some other woman.
When we analyze this woman's contrasting emotional states
"X" and "Y," we see that she is not capable of logically connecting the two states together. For her, the two states are equally
real and equally valid, except that state "X" no longer applies,
because it is now evident that Franco is husband material, which
corresponds to her desires for a man, and not a bachelor, which
is unattractive to her. 3
Lead Her Emotions
The authors can deliberately induce an emotional, femininelogic state in women. We have seduced somewhat-masculine
women, those being defined as women who have consciously
trained themselves to suppress their female logic. Here are a
few real-life examples:
Woman: "Franco, I had believed that I was not a chicken like
my mother is, but when I am with you I feel I am just like her."
... or ...
Woman (shouting): "I am used to being in control!"
... or ...
Woman: "Unbelievable!. .. I do not feel ashamed about sex at
all with I am with you."
3Women can learn to logically connect with their emotional states. Apparently, this is as difficult for women as emotionally connecting to logical states
is to a man.
24
Practical Advice
And soon.
The vast majority of men are totally unaware of how their own
close proximity to their women is the actual cause of the woman going deeper and deeper into this natural emotional state.
Once you acknowledge this fact, a lot of good things will start
to happen for you. For one thing, you no longer need to argue
or have fights with your woman!
The majority of arguing that occurs among couples is in fact
due to men attempting to apply male logic to women, and women trying to apply their female logic to men, while they are
interacting with each other. Therefore, if you want to increase
the sexual attraction of a woman and communicate with her effectively, stop asking her the following type of question when
she is in an emotional state: "How the hell does X relate to Y?
Or how does Y relate to Z?"
For example, she may shift from an emotion called X to an emotion called Y during your conversation, without any apparent
logical connection between the two points. You need to understand that the only logical connection between the two points
is definitely something in her outer world, which has caused
her to shift from the emotion X to the emotion Y.
Here is another real-life example:
Franco: "So tonight we are going to watch a wonderful movie..
Yesterday when we spoke, we agreed to go at 5:00PM."
Woman: "Where are you?"
Franco: "At the office. So I will meet you at the railway station
at 4:45 pm. They say this war movie is very good."
Woman: "You are always working. You surely like to be away
from home!"
At this point, she is clearly feeling some strong emotions con. nected with Franco being at the office. Unfortunately, the majority of men would react like this:
Average Guy, in an angry or frustrated tone: "Hey look! I have
my next client about to come in. So are we going to meet at 4:45
25
" Joseph <) David C/ Franco •
or not?"
This response would be a very logical thing to do, because the
man surely remembers that in the morning they had agreed to
go to watch that movie together. However, this would be a case
of trying to apply male logic to the woman's emotional state.
She will likely be upset by such a response and feel that her
man doesn't understand her. Instead, the experienced seducer
would drop the logical, male reaction and instead respond wi\h
something like this:
Franco: "Yes.. to think if 1would have to go and fight in a war...
so many months away from home."
Woman: "You enjoy killing, don't you?!?"
Franco: "I sure do love the feeling of running towards the enemy
and putting a bullet into his head."
Here Franco shows that he does not care too much about her
disappointment, but this causes no problem because Franco is
in fact matching her emotional state in that moment. That, in
fact, is what women want! Imagine that this discussion continues as follows:
Woman: "All men are the same; they only want money, power,
and killing i"
. Franco: "Yes. Actually I think we should purify ourselves... how
about we plan our next vacation for the monastery at Valamo?"
And on and on he goes, teasing her about her emotions, and
as a result she gets homier and homier. Franco missed out on
going to many movies in this way!
Meta-emotions
Culturally, the West has placed a premium on male control of
emotions, which is nearly always performed by using rational
logic. We believe that both men and women experience the
same suite of emotions to a greater or lesser degree. A man can
develop the ability to tap into emotions just as women do.
Once a man is attuned to a woman's base emotions, he is able
to tune into much deeper emotional states. For example, consider the following statement: "Sometimes, it feels good to feel
26
Practical Advice
bad." Most men have absolutely no conception of what such
an obviously contradictory statement means.
And most women do.
Furthermore, even men who understand the concepts of contradictory emotional states in an intellectual way, may remain
completely unable to enjoy these emotions with women. In the
worst case, a man will treat woman's capability to enjoy contradictory and conflicting emotions with contempt.
One common way to gain an understanding of meta-emotions
is to ask a women how she feels about how she feels. Suppose
she is feeling good about something. Does she feel good about
feeling good? Or does she feel bad about feeling good.
27
4
Female Basic Conflict
Tell me, what you're thinking about
When you got me waitng patiently
Usually, I don't have to wait for nobody
But there's something about you
That really got me feeling weak
- Tell Me, by P. Diddy (feat. Christina Aguilera)
RULY understanding the psychology of women
requires
being aware of a fundamental conflict in the nature
of women's relationships with men: women are more
sexually attracted to men who are less inclined to provide for them. That is, in their hearts chicks love to love bad
boys, but in their heads they know that nice guys make much
better husbands.
This Female Basic Conflict is a schizophrenic duality between
a woman's need for survival, on the one hand, and her need to
express her own sexuality, on the other. This creates a psychological condition whereby a woman's sexuality is necessarily
ambivalent and conflicted, in order to be able express itself to
the maximum extent. In this chapter we will help you to easily
recognize this phenomenon in women and how to deal with it
effectively.
In a nutshell, the Female Basic Conflict is:
• The need to manipulate a man into the role of her Provider.
• Automatic contempt and a lowering of her sexual attraction towards a man who lets her do so.
The Lover-Provider Dichotomy
Before we discuss the Female Basic Conflict in depth, we need
to provide you with an explanation of certain terms. Throughout history, women have typically been condemned for any expression of their natural sexuality. In addition, women have
... Joseph <.> David V Franco.
naturally a strong survival instinct, which is intrinsically tied
in with pregnancy and child care. Because of these two factors,
women have developed a strong tendency to divide men into
one of two categories: Lover or Provider.
The Lover
The Lover is a man with whom a woman can freely express
her sexuality, without having to be worried about that man attempting to exert control over her - either in a physical way or
with respect to her material well-being - and without having
to be worried about being morally judged by that man.
In our modern society, a woman will typically consider a man a
Lover, only if he is notin a position of having any responsibility
for her or her children, and only if he does not live in the same
territory as her (i.e., he does not share a house or apartment
with her), nor exerts any physical or material power over her.
At the same time, the Lover induces a strong sexual attraction
within the woman.
The Provider
A Provider, on the other hand, can be defined as a man who has
agreed to take responsibility for the woman and her children,
both financially and emotionally. This usually is accompanied
by the exerting of power over the woman.
We will analyze the characteristics of men who are either Lovers
or Providers throughout this book. At this time, suffice it to say
that when a woman chooses a Lover, she is primarily basing
this choice on an emotional basis, with respect to the raw sexual attraction she feels. An intelligent woman will usually only
choose a man as a Provider after careful, rational analysis over
a period of time. The conflict arises due to the fact that when
a man positions himself in the Provider role, he will generally
be perceived by the woman in such a way that her feelings towards him as a Lover are negated or at least diminished. This
is due to the fact that, in many ways, the Lover personality is
in conflict with the Provider personality.
30
Dissociation
The Lover-Provider dichotomy creates a psychological dissociation within the woman, which occurs mostly on the subconscious level.
For the modern man, it is essential to be able to discern the
expression of this conflict, by reading the neuropsychological
responses of the woman's brain activity and through an understanding of the role of evolution behind such behavior.
To be able to deal successfully with a woman's emotional life,
you need to focus on the process, much more than any specific
words being spoken, during any interaction with a woman.
You should also to be able to view the relationship with a woman as more of an ongoing process, rather than something static
and stable. Men - who are normally very good at understanding processes - often make the big mistake of considering a
relationship with a woman as something fixed, immovable, or
permanent, especially once the couple has settled in to a moreor-less long-term type of relationship, or expressed words of
commitment to each other.
This erroneous, predominantly male viewpoint only results in
disappointment for both the man and the woman.
Dissociation
The Lover-Provider dichotomy often presents itself psychologically as an act of dissociation in women. This occurs so often due to the oppression of female sexuality throughout history. As a modern man you need to fully understand what
is involved in the phenomenon known as dissociation. Dissociation is a state of acute mental decompensation in which
certain thoughts, emotions, sensations, and/ or memories are
compartmentalized because they are too overwhelming for the
conscious mind to integrate. An example of dissociation is this:
Woman: (to her girlfriend or lover) "He is a good
husband but I can't help but laugh at him for his
niceness. He does all that I demand."
31
• Joseph <> David c::; Franco.
Unconsciously, what this woman is really saying is: I cannot
feel sexual attraction for a man who is being a Provider to me
because I know he does that because he cannot get women to
be sexually submissive to him. So I need now a Lover who
makes me feel like a woman again.
Many women may act like this in a totally innocent manner, not
even aware of all of the psychological forces at work, because
in their marriages with Providers they have felt they are under
the effect of an oppression which has been put upon women
for centuries.
Now as a man what you need to know is this: under the effect of the Lover-Provider dichotomy a woman can find herself in a totally dissociative state which, means that she can act
out under the influence of strong emotions in seemingly unpredictable ways. In other words, you can expect just about
anything.
Dangers of Being Strictly a Provider
As we discuss at length throughout this book, behaviors are
both evolutionarily-determined as well as learned. The process of learning behaviors, however, is very slow. New human behaviors which fit better with survival can be learned
and behaviors which become obsolete may be unlearned, but
this takes a lot of time; often this process can take several generations.
In Western countries in the 21st Century we find ourselves in
precisely such a situation. Women no longer have much of a
practical need to manipulate a man into serving as a Provider
to them, and women therefore find that they are struggling to
unlearn these manipulative behaviors.
This is a very difficult process because on the one hand, such
manipulative behavior can still be very fruitful to a woman in
terms of survival in today's world, but on the other hand such
behavior often brings internal and external conflict to the wo-
32
Dangers of Being Strictly a Provider
man.
As a modern man you need to learn to be able to read this conflict in women on the fly as part of her ongoing, internal processes. You need to be able to objectively analyze this conflict
on an ongoing basis as it occurs within the particular woman
in front of you.
If a man tries to put himself strictly in the Provider role with a
modern woman, sooner or later he will elicit in her the following symptoms:
• Boredom
• A massive lowering of her sexual attraction towards him
• In some cases, even outright contempt from her towards
the man
You need to realize that the Provider frame is a dangerous frame
to find yourself in nowadays. It has always been dangerous,
but before, women were acting less dissociative than now. In
the Modern Age the degree of dissociation coming from the
Lover-Provider dichotomy is at it's maximum. This is largely
due to a culture which simultaneously grants women greater
sexual freedom than ever before, while compelling men to provide materially for families that they may no longer form a
strong part of, i.e. in cases of child custody disputes, child support payments, and alimony.
To keep up a woman's sexual attraction you have to be a Lover
to her first and foremost. You can be also a Provider to her, but
only without taking away the Lover part of your personality.
As you read and absorb the information contained in this book,
you are developing the tools you need to achieve that goal.
In today's modern society this can be quite a challenge. Young
women are unfortunately often raised to view men as little better than sperm donors, fuck buddies or ATM machines. Young
girls raised with an absence of fathers tend to view men in a
love-hate fashion, and they tend to be quite mystified as to the
psychological needs and desires of men, if they even care about
that at all.
33
'" Joseph <) David C? Franco'
Consider the consequences on relationships with women subject to the Female Basic Conflict. Under the influence of this
conflict a modern woman can and will give you contradictory
communication, and she will do so on a continuous basis. It
cannot be emphasized enough: a relationship with a woman
should be viewed as a never-ending, ongoing process; not something that can be resolved once and for all.
Commitments, marriage, pronouncements of never-ending love
made during romantic moments; none of these change the fact
that a relationship with a woman is a never-ending process,
and hopefully a happy process at that.
Female Projection
An important feature of female psychology is the projection of
her emotions and needs into the environment. In other words,
women tend to automatically place the responsibility for their
emotions and needs on to their immediate environment. People with psychological education know that this is actually a
trait of Borderline Personality Disorder. Obviously, the vast
majority of women are do not suffer from Borderline Personality Disorder, but it is interesting that this trait is apparently
a normal part of psychologically healthy women in a reduced
sense.
Female Ambivalence
Ambivalence is defined as state of having emotions of both
positive and negative valence or of having thoughts or actions
in contradiction with each other, when they are related to the
same object, idea or person (for example, simultaneously feeling both love and hatred for someone or something). The term'
is also commonly used to refer to situations where 'mixed feelings' of a more general sort are experienced or where a person
experiences uncertainty or indecisiveness concerning something.
34
Practical Advice
A woman will often assume the right of delivering mixed messages to you, without accepting any responsibility for doing so.
In our modem society, this is in fact an extremely useful evolutionary trait for a woman to adopt, in terms of her survival.
The evolutionary positive gain for the woman from her use of
Ambivalence is that she keeps her options open, and in this
way she can gain advantages from as many sources as possible.
For example, a woman will often achieve material advantage
with a Provider and sexual pleasure with a Lover and successfully rule over both of them, if these men do not have the skills
to deal with her manipulation.
Men are logical creatures. When they build relationships with
females they tend to act along structures based on a logical sequence a -+ b -+ c -+ d -+ e -+ f··· and so on. When you
create a structure you are doing something yang i.e. masculine.
The secret wish of every woman is: to find a man who is able
to build a safe and strong masculine yang structure around her
feminine yin.
For more on Female Ambivalence, please see Chapter 12 under
the section "AlB Indecision".
Practical Advice
One of the standards you must adopt as a man, in advance, is
to decide what role you would prefer to fulfill, with any woman you encounter. For example, if you are not interested in
becoming a Provider, you will want to avoid behaviors that
will tend to demonstrate that you are slotting yourself into the
Provider role or that the woman can count on you for Providerlike behavior. For example, if you want to be strictly a Lover to
a woman, it would be unwise to make a big display of showering her with free dinners and gifts, particularly before you
have had repeated sexual relations with her.
Understand that women will unconsciously test, and test vigorously, and they will then slot you into either the Lover or
35
... Joseph <) David \? Franco.
Provider category. For example, a woman may demand that
you pay for her dinner or movie ticket, while reciting some
commonly-used line such as "a gentleman always pays." This
will not be a problem for you if you have already decided well in advance - the type of man you are and what a woman
can expect from her time with you.
If you are wavering on this point - if you say to yourself that
you will have a policy of never paying for a woman but then
buckle when confronted with a determined, sexually-hot female - you will invariably lose this game. A woman mayor
may not really prefer a man who pays for her, but she will always despise a man who is unsure of himself and his standards.
The challenge to you as a man lies within your ability to tolerate female ambivalence. If you can, you may succeed in becoming dominant over her, which can greatly increase the chances
of her remaining sexually attracted to you and a generally happy
relationship.
Your goal as a Modem Man should be to build a Yang structure for the relationship, while simultaneously being able to
psychologically tolerate female ambivalence. In fact, the more
feminine she is, the more she will tend to be and act ambivalent.
Unfortunately, the abdicating personal responsibility by women is widely promoted and condoned in western media culture and modem society. Therefore, as a Modem Man you need
to learn to deal with this factor in real time and on an ongoing
basis with the women you interact with. One way to do this
is to set strong borders with a woman. This does not mean to
become controlling or domineering. Controlling and manipulative behavior will automatically kill her perception of you as
a Lover. It does mean having strong principles and standards
that you adhere to and do not waver on, regardless of a woman's tears or how sexually desirabl~ she appears to you.
36
1
.~
j
5
Female Subcommunication
You should be stronger than me
Don't you know you supposed to be the man?
You always wanna talk it through - I don't care!
Why'd you always put me in control?
- Stronger Than Me by Amy Winehouse
of the most important aspects to understand about
female psychology is the use and existence of a type
of language known as subcommunication. It is a secret language evolved by women over millennia in
a male-dominated world. In this secret language women communicate their sexuality freely but in a way that most men cannot hear or understand. Women have learned the hard way
through millennia that men have a psychological need to create a type of schizophrenic distinction among women, slotting
all women into a category of either "whores" or "Madonnas".
NE
Subcommunication is based on communicating with indirection, double meaning, ambiguity, emotionality and imprecision
for the following purposes:
• To preserve social harmony.
• To avoid responsibility and establish plausible deniability.
• To signal intent, as in "Tell without telling, ask without
asking."
• To establish boundaries and frames of interactions.
• To avoid commitment; maintain ambivalence; keep options open.
Furthermore, subcommunication imposes upon the recipient the
responsibility of correctly interpreting the meaning.
In this chapter, we will focus on subcommunication within the
context of female sexuality.
'" Joseph <) David
v
Franco.
Basis for Subcommunication
Men, throughout history, have traditionally wanted to own women and women's bodies. In response, women had to invent a
secret language that their oppressor could not understand, but
that other women could easily understand.
Women protect themselves using subcommunication when direct communication is dangerous. For example, women can
be quite promiscuous, yet the consequences for being promiscuous throughout history has often meant ostracism or even
death for the woman, and humiliation for their families and
the men that they are partnered with. No woman wants to be
called a slut, which is exactly what happens even to modern,
western women who are not sufficiently circumspect when discussing matters of female sexuality outside of trusted circles of
friends.
As a result, while talking to each other and to men, women
have learned to speak in this secret language. One of the purposes of this book is to disclose to men the secrets of Female
Subcommunication, to be a translator of "womanese" to men.
To be able to truly love a woman for who she is, a man must be
able to read between the lines when it comes to her communication. I
In contrast to women, men practice more of a direct style of
communication. Men approach subjects of conversation in a
manner which is more straight-to-the-point. Women, on the
other hand, prefer to subcommunicate.
Another reason for Female subcommunication is the female
preference for harmony of communication over absolute truth.
The more feminine the woman, the more she will prefer harmony to the objective truth. On the other hand, what is intended as the truth in the masculine world is something which
is usually said succinctly, directly and in synthetic way.
lThroughout this book, we will use the terms "womanese" and "subcommunication" interchangeably to refer to the female style of indirect - and often
secret - conversation.
38
Basis for Subcommunication
Men gain social power by penetrating the space around them,
through logic and mathematics and via physical strength and
endurance. Women gain social power by communication, and
will often try to avoid, at all costs, any appearance of social
conflict. Female Subcommuniation is especially used in order
to achieve social power through manipulation of their social
counterparts, such that their social counterparts are persuaded
to give women what they want.
We can even observe biological reasons for the differences between female and male styles of communication. As we've already mentioned, the female brain seems to actually be structured differently than the male brain, in significant ways, and
in particular when it comes to the processing of language. It
can be observed on the neuropsychological level that female
language is much more descriptive and rich, whereas male language tends to be much shorter and precise.
In a recent book called The Female Brain [7], Dr. Louann Brizendine claims that women actually devote more brain cells to
talking than men do. Women actually get a chemical high from
talking, and that would explain why they love to talk so much
and why many men do not posess the same level of verbal communications skills that women do. While many of Brizendine's
findings have been disputed and harshly criticized, we have no
doubt that the average woman possesses a social intelligence
that the average man cannot conceive of. With the knowledge
we provide you with here, however, you will be able to understand female communication on a whole new level, putting
you in a category above and beyond the vast majority of men
in the world.
From the point of view of most women, male communication
is extremely poor and boring. For most men, female language
is incredibly imprecise, infuriatingly vague and, when exposed
to it for extended periods of time, becomes extremely stressful
for the man. The end result is that it is a rare man indeed who
is actually able to read between the lines of female communication. Typically, such a rare man will be a so-called "natural",
or an experienced seducer.
39
l
" Joseph <> David C? Franco.
Because of these differences, most men and women feel a great
deal of dissatisfaction when it comes to their communication
with the opposite sex. While we can certainly improve in our
communication with each other, we can never eradicate these
differences completely because they are largely determined by
the different brain structures of men and women.
Most men go through life never even realizing that women
subcommunicate. A lot of men are raised primarily by their
mothers and they form a strong impression of women as either
"Madonnas" or "whores," because of the strong social conditioning put into their heads by their mothers and society at
large. There are also a group of strong alpha men who grow
up with either a non-existent or very weak feminine side and
for this reason they also end up with very little knowledge of
women and the way women communicate.
In the latter group, we find men of great strength and value,
such as military men or very successful businessmen. Ironically, these men may simultaneously become very emasculated within their relationships with their wives. These guys
often sense that something strange is going on but they cannot pinpoint what it is. Often, out of frustration, such men will
make the mistake of either completely cutting off communication with their partners, or perhaps even worse, taking everything their woman says at face value.
Phenomenology of Female Subcommunication
One of the core features of female subcommunication is ambivalence. One way to describe this is as "AlB Ambivalence",
where the woman will leave open the possibility of either interpretation "A" or interpretation "B" with regards to her communication, without her taking any position either way. The
woman may achieve this through open-ended statements, which
leave the responsibility for interpreting the subject of communication with the recipient, with little help in regard to it from
the communicator.
40
Effect of Subcommunication on the Male Brain
Evolutionarily, this approach to communication can be seen as
good business for the woman, because she can protect herself
via ambiguity while at the same time leaving the door open
for a variety of different possible social interactions. The more
effective a woman is at the art of subcommuniction the greater
her social power. And as we've already mentioned, women
achieve power in a distinctly social way.
To see further the difference in communication styles between
men and women, consider the way each gender tends to deliver advice to friends of the same sex. For example, a masculine man will tend to give advice to his best friend regarding
his alcohol problem, first by being silent for as long as possible,
but then finally sitting down with his friend and saying: "Man,
you are destroying your health, you gotta stop that drinking
now!" without too much concern for empathy or understanding.
A woman in the same situation is unlikely to take a direct position about the drinking, but rather - taking an approach of
subcommunication - she is more likely to show empathy and
make an effort to understand her friend, in the hope that she
will change.
Of course, as we know, both approaches are very likely to fail
miserably if the person has a severe drinking problem, but it
is always good to try. The illustration is merely meant to highlight the different approaches to communication generally taken
by men and women. 2
Effect of Subcommunication on the Male Brain
Female subcommunication has another very important role from
the point of view of the survival of the species. It happens to
be highly hypnotic to the male brain!
2The authors will use this in their seductions. They will temporarily give up
the usage of male, logical language and will begin to subcommunicate meanings to women with open-ended statements. When this happens, women tend
to feel: "Wow! A man who can really communicate!"
41
... Joseph <) David \? Franco'
What has been described as romantic love by poets is actually
- on the biological level - a strategy of nature designed to
achieve pregnancy. A hypnotic state is basically a state of extreme concentration, where a person becomes oblivious to his
or her surroundings while lost in thought. This can be achieved
specifically by ambivalent stimulus coming from the female,
whose biological purpose is to bind the male to her via a state
of focused attention on her. Hormonal changes connected with
sexual attraction make this focused state an extremely powerful motivator for the male.
Therefore, awareness of a woman's ambivalent, subcommunicated style of language is key to a modern man being able to
enjoy lasting and happy relationships.
Being unaware of female subcommunication will tend to make
a man weaker over time and will cause him many difficulties.
When a man finds himself in this hypnotic state for extended
periods of time, he is more likely to do almost anything to
please his woman, even at the expense of his own welfare. The
paradoxical result of this is that she will gradually lose her sexual and human interest in him. Eventually, she is likely to even
feel contempt for him.
Consider courting. When courting, a man who puts a woman's
daily welfare above his own may find that the successful courtship induces suspicion and jealousy in the woman. How is she
to trust such a man, who could squander resources on a beguiling competitor, perhaps a younger woman!
Many pathological male reactions that can be observed within
couple relationships are in fact a desperate defense mechanism,
employed by men who have no skills with women. These reactions are meant to avoid the hypnotic state of focused attention
on the female. For example:
• Violence used as an attempt to avoid the mental distress
he suffers in connection with being faced with her subcommunication and ambivalence.
• Overt contempt of the woman and of women in general,
used for the same purpose as above.
42
Real-Life Experience
• Avoiding communication and attempts to isolate himself
emotionally. Again, used for the same purposes.
Although a frustrated man may feel driven to employ such
strategies as listed above, it should be fairly clear that those
methods will prove to be ineffective in the long run.
An experienced man is able to make the best of this situation
by relating to the woman in a challenging way, by indicating
to her that he is aware of her subcommunication and that he
understands it. A man is only able to challenge a woman in
this way if he is aware of the hypnotic effect of female language
and is able to deal with it properly. In absence of this skill he
will:
• Either focus too much of his mental energy on her, and as
a result become someone who is directed by her; Or
• Separate himself emotionally from her by cutting off communication with her.
Real-Life Experience
Franco once picked up a girl on the train with this line: "My
name is Bond, James Bond." They met up and she seemed to
be attracted but Franco noticed some signs of discomfort in her
when he drew physically closer to her. Her reactive statement
was: "You should shave your beard better", while touching
his face. At first Franco believed this was a test but it was not
so. Later on he understood that it was actually a blueprint. A
blueprint is a subcommunicated emotion through which the
woman is describing something that she likes or dislikes with
all of her heart. Franco came to the conclusion - by free association - shave the beard --+ soft skin --+ woman's skin --+
Bingo! She likes women!
After a few weeks they became friends and the woman revealed the truth to Franco: she was completely lesbian and actually only would be with men in the role of a gold digger. She
43
" Joseph <) David \? Franco.
had been married four times and was always moving to a better apartment, paid for by men whom in reality she did not
enjoy at all. She introduced Franco to her lesbian lover, too!
So, it was all about her subcommunicated messages, which as
you can see, revealed a great deal about her inner personality. Did any of her husbands understand this during their long
marriages with her?
It should be noted that the ability to derive such definitive conclusions, as Franco did in the above example, is acquired by applying the lessons we are teaching you, repeatedly over time.
The good news is, the moment you start to apply these lessons
in your everyday interactions with women, the quicker you
will deepen your understanding of Female Subcommunication.
In other words, only with experience will you likely be able to
make such snap judgments with accuracy. The above example
does not mean that women preferring smoothly-shaven men are
bisexual or lesbian. Franco's epiphany came from understand-
ing the subcommunication with this particular woman.
She is Keeping her Options Open
Given the importance of subcommunication, let's dig in and
find out more. As you will see, using subcommunication is
a wonderful way of keeping one's options open, establishing
plausible deniability while signaling intent, establishing boundaries, and for generally discussing any kind of topic without
actually seeming to discuss it. While subcommunication infuriates men who haven't learned the language, make no mistake:
women can and will exercise logic and direct speech, when it
best suits their purpose!
Suppose you are out on a date with a woman, and you suggest
a quick. stop by your apartment to pick something up. Out of
the blue she may say "OK, but we're not having sex." Most
men would would be baffled by such a statement, especially
if they had no previous intention of having sex anyway. However, what the woman is subcommunicating is something com-
44
Be that Man
pletely different than whether or not sex will actually occur.
Here is what's really happening: First, she is testing your response. If you get flustered by such a statement, she most certainly will not consider having sex with you. If your response
is "Yeah, so, that was pretty random, who's talking about sex
here?" the door for sexual engagement remains open.
Second, she is establishing a frame of interaction where she is
taking no responsibility for the outcome. If she ends up naked
in your bed, well, that's not her fault because she said "no sex."
Never mind that it "just happened." Third, the next day she
can tell anyone who asks "I specifically told him "no sex" before I went into his apartment."
Be that Man
Of course, anyone well-versed in the art of subcommunication
understands all the nuances contained in such statements, but
generally, these are not the people that will judge her behavior. We realize that many readers find this form of communication absolutely infuriating. Men have railed against it through
the ages, complaining about women's deviousness and deceitfulness. What these men don't realize is that you can't have
it both ways. You need to understand that for a woman to
promote and maintain harmony within her environment, emotional states are more important to her than physical facts.
In other words, a woman may very well lie, or at least shade
the truth, in order to preserve positive emotional states or prevent negative emotional states. Here is the most important
part: even when women "lie" with their mouths, their bodies or emotions may be telling the real truth. The rare man
that can penetrate these words and handle the truth - as the
woman feels it - is a man who is very well-loved by women,
indeed.
Women will never completely disclose their language to men,
in part because women themselves dwell in this linguistic par-
45
• Joseph
0
David V Franco •
adise mostly unconsciously. And they also do not disclose this
language to us because they understand that a man truly versed
in the art of subcommunication finds himself with great power
over women. One key way for you to achieve this power is by
cultivating the quality of discretion.
Cultivate Discretion
Discretion is the quality that we display as a signal to the woman that we are aware of the prevalence in society of the Madonna/ whore Complex, and that we have personally dealt with
it. You will read a great deal more about the Madonna/whore
Complex in Chapters 16 and 17, but for now, realize that the
Complex presents a real danger for a woman in our world. At
the very least, the woman can sense danger from it in her subconscious mind. How do you subcommunicate to a woman
that she is safe being sexual with you?
Men who are enjoying many sexual partners do not need to
brag about their conquests as if they somehow "got lucky".
Men who want to enjoy the company of many women must first
learn to cultivate and display the quality of discretion. Such
men are comfortable with women and their sexuality, and at
the same time they know when to keep their mouths shut. they
are not disturbed by female sexual expression and at the same
time they know how to discreetly create the circumstances that
will allow women the freedom to express themselves.
While he loves and enjoys sex and has no embarrassment about
his sexual desires as a healthy man, sex is not something so
rare and unusual for him that he is compelled to reveal private
details to a woman's friends, or even his own friends.
46
Subcommunication in the Workplace
Subcommunication in the Workplace
We believe that it is perfectly possible for men and women to
be honest and direct with each other about their sexuality and
emotional lives, but as long as subcommunication will be the
female's preferred means of communication in this arena, we
believe that men who live and work in our modern society
should learn the art of subcommunication themselves. In social environments such as the workplace, this is particularly
important.
Women can freely discuss dating and issues surrounding men
in a mixed male/female work place using subcommunication.
All women know that the term "hooking up" has several possible connotations, which mayor may not mean sexual intercourse. Surprisingly, however, not that many men really understand this. On the contrary, men haven't had to develop the
language of subcommunication and indirection, so men do not
have the universal "code" that women seem to have regarding
these topics.
The result on the modern, mixed workplace is often devastating. Women are free to talk and gossip, but men are not.
The law in many jurisdictions states that language that makes
a women merely feel uncomfortable in the workplace can constitute "sexual harassment", for which there are exceedingly
stiff penalties. Basically, women today believe they have a legal right to feel good while they are at work. Strangely enough,
they are right.
Men discussing women at work are usually applying male logic
to situations that they have little experience with. This is, of
course, a natural and normal thing for a man to do. Women
recognize that males pooling their knowledge about individual women will very shortly develop a collective wit that will
be applicable to all women. That is, these men will learn very
quickly how to strip women of their power. For this reason,
some women - although not all - may even object strongly to
your acquisition of this knowledge.
47
... Joseph <> David
v Franco.
Talk Like a Man
Men should always strive to cultivate the skills necessary to
communicate in a manly way. Masculine subcommunication
cannot be identical to feminine subcommunication, because that
case the man will become too effeminate. The result of this will
be that women will lose sexual attraction for him.
One of the aims of this book is to help you to actively improve
the great mismatch between men and women when it comes
to the art of communication and social intelligence. We believe
that a man like you can acquire many of the skills that the average female now enjoys, without having to deny your own
sexuality and masculine identity in order to do accomplish it.
John Gray, in his landmark book Men are From Mars, Women are
from Venus [6], did a great job explaining how men and women
communicate differently and how a man can effectively converse with a woman in the female language. What John Gray's
book left out, however, was the crucial factor that a man must
retain his masculinity in the relationship, and he cannot do so
if he is engaging in too much feminine conversation with his
partner over a long period of time. It is therefore vital to note
that to be happy in your relationships with women, and in order to make them happy, you need to learn how to talk in the
female language, and also to withdraw from that type of conversation at the appropriate time.
Practical Advice
You should seriously strive to cultivate a state of awareness
when in the company of women, because female ambivalence
and subcommunication are not things to be underestimated. In
fact, if you allow yourself to relax too much and keep yourself
in an unaware state, you will completely miss the meaning of
female communication. Accept the fact that it is instinctual for
women to express themselves in this indirect way.
48
I
Practical Advice
To be able to deal with female subcommunication you need to
shift from a mindset where you take everything she says at face
value, to a mindset where you interpret what she says and put
it through a subcommunication filter, as it were. Women do
speak directly when it serves their purpose - some women
more than others - and this must be accounted for as well. In
fact, subcommunication is very effective when mixed with direct language. Also, remember that female subcommunication
often has an underlying, sexual meaning! The more a woman
subcommunicates in your presence, the more she may be sexually attracted to you.
In "politically-correct" countries it is common for many women - especially those not in touch with their femininity to go through phases of dating a masculine man, followed by
a nice, more effeminate man, to be followed by another masculine man, and so on. If you want to present a challenge to a
modern woman, you have to learn how to keep yourself on the
edge between masculine and feminine, but with an emphasis
towards the masculine.
Therefore, to increase sexual and emotional arousal within a
woman you will need to learn to shift between two identities
in an almost schizophrenic manner. At times you will want to
talk to women in a very masculine way: directly, succinctly and
logically. At other times, you will want to you talk to women
in the same manner that a female friend might do. To be able to
use subcommunication, you will need to continuously practice
the art, because it is not the natural mode of conversation for a
man.
Why you need to alternate between two styles of conversation?
Because when it comes to the modern woman, she will alternate between preferring one style or the other, depending on
the circumstances.
To make a woman happy - whether in the context of a committed relationship or in a lighter and less-committed interaction - you need to learn how to talk womanese while at the
same time keeping your focus on your masculine attitude. If
you leave out the art of speaking in womanese, you run the
49
• Joseph <) David V Franco.
risk of becoming a cold, distant and boring person in her eyes.
If you become too much of an expert in speaking womanese,
she will no longer distinguish you from a woman and she will
certainly lose attraction for you, whether quickly or over time.
The described alternation between male and female talk is actually extremely seductive to women. In seduction, anything
which causes polarity will also be sexually stimulating. One
basic aspect of the female psyche is the need for both stimulation and polarity. When you meet that need in a woman you
make her happy. One of the main characteristics of today's woman is boredom, mixed with a search for emotional stimulation.
By being the man who is able to talk womanese while at the
same time remaining a real, masculine man, you put yourself
far above almost all other men in her eyes. In fact, she will
feel completely challenged when a man - who may even be a
stereotypical computer programmer - will start to communicate with her in womanese while still leading her like a man.
An Example
David once worked as a contractor in the same office as a significantly younger woman - we'll call her "w" - who was
also a contractor to the same client. That is, neither he nor she
were employees. Now W was short - perhaps 5'3" - and a
bit thick - maybe 145 pounds - but with a definite sexual
presence about her. She definitely worked what she had to her
maximum advantage.
Some light banter and deep eye contact established mutual attraction early on. At one point, one of her supervisors - we'll
call him "R" - entered the room in which they were working.
The conversation turned abruptly from discussing "work" to
this:
W: "Hey, R.oo such a jerk" (then playfully, to me) "He called me
fat the other day."
R: "I did not!"
D: (playfully to her) "You're so huge."
W: "I'm not a pound over 300."
50
Practical Advice
D: (playfully to her) "You're big as a barn. At least 400 pounds."
Now what the hell does her weight have to do with anything?
This conversation is a total non-sequitur to the man not wellversed in subcommunication. But to the man fluent in womanese, this conversation is loaded with meaning. Specifically,
she was acknowledging her attraction to David. And more importantly, this woman was indirectly, with subcommunication,
evaluating his comfort level with her weight; whether or not
David would judge her personally or make her feel bad in any
way.
Note: W was not "subcommunicating" in a conscious way.
She had simply learned through experience with men several
lessons:
• Most men are judgemental about a woman's looks.
• Most men are more worried about what other men will
think than they are about having a good time with a woman.
• Most men will "cop and blow," treating her with contempt after they get what they want from her.
Also through experience, W has learned how to swiftly and
unconsciously evaluate men. It doesn't take much for a woman
to figure out where a man stands with respect to her looks.
51
6 The Magic Pussy Syndrome
The power of the p-u-s-s-y - Best of Both Worlds, by
Jay-Z and R. Kelly
Acre Pussy Syndrome (MPS) - a term coined by
the authors - is the belief that because a woman
has a pussy, she is entitled to special privileges at
other people's expense. Such as: free drinks, free
dinner, alimony, child support. The list goes on. In contrast,
most guys we know pay for everything, and at retail prices.
Not all women suffer from this all the time. Most women have
a bit of it in them, at least some of the time. For example, David
Clare recently met a woman who said she had been dating two
guys at the same time except that she wouldn't allow them to DAVID I busted lier
date other women. Now this was not an otherwise bad woman, all this and (I'e botll
in fact, she was a Good Girl. But she believed that because she laughed about it.
was a woman, she had the right to behave this way, and that
the men she dated did not.
In this chapter we will help you to quickly recognize the presence of MPS in the women that you encounter. We will explain
the origins of this mental disease and provide you with powerful
knowledge that will enable you to counteract it.
Recognizing MPS
As men we gain great power by understanding and acknowledging MPS, but at the same time, demonstrating that we refuse
to take it seriously. This has the effect of short-circuiting the
woman's aloofness and superior attitude. When a man shows
that he is above a woman's MPS, she instinctively recognizes
that she is dealing with a rare and superior male. In a healthy
woman, this will wonderfully transform her into the pursuer
of the man.
It can also be said that MPS serves as a screening mechanism
for the woman. The majority of males will simply accept the
MPS frame from her, while only the best males will recognize
" Joseph <) David \/ Franco •
the frame but not accept it.
Your recognition of MPS can be a very effective method to eliminate women from your life who will prove to be a pain-in-theass, and you can accomplish this very early on in your interactions with them.
For example, suppose you have met an interesting and attractive woman. You arrange for a casual excursion, perhaps a visit
to a new gallery opening, followed by a bite to eat afterwards.
Really simple stuff. But she arrives late to the rendezvous (her
excuse is irrelevant). Her next actions are critical: if she makes
it up to you in some material way (like paying your ticket), you
can safely let the lateness pass. If instead she follows her excuse
with a request or a demand that you (or "we") do something
that was not on the itinerary, and she expects you to pay for
it, then you had better watch out! You should consider such
behavior as a major red flag. If you don't check her behavior
right then and there, she will worsen the behavior until she
reaches your pain threshold. You will know you've reached
that threshold by that shriveling feeling in your scrotum.!
If you let things get that far, what happens next will determine
the entire course of any relationship you have with this woman. If you pitch a fit, you can now consider that she officially
OWI1S you. If she pitches a fit, and you supplicate in the hopes
of calming her down, you are also officially owned. If you look
deep into her eyes and tell her: "Hey, you know, it's been fun,
but I gotta go" you may never hear from her again and wonder
why.2
When you playfully tease a woman about her MPS, she will either withdraw from you, or she will transform herself into your
IJOSEPH I once dated a woman who had several boyfriends on the go at the
same time. When she discovered that a former flame of mine had contacted me,
she became infuriated. She felt it perfectly normal for her to maintain regular
contact with past and present lovers, but completely unacceptable for me. She
honestly believed this!
2FRANCO Finland, where I have been living now for many years, is an extremely feminist country. Most women are used to having the average guy
totally figured out. These women will usually withdraw completely from the
game when they meet a guy who keeps the frame "I, male, am the Prize", even
if they are clearly attracted to such a man.
54
Recognizing MPS
pursuer. Later in this chapter, we'll give some practical advice
on how to properly handle a woman who displays clear signs
of MPS. But for now, let's consider the motivations of the women whose MPS will cause them to retreat from a strong man
who refuses to supplicate to them. In this group, let's discuss
two sub-groups, the Low Self-Esteem (LSE) Group and the Political Group.
The LSE Group will naturally withdraw from interacting with
a strong man, because they start to feel strong feelings of Low
Self Esteem once they notice that the man is not promptly reacting as a supplicant to their MPS. Because these women are so
accustomed to men supplicating, when they meet a man who
simply refuses to do so, they take it as a personal insult. There
is nothing you can do to correct such women, and unless you
enjoy pain, it is best not to consider any serious relationship
with them.
Any relationship started by such LSE women is a dead end in
both directions. They will react with frustration to a man who
does not supplicate to their MPS because they take it as a personal offense. On the other hand, they tend to become sexually
frigid over time with men who do supplicate to their MPS, because the feminine part of their personality cannot derive lasting satisfaction out of such a dynamic.
The Political Group may withdraw from strong men for purely
political reasons, even if they are sexually attracted to the man in
question. This type of woman is very common at university
campuses and within highly urban areas in the western world. Berkeley
These women are very often politically liberal, and they will
often openly reject conventional notions of physical beauty.
Strangely enough, many women in these politically liberal environments, especially highly-educated university women, usually do not have much experience with masculine men at all.
Many are prudes. And the men they are experienced with,
are often a narrowly-defined group of men who self-identify
as feminists. These male feminists also typically have little experience with women, and the experiences that they do have
are generally reinforcing of their feminist viewpoints. You can
55
... Joseph <> David
v Franco.
often recognize the Political Group of MPS-sufferers by their
perennial complaint: "There are no good men left!"3
Origins of MPS
Our hypothesis about the origin of the Magic Pussy Syndrome
is that female sexual arousal is initated especially by words,
whereas male sexual arousal is initiated by visual stimuatio/l.
This creates an obvious mismatch between male and female
sexuality, such that attractive women easily become overloaded
with approaches from males. And males usually initiate interactions with women in such a way that leaves no doubt that
they are basing their attraction solely on visual factors, which
is usually not sufficient to arouse a woman or to convince a
woman that continuing the interaction will be worth her while.
The result of this is that, over time, may women come to believe
that they are entitled to special advantages in our society. With
men approaching and supplicating to women all the time, and
demanding nothing more from the woman than that she look
good, it becomes rather easy for women to exploit natural male
sexuality in this way.
We believe that this mismatch between the male and female
method of sexual approach may be created by nature with evolutionary purposes in mind. It is also possible to observe this
type of mismatch in the animal species.
Please keep in mind that our observations here do not constitute value judgements against women. Women who suffer
from the Magic Pussy Syndrome are /lot bad women; it's just how
they are. Instead, consider this information as a value judgement for your time. If you easily get tranced-out by women, especially those wasting your time and money, learn how to deal
with this /lOW, before you find yourself deep into a relationship
and thoroughly whipped.
3DAVID: The 26-year old, very attractive beautician who cuts my hair
laughs at these prigs. According to her, there are good men everywhere.
56
Pussy Trance
Pussy Trance
The corresponding effect on men who haven't come to grips
with the Magic Pussy Syndrome can be referred to as the Pussy
Trance. The Pussy Trance is a generalization of the term "pussy
whipped;" the difference is that being under the spell of a Pussy
Trance happens to men that aren't even in a sexual relationship
with the woman. These guys treat all women as if their pussies
are magic. On the other hand, being pussy whipped implies that
the man is in a relationship, where the woman is figuratively
carrying his balls around in her purse.
Here are some indications that you may be in a Pussy Trance:
• If you find yourself in the company of a woman, doing
something you don't really want to do, and you aren't
sure how you came to be doing it, you're tranced.
• If you approach a woman you are interested in, and she
ends up leading the discussion in directions that you don't
want to go, you are tranced.
• If at any time, you make excuses for an adult woman's
bad behavior just because she is a woman, you are either
tranced or in danger of being tranced. If this bad behavior is affecting you adversely and you are still making
excuses for the woman, you are definitely pussy tranced.
If you see yourself in any of the above situations, you are already ahead of most guys, merely by the fact that you are now
taking steps to understand what's going on. Perhaps you have
been unproductively spending a lot of time and money dating,
with no romance developing. Break your trance now! Start by
putting a value on yourself, your time and your money. When
you are with a woman who starts to push against these values that you've set for yourself, give yourself a reality check.
Ask yourself whether she is wasting your time and money, or
whether the interaction or relationship is worthy of what you
are putting into it. 4
4 DAVID
I once went to lunch with a latin woman from South America. We
57
... Joseph
0
David V Franco •
Practical Advice
You should recognize MPS as an integral psychological aspect
of most women that needs to be taken into account when interacting with them or when seducing them. Biologically, females
choosefor sex. Therefore, let the woman feel as though she is has
free reign to choose whether or not to have sex with you, without any pressure from you. If she feels the need for her ego to
be stroked (i.e., she needs to feel as if her pussy is magic), it's no
big deal. But never, ever allow a woman like this into a serious
relationship with you, without first ensuring that everything
else she brings to the table is complementary to or supportive
of your non-sexual interests.
In other words, let the woman choose for sex, but ensure that you,
the man, are the one choosing her, the woman, for the relationship.
And you must absolutely ensure that your choice is not based
on the fact she has a pussy and she happens to be physically
attractive.
For you chivalrous fellows, be kind to elderly women, of course.
An elderly woman who was raised with some manners will appreciate being treated like a lady.
When dealing with women who insist on being treated like
ladies, first make sure that they are acting like ladies. If they
aren't acting like ladies, don't treat them as if they are, no matter what they look like! If you do, you are definitely in a pussy
trance, so stop it.
From our experience, the man that effectively neutralizes MPS
can have open sexual relationships with multiple women simultaneously, without too much trouble. No woman in his
harem will feel played when they have to make a conscious
choice to engage on such a man's terms. Therefore, once you
recognize MPS and deal with it properly, there no longer reended up discussing politics somehow. She ended up practically screaming
about George W. Bush, Iraq, baby killers, and so on. I tried to reason with
her. Bad move! I had been tranced out with our delightful tete-a-tete and she
tooled me hard. It's funny now to remember that I was thinking at the time
that I didn't want to "take advantage" of her.
58
Practical Advice
mains any need to lie to women about your desires or intentions.
59
7
Female Archetypes
Yup. She was a ho... fo' shoo - Andy, in "The 40 Year
Old Virgin"
this chapter we classify women with broad strokes, picking out highlights and stereotypes of each kind of woman, and explaining the ramifications of each personality
trait within a relationship. We also believe, from personal
experience, that these terms "Good Girl", "Adventuress" and
"Materialista" will be universally understood by all women of
sufficient femininity to be attracted to normal, masculine men.
N
We categorize women into three simple classes, each with Sex
Drive and Self-Esteem attributes. These labels were chosen for
their common-sense utility. Here we offer distilled, commonsense advice on dealing with women based on our extensive,
practical experience.
Many people hold the strong opinion that the only socially acceptable type of woman is the Good Girl, preferably with high
self-esteem and a low sex drive. 1 Unfortunately, women publicly exhibiting any other behavior are judged rather harshly
by our society.
In this chapter, we are going to teach you the basics about these
Female Archetypes, and in the next chapter, we are going to get
into greater detail on how to wisely choose the right women for
your relationships.
It is important to note that we make no value judgment against any
woman whatsoever, either positively or negatively. The terms The
terms "Good Girl," "Adventuress" and "Materialista" are simply useful labels, and all women will have elements of each
type in greater or lesser degrees.
Our perspective is - in most cases, but not all - intended to
supplement rather than supplant other author's experiences.
For example, Robert Greene in The Art of Seduction [8] lists sixteen types of seduction "victims". The descriptive traits he
ascribes to each type of victim are excellent characteristics to
1 Bad
behavin' women need good lovin' too!
tit Joseph
<) David V Franco.
bear in mind when you want to build rapport with someone.
Our taxonomy deals on a more fundamental level, and allows
for the calibration of attraction and connection. Our types and
Greene's types can be viewed as orthogonal, and both his and
ours can be used for great effect in seduction at any speed, and
especially for relationship management, which we regard as
simply long-term seduction.
The Adventuress
The Adventuress engages in sexual activity to gain emotional
validation and public attention. For example, consider the shenanigans of Miss Paris Hilton, before she was incarcerated for
violating probation. This attractive young woman is apparently driven to appear in public, even at the risk of making a
spectacle of herself.
Other women of the Adventuress stripe in the popular view
include Britney Spears, Angelina Jolie and Madonna.
The Materialista
The Materialista is a woman who actively trades sex or attention and affection for material "stuff." We use the term Materialista instead of "ho" or "golddigger" to indicate the general
phenomenum of trading sex for stuff in general, versus trading
sex directly for money, which is prostitution. Every woman has
some Materialista in her. The behavior is natural, a result of
evolutionary pressure.
Personally, we can't think of a better example of a Materialista
than the brilliant and unique Zsa Zsa Gabor. Married nine (!)
times, to a series of important and wealthy men, culminating in
her latest and longest running marriage to Frederic Prinz von
Anhalt, a man recently described as an "aging German stud" in
a late 2007 issue of Vanity Fair magazine. Interestingly enough,
62
The Good Girl
Zsa Zsa's second husband, Conrad Hilton, was Paris Hilton's
great-grandfather.
The Good Girl
The Good Girl is more dissociative between her sexual life and
her presentation of herself to the outside world. In other words,
she is more concerned about public appearances and not being
viewed in a negative light with regards to her sexuality by her
friends, family and society at large. In our experience, Good
Girls are commonly interested in forming a close relationship
with a man on the basis of love and mutual good feelings. As
of the time of this writing, Jennifer Anniston - or at least her
public persona that most people are familiar with - definitely
qualifies as the USA's quintessential Good Girl.
Just as we do not make value judgements about Adventuresses
and Materialistas, neither do we make value judgements about
Good Girls. In fact, the label "Good Girl" refers primarily to
how society in general judges her outward behavior. We believe that somewhere in the heart and mind of every Good Girl
there is an Adventuress waiting to cut loose with the man of
her dreams, and perhaps a Materialista who isn't adverse to
at least the thought of "getting a good deaL" And make no
mistake, Good Girls can be just as ruthless pursuing their desires as any Adventuress or Materialista! The difference is in
the underlying emotional motivations of each of these types of
women.
Sex Drive and Self Esteem
The sex drive in humans is a powerful motivating force, in both
men and women. Modern, western society downplays the female sex drive, while it both derides and exaggerates male sex
drive. In truth, both males and females exhibit a wide range
of sexual drive, which will also vary during different periods
63
... Joseph <) David Q Franco'
of an indivudual's life. The following terms "high drive" and
"low drive" are not necessarily absolute, and in many cases
should be qualified within the context of any existing relationship. One man's low-sex-drive woman may be another man's
high-sex-drive woman.
Self Esteem is also a crucial factor in determining both the quality and tenor of adult relationships. Determining the woman's
level of basic self esteem in conjunction with her level of sex
drive - in advance of entering a romantic relationship - can
save you a lot of time, money and heartache.
High Sex Drive
This category of woman is easily understood. It's important to
realize that a woman's outward appearance, her morals, and
her personality archetype has little direct bearing on whether
or not she has a high sex drive, which we will denote by HD.
Throughout this book, we will provide you with valuable information about how to detect the level of a woman's sex drive
and how to augment it through your own words and actions.
For now, it is vital to recognize that female sexuality is something beautiful and natural, and it should be appreciated and
cherished, rather than feared or judged.
Low Sex Drive
Women with a lower sex drive (LD) will often place greater emphasis on the raising of children rather than on the producing of
children. It is easy to see why nature has made it necessary to
have both HD and LD women. We have found from experience, however, that LD women can sometimes be transformed
into HD women, at least for a period of time. We will get into
more detail in the following chapter, but for now consider that
an LD woman who considers that she has her man all figured
out will lose interest in him very fast. She will be more interested in a man who appears to be less preoccupied with sex
and who is frequently away for long periods of time, especially
with masculine-type missions and conquests.
64
Two Modern Archetypes
High Self-Esteem
Women with high self-esteem (HSE) place heavy importance
on safety for both themselves and their future offspring. When
we say "safety", we are of course referring to physical safety.
But we are also talking about emotional and social safety. 2 For
almost any woman, her reputation and her standing among
her peers is very important. However the HSE woman will be
much less willing to accept bad behavior from you as something normal or tolerable. An HSE woman expects and demands the best for herself.
Low Self-Esteem
People with low self-esteem (LSE) will more frequently suffer from feelings of discouragement and a lack of self-worth.
When they receive poor treatment, they are more likely to feel
that it is justified and deserved. When they receive good treatment, they are more likely to discount such treatment as being
undeserved and consider the donor of such treatment to be either misinformed or stupid. In the next chapter we will provide you with some simple and elegant tests that will help you
to detect the level of self-esteem in women.
Two Modern Archetypes
The following paragraphs describe two types of women common in the urban west, especially in the cosmopolitan core of
large cities.
The Situational Ten
The most attractive woman within a social circle or a subculture dominated by males is a Situational Ten. She is the woman
who most all of the men in the circle desire, and she knows it.
2Social Safety is one of the most important considerations for a woman
thinking about starting a sexual relationship with a man.
65
" Joseph <.) David V Franco.
In some cases, such women may not be looked at twice in a
nightclub or anywhere outside of her situational circumstance.
But due to their intellect or athletic ability, or some other capability to enjoy relatively-masculine endeavors, these women
are able to achieve material success in male-dominated fields.
These women are highly status conscious, in many cases choosing such fields with full knowledge they will have the the "pick
of the litter" when it comes to men. Courting or seducing these
women is hard because it is absolutely impossible to fake status
in these fields; achievement is public knowledge.
Any given nightclub, sporting event, or social activity will also
have its Situational Ten. However, in these cases, the Situational Ten is highly likely to be "hot" in the popular culture
sense as well.
The Eternally Single Woman
Many modern, liberated woman, beneficiaries of the pioneering work of early feminists, have reached material and physical
security undreamed of by previous generations. Some of this
progress has occurred due to gender-based affirmative action.
Women of the current generation are encouraged to postpone
marriage and children, to travel and see the world. These physical and emotional explorations allow women to develop sexual and emotional sophisticdtion previously unheard of. The
result of this is that the modern woman suffers from rising expectations even as she moves through repeated failures of successive relationships. We call such a woman the Eternally Single Woman (ESW).
By the time a modern, urban, well-educated, well-read, welltraveled woman reaches her mid-30s, she has most likely experienced a much wider variety of sexual experience than 90%
of the males her age. This presents her with a problem: given
that she is physically secure and financially self-sufficient, her
need for a man revolves around satisfying only her sexual and
emotional needs. Compounding this problem is that her expectations rise with each successive relationship, while her value
for bearing children simultaneollsly declines.
66
Practical Advice
The ESW is a creature of the modern, urban west. She typically has a college education. She may consider herself welltraveled, having taken trips to exotic locations and stayed in
luxurious hotels. She may consider herself well-read; a consumer of best-sellers. She may have a lucrative job, which she
considers as her career. And yet she may be petrified at work
when she is finally required to be responsible for the bottom
line.
The ESW most likely has a cloud of men willing - if not eager - to invest their time with her, in exchange for very little
return to themselves. She does not treat these men with respect, but when she needs something distasteful done, she can
always find a man to perform the task. She is, unfortunately,
not sexually attracted to these men. In the best case, she may
feel sorry for these guys, but she will not have sex with them.
Why should she, when they will do her work for free?
As you may imagine, these women often lead very frustrating lives. While on the one hand they enjoy material success
and the adoration of men, on the other hand they find themselves moving about freely in a world with so few "real" men.
Women, just like men, are constantly being fed mixed messages about what it means to be a "real" man or a "real" woman. There is an endless stream of men willing and able to
buy them dinners, take them on vacations, or lend a sympathetic ear when times are rough, but hardly any men available
to them that they find sexually appealing. Women long for an
emotionally strong man to lead and protect them, and instead
they find themselves surrounded by "male girlfriends"; guys
that are sweet, kind and understanding, but who have the same
sex(less!) appeal as anyone of their girlfriends.
Practical Advice
Most men today are still raised with old-fashioned values based
on chivalry. Many men haven't a clue just how much sexual experience women have had. Their wives and girlfriends aren't
67
,. Joseph <> David C/ Franco.
going to tell them either, lest they get tarred with a label of
"slut" or "whore." Your review of this chapter on common female archetypes should give you a new perspective on women
and expand your horizons as to what is possible in the realm
of male-female relationships. Please pay particularly close attention to the next chapter, where we will delve more deeply
into the Female Archetypes and how to choose wisely for your
relationships.
68
8
Screening for the Archetypes
It is a truth universally acknowledged, that a single man
in possession ofagood fortune, must be in want ofa wife.
- the brilliant Pride and Prejudice, by Jane Austen.
Chapter 7 on Female Archetypes, we touched briefly on
the distinction that can be made between an Adventuress,
a Materialista and a Good Girl. These distinctions are
based on emotional responses and behavior, and not by
things like a woman's physical looks or her manner of dressing. Furthermore, these distinctions are most useful during interactions which have an element of high polarity. That is, the
more feminine the woman's behavior, the easier it is for you to
understand her motivations and observe how she reacts emotionally. Women with more masculine character traits tend to
suppress their emotional expression, which reduces the effectiveness of these categories.
The goal of this chapter is to delve further into the Archetypes,
and to assist you in identifying particular types of women when
you encounter them. Most men enter relationships with the
opposite sex blindly, mistaking sexual chemistry for long-term
compatibility. The purpose of screening is to help you to rationally observe the principal types of women that exist in the
world, so that you can make wise choices regarding your time,
energy, and emotions, before you get sexually involved with anyone.
Why is screening so important? Sexual intercourse produces a
flood of chemicals in the bloodstream which, by nature, make
it much more difficult for most people to extract themselves
from the relationship after the fact. On the positive side, as a
practical man you want to spend your time, energy and money
wisely in life. Spending part of your life on a woman who turns
out to be totally incompatible with your goals and lifestyle is
tantamount to stealing that time, from both yourself and from
the women who are worthy of you. Therefore, screening is a
vital tool in your arsenal as a happy, successful modern man.
If we have any mantra, it's this: love the woman for who and
what she really is, not for who you wish her to be, or for who
• Joseph <) David
v Franco.
society says she should be. This single piece of advice, coupled
with the skills for recognizing types of women, will revolutionize your skill in relationships with women.
The Good Girl
One Good Woman. What every man needs. In our model of
the female archetypes, the Good Girl derives emotional satisfaction from being perceived as following socially-prescribed
norms, especially those associated with sexual behavior. In
short, Good Girls generally aren't promiscuous, and prefer to
limit sexual involvement to more loving and committed relationships. Even still, however, not all Good Girls are suitable
for long term, loving relationships.
.
Remember that the archetype label "Good Girl" is not to be
confused with making a moral judgment about a woman. A
woman in a search for a committed, monogamous relationship
with a man can be just as ruthless as any other woman in going
after what she wants. If you are a man of high value, she may
very well try to mold her personality to conform to what she
believes you are looking for in a woman, in order to secure a
relationship with you 1. This can even include outright dishonesty. Therefore it is inadvisable to consider a serious, long-term
relationship with any woman until you have the wisdom that
comes with experience and you are an expert at the screening
process.
The HSE Case
A Good Girl with healthy self-esteem (HSE) makes appropriate
long~term relationship material for most men, especially when
sex drives are well-matched. This latter point is crucial; An HD
woman paired with a low or much lower-drive man is liable to
get very cranky and restless. A woman with a low or muchlower sex drive may well use sex to manipulate the man in
las in the bait-and-switch game, which we discuss in a following chapter
70
The Good Girl
the relationship. A Good Girl who is not satisfied sexually, or
conversely, one who feels sexually pressured, is likely to get
feelings of depression and anxiety due to such a mismatch in
sexual drives.
Look for the following points when screening for a Good Girl
with high self-esteem:
• She tends to place value on all her relationships, whether
with her family, friends, and mates.
• She is in touch with her feminine sexuality and her sexual
desire. She may love sex as much as any other woman,
but she prefers it with a man whom she is in a committed
relationship with.
• She is able to accept you as a man who is also a sexual
human being.
• She respects the masculine world without trying to be a
man herself or act like a man.
• She is comfortable in a wide range of social situations.
• She will not tolerate much abuse of any kind from anyone, whether friends, family or mates.
The LSE Case
A Good Girl with low self-esteem (LSE) may be as ruthless as
any other kind of woman, and even more dangerous, as she
cloaks her ambition under what is otherwise socially-acceptable
behavior. With a woman having a high libido (HD), there will
be lots drama. Low-libido women (LD) will often use sex within
a relationship to manipulate her man, and quite often to his
material disadvantage.
Low-self esteem Good Girls are not that hard to recognize. This
woman will be the one hissing at an edgy scene in a movie.
She will be uncomfortable in a wide range of social situations,
preferring to spend her time in social situations with very little risk. She will correct her man, in public, when her opinion
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... Joseph ¢ David \? Franco.
of his actions violate what she perceives as socially acceptable.
She will also tolerate fairly emotionally abusive situations as
long as such are perceived by her to be more socially acceptable than the alternative. For example, consider how the divorce rate has risen to staggering levels once the stigma of divorce was removed through the legal expedient of "no-fault
divorce.,,2
The Adventuress
As mentioned in the previous chapter, these women are primarily motivated by both sexual gratification and male attention. They are excellent candidates for women to have casual
and / or short-term relationships with.
However, men with sensitive hearts need to be particularly
careful with this type of woman. It is a commonly-held myth
in our society that men are universally able to have random
sex with women without suffering any emotional attachment,
and that all women require a deep emotional connection before
being able to enjoy sex with a man. In the face of real-life experience with Adventuresses, this myth unravels in a swift and
shocking way for many men.
Adventuresses typically get bored with monogamy very easily.
Remember, they are motivated primarily by sexual excitement
and male validation. Therefore, supplicating to such a woman,
or trying to get her settled down into a monogamous relationship, or wishing for her to change her promiscuous ways, is
a sure recipe for heartbreak. When a woman talks a lot about
how much she values her freedom and not being tied down,
pay very close attention!
If you are ready for a casual, no-strings-attached relationship,
however, these women can often be ideal. The proper way to
interact with such a woman is always in a non-judgmental, non2While the actual percentage is unclear, statistical studies repeatedly show
that women initiate divorce much more often than men, ranging from 65 to
91 % of cases, depending on the source.
72
The Adventuress
jealous fashion.
You can recognize an Adventuress by observing her dating patterns. An Adventuress who is i young or inexperienced may
have a trail of broken-hearted men behind her. She will generally be more open to discussing sexual topics. Dating and
courtship will cause her to get bored quickly, while proper physical escalation will excite her. You will more readily discern the
difference as you gain experience.
It should be noted that Adventuresses can often have many
Good Girl qualities, especially when it comes to their platonic
relationships. Just be very careful that you do not confuse a
woman's kindness and friendliness with sexual loyalty and devotion.
The HSE Case
A woman who is an HSE Adventuress is a woman who loves
pleasure for it's own sake. She is not bound by typical social
conventions when it come to her sexuality. Therefore, an HSE
Adventuress is a woman who thrives on male attention and/ or
sexual variety, but she is not doing so in a self-destructive way.
A list of well-known HSE Adventuresses would include the
likes of Madonna and Angelina Jolie, although both of these
women have slowed down considerably in the last few years
or so.
The LSE Case
The Adventuress is often typified by self-destructive behavior,
therefore many Adventuress you will meet will be of the LSE
variety. An LSE Adventuress may very well sabotage a perfectly good relationship with you, by cheating for example, because an LSE woman simply cannot accept that she deserves a
stable, monogamous relationship with a good man. If you attempt to impose one on her she is likely to rebel. As already
mentioned, an Adventuress also craves sexual variety and an
LSE woman will jeopardize her health, her other relationships,
and sometimes her physical and mental safety in order to satisfy her emotional or physical cravings.
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... Joseph \;> David
v Franco'
The Materialista
Materialistas are primarily motivated by material wealth, by
money, prestige and the power that such things bring. An inexperienced, tactless Materialista may easily get upset at the
suggestion that you split the bill on dates, whereas a more sophisticated Materialista may actually bait you by offering to
pay on occasion, knowing that you will be compelled to pay
later when it really counts. 3
You will easily recognize such women by their conversation. Is
she primarily interested in talking about money and the things
money can buy? A favorite verbal technique of women is to
present things to you in the third person, such as "My girlfriend is so lucky; her boyfriend just flew her to Vegas first class,
and they are staying in the presidential suite and... "
If you find that a woman's level of affection towards you rises
and falls consistently with the amount of money you are spending on her, then you can bet you have a Materialista on your
hands.
It is important to bear in mind that women with traits of a Materialista are first and foremost human animals in as much need
of love and affection as any Good Girl who is determined to
preserve her chastity. But loving a Materialista as if she were
a Good Girl is a recipe for disaster. If she's a Materialista, and
you love her, love her on her terms as a Materialista, not on your
terms as if she was a Good Girl. If you must have a Good Girl,
go find one.
We are confident in saying that virtually all women have a bit
of Materialista in them. Throughout the ages, female survival
depended on the skills of getting men into a position where
they would provide in a material way for the women, and do
so willingly. There is therefore no point in expressing anger
or frustration when a woman demands that you pay for her
drinks or food. Just realize that some women are more bent
on extracting wealth from men than others. It is up to you as
3 A Good Girl may also get upset, but for a different reason: the man picking
up the tab is the socially-approved manner of courtship.
74
The Materialista
a Modern Man to determine what your standards are, which
women will enjoy a place in your life and on what terms.
The key to handling a Materialista, or handling any women
showing a bit of materialism in her behavior is to "pimp" her.
That is, you must put the woman to work for you, by having
her do little things for your benefit, at your convenience, at her
expense. This might be cooking or cleaning for you, or running errands to the market, or ordering items from the internet. Real-life prostitutes require a full-time, professional pimp,
who handles the business side of her operations, and provides
emotional support when necessary. The rest of us need only to
recognize the symptoms of the Materialista when they emerge,
and take immediate steps to deal with them.
Again, a certain amount of Materialista behavior is natural and
normal in any healthy woman, because any normal girl wants
to get the best deal that she can. We choose to celebrate this
fact and turn the woman's nature to our advantage. Even better, when in a committed relationship with such a woman, this
behavior can be turned to mutual advantage, benefitting the
relationship as a whole.
The bottom line is, she needs to be working for you; not the other
way around. You need to set and maintain a strong frame of
you and her against the world rather than you and her against
each other. This means you must be a man who knows how to
lead a woman and cannot be intimidated - either by her or by
other men. 4
4Joseph: One night while out at a swanky place a female friend pointed out
a well-dressed, much older man and said "He wants to buy me a drink Joseph!
What should I do?" I said to tell him that you will gladly accept a drink, for
yourself and your friend (me). This man bought us three drinks each before
we all went our separate ways, with her and I heading back to my place. My
friend gave the man companionship in exchange for the free drinks, and he left
happy. She saved her more romantic affections for me. It worked well for me
because of my non-judgmental, non jealous attitude, and my encouragement of
the friendly exchange that took place.
75
... Joseph <) David
v Franco.
The HSE Case
HSE Materialistas can be dangerous - to your wallet, your
pride, and your emotions - and conversely they can be a lot
of fun if you know what you are doing. In this case, you will
need great inner strength. If you have any tendency to buy
a woman's favor through gifts, a Materialista is not for you.
However, if you are steadfast in your principles and refuse to
pay for the affections of women, and if you are completely nonjealous and happy for her to get her material needs met elsewhere, such a woman can learn to appreciate a modem man
very much. Materialistas need love too, and if she has a High
Sex Drive (HD), she will find you very appealing indeed, if you
embody the above-mentioned qualities.
It needs to be mentioned that a Low Sex Drive (LD) Materialis-
tas can be particularly dangerous for a man. These women understand the male sexual drive, yet they do not share the same passion for sex. Since they are very calculating and always angling
for money, they are able to fake sexual arousal fairly adeptly.
They can also withdraw sexual affection quite easily, and they
do! It is a trap designed to make the man spend more money
in order to revive what he mistakenly experienced as passion
coming from the woman.
The LSE Case
Even though Materialistas are primarily motivated by money, a
woman who is also LSE will be ineffective. An LSE woman has
trouble accepting anything of true value from anyone. An LSE
Materialista will also be virtually impossible to satisfy, because
not only does she require more and more material treatment, as
all Materialistas do, but she also will get less and less satisfaction from such treatment because of her LSE. In addition, she
will "price herself" very low. Streetwalkers are very much in
this category, having nothing other than sex to offer any man
besides her her pimp, to whom she offers money in exchange
for emotional support.
76
Practical Advice
Practical Advice
Remember, these categories are generalized guidelines implying no
value judgement on any woman. We believe these female responses
are evolutionarily derived and that they can be overridden or
otherwise suppressed by most healthy women.
Also keep in mind that no woman is one hundred per cent
Good Girl, Adventuress or Materialista. People are usually a
combination of complex traits. But these stereotypes can prove
to be an excellent guide for you when you are making your
dating choices.
Our goal with this book is to help you love women for who
they truly are, and not for who you might wish for them to
be. Once you can accept the fact that women often corne with
very different motivations when it comes to male-female relationships, only then will you be in a position to confidently pick
and choose which women will be allowed space in your life,
and in what capacity.
Are you looking for a series of exciting, short-term relationships with women? Then, as long as you are sure you can tolerate a woman's wilder side, you'll want to focus your energy
on Adventuresses. Do you want to be a Gigolo? Then, ideally,
Materialistas who have at least some sense of loyalty and principle will be your targets. Are you ready to settle down and
start a nuclear family with children? Then the Good Girl is the
type of woman you will want to devote your time and energy
to.
Above all, use this information as data-gathering for mere facts.
Do not impose moral judgments upon women or get upset that they
behave the way that they do. This is merely nature at work and
also part of the effects of our modern, western culture. If you
find you are having difficulty accepting women as they fall under these various categories, please review the chapter on the
Madonna/whore Complex very carefully.
Next, we will drill down into the psychological dynamics of
women with varying levels of self-esteem. We will discuss the
77
.. Joseph \;> David V Franco.
different styles of interactions that you can expect with such
women, and help you to recognize their archetypes before you
commit yourself to a relationship.
78
9
Female Self Esteem
Every day Ifight a war against a mirror
I can't take the person staring back at me
I'm a hazard to myself
don't let me get me
I'm my own worst enemy
- Hazard to Myself by Pink
self-esteem is a poorly understood subject for
most men. To properly understand this part of our
book it is important to get acquainted with a concept
known as "basic trust." This concept was described
first by Milton H. Erickson, and it means that every person has Always treat a
a more or less of a basic sense of trust, including the ability to woman congruently
depend on oneself as well as on others. Read this chapter care- with her se~f-image.
fully, because this concept will have a tremendous impact on
the quality and outcome of your relationships with women. It
is crucial to detect - very early on - the level of basic trust
of any woman that you meet, in order for you to decide which
direction to take with her.
EMALE
In this book, we divide women into two groups in regards to
their self-esteem:
• HSE: women with high self-esteem
• LSE: women with low self-esteem
Being able to detect a woman's own notion of her self-esteem
provides you with crucial information about how she feels about
herself and how she views the world around her.
As a rule of thumb, the HSE woman has a high degree of basic
trust. She will have a basic internal certainty that she is good,
worthy and fit as a woman, and she will have a healthy confidence in her ability to depend on both herself and other people.
On the other hand, the LSE woman has a low degree of basic trust. She may view herself as worthless, bad, and/or not
useful to herself or anyone else. Unfortunately, many LSE. women believe that they deserve to be abused by men, and may in
'" Joseph <:; David \I Franco •
fact consciously or unconsciously goad men into abusive acts
against them, which only serve to reinforce their self-image.
It is important to note that our division between HSE and LSE
describes end-member behavior along a spectrum. Most women have both HSE and LSE characteristics, and can display
either or both, depending on the context of interaction that they
find themselves in.
Basic Trust
There is some determinism in this feature. Modern academic
psychology has - at least in the media - overrated the potential that psycho-therapeutic techniques have to improve a
person's self-esteem. What happens in reality is that if you detect LSE in a woman, she may have that feature for a long, long
time, and in many cases, forever.
Don't
be
Sal'e-A-Ho.
Captain
It is important to make wise choices with your time and energy. While some people may label you as callous and uncaring for refusing to get into relationships with LSE women, it is
the course of wisdom to realize that many unpleasant features
of such relationships will be rather permanent in spite of your
best efforts to help such a woman or to show her understanding and compassion.
The Early Frame Announcement
Detecting a woman's self-esteem is strictly linked with a concept we have coined as the Early Frame Announcement (EFA).
As a rule, a woman will say or do something early on in a relationship, by which she will unwittingly reveal the degree of her
self-esteem and also what she expects from her relationships
with men. Therefore, it is important that you pay very close attention to what a woman does and says at the very beginning
of any relationship. Never forget that detecting the level of her
80
Relationship with Sexuality
self-esteem is crucial for you to know where to go and where
not to go in your dealings with her.
It is also very important to understand well the concept of frame
when dealing with women, or any other type of human rela'tionship for that matter. A frame is a psychological environment which defines interactions and contexts. For example:
• "Doctors are good people who help others" is one frame
• "Doctors are sadistic people who enjoy seeing blood" is a
different frame.
Maybe doctors are both good and sadistic, or perhaps they are
neither. The frames used when talking about such a topic are
not to be confused with absolute truth on a matter; they only reveal details about someone's subjective experience. Therefore,
a frame is very often connected with one's subjective experience. In fact, "basic trust" is also a frame which is highly subjective. People with high self-esteem might dwell on an idea
that a terrorist may drop an atomic bomb on some town tomorrow or the next day. However, whether or not that happens in
reality is another matter.
Relationship with Sexuality
If read correctly, the woman's EFA will determine the course
of her behavior in your relationship together, with mathematical precision. One of the most important features of an LSE
woman is her inability to receive or appreciate good things. A
woman with LSE may relate to her sexuality as something bad,
dangerous, painful and/ or sad. On the other hand, a woman
with HSE will usually relate to her sexuality as something joyful, beautiful, interesting and/ or positive.
Take for example an EFA delivered via a statement such as,
"1 don't like to receive compliments." Such a comment from
a woman, given early on in your interaction with her, should
cause LSE alarm bells to start ringing in your head. It is very
81
... Joseph 0 David V Franco.
important that you never lose sight of the fact that women are
extremely serious about their EFAs. What this woman is quite
clearly subcommuniating - very early on - is: "I feel that I
do not deserve good things from you or from anyone else."
Such a lack of basic trust will have the tendency to escalate in
a relationship. It may start with a frame of "I do not like compliments." Later on in the relationship a woman like this will
typically make statements like, "I do not feel comfortable with
you. I feel you may become violent" or, "I think you are a pig
when you want sex" or, "you do not understand my depression", and so on.
An important feature of the LSE woman is to introduce the
topic of sexuality early on in the relationship, while at the same
time being dissociative in regards to it. "Dissociative" means
that there is not a strong, conscious connection between her
mind and her body. For example, she may say something on
the very first meeting such as, "I like strong men who can make
me scream," but then refuse to have sex afterwards.
Another important, core feature of the LSE woman is a deep
need for figuratively castrating men psychologically. In fact, their
basic low level of self-esteem makes them see the world from a
position of envy. On the other hand, an HSE woman views the
world from a position of gratitude.
Let us now take a brief look at some of the internal belief systems of both HSE and LSE women.
Internal Beliefs of the HSE woman
• "1 am good. I am worthy."
• "1 deserve all the good things that I can get."
• "1 am willing to give good things to other people and I
know that I will still have enough for myself."
• "Sexuality is a joyful thing."
• "Men love me."
• "1 love men."
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How LSE and HSE Women Test Men Differently
Internal Beliefs of the LSE woman
• "I am bad. I am worthless."
• "I do not deserve good things from others."
• "I feel I cannot give anything positive to anyone, not even
to myself."
• "Sex is dirty, nasty, destructive."
• "Men hate me."
• "I hate/ am afraid of men."
How LSE and HSE Women Test Men Differently
Every woman has a basic need to test the potential and strength
of a man early on in an interaction, as well as throughout the duration of any relationship with him. This holds true for interactions which the woman intends as short-term, and even more
so if she has a longer-term relationship or marriage in mind.
As we've already discussed, you can detect whether a woman
is LSE or HSE by her EFA. You can also detect whether she is
LSE or HSE from the way she tests you, especially early on. By
default, an HSE woman's tests are designed to test your selfworth. An LSE woman's tests are directed to test how destructive you can be. A woman tests you based on her view of the
world. And her view of the world is determined by the level of
her basic trust.
The allthors have
learned this lesson
For example, when a woman says something like, "My last the hard way. If you
boyfriend was beating me all the time," this is quite clearly an wallt to be nice to
LSE type of test. On the other hand, if she says something like, watnen, screen for
you can be
"I just love guys who interrupt me when I talk", with a hint women
Ilice to.
of sarcasm, after you've made the mistake of interrupting her,
that would be an HSE test.
Therefore, if the woman says, "My boyfriend was beating me
all the time," she is testing you to see if either a) You are going to take part in her misery and become her therapist (if you
83
... Joseph <> David
v Franco'
choose this route, we guarantee that you will not be enjoying a
sexual relationship with this woman.); or b) whether you are going to beat her in the same way that her former boyfriend did,
in which case, the sex could be really hot.
From the LSE woman's point of view you have "value" for her
only if you do one of the above two things. If you try to give
her genuinely good things, she will simply not believe that this
is possible. She will consider you to be either weak or a liar.
On the other hand, an HSE woman, by calling you on inter-
rupting her, is testing for whether you are dependent on her
judgment of you for your own self esteem. If you freak out or
get defensive, you are done.
She is also testing you to see whether you are intelligent enough
to understand that she values how she feels and what she says.
You can keep interrupting her of course; but that's not really
the issue at hand. The core purpose of her test is in fact to detect whether your level of self-esteem is at her level or above.
In this way she can decide whether or not you are a man that
she can feel safe with.
Awareness of Her Own Sexuality
A woman's awareness of her own sexuality is critically important. Imagine for a moment that a woman's sexual, instinctual
world is like the motor of a car, and her awareness of that instinctual world is like the steering wheel.
An LSE woman is usually in poor touch with her "motor",
such that she may be under the influence of very strong sexual
instincts and / or poor sexual instincts, but in either case, her
awareness (driving skills) of those instincts will be quite poor.
H is similar to a situation where a person is driving a more-orless powerful Ferrari, but the driver doesn't have very much
skill or experience with regards to driving that type of car.
On the other hand, you can recognize an HSE woman because
of her skillful touch on the 'steering wheel'. She knows where
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·LSE/HSE Male-Female Tests
she is going and what she is doing, whether her "motor" (sex
drive) is very powerful or not.
The relationship of the LSE woman with her body is poor and
for this reason she tends to be very dissociative. On the other
hand, an HSE woman is not so dissociative. It should be noted,
however, that dissociation is an element which is always present,
to one degree or another, in all female sexuality.
LSEIHSE Male-Female Tests
You can also screen a woman for her LSE/HSE features by observing what arouses her in the course of a seduction.We call
these LSE/HSE Male-Female Tests. These are simple tests you
can run on a woman to detect the level of her self-esteem, early
on.
The LSE Threshold Test
We would never advocate doing this if it would not be for your
safety. For the sake of your safety is very important that you
know early on whether a woman is LSE or not. Please do not
try this at home with your long-term partner! This is a test to
be run early on in a relationship, to lest for a woman's level
of self esteem, before you find yourself deep into a long-term
relationship with her.
When you meet a woman, as an early test, you can say or do
something that is slightly-lowering to her self-esteem. For example, this could be giving her an order in a slightly harsher
way than normal, or by making fun of her and then escalating
such teasing. By doing this, you will find the level which we
refer to as her Self-Esteem (SE) Threshold.
The LSE Threshold is a reaction that a woman will present
when you run this test on her. An HSE woman, for example,
will react at a certain point with a statement like, "This is unacceptable! You don't do this to me!" From this point, you can
measure the degree of her self-esteem in a certain way. On the
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-" Joseph <) David \/ Franco.
other hand, if you escalate with harsher treatment on a woman
with bad LSE, you will be able to go much further without her
defending herself in an effective manner. Some LSE women
will be able to tolerate very harsh treatment without presenting the SE Threshold.
A woman will stop you once you reach her threshold. If the
woman is HSE and you like her, then it should be obvious that
you'll want to end the test at this point. Simply acknowledge
her objection and change the subject.
Eliciting Values about her Former Relationships
"Eliciting Values" means to find out about the particular abstract beliefs that a woman has, which in turn produce the feelings that are important to her in a relationship. You cannot do
this in a direct way, otherwise you will give her the impression
that you are too much of a nice guy and hence lower her attraction for you. For example, you would never, ever want to ask
something direct like, "am I your type?"; rather, you have to
elicit this information in an indirect way.
Indirect simply means that you are finding out about her values
without her noticing that you are doing so. This can be done
by using active listening skills. Having active listening skills
means that you put aside your own values for the moment, and
you relax and listen carefully to what she says about her past
relationships. If she stops or changes subject you can kindly
redirect her with phrases such as:
• "And?"
• "Oh that sounds interesting! I can't believe it really happened... "
• "Amazing story! How did that happen?"
You absolutely must elicit a woman's values in regards to One
extremely-important thing, and that is, how she reacts to abuse.
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Eliciting Values about her Former Relationships
Remember this: how a woman reacts to abuse is crucial information that will help you to determine where she is on the
LSE/HSE spectrum. Therefore, when you find out the history
of her former relationships, what you especially need to look
for is, 'has she been psychologically and/ or physically abused,
in a repetitive fashion, by her former male partners?' If she has
been in that scenario very often, then you can be very sure that
she is LSE. While there is absolutely no excuse for continuing to
beat on another human being, adults also have the responsibility to immediately and permanently remove themselves from
unacceptable situations.
Presenting Yourself as Free-Minded
This is a technique to have her open up to you, so that she tells
you what you really want to know. It is also a good test for
HSE/LSE.
There is a secret agreement amongst women; they talk in a
completely free-minded way about everything amongst themselves. This free-minded conversation that women have comes
across as subcommunication when translated into the male language. Women keep this facet of their conversations with other
women a secret from men, and they sometimes do this consciously and sometimes unconsciously.
The key here is, when you first approach a woman, you should
let her know in a subtle way that you are a free-minded individual. As an example, you could say something like:
• /II can't believe how those guys made such a big deal
about the mayor's affair. They are all adults after all./I
• /II think it is so stupid when people make such a fuss
about sexual minorities!/I
• /II can understand that women who are frustrated in their
marriage sometimes will end up seeking out a more adult,
satisfying love./I
Sooner or later, sincere comments like this from you will invariably cause any woman to open up. She will start to tell you
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• Joseph () David Q Franco.
things she would never imagine discussing with her husband
or boyfriend, but only with her girlfriends.
But be careful: don't do this from the frame of the nice guy,
who is trying to make up for his own lack of attractive qualities
by presenting himself as the overly-sympathetic listener who
has nothing better to do than agree with everything that comes
out of the woman's mouth. By doing that, you will ruin the
sexual attraction. Your goal here is not to become another one
of her girlfriends. Instead, be sure to put some tension and
excitement into the conversation; disagree with her on occasion
and tease her a bit at other times.
Testing her Level of Self-Esteem
Once a woman is comfortable with you and convinced that you
are a free-minded person, she will start to open up to you about
everything; what she likes, her sexuality, her former relationships and so on. Once you know what you want to know, you
can then test her by becoming a little bit nastier and wilder in
your free-mindedness. In other words, become progressively
more crude. If she is LSE, she will giggle and become even
more attracted to you. This is because the LSE woman has very
chaotic and non-defined borders of the Ego, and they easily let
strangers into their sphere of personal intimacy.
On the other hand, an HSE woman will do something to try
to stop you, because she will begin to feel some uneasiness.
Caution: this does not mean that the HSE woman is not freeminded. Instead, this usually means that her self-esteem reacts
to your attack on her core values by defending the borders of
her intimacy.
The less a woman defends an attack against her personal, intimate boundaries, the more she is LSE. The more a woman
defends against such an attack, the more she is HSE, with one
important exception: the LSE LD women.
The Low Self-Esteem (LSE), Low Sex-Drive (LD) woman may
seem to be defending the borders of her intimacy while you are
becoming more crude in your speech, but she is usually doing
this out of a fear of sexual intimacy. Such a woman lacks the
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Eliciting Values about her Former Relationships
capacity to really enjoy sex, and this is not due to a healthy
level of self-esteem on her part. Therefore, it is important to
know about and recognize this sub-group of women.
After you have performed this basic test of the woman's freemindedness, you then must determine whether there are elements of self-destructiveness in her.
The Tendency towards Self-Destructiveness
Once you gain experience with testing women for HSE/LSE,
you will begin to notice that the HSE woman has a lot of mental space between the physical and the psychological part of her
sexuality. In other words, she behaves like a person who is constantly testing your personality, and she will take the time to
do so without rushing into any kind of sexual action with you.
The HSE woman can do this because of her superior awareness
of her own sexuality.
On the other hand, an LSE woman will seem to be in a big rush
- once you elicit her sexuality with your seductive skills - in
either one of two directions. In one direction, she may be in a
hurry to deny her own sexuality, by making comments like "1
am not that kind of a woman!" This is a distinctive trait of the
LSE LO woman.
Alternatively, she may be in a relative hurry to grab your male
sexual organ and to jump all over you. This is a distinctive
trait of the LSE HO woman. The women of this sub-group may
introduce sexual elements early on in your interaction, even
before any overt approach coming from you.
HSE women may also have sex with you qUite quickly, but you
will notice that before an HSE woman does so, she will take the
time to more carefully test your personality. Not testing your
personality prior to having sex is almost invariably a sign of
LSE.
Another important feature of the HSE woman is that she will
always test you for safety. For a healthy women, she is concerned with three primary aspects of safety: physical, psychological, and social safety.
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• Joseph <> David V Franco.
This will not be an easy one to detect; women with LSE can
also test you for safety, but they will do so from a completely
different perspective than HSE women. LSE women will test
you for safety from a position of fear. LSE women who have
deep damage to their self-esteem will also test you for abuse. It
is very sad to say, but some LSE women will consider a man
as a high-value prospect if he demonstrates the capability for
abusing them.
On the other hand, when an HSE woman tests you for safety,
what she is after is the feeling that she can safely be with you as
an emotional and sexual human being. She is also concerned
with her reputation in the community and among her friends
and family. This is deeply programmed into a woman on the
biological level. An HSE woman understands well about the
chance for pregnancy and of the necessity of wisely choosing a
suitable partner before she engages in the act of sex.
When an HSE woman tests you for safety, she will often seem
to be acting in quite a selfish manner from your perspective as a
man and that is certainly the case. However, the HSE woman's
selfishness will not have destructive elements within it. Rather,
there will be always be an aspect of looking out for her own
emotional, physical and social well being.
Practical Advice
Why, therefore, should you always test a woman for her level of
self-esteem? Because amongst all of the discernible traits of her
personality, her self-esteem is one factor that will definitively
influence the course of your interaction with her. This holds
true whether the interaction be will be short-term, long-term
or even result in a marriage.
The issue of a woman's self-esteem is extremely important. If
you are looking for a healthy, long-term relationship, failing to
recognize a woman's level of self-esteem may mean years of
problems for you, severe emotional pain, and even economic
losses. The chances that a woman with LSE can change into
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Practical Advice
an HSE woman, without years of therapy and a strong motivation on her part for change, are extremely, extremely low. Furthermore, the journey would be full of dangers for your own
well being as a man. It is extremely important for you to learn
to screen LSE women out of your life, and by doing so, make
room in your life for HSE women.
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10
Screening: HSE vs. LSE Women
What I need
Is a pretty woman next to me
To share the dreams that I believe
Maybe we could start afamily
Someone who truly understands, how to treat a man
This is what I need - I Need A Girl (Part W, by P.
Diddy & Ginuwine
screens. Men and women always screen for a
potential partner and for a relationship, and they do so
consciously and unconsciously. On the conscious level,
we seek to find the features in our potential partners
that we rationally believe will suit us the best. On the unconscious level, we are motivated by the magnificent strength of
our biological and evolutionary drives.
VERYONE
Gender Differences with Screening
With regards to unconscious screening, nature has created an
interesting mismatch between men and women. Men are especially driven by visual features when screening. It's important
that you become fully conscious of that fact in order to be able
to screen well.
Women, on the other hand, are particularly motivated by things
such as a man's masculine dominance, social status and personality.
It's easy to observe the manner in which women screen, Just
look at any internet dating site. Women typically present a long
shopping list of the qualities they think they want in a man.
Men do this too, but most men will admit - if asked privately
- that what they are really hoping for is a woman that they
find physically attractive.
Because of these differences in the screening process, men are
usually completely unaware of how they present themselves to
women.
... Joseph <) David V Franco.
As a man, the two most important things that you should understand about screening are that
1. Women are always screening you.
2. The way you present yourself will be the determining factor with regards to the women available to you for sexual
relationships.
Tied in with your more visual nature as a man, you'll notice
that when it comes to sexual partners, you appreciate quantity.
In reality, there are probably hundreds of women within walking distance of you right now who you would find sufficiently
attractive. If you're like most men, if the woman is physically
attractive, available and not completely crazy, then you would
be inclined to start some sort of a relationship with her.
Women, on the other hand, tend to be more concerned with the
quality of mates they choose. This is not to say that women are
on average any less promiscuous than men are; it is just that
the criteria we naturally use when selecting a mate is fundamentally different from our female counterparts.
The problem that many men face is that they will often fail
to screen for the personality of their potential partners. This
is what women mean when they say "men think with their
dicks." Women are very well aware of how primitive or instinctual men can be when they screen for women.
If the quality of your relationship is important to you, then you
will want to avoid most situations with women who display
too low self esteem (LSE). As we described in detail in the last
chapter, only women with healthy self-esteem (HSE) are truly
able to enjoy healthy relationships with other people.
It is important to discuss some of the pitfalls you will encounter
with the screening, and how to recognize women with LSE. After you've mastered this skill, you'll be free to spend your time
and energy on the multitude of HSE women that surround you.
For motivation, let's examine some examples of poor screening.
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Poor Screening: Two Classic Examples
Poor Screening: Two Classic Examples
One classic situation we see over and over again is the successful nice guy with a high sex drive who is only able to attract Materialistas by virtue of his material wealth, or Good
Girls who view him as a potential provider and a fixer-upper
"project." You can often spot such a man by his preposterous lack of fashion sense (as if his mother still dressed him),
poor posture, passive-aggressive attitude with respect to women and relationships and generally deferential attitude towards the woman. His relationship with both the Good Girl
and the Materialista is likely to be notable for its lack of hot
sex, and by a substantial amount of drama. This situation occurs because he has been screening for women only based on
his sexual drive with the Madonna stereotype present in his
mind. (See Chapters 16 and 17 on the Madonna/whore Complex for more information on this point).
Another classic situation is the reformed player who would like
to settle down but can't seem to find any Good Girls. Even the
way he walks attracts Adventuress-type chicks and screens out
the Good Girls, without him even being aware that it is happening. The reason for this is because the man lacks the skills
necessary to detect aspects of a woman's personality which
might actually qualify her as a good prospect for a more committed relationship.
In both these cases, these men are simply not screening women
appropriately for what they really want, and they are suffering because of it. As are the women with whom they become
involved.
More Examples of Poor Screening
All of these examples are based wholly on real situations.
Mom leaves Dad and the kids and runs off with the East Bay
Rats motorcycle gang. Dad obviously didn't screen very well.
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" Joseph <; David
v Franco.
He was far too attracted to the good sex she was giving to him
and forgot to consider her personality as a factor. And given
that he had in fact scored an Adventuress, he didn't take advantage of this fact (wild sex, threesomes, etc.) while the taking
was good.
Wife leaves husband, takes the kids, the house, the car, everything. This wife either has some Materialista in her, or she is
seriously LSE, or perhaps both. Either way, husband didn't
screen well enough. He was letting his Madonna/whore Complex and his visual sexuality affect his judgement and he did
not see the important factors in her personality. Sir Paul McCartney is a recent example of this. No matter what kind of woman
Heather Mills really is, McCartney certainly didn't screen for
the type of woman he wanted.
Dad works hard to provide for his family, and when he comes
home he wants some peace and quiet and happy, smiling faces
surrounding him. Instead, his wife is constantly complaining
about how awful things supposedly are. The man is baffled; as
far as he can tell, they have a decent life and a healthy family.
They should be reasonably happy, but instead, the wife is only
able to focus on and magnify every little negative detail. While
his wife may well be a Good Girl, she may also have low selfesteem and a relatively high, unfulfilled sex drive. This man
did not screen for a calm, peaceful woman.
What should I Screen for?
Many men wonder about the type of woman they should screen
for. This is the most important question, which most men will
NOT answer truthfully. The most truthful answer is "What
kind of woman am I capable of finding?" followed closely
"What's available?" Most men don't have enough experience
to even realize that asking such questions is critical, or feel guilt
and shame for wanting to have the best relationships possible.
The reason that so many men do not ask "What am I capable
on" or "What is available?" is because most men do not have
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What should I Screen for?
enough skills to meet a lot of women and seduce them. Instead
of developing the skills, they settle for whatever they can get
with their current skill set, or for what society and their peers
deem acceptable. They reside in a world of sexual scarcity, making themselves much too easily available to women, whereas
women operate from a position of sexual abundance. In other
words, women tend to make themselves scarce so that men feel
that they have to supplicate in order to get something from a
woman.
The most important quality in a woman is how she treats you. If
you cannot handle contentious, contrary women with a high
sex drive, you had best screen them out. Women who have
a high sex drive and have high self esteem will still give you
lots of drama, to be sure, but it will be of a different nature.
The HSE woman is giving you drama primarily as a means of
continuously testing your strength as a man. The LSE woman,
on the other hand, gives drama in a self-destructive and even
vindictive and malicious fashion.
Most men, especially when younger, screen on looks alone.
This is nearly always a mistake. As the old saw goes, "kissin'
don't last like cookin'."
How she treats you
HSE women are able to love themselves and they do not engage in self-destructive behavior. She also demonstrates that
she is capable of treating you and the other people in her life as
well as she treats herself.
All women - both HSE and LSE - have a natural tendency
to seek power over their men. However, an HSE woman will
target your heart. This means that after having tested you for
Alpha qualities, the HSE woman will try to gain rapport with
you and achieve some kind of ownership over your mind and
your feelings. On the other hand, the LSE woman will mainly
use self-destructive drama in her quest to achieve power over
you.
An HSE woman will demonstrate the skill to respect the borders of your ego. When an HSE woman tries to change you
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<>
David
v Franco •
- as all women will do to one degree or another - she will
do so in a respectful way, from a frame of love and a sense of
connection with you. She will often say things like, "I feel that
we mean a lot to each other. I would love you to open up to me
more". With an HSE woman, you will get the feeling that she
wants to own your heart and mind, but in a non-violent way.
Conversely, an LSE woman will often invade the borders of·
your ego with severe drama or violence. In some cases, she
will even be unaware that you have such borders.
An HSE woman's primary concern will be to gain rapport with
you, while her own feelings will be of secondary concern. An
LSE woman, on the other hand, will be continuously talking
or complaining about how you make her feel, with little or no
concern about gaining rapport with you.
We are aware that with this criteria we are screening out a lot
of women in the western world today, but we do not care; we
are more concerned with the safety and well-being of ourselves
and you, the reader.
Now that you are Clearly able to recognize women for their primary attributes, you are in a position to look beyond physical
beauty and focus on true compatibility with your goals and desires. The great news is that once you develop these skills you
will automatically become more attractive to women in general. Women find men who know what they want in life to be
highly attractive. However, LSE women will now typically disqualify themselves from a relationship with you, because they
start to recognize that they do not deserve a relationship with
a man of your calibre.
How to Screen Effectively
The most important weapon in a man's arsenal of screening
techniques is being able to control the frame of interaction, right
from the beginning of the relationship. This is done most easily by "sweeping a woman off of her feet". A man that has
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How to Screen Effectively
the skills to meet, attract and lay a woman within a few hours
smashes her Magic Pussy Syndrome and will have a window
within which the choice of pursuing a relationship with the woman is at his convenience and on his terms, not hers.
This is 180 degrees opposite the cultural norm, where women
choose not only for sex, but also for the relationship. We believe
that in modern, western culture, this unilateral female power is
deadly to successful, long-term relationships.
When we say that you should control the frame, that doesn't
mean we want you to be a controlling, domineering jerk. It
means we want you to know what you want and to be determined to not accept anything less than that.
In the long run, when a man does not know what he wants in
a relationship, the woman will feel compelled to fill the leadership vacuum. If a feminine woman is forced to take on the role
of leader within a relationship, she will inevitably lose attraction and respect for the man, sooner or later.
Eliciting Values
Understanding a woman's value structure is critical for evaluating the potential for a successful relationship. Eliciting values
(EV) is a very useful tool that we can borrow from the field of
neurolinguistic programming (NLP). The idea behind EV is to
find out what is important to a woman, and what she desires
in life and in her relationships.
The correct way to elicit a woman's values is to get her to talk
about herself and her past relationships freely. This cannot be
done if you are interrogating her in an interview style; rather it
should flow through normal conversation. It will be helpful to
put a woman at ease by revealing little tidbits about yourself
at the same time, or at a minimum, displaying empathy and
understanding for the things she is telling you.
It is also important to be completely non-judgmental when a
woman is revealing details about her personality. If you reveal
your standards and moral principles too quickly, it is a surefire
way to have the woman either clam up completely, or to try
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... Joseph <> David V Franco.
to start painting an inaccurate picture of herself based on what
she thinks you want to hear.
With experience, you will be able to quickly determine the woman's level of self-esteem by what she reveals about her past
and current relationships. You will want to ask yourself continuously, is this a woman who sees the good in people under most circumstances (HSE)? Or is she someone who is constantly seeking to criticize and tear others down(LSE)? Is this
a woman who tolerates and perpetuates physical, emotional,
or verbal abuse (LSE)? Or is she someone who avoids abusive
people and situations (HSE)?
Compliance
Once you are able to control the frame, you will quickly discover that LSE women are incapable of following you as the
leader of the relationship, no matter how self-assured and in
control of yourself you are. On the other hand, HSE women
will find it much easier to admire and respect a man who displays such leadership qualities.
The way to distinguish between LSE and HSE women on this
point is by mastering a technique called compliance. If you ask
an HSE woman to do something for you, she may test you to
see if you are confident enough to really be asking for the thing
that you are asking from her. And an HSE woman will likely
reject any request to do something that she considers demeaning or degrading to herself.
An LSE woman, on the other hand, will sometimes get angry and hostile towards normal, reasonable requests and she
will often comply with degrading or abusive demands. If you
do not wish to abuse a woman, you can simply ask about her
past relationships, or put hypothetical propositions to her, and
watch carefully how she responds.
The LSE Threshold Test
We spoke about the LSE Threshold Test in the last chapter but
it bears revisiting. Why? Because screening women on their
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How to Screen Effectively
self-esteem is so important!
Start off by playfully joking with a woman, then move towards
making mildly insulting comments, and go as far as you reasonably can. The point at which she objects to what you are
'saying indicates her threshold.
If you find that you are able to say things to a woman that make
you uncomfortable by saying them, and the woman is respond-
ing either neutrally or by becoming sexually aroused, then you
can be sure that the woman is more LSE than what your standards for a relationship will dictate.
Please note that under no circumstances do we advocate any
kind of abuse in the context of a romantic relationship. The
LSE Threshold Test is, however, an elegant mechanism for you
to determine a woman's level of self-esteem when you first begin interacting with her. The test does not necessarily need to
be run for very long or more than once. From there, you can decide whether you want to continue interacting in a normal way
with the woman, or not. Furthermore, this test can be completely playful and non-judgemental, while at the same time
subcommunicating your standards.
The Double Bind
One very effective means that you can employ to detect LSE
women is observing the degree to which they demonstrate something called the double bind.
The essence of a double bind is the presentation of two conflicting demands, neither of which can be ignored, and which
leave the victim torn between two options. The "options" are
presented to the victim in such a way that whichever demand
they try to meet, they find that the other demand cannot be met.
"1 must do it (or say it) but I can't do it (or say it)" is a typical vic-
tim's description of the double-bind experience. For example,
imagine trying to respond to a hostile woman, who is shouting
at you, "1 know that you don't love me!"
Psychologists have described the double bind as a pathological phenomenon. However, within the context of romantic re-
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lationships, it can also occur in situations which could be described as normal and to be expected.
The positive purpose of the double bind in human sexuality
is to act directly upon the limbic system of the brain, so as
to create a situation of confusion, which is meant to lower a
lover's defense mechanisms, with the purpose of increasing the
chances of sexual intercourse. Therefore, in spite of the painful
nature of double binds, they can actually be a sign that your
woman is becoming sexually aroused!
Well-adjusted people with healthy self-esteem will be able to
get into situations involving the double bind, and back out
again by employing normal, psychologically-healthy defense
mechanisms. If a woman's use of double binds are rare and
short-lived, then this is a good indication that she has high selfesteem.
On the other hand, if a woman is persistently and massively
using double binds against you, and this is not connected with
her becoming sexually aroused, then this is a clear-cut indication that the woman is LSE. This is because the behavior indicates that she is unable to verbalize the emotions connected
with her sexuality in a mature, adult way.
Practical Advice
Much of proper screening results from having an appropriate
self-image, and demonstrating your self-image in a way the
effectively communicates to women what your standards are.
The following advice will help you to naturally screen desirable women into your life, reducing the amount of effort to
screen undesirable women out.
Being congruent, also known as "acting normal", is very attractive to women. When your internal self-image matches
how women perceive you, that is called being congruent, and
as a result, your attractiveness to the opposite sex increases.
Sexual selection can then proceed. Women that aren't attracted
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Practical Advice
to you will simply not appear in your life. Contrast this with
the problem of breaking up with women you became involved
with attempting to be someone you weren't.
Owning your own frame with sincerity is also crucial. If you
really know and understand what it is that you want, you will
find a large selection of women with the desire to bond with
you, on your terms. Women in general just want to know what
your terms are, whether you accept them as they are, and how
likely you are to change your mind.
Having a man who knows what he wants is very comforting
to women, while a man who doesn't know what he wants is a
sexual turnoff and can even be frightening, especially to HSE
women. Again, women without an appreciation for what you
stand for simply won't be around.
The man who doesn't know what he wants, who cannot express his desire to women, puts women in a position of being
responsible for the emotional content of the relationship. This
will only be attractive to LSE women. And not only will unnecessary drama ensue, but a woman cannot feel at ease with
a man who is so unsure of himself.
Having very high social value such that women clamor to be
in your presence, is also something you want to cultivate carefully. A-List actors fall into this category. Freaky chicks (Adventuresses), who are primarily driven by external validation
will certainly be attracted here. But HSE women across the
spectrum of the archetypes are certainly attracted to men who
have high social value. In this case, you must manage all of
your relationships very carefully. What we do is manage our
time, and don't allow women with romantic intentions, or anyone else, to waste our time.
Having a lot of money allows a man to select among a wide
range of women with Materialista characteristics. The more
the money, the higher quality the Materialista. Having a lot
of money is also attractive to Adventuresses and Good Girls,
but for different reasons. Any woman will be attracted to a
man who displays the qualities of leadership, ambition, and
self-reliance. HSE women will want to share the good life with
103
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you, whereas LSE women, with their tendency towards selfdestructiveness, will sooner or later start to exhibit signs that
they are poised to damage your material interests.
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11
Stages of Manipulation
When it comes to marriage, one man is· as good as the
next. And even the least accomodating is less trouble
than a mother. - Marquise de Merteuil in ilLes liaisons Dangereuses," by Choderlos De Lados.
E believe
that manipulation is an instinctual behavior deeply rooted within female biology. Manipulation is also a learned behavior, due to one's need
for survival. From a biological point of view there
is not too much of a difference between biologically-rooted and
learned behavior. In fact, from the point of view of both modern neurobiology and evolutionary psychology, behaviors repeated and learned over time become deeply rooted in the neurological patterns within the brain, to the point where the behavior becomes largely unconscious. As individuals are prone
to choose behaviors which support survival, manipulation has
certainly been selected as a desirable survival skill.
Manipulation can be defined as the attempt to influence another person's mind to achieve a certain outcome. Manipulation is very often seen as a negative thing. We, however, are not
judgmental about manipulation, and actually consider it a positive feature, which has been designed to keep life continuing
on this planet.
In order to best manage relationships with women, the Modern
Man should understand that there are various stages of manipulation that a woman will go through during the course of a
relationship with a man.
On the biological level, the female of our species is programmed
to:
1. Elicit a strong sexual attraction in one or more strong males.
2. Feel a strong sexual attraction for such males.
3. Become impregnated by her choice of male.
4. Have a male to provide materially for both her and her
infant child.
It Joseph <> David
Q
Franco'
5. Afterwards, she will subconsciously tend to operate in
such a way so as to have her sexual attraction for that
male decrease.
6. Wash, rinse, repeat: she will tend to have more sexual
intercourse and more children with other strong males.
We call this process betaization, where the strong, alpha male
is rendered beta - which means "secondary" or "subservient"
- within the relationship, over a period of time. Quite often,
this process occurs gradually and almost imperceptibly to both
parties.
Manipulation is widely used by women to achieve:
• Safety and comfort for her and her children, with their
survival being the primary purpose.
• To thereby influence the man's mind in such a way that
he will feel compelled to protect her and her children,
especially before pregnancy, during the pregnancy and
throughout the children's early developmental years.
Female manipulation can be either creative or destructive, depending on the desired outcome. From the point of view of
the man, female manipulation can be considered "good" when
it supports life and the man's interests and "bad" when it destroys life and/ or damages the man's interests.
Succinctly, the more manipulation is used by a woman, the
more it becomes natural and unconscious to her. It is like learning to playa musical instrument: at first it is difficult and one
needs to pay conscious attention to each note being played.
Then, as mastery is gradually achieved, manipulation becomes
more and more unconscious.
Behaviors are slow to develop and also slow to be unlearned.
In the modern woman of the industrialized countries, the way
instincts are expressed has changed slightly with time, due to
less-demanding survival conditions. However, the influence of
the female's primal instincts on her behavior remains evident.
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Stages of Female Manipulation
It is important for you to learn to recognize manipulation. In
fact - as we discussed in Chapter 4 "Female Basic Conflict"
- for a woman's sexuality to be satisfied, it is important that
her manipulation attempts against her man not be too effective.
You must learn to observe female behavior and give the right
responses, with the goal of making her happy on the emotional
level, as opposed to responding to manipulation attempts on a
logical level.
Learning to respond appropriately requires knowing the various stages of female manipulation.
Stages of Female Manipulation
A woman's attempt to own you mentally will follow certain
incremental stages, which predictably occur with mathematical
precision. We will now discuss each of the following stages in
detail:
• Testing the Male
• Seeking Communication
• Putting him to Work
• Evolutionary Selfishness
• Self-Determination
Depending on the woman's self-esteem, there are big differences in the way these stages will play themselves out. If a
woman has high self-esteem (HSE), she will test you and manipulate you in a totally different way than a woman who has
low self-esteem (LSE).
Testing the Male
"Let me be a little bitch to him." A woman knows on the instinctual level - and also on the rational level - that a man
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... Joseph <) David \) Franco •
can impregnate a large number of women without too many
consequences. In our modem age of mandatory child support,
this is not always true in practical terms, but biologically it remains the case that the female has a much higher risk and burden when it comes to pregnancy than the man does.
A woman also knows that a weak male will not be able to protect her or her children in any way. Imagine as a man how
your thoughts about survival would be different if every time
you made love to a woman you faced the possibility of carrying a baby in your belly for the next nine months, followed by
the primary responsibility of taking care of the baby for many
years to come. Imagine how you would feel if you knew that
your partner could leave you at any time and impregnate other
women and/ or leave for war or for hunting. Get the picture?
You would become much more selective in your choices of who
to mate with.
From this biological reality stems the deep need that a woman
has to test the male for his physical and leadership qualities. In
our modem society, the need to test for physical qualities and
financial stability has become less important than the need for
qualities such as leadership, intellectual capacity, and strength
of personality; but that would be quickly reversed in the case
of war.
One thing is for sure: a woman in this stage will test the male
for his skill of being a hunter. This will happen whether you
are skilled in hunting animals in the grassy field or company
shares in the business field; you can be sure that at the first
stage of manipulation a woman will test you.
A woman will always test a male who she is sexually attracted
to. For a psychologically healthy woman, survival and sexual
desire must always harmonize with each other. A woman who
tests men only for survival benefits - such as a man's ability to
provide - is denying her sexuality. A woman who tests men
only for their sexual appeal, is either planning to live her life
without men, or is being self-destructive.
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Stages of Female Manipulation
Seeking Communication
"Open up to me, please."
Once a woman has tested the male, and is relatively sure that
he is strong enough to serve her purposes, her concern begins
to revolve around making the man serve her exclusively. Many
men who are relatively strong and pass the tests of the first
stage, fail to understand the meaning of this second stage. This
stage is extremely difficult for the average man to detect. It is
instinctually and often unconsciously masked by the woman
as a purely innocent attempt to "communicate" with the male.
It is a feature of the feminine psyche to appreciate commun-
ication above all else, but from an evolutionary point of view
what the female of our species is really doing at this stage is using language to befuddle her partner, which will hopefully cause
him to serve her and her purposes.
This stage is extremely important to the success or failure of
couple relationships. Couple therapy fails so frequently because it tends to disregard the real, evolutionary meaning of
this stage. A very common pitfall for couples is when the woman starts to feel that the man is displaying an inability or unwillingness to "communicate properly" with the woman. Modern couples therapy almost invariably places the blame for this
supposed lack of communication squarely on the man's shoulders.
In the first stage, the woman has screened out the weaker males;
the man was specifically chosen by the woman for a relationship. In this second stage, the woman acts as if she is seeking
deeper communication with the man. A strong man will start
to sense that an attempt is being made to weaken him, and he
will then usually react with certain predictable behavior patterns. He may get angry or he may withdraw. Arguments that
seem to the man to be based on nothing logical at all will often
occur at this stage.
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• Joseph ¢ David C7 Franco.
Putting Him to Work
"Honey, please take out the trash and wash the cat, and please
hurry!" When and if a man opens himself emotionally up to a
woman - in the sense of what we discussed in the preceding
subsection - from that point onwards the woman effectively
owns the frame of the relationship. Now, the active destruction
of attraction can begin in earnest, as she starts her attempts to
take over aspects of the man's life which directly affect his material interests. For example, purchase decisions can now be
made "jointly" which, in the cool light of rational analysis, really are the result of the woman's manipulation attempts and
the man's desire to maintain some semblance of peace in the
household.
Female Evolutionary Selfishness
"} am never satisfied no matter what you do or how hard you
try." This stage begins once the woman has succeeded in having her formerly-strong male open up to her emotionally. In
this stage, any communication with her male partner is only
for the purpose of deriving something useful for her and her
children. At this stage she will exhibit a total disregard for the
man's psychological and material interests. The man will be
put under the power of a strong and constant psychological
double bind, along the lines of:
"If you don't open up to me I am not satisfied. You don't communicate with me."
simultaneous with
"As soon as you open up to me I will use the information you
provide in a totally selfish way for my own needs."
Either way, the end result for the male is usually guilt, shame,
or confusion, finally giving way to resentment and anger. Assuming he takes her seriously - and most men do - he will
get caught into an ongoing psychological mechanism, which
will make him weaker and weaker, with terribly-negative results for her sexual attraction towards him. At this stage, he is
no longer the strong llldh~ she admired at the beginning.
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Stages of Female Manipulation
Female Self-Determination
"1 am full grown, independent woman now." Of course, the
female in the relationship never was a "little girl." In the selfdetermination stage, however, another double bind - even
more powerful than the preceding - will be thrown at the
male. Once he starts to seek out the emotional communication
that she had been asking for all along, she will begin to express
sentiments such as she is feeling oppressed, or that the man is
boring, or that he is too nice, or that he doesn't understand her,
and so on. Again, the usual effect of such feminine expressions
on the man is bewilderment, shame and guilt.
If at this point the man decides that he does not care at all
about what she says or does, she will assert that "he is not a
loving husband/boyfriend" or "I cannot live with him because
he does not understand me," or "I do not feel anything for him
anymore," or "sex without communication is a tum off"; once
again inducing some very negative feelings within the man.
In the Self-Determination Stage, the female expresses her resentment and dissatisfaction with the relationship. This happens virtually without exception in the case of male partners
who have become progressively psychologically weaker with
time.
Men who are able to pass through these stages without a corresponding decrease in their women's sexual attraction towards
them are exceptionally-strong men. These men avoid becoming psychologically weaker through the process. We believe
that such men are more the exception than the norm. It is much
better for nature to first create attraction between a male and a
female and soon after have it decrease. That helps to ensure
both a safe upbringing of the offspring as well as more sexual
interactions with other sexual partners, which in tum results in
more offspring and a wider spreading of genetic materials.
This is not much different from what happens with many animal species, including species where the female kills the male
after copulation. In the case of humans, this "killing" happens
on the psychological level. The killing of human males by their
111
.. Joseph <) David \/ Franco.
female partners is largely symbolic, but we must also take into
account those men who take this process so seriously that they
start to destroy their health through the abuse of alcohol or
drugs, or start to abuse their partners, or even murder their
partners or commit suicide.
In other words, permanently-monogamous sexual relationships
are not necessarily natural. They are partly a modern, social
construct. Or, put another way, they are a social construct, the
evolutionary purpose of which lasts for as long as Nature considers it useful.
Manipulation End-Game
In traditional, male-dominated societies, if the female cannot
leave the relationship when her attraction evaporates through
the process discussed above, the end result is often clinical depression and/ or cheating. Clinical depression occurs when her
sexual attraction for her mate decreases or dies out completely,
and she is prevented from having sex with other males by social restraint. The woman in this case has to face a practically
impossible conflict between her emotions, which demand sexual satisfaction, and her societally-restrained behavior, which
prohibits sexual satisfaction.
In modern, politically-correct societies, a common end result
of the manipulation process is the woman ending the relationship, or acting in such a way that the man has no other choice
but to end the relationship. Infidelity is very likely to happen
in either case.
Psychological counseling and family therapy usually fail to help
couples in this situation because they start from the shaky assumption that exclusive committed relationships are always
"healthy" and that having sex with different partners is "sick."
They also fail miserably in detecting the slow and dangerous
psychological process whereby the mind of the male is confronted with schizophrenic double messages from the female,
which would be considered to fit the clinical definition of Bor112
Practical Advice
derline Personality Disorder by most experienced clinicians on
the planet.
Usually what happens in therapy and psychological counseling in the western world is that the male is made to be the
scapegoat of a process which has been actively maintained by
the female. There are some professionals who understand this
process better than most, but they often do not have the courage
to speak out about it. On a meta-level, what is happening with
this social process is simply another evolutionary mechanism,
one which allows for more pregnancies and for the upbringing
of children in the most viable way possible.
There is certainly a strong cultural influence at work here and
it behooves men to understand these forces and to work hard
to make themselves strong men who do not succumb easily to
female manipulation. Above all, a man with children should
start from the premise that he is an equally important and vital
link to a child's psychological well being. There are countless
studies which show that statistically, children do better in every social and psychological respect when they enjoy the equal
influences of a healthy male and a healthy female parent.
Practical Advice
Although the onset, intensity and order of occurrence of each of
these stages in the betaization process may vary from woman
to woman, in our experience this process has occurred in every
long-term relationship we are familiar with: ours, our friends,
and our families, and in countless case studies that we have
researched. In fact, this process is exactly the means by which
women tum short-term relationships into long-term relationships. However, female manipulation is not difficult to counter
once a man understands the process. Let's revisit each stage in
turn.
Testing never ends. Women test unconsciously. Testing is the
woman's primary method for determining congruency and for
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" Joseph <) David C/ Franco.
discerning a man's authenticity; his ability to be genuine. Testing ceases to be an issue of any significant consequence when
the man is fully congruent - both internally and externally.
The woman will still always test, but once a man has it together,
he will pass the woman's tests without much effort or even realizing he is being tested.
Since testing is so closely related to the mechanisms controlling
sexual attraction, it is important to remember that testing never
ends. Maintaining an appropriate level of attraction within any
romantic relationship is very important. One way we, the authors, maintain attraction with our mates is through regular,
social interaction with other attractive females. For more information on why maintaining friendships with the opposite sex
is important to your relationship, please see Chapter 19, "Male
Qualities Attractive to Women."
Seeking Communication is really her signal that she is suffering from emotional ambiguity. Most men view a woman's
pronouncement of "1 don't feel we are communicating" as a
logical statement addressing the exchanging of facts - or a
lack of such activity - between two people. It is not. It is
an emotional statement involving her confusion and emotional
disconnection from the relationship.
When the woman puts the blame on the man, this is normal, for
two reasons. For one, women habitually blame their own emotional distress on external factors, thus absolving themselves
from responsibility. When a man happens to be the most convenient "blame receptacle", then he gets the blame. The second reason she does this is that she is actually making a request for masculine leadership. She wants her man to step up
and deal with her out-of-control emotional state with masculine strength, and without fear.
The only important word in any such statement coming from a
woman is "feel." It's so important that in many cases it doesn't
matter what she feels, as long as it's any emotion stronger than
indifference. Anything with passion will do, as long as it's followed up, in all cases, with the appropriate level of physical
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Practical Advice
commitment. And always make sure that intense displays of
passion are followed by intense displays of affection. Let's be
blunt: keep her well-sexed.
Being Put to Work can be stopped simply by saying "no." Do
it sometimes. Just say no! If your woman has become habituated to your instant obedience, then refusing a request is going
to stop her in her tracks. She will literally not know what to do.
Lots of drama could ensue, so be prepared.
Another way to handle her constant requests is in a spirit of
teasing and fun. You can gently make fun of her being "bossy,"
and so forth.
Yet another effective way to handle a woman's attempts to put
you to work is to negotiate with her. For example, if she demands that you take the kids shopping for clothes, you can
kindly request that she prepare a special meal while you are
gone. While tit for tat may seem thoroughly unromantic, by
the time a man is in this situation, we believe the romance is far
gone anyway. There is nothing to lose, and your self-respect to
regain.
Best yet, be proactive and act like a leader: women want to feel useful and contribute to something meaningful. Spend some time to
give your female counterpart meaningful work, ensuring that
you are the one who determines the direction of the family. You
will find that agreeing on specific tasks becomes much easier.
When you appreciate a good woman for her specific contribution, she will be delighted in her relationship, and feel she
made an excellent selection in a man.
Evolutionary Selfishness is understandable when we consider that the female's primary concern is always for her own
well-being and that of her children. It is difficult - if not impossible - for most women to feel altruistic or merciful towards a grown man. Your role as the man is to be her protector, or to get out of her way. However, as a strong protector
you have great value in the eyes of a healthy woman. So the
key here is to assert your value and put a price tag on your
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... Joseph ¢ David Q Franco.
leadership of her and the family. This means simply that you
lead the relationship and continually give her tasks within the
context of the relationship.
Putting a price to your leadership also means having your own
moral standards, whereby it's subcommunicated from the beginning and throughout the relationship that you, as a man,
expect certain behaviors and certain types of treatment from
the female, if she is to retain your interest in being her leader
and protector. As we discussed in the chapters on Screening
and Female Self-Esteem, certain women, obviously, will never
be able to submit to male leadership, no matter how strong you
are.
Self-Determination This stage is a very strong signal from
the woman that - in her mind - the relationship has ended, or
is about to end. She is effectively telling you that she no longer
views the two of you as a unit. As difficult as it may seem, at
this stage you may need to be prepared to let her go. Your best
chance to salvage the relationship may be to start right back
at the beginning; let her know that you are equally prepared
to leave the relationship if you are not getting the respect and
admiration that you want and deserve.
You never want to be in a position where you are chasing or
begging a woman. Not only is that a pathetic position for a
man to find himself in, but any shred of sexual attraction that
had remained in the woman will be completely destroyed by
such actions.
In reality, a man can survive just about anything, including the
ending of a cherished relationship. Therefore, consider this
stage as the ultimate test of how much of a man you really
are. If you fail this test, the game is over with this particular
woman.
116
12
Root Causes of Conflict
You are the lovers rock
The rock that I cling to
You're the one
The one I swim to in a storm.
Like a lover's rock. - Lover's Rock, by Sade
of us have been in a relationship where, at one
point or another, we felt like we were engaged in a
battle for power with our female counterpart. Certainly, we've all heard about such scenarios. In
some cases the conflict can spiral into something downright
nasty, such as verbal or physical abuse, resentment, guilt and
shame, and finally, breakup or divorce.
05T
It is important to note that some friction within a relationship is
natural and can create a lot of good sexual tension, but only if
it is handled properly.
In this chapter we will explain some root causes of relationship power struggles. We'll al~o teach you some techniques for
managing the relationship to your mutual benefit, while helping your partner to have a lot of fun and good feelings in the
process. The authors love women very much, and this chapter
is about creating a positive outcome for everyone.
Root Causes of Conflict
In our view, there are three root causes of conflict in a relationship:
1. Improper Screening
2. Mishandling of Early Frame Announcements
3. Failure to Establish Boundaries
Failure to properly handle the above-three items is a death sentence for long-term relationships. The first two items always
'" Joseph <) David
v
Franco.
need to be dealt with before a serious long-term relationship is
undertaken. Setting proper boundaries is an ongoing process,
and the man that doesn't learn to set and insist on appropriate
boundaries is running a serious risk as well. Let's now examine
each of these root causes of conflict in more detail.
Improper Screening
Millions and millions of people marry the wrong person. Without a strong social fabric that binds marriages together for the
life of the partners, while also allowing the husband and wife
some respite from each other, life-long marriage is quickly becoming a relic from an incomprehensible age. Lacking a culture
that provides a rational mechanism for choosing a mate, how
does a man choose a suitable wife for a prosperous and peacefullife? He does so by first learning to screen women for the
traits he finds desirable. And, just as importantly, he must form
an understanding of the price he will pay for getting involved
with a woman with such traits.
For example, do you want a really hot woman? One who is
hot now, and will be hot when she is 40? Well, do you have
the libido to keep up with her? Or the emotional maturity to
manage her libido for her? Can you mentally and emotionally
handle the thought of her being constantly hit on by other men,
every time she leaves the house? If not, then you may find
yourself much happier with a woman a little less "hot."
Female Integrity
To many men, the very notion of female integrity is an oxymoron of the highest caliber. Right up there with "military
intelligence." However, we believe it's unproductive to hold
women to the same standard of integrity as men, especially.
in the modem world where women are not held accountable
by society in the same way men are. A better way to come to
grips with female integrity is to "trust the woman to act as a
woman."
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The Early Frame Announcement
For example, consider the female view of honesty and promises.
Have you ever heard the aphorism"A woman is only as good
as her word?"
Didn't think so.
There is a double standard here. Do we need to mention that
women will break promises with impunity, yet call a man out
for doing the same? When a woman makes a promise, it's because something made her feel a certain way. The reason for
the double-standard is that when a woman makes a promise,
this is what she actually believes to be true at the moment,
based on her emotions. Later, when she feels differently, the
promise is no longer valid. A promise from a man has a different meaning. Rational, or masculine integrity, standing by
one's word, is a predominantly-male concept. In addition, in
the desire to right many oppressions against women, women
generally have far lesser consequences to lying under the law;
thus, lying becomes a habit.
Summarizing, we trust a woman to act with 'her integrity as a
woman, not with our notions of integrity as men.
The Early Frame Announcement
The Early Frame Announcement (EFA) is a verbal or sometimes non-verbal frame that a woman establishes in her first
interaction with a man she is attracted to. Using the EFA, the
woman subcommunicates exactly how she will place certain
needs of her own as absolute preconditions for the relationship
itself to exist. Sometimes this is done consciously, sometimes
unconsciously. You can consider a woman's EFA to be a fairly
rigid and inflexible statement of what she demands from the
relationship.
Failure to detect the EFA can cost a man a lot of energy and
possibly a lot material possessions. Therefore, understanding
the concept of the EFA and being able to act accordingly are
important skills for you to have. It's crucial that you can deter-
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.. Joseph (;> David
v Franco.
mine quickly - right at the beginning of an interaction with a
new woman - whether it is wise to invest yourself into a new
romantic relationship, or not.
When properly applied, an understanding of the EFA can spare
you from a lot of trouble and heartache. It's important to always remember that, as a rule, most women will be totally
inflexible with regards to their EFA, no matter how long the
relationship may last.
A mistake that men often make is that they fail to take the EFA
seriously. The most important quality in a woman is the way she
treats you as a man. The EFA is usually a clear and unambiguous
signal from the woman about the way she will treat you and
why. 50 pay attention to it carefully.
Subcommunicating the EFA
It is important to understand that relationships are very im-
portant to women and that women have a compelling need to
frame their relationships according to their emotional needs,
which they reveal to us during the EFA. The EFA can also help
us to determine what type of girl we are dealing with, as in
Good Girl, Materialista or Adventuress, whether she is H5E or
L5E, and in some cases, whether she is LD or HD.
Women will establish these EFAs from the beginning in a very
sweet and subcommunicative way. They may not be direct.
Few women are willing to expose themselves as Materialistas
by bluntly stating "diamonds = sex," or as Adventuresses by
flatly saying something like, "I party with the fastest crowd I
can find." Consider the EFA like a limy way or the highway"
frame, delivered in a sweet-and-silent, feminine way.
Accepting an EFA from a woman is a tacit admission that she
has chosen you for a relationship. In extreme cases, she may
demand not only very specific terms and behaviors from you,
but she will predicate sexual availability on her EFA. In our
experience, this is unworkable in this age of no-fault divorce.
Even if not married, this makes it easier for her to break up on
a pretext once whatever attraction there was dissipates, rationalizing with liThe marriage wouldn't have worked anyway."
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The Early Frame Announcement
It cannot be emphasized too much that the EFA is something
that all men should learn to listen for very carefully. In expressing her EFA, the woman is giving to the man a clear but subcommunicated message of-her most important needs within
.the context of a relationship. It is vital to note that a woman will
always put the needs that she expresses with her EFA above the
man's needs. These EFA-expressed needs of hers are even more
important to her than the man himself!
Detecting a Woman's EFA
Have you ever been on a first date with a woman and she starts
prattling on about apparently random aspects of her personality or lifestyle? For example, she may say something like: "I
am generous to a fault", and yet expect you to pick up the tab.
Such incongruity preys heavily on the mind of most men, who
don't understand that the women has just started dictating the
terms of power in any forthcoming relationship. she has made
an Early Frame Announcement (EFA).
The man that allows a woman to establish the entire frame of
the relationship in such a manner, will most likely find that
his needs come far, far behind the "needs of the relationship,"
which means, her needs. Worse, he will wonder "What the hell
is happening?" as he feels in his guts that his masculine power
is evaporating. Ever notice how when a woman says "We",
your testicles seem to shrink?
Think for a moment about her statement, "generolis to a fault."
To whom is her generosity extended and why? How could anyone's genuinely-offered generosity be faulted? In this particular case, what she is subcommunicating here is "I, the woman,
am going to do nice things, like arranging flowers for you, the
man." Notice what happens if the man remarks that flowers
aren't really his cup of tea. Because the woman established this
martyr-like frame early on, she now has a mechanism for displacing all the responsibility for her bad feelings onto the man:
"He doesn't appreciate anything I do." And she will use this
like a whip to subjugate the male. We call this behavior "betaization," a process we believe is evolutionarily driven, inex-
121
.. Joseph
<> David v Franco.
orable, and largely unconscious.
The ramifications of unconditionally accepting a woman's EFA
are many and varied, but all lead to the same end: the subjugated male. This is ultimately an unhappy result for the vast
majority of men and women in relationships. (We don't speak
for - or judge - those happy couples in fully role-reversed
relationship where the woman dominates a submissive man.)
From the current example, a woman who is "generous to a
fault" will shower her man with unwanted gifts and attention,
while using guilt and shame to manipulate his behavior.
Some Examples of the EFA
"My former boyfriend was aggressive and he abused me."
Translation: "I will be horny for you and appreciate you only if
you will abuse me in the relationship."
Now, many will object to the translation shown above and say
that we are being misogynistic, or worse. Perhaps the woman
is stating that she unwittingly became involved with an abusive man and no longer wishes to have relationships with such
a man.
Consider, please, the well-known psychological tenet that indicates we are attracted to certain types of people for a reason.
People tend to repeat the same types of relationships over and
over again in their lives. A woman may consciously feel she
needs to stay away from abusive men and she may even know
that these types of relationships are not good for her. But the
fact remains that she accepted - and on some level enjoyed a sexual relationship with a man of this nature.
We suggest that there is no way a woman would enter and remain in a sexual relationship with a man whom she does not
feel a strong sexual attraction for, especially when there are aspects of that relationship which are clearly unpleasant. Sexual
attraction is the core of a sexual relationship, and with her EFA,
the woman is clearly telling you what type of men she gets
sexual with, or, what personality she will eventually subconsciously try to extract from the men she gets sexual with.
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The Early Frame Announcement
In the translation shown above, many men have reported that
this is precisely what happens when they find themselves in a
relationship with a woman who has previously been in several
abusive relationships. There will come a time when she will
seem to be trying very hard to provoke a violent reaction from
him. She may not be doing this consciously, but now you understand why this happens. The important point is that it is far
easier to know and deal with this at the outset of a relationship,
once the EFA has been delivered, than it will be later once you
have already enjoyed sexual relations with her for a time.
"I like men who know what they want and take charge."
Translation: "1 will relax and put all the responsibility for my
life upon you, as soon as we start our relationship."
This kind of woman can be delightful to be around. Just be
aware that she may also be extremely passive-aggressive, and
perhaps depressive as well.
"I love jewels... they make me so happy!"
Translation: "In our relationship, I will demand material possessions from you in exchange for love and sex."
The classic Materialista. You've been warned.
"I often like to go dancing late at night. 1don't understand people who like to sit on the couch and watch television."
Translation: "1 want to have fun in any relationship and be out
late at night, either with you, or without you. You can expect
that I will frequently come home drunk from the club."
Warning: if you don't know how to handle a woman like this,
you're asking for trouble!
"I just love to spend my time with my girlfriends after work. It is
so refreshing to chat with them."
Translation: "1 only want to have fun while 1 am with you.
Don't even think to stop me from doing that when we are in
a relationship together."
"I need my space in a relationship."
Translation: "1 am the most important person in this relationship and you will have to practically beg me to get any affection
or sex."
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... Joseph <) David \/ Franco.
Be wary of attempting any sort of long-term relationship with
a woman stating this EFA. An acquaintance of David's has been
trying to date one of these" socially responsible" women, someone who has volunteered for service in a primitive nation halfway a around the world. Of course, she needed her space. His
acquaintance finally wised up after several months and went
out and scored some one-night stands at a local hotspot. He
rightly figured he was being used as her backup boyfriend,
in case she wasn't able to find someone of a more sociallyconscious stripe during her service. Her later response went
something like: "Well, I didn't think you actually would date
other women!" That was a gross insult to his masculinity, and
clearly shows her actual opinion of him: lovable loser, boyfriend of last resort, etc.
On the other hand, women stating this frame can make excellent partners for friends with benefits (FB) relationships. Which,
in fact may be what they are actually looking for in the first
place. Such women may possibly be married, or have a "real"
boyfriend elsewhere. Who knows? Who cares? Enjoy this kind
of woman for who she is and do not trouble yourself with investing too much of your time and energy into her. When she
wants more from the relationship, be assured, she will let you
know.
Setting Proper Boundaries
It is vitally important that you know what you want out of your
life and what you expect from your relationships with women.
You should not allow any feeling of neediness or desperation
for a relationship to interfere with recognizing a woman's EFA
and making it clear - at least to yourself - that your boundaries will not be violated.
It's important to realize that every human being is unique, and
what is perfectly acceptable female behavior to one man may
be unacceptable to another man. The point of learning to recognize a woman's EFA is not to judge her or think badly of
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Practical Advice
her, but to make good judgments for your own time and energy. Therefore, one of the keys to maintaining power in your
relationships is knowing what you want from women.
Given that there are literally billions of women on our planet,
and probably millions within driving distance of where you
live, there is simply no reason to accept bad behavior from the
women you choose to invest your time and energy - and perhaps money - into relationships with.
It's important that a woman understands from the outset that
you are a man who knows what his core values are in life and
cannot be swayed from them. We are not talking about being
intransigent or having an inability to negotiate or compromise
in general, however, there should be certain principles in your
life that you rarely violate, if ever. Let's say, for example, that
you've decided not to do drugs. It would be completely inappropriate for you to violate this principle in an effort to appease
your wife or girlfriend, in the vain hope of placating her.
To same extent, if you've made certain hobbies or friendships
to be important parts of your life, you should never start to retreat from these things if your woman starts to give you grief
about them. You might think that - when your woman is complaining about your friend Bobby - that she really wants you
to curtail or eliminate your friendship with him, but more than
likely, she is subconsciously testing your inner resolve, to determine
whether you are a man who can be swayed by a woman's emotional manipulation, or not. This is counterintuitive but crucial!
Making the wrong choices when it comes to your boundaries
and your woman's attempts to push back on them can result in
a loss of sexual attraction and increased demands from her.
Practical Advice
The easiest way to preempt a women's EFA is by simply being
her Prince right from the start. Sweep her right off her feet.
H she has chosen you for sexual engagement - and choosing for sexual engagement is the woman's prerogative - then
125
" Joseph <) David V Franco •
you should take her there so fast that she is powerless to resist. Make her weak in the knees. Let her feel herself toppling
into you. Give her an out-of-body experience, a seduction she
can brag about to her friends: "1 had no choice, 1couldn't help
Tilis is hermily field it." If you don't have such seduction skills, acquire them. It's
tested advice
much less expensive to spend a couple of years and few thousand dollars developing seduction skills than it is to be married
for years in an unsatisfying marriage, especially if the marriage
eventually fails. 1 If you plan on being married one day, or are
already married, or still married, as the case may be, learning
real seduction skills will payoff. Just because Dear Wife is married doesn't mean she doesn't want to be seduced. Think of
it the other way around: just because you're married doesn't
mean you don't want a blow job.
Lacking a memorable seduction to kick start a relationship, the
most important thing for establishing harmonious relationships
with women is to use the EFA proactively. Set boundaries for
both her and the relationship directly, whenever appropriate.
Screen her behavior for general compliance. Louis and Copeland [9] refer to the entire suite of these activities as "managing
[her] relationship expectations." The more intimate the relationship, the more the woman needs to earn her role in that
relationship in order to be 'happy. No one values anything they
get for free. When you price-tag your time and energy in this
way, you are actually giving the woman a gift that most men
are incapable of giving.
I Franco seduces his wife on a regular basis. David Clare seduces his girlfriend at least several times a month. Mr. South, well, Mr. South is just one of
those kinds of guys.
126
13
Female Manipulation
The man is the head of the household, and the woman is
the neck - Rev. Jerry Falwell
This is sure as the sun rising
in the east. Manipulation occurs because of inferior physical strength and centuries of male domination; it's women's source of power and they
are generally very good at it. It helps them to feel like they are
on more of an equal footing with men. Manipulation is largely
subconscious; women saw their mothers doing it, too.
OMEN MANIPULATE.
As noted previously, we do not make a judgement call about
the moral content of manipulation, other than to say that manipulation is good when it furthers a relationship in a positive
way, and bad when it is destructive to either partner in the relationship, or to the children within the structure of a family.
In this chapter, we describe many forms of manipulation employed by females, including manipulation that we have not
seen described elsewhere. Along with our descriptions, we
provide examples and suggestions for countering manipulation as it occurs.
Double Bind
The emotional Double Bind is one of the primary means used
by females to manipulate males. It's a powerful psychological
mechanism by which the female of our species commonly binds
the mind of the male so as to have him invest his energy into
her, with the ultimate purpose of procreation and the safe upbringing of her children. The primary effect of the Double Bind
on a man's mind is to have him puzzled. A man will naturally
try to solve any puzzle that is presented to him, and particularly if it involves a female that he is sexually attracted to. By
so doing, he invests more and more of his psychological energy
into the particular female. Another way to describe the effect
of the Double Bind on the male mind is to induce "paralysis of
.. Joseph <> David Q Franco.
analysis". In cruder terms, you can also think of the colloquialism, "damned if you do, damned if you don't," when it comes
to the Double Bind.
Think, for example, of the following words, dreaded by men
everywhere: "Does this dress make me look fat?" The correct,
logical answer is probably yes, it does make her look fat; otherwise, she wouldn't be asking. If it does make her look fat,
stating the fact insults her, but declaring that it doesn't make
her look fat exposes you as a liar. Now you're in trouble; you're
damned either way. No worries, we'll revisit this situation later
in the chapter. I
Description of the Double Bind
The Double Bind concept was first introduced to the scientific
world by Gregory Bateson (9 May 1904 - 4 July 1980). Bateson
was a British anthropologist, social scientist, linguist, and cyberneticist whose work intersected that of many other fields,
including psychiatry. Bateson described the Double Bind as
a communication paradox, first observed in families with a
schizophrenic member. A true Double Bind requires several
conditions to be met:
1. The victim of the Double Bind receives contradictory injunctions, or emotional messages on different levels of
communication (for example, love is expressed by words,
while hate or detachment is expressed by nonverbal behavior; or a child is encouraged to speak freely, but criticised or silenced whenever he or she actually does so).
2. No meta-communication is made possible; for example,
it is not permissible to ask which of the two messages
is valid or to describe the communication as making no
sense.
3. The victim cannot leave the communication field.
1Joseph: A cocky thing that I sometimes like to say in this situation is, "no
honey, the dress doesn't make you look fat, your fat makes you look fat!" All
the while, I will escalate the physical component of the interaction. This is a
high-risk, high-gain move.
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Double Bind
4. Failing to fulfill the contradictory injunctions is punished,
for example by the withdrawal of love.
An Example ofa Double Bind in Action
A woman will often say - in a dramatic and emotional manner - something along the lines of, "you don't understand my
feelings!"
If the male qualifies himself to her and tries to understand why
she would say such a thing, then she will invariably keep on
repeating the frame: "You don't understand my feelings". She
will do so in many different ways, so that the man will feel
compelled to put more and more of his mental energy into her.
On the other hand, if the male does not qualify himself to her,
she may repeat, over and over, something like: "You see, I told
you, you do not understand my feelings!"
As Bateson describes, what will happen in such a case will be
as follows:
1. Contradictory injunctions. No matter what the man says
within the woman's frame of "understanding emotions,"
he loses. In fact, his attempt to even engage her on the
topic in a logical manner demonstrates to the her he lacks
fundamental emotional skills.
2. No meta-communication possible. Meta-communication
is the psychological skill of analyzing and discussing different models of communication used between individuals. This skill is usually taken for granted among psychologically healthy adults, but as the woman shuts this
possibility off from the male, he will face her Double Bind
without any chance of discussing its content with her.
3. The victim (feels he) cannot leave the communication field.
This is because the Double Bind causes the victim to invest ever-increasing amounts of psychological energy into
the person delivering the Double Bind.
When the Double Bind is used within the context of a romantic relationship, it assumes important biological and
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• Joseph <) David V Franco •
physical aspects. Human males are strongly driven towards the female by both visual sexual attraction and the
need for affection. Therefore, when a woman uses a Double Bind, the man is not usually motivated to withdraw;
instead, he often becomes motivated to invest even more
energy into the relationship.
4. Failing to fulfill the contradictory injunctions is punished,
for example by the withdrawal of love. This is counterintuitive.
Once a woman has caused a man to invest his psychological energy into her by means of the Double Bind, he
is now in a very vulnerable position. She can now easily
make the man do whatever she wants, and she can punish non-compliance with the withdrawal of her affection
and sex.
In the long run, allowing Double Binds to proliferate within a
relationship is enormously destructive. Failure to understand
and properly handle double bind manipulation can have an
extremely-destructive effect on male self-esteem. Repeated use
of the Double Bind by the female becomes a lose/lose situation for both parties: he loses his self-esteem, while she loses
respect for him. Over time, a woman can become completely
demotivated to be altruistic to the man in any way, because by
dominating the man's mind, he progressively loses any evolutionary value he may have had in her eyes.
What follows are more examples of Double Binds:
"I need a man who is comfortable talking with me, who is able
to express his feelings"
together with
"Men who talk too much are wussies."
"I don't like really muscular men, they are usually too egotistical"
together with
"A man without big muscles is surely a wussy."
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Double Bind
"I want a man who knows how to lead me and make me feel
secure"
together with
"I want a man who respects my freedom and does not try to
boss me around."
"I go only go out with a certain type of man .. ."
together with
"unless I'm in love, then all bets are off."
By delivering such contradictory messages, a woman intends
to have the man invest his energy into arguing with her about
the content of what she said and then, following the pattern
of the Double Bind, she will try to induce guilt and anxiety in
the man. Note that each of the messages above simply reflect
the woman's feelings at the particular time she was talking.
Keeping that in mind goes a long way towards being able to
handle the logical contradictions inherent in Double Binds. 2
Practical Advice: Breaking the Double Bind
There is a very effective way to negate the effect of the Double
Bind. It is not nice, fair or democratic, but it is the only method
that works consistently.
The rule is that you must recognize that every Double Bind
has some specific content. Then, you must refuse to buy into
frame set by the content. For example, as in the examples listed
above, the content could "listening/not listening to the woman" or "having/not having muscles". You must, therefore, reject the content itself For example:
Woman: "You never share your emotions with me!"
Franco: "Yeah. So scratch my back please!"
Notice that the above conversation sounds exactly like an interaction which might occur between two schizophrenics. Here,
2Remember: the vast majority of women manipulate unconsciously, and
without malice. Be the man that can look past the double bind, seeing it as an
expression of some underlying emotion the woman may not be comfortable
discussing, or may not even be aware of.
131
'" Joseph <> David c:; Franco.
Franco simply does not buy into the frame of the Double Bind.
At this point, women will divide themselves into one of three
groups:
1. Some women will react to the man's adept handling of
the Double Bind with increased sexual desire.
2. Women who are for one reason or another unconsciously
suppressing their sexual receptiveness, and especially if
they are intensely seeking a Provider, will simply cut their
interaction with the man at this point.
3. Women who are consciously trying to suppress their sexual attraction - perhaps because of political ideology or
because they are seeking to extract money from the man
- will either change their attitude and become friends
with the man, or cut off their interaction with the man.
As a man, this is exactly what you want! You want sexually
receptive females to stick around, and you want the sexually
non-receptive females to either disappear or simply become
your platonic friend.
Breaking a Double Bind requires taking the frame of interaction
back from the woman, and then emotionally leading her away
from the arena of conflict.
Another effective way to do this is to not get upset but to accept
her emotionally-driven assertion, then use male logic in an impudent way. If this produces a sharp emotional reaction in the
woman, then escalate sexually, if logistically possible and if you
so desire. Actually, it is highly impudent to escalate sexually at
a seemingly inappropriate time, and that can often work very
well. Once the woman's mind turns to sex, the Double Bind
becomes irrelevant. Continuing with our opening example:
Woman: Does this dress make me look fat?
David Clare: Yeah, a big fat butt, that's what I like, gonna get
me some big fat butt (pets her butt). 3
3Note well: this works for David Clare because he likes his woman's butt
just the way it is, something she can feel in his words and touch.
132
AB Indecision
AB Indecision
AB Indecision is one way a woman will test a man on his leadership skills. She can also use this as a signal to him that she
is "officially" turning over control to him, provided he is man
enough to take it. This situation comes up when a woman feels
insecure about a man's ability to lead. Here is what it sounds
like:
Wife: Let's go out to eat.
Man: Sure, where would you like to go?
Wife: Oh, I don't know.
Man: (A) How about seafood?
Wife: No... too many calories... (whine whine)
Man: (8) Ok, we'll go to a salad bar.
Wife: (Indecision) Ooohhh ... I just went there a few days ago
and some "thing" happened that made me feel bad (she blames
the environment for her emotions).
Man: (Starting to lose patience... wife won't tell him what she
wants.) Well just tell me what you want!
Wife: Well fine! If you're going to act like that, I don't want to go
out anymore.
If you recognize yourself here, you know that drama will now
ensue, for no discernible reason. Bad feelings will develop, old
wounds will be reopened, and in the worst case, incidents like
this can trigger the resumption of huge conflicts.
Let's try this again.
Wife: Let's go out to eat.
Man: Sure, where would you like to go?
Wife: Oh, I don't know.
Man: (A) How about seafood?
Wife: No too many calories.
Man: (8) Ok, we'll go to a salad bar.
Wife: (Indecision) Ooohhh ... I just went there a few days ago
and some thing happened that made me feel bad.
Man: Well, I'm hungry, and I'm going to get some pizza. You're
welcome to join me, or not, but I am leaving now (grabs coat).
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• Joseph <.> David Q Franco.
Now, it is absolutely critical for this man to go get some pizza.
She will probably - at the last minute - grab her coat and go
with you. If she doesn't, do not bluff! Leave her at home to sulk.
Bring her back a piece of pizza. If she apologizes, you are on the
right track. If she spurns it, simply throw it away and ignore
her. She will probably ask later where it is; tell her you threw it
in the garbage, and go to get it for her out of the garbage. It's
absolutely critical to hold your frame completely. No matter
what she says about the pizza (too fattening, too greasy, she
ate it for lunch, whatever), just go. She can sit and watch you
eat. If she suddenly gets hungry, make her get her own food, or
make her work for a bite of yours. In other words, price-tag it.
For example, if she does something nice, she gets a mushroom,
or a pepperoni. At this point, you have the frame, and she is
yours to do with what you will.
Does that still sound like too much work? Good, because it is.
Let's try a third time:
Wife: Let's go out to eat.
Man: I like the way you think. Grab your coat and keys, you're
driving.
Wife: Where are we going?
Man: (Spins her around) We'll know when we get there!
The man in example one failed miserably is because he made
some critical mistakes. First of all, he expected the woman
to take the lead in decision-making, something that most women are loathe to do. Secondly, he tried address her emotions
with logic. The woman was trying to communicate "Let's have
fun!" and/or "I'm hungry!," with the expectation that the man
would provide her with this, while the man was busy arguing
over her emotional state.
In the second example, the man still failed to provide her with
the good emotions she was seeking, but at least he avoided
arguing logically with her regarding her emotions.
As you can see, the basic structure of AB Indecision is when
two or more "choices" - both equally agreeable to the man134
Bait and Switch
are disqualified by the woman on emotional rather than logical
grounds. Once a man learns that statements such as "Let's go
out to eat." really mean "I'm bored, entertain me!", then these
kinds of situations can actually be quite enjoyable, because they
provide opportunities to play. Once you have mastered this,
when a woman says "Let's go out to eat!" you will hear "Let's
play!"
Bait and Switch
The Bait and Switch probably costs more men more grief than
any other technique in women's arsenals. Succinctly, the Bait
and Switch is just what it sounds like: offer something of value,
then switch the valuable thing to a worthless thing once the
hook is set. Women are very cognizant about this tactic; it has
even been written up in Cosmopolitan magazine as a sure-fire
way to get a guy interested in a relationship. So how does it
work?
It's pretty simple. Did you ever know a guy that stated mournfully "My wife used to be so into Trucks/Camping/Beer Bonging before we got married. Now, she gives me a huge ration
of shit whenever I want to do it, and I don't care if she comes
along anymore." Bait and Switch, gentlemen, Bait and Switch.
Wifey baited with some fun activity, set the hook (pussy), then
removed it once she got what she wanted (marriage, or a committed, long-term relationship).
This works so well because so many guys have this fantasy of
women as "dudes with tits." That is, they want they maleoriented companionship, but with a woman whom they can
have sex with when they get horny, instead of jerking off. We
suspect that this fantasy runs very strong in men lacking normal socialization, and possibly among many otherwise-normal
men as well. Natural ladies men know better than this, understanding that women are best enjoyed for their unique, womanly charms, and not to provide emotional validation equiva-
135
... Joseph <) David V Franco.
lent to male bonding. 4
It is important to note that the Bait and Switch is also a female
test to detect weaker males, or weaker-male behavior. We have
observed an increase in sexual desire in many females when
the male is not effected by the mental power of the Bait and
Switch. Therefore it is very good business for a man to learn to
deal properly with this female mechanism.
Detecting the Bait and Switch
How do you know when the Bait and Switch game is afoot?
When a woman shows apparently-sincere interest in something
you do for fun, something you do that occupies your time away
from her. Are you a surfer and she has never surfed in her
life, but now, she has a sudden, overwhelming passion to surf?
Watch out, buddy, because this is exactly how a Bait and Switch
is set up. If you must, take her out on a special trip once in
a while, make sure to show her lots of affection, and bone her
silly afterwards. But take her only once in a while. Interestingly, a recent issue of Surfer Magazine had an article on this
very topic: How to take a surf trip with your girlfriend. Their
advice: pretty much same as ours. s
Breaking the game is easy once you can recognize it: simply
treat any excursion as a normal date and plan accordingly. Make
sure that is just uncomfortable enough for her that she won't
want to do it again, but that the discomfort is from her lack
of experience, from being out of shape, or from anything at all
other than some way to blame you. And no matter how shitty
4Joseph: In industrial Canada, female competition for good Providers is
fierce. The men do a lot of physical labor but make very good money doing it.
It is not a coincidence that a majority of young women here are extremely-avid
hockey fans.
50avid Clare once dated a woman who had a wild, kinky side to her. He
fell in love with her! Well, it turns out that part of her kink was the chase itself.
Once she "caught him," the sex dried up, literally, and she started pressuring him about "the relationship." He figured out that, since the great sex was
steadily diminishing as the level of commitment increased, he would promptly
break up with her. He explained that he had already been through the Bait and
Switch with his ex-wife. Her response: "That bitch! Your bitch ex-wife ruined
you!"
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Ambush
it is, with crappy weather, filthy conditions, or whatever it is
that bothers her, make sure that you absolutely revel in those
conditions! You love being hot, cold, dirty, tired, thirsty, hungry or whatever, right? Have a great time! This will allow her
to respect you, and to politely limit her future involvment. You
can reinforce this by making sure to invite her out again once
in a while, when the conditions are equally shitty.
An even better way to break the game is simply smile and nod:
"Sure baby, I would love to take you climbing," but never actually do it. Or, drag it out and make her really, really work for
the privilege. Once your inner game is locked on, you won't
want the woman around for these activities anyway. It won't
be validating to have her there; it will simply be a pain in the
ass.
Ambush
A man works hard to provide for his family, maybe in a job he
dislikes. The hardworking man then commutes home. Maybe
the train is packed full of people, or the traffic is snarled. The
hardworking man opens his door wanting nothing more than
a few moments of peace and quiet. But he knows there is a toplevel predator in his home - a female of the species homo sapiens -lurking in ambush, near the door. She has been "waiting all day" for the hardworking man's return. She is full of
unspent emotion and lists of things for him to do. Her emotion must be dissipated immediately. The man must be put to
work immediately. The hard working man's stress level rises
another notch. He knows what is to transpire: As soon as his
shoe crosses the threshold, she will launch herself at him with
a litany of complaints and incessant chatter about meaningless
aspects of her uneventful day.
It happens every day. He feels powerless.
This is unacceptable. A man's home should be his castle. A
place of peace and refuge. But, what to do?
137
• Joseph <> David V Franco.
A woman's emotionality is compelling. A woman - and especially a modern woman - often feels that she has the absolute
right to express her emotions freely, regardless of the opinions
or reactions of those around her. This is especially true with
regards to her romantic partner.
Especially with women with a high sex drive (HD), the approach of "Please let me rest when I come home from work" is
not likely to be too effective by itself. This very-understandable
male demand will usually face resistance from the woman. A
woman understands - subconsciously, in her deeper, biological level of instinct - that if she does not comply with his demand, he will be forced to either:
1. Get angry with her. This will betaize him, though not as
badly as can be expected under some alternatives. She
will use his anger to to try to make him feel guilty about
"treating her badly". In worst-case scenarios, she may
use his reactions to try to demonstrate that he is mentally
abusive or that he cannot control himself.
2. Start to qualify to her about her demands. This move is
totally betaizing. In this case, in order to achieve peace at
home, he will have to pay a heavy price to her, such as do
favours for her, and comply with her demands for attention. In this scenario, men who often completely Alpha
at work end up in a completely Beta position at home.
3. Abandon his territory to go "hunting". This man will
usually end up doing business all the time, or will spend
a lot of time in the apartments of the other women he has
hunted. 6
4. Become a tyrant. As a man, you may very well feel that
it is not fair or right for a man to not be able to relax in
your own territory - your home - after you've done all
you can for your family and your woman. Many men go
6Pranco: I remember a man whom I coached who had slept at his place of
business for ten years! His wife had the habit of giving him constant emotional
outbursts while he was driving his car, with every single change in direction.
At home, this man could nnt move a thing without having to face drama.
138
Ambush
through a difficult moral struggle on this point once they
realize that being polite and considerate is not having any
effect against the Ambush.
It is important to understand that this female behavior seems to
have deep biological roots based on primary survival instincts.
For many years now, the dynamics of family therapy and counseling has made men feel guilty for supposedly not grasping
the female need for communication. In fact it is true that a
man should understand a female's need for communication,
but that does not mean he should comply with manipulation
or forfeit peace and quiet on his territory. Our policy has been
to show understanding of the female need for communication,
but only when the process of the communication does not indicate an attempt at manipulation or an ambush against our
peace in the home.
The male biological brain structure is such that relaxation and
silence during the times between battles and hunting are vital
needs. When a woman tries to keep a man from doing that, she
is in effect manipulating him when he is at his weakest point.
Some Practical Help: Focus on the Process
Men suffering from the Ambush are in a difficult position. Any
attempts to negotiate the issue of your need for tranquility in
the home may encounter resistance from her. Democratic-style
discussion usually does not work. Instead, tell her your need
for silence and relaxation on your territory and establish simple
guidelines rules within your household with regards to that.
Verbal appreciation and physical escalation (if you have energy
for that) may help reduce the drama, especially if you as a man
are able to very rapidly dissipate her emotional tension.
If such efforts prove fruitless, find for yourself a couple of hours
of relaxation with your friends in bars or restaurants before you
finally go home. Franco does this with good success, finding
that once he has relaxed from the work day it is much easier
to emtionally engage at home. Another great method for minimizing the impact of the Ambush - if you can afford it - is to
139
" Joseph <> David C/ Franco.
have more than one apartment or at least a private room that
is totally separate from the rest of the horne. Your studio or library should become a place dedicated to relaxation and peace
of mind.
It is vitally important that you focus on the process of your verbal interactions with women, much more so than the content.
If you are unaware of the process - which can happen when
you get caught up in the specific words that a woman is saying
- you can quickly become betaized.
Jealousy
New studies about jealousy seem to indicate that it is a strong,
primitive instinct, which is meant to increase competition for
sex between individuals. In other words, it is preserved in evolution because it has the positive purpose of increasing pregnancies. It is similar to what is achieved by the sensations of
thirst or hunger in that it is designed to preserve human life.
The emotion of jealousy can therefore be viewed in a positive
light, since it is meant to motivate people towards procreation.
It is, in fact, crucial that you frame the emotion of jealousy as
something natural and even positive. A man who is unable
to put jealousy in proper context puts his emotional safety, his
mental health and possibly even his assets at great risk.
Jealousy is widely used by females - whether consciously or
not - as a means to control her male love interest. This is connected with her drive to maximize the profit she can gain by
having a man fall into the role of Provider with her.
One especially common case you'll notice is that women will
tend to create for you mental images of competition with other
men. For example, a woman will often describe interactions
with other men in vague ways, such that you start to really
wonder whether she has any sexual involvement with these
men, but you are unable to logically conclude it either way.
She will usually do this in a subtle, even unconscious manner.
140
Rich Descriptions
In this way, she is acting upon your strong instinctual drive to
procreate. Women will tend to do this at all stages of a relationship.
It should therefore obvious why - if you are not able to prop'erly handle your jealousy instinct - a woman you find attractive will easily be able to manipulate you into doing what she
wants, such as marry her or support her financially, whether or
not doing so coincides with your own best interests.
An important point to note here is that we are talking about
mental images. These images do not necessarily mean that women will cheat on you. They simply indicate that you have
been actually hypnotized by the woman's use of language, such
that you find yourself in an altered mental state. You may very
well start to feel that in order to be able to procreate with the
particular woman you will have to please her, so as to avoid
her being impregnated by other men.
Realize that it is the instinct of preserving life in you which can
pu t you at the mercy of the woman! The positive drive towards
the preservation of life is acting upon you. Allow yourself to
feel the emotion of jealousy, but do not let the hypnotic effect
of the woman's words affect your better judgement!
Rich Descriptions
Words can have a hypnotic effect on the brain. This has been
demonstrated by science by measuring the effects of auditory
stimulation on brain activity, magnetic resonance and positron
emission tomography.
Our experience in dealing with women matches that of many
professional hypnotists: the richer you describe an experience
to another person, the more you will have that person actually
live and feel that experience for themselves.
A Rich Description is a distinctive trait of femininity. Men,especially very masculine men - communicate primarily by
exchanging data. They tend not to use redundant, Rich De141
"- Joseph <) David V Franco.
scriptions. Men can enjoy spending hours exchanging facts but
they will not usually enjoy richly describing them.
For example, a man who wants to talk about his experience at
the gym with another male friend will typically express it like
this:
"1 was at the gym. I had a hell of a workout tonight!"
On the other hand, a woman talking about her experience at
the gym might describe it more like this:
. "Yesterday I was feeling so tired and depressed. Then I noticed my gym bag, the red one my aunt Mary gave me as a gift,
and I started to remember how good I used to feel when I was
exercising regularly. I started to feel like I wanted to get moving again! I used to be so much happier before when I was in
shape! It was such a miserable, cold winter day yesterday, so I
felt like I had better go to the gym."
The purpose of the female's use of Rich Descriptions in nature
is linked to her need to manipulate her environment for the
purpose of survival. By using Rich Descriptions in her conversations with the members of her social circle - and especially
the males - she achieves the hypnotic effect of having those
close to her desire to support her in her aims.
It is very important for you to recognize the hypnotic effect that
female Rich Descriptions can have on the brain and to be ready
to manage these effects within yourself. Again, your mental
health and your assets can be put at risk if you do not!
Pouting and Whining
Pouting and whining are somewhat softer forms of manipulation seen in mammals. For example, dogs and cats clearly
whine, and a pretty good case could be made that they engage
in pouting as well. Both pouting and whining indicate a fundamental secession of authority, but they also represent of test
of resolve. Whining comes from a place of weakness. Capitulating to whining comes from a weaker place yet. So don't do
142
Practical Advice: Taking Action
it.
Both pouting and whining are easily dealt with by teasing, as
well as appreciation. It is important that you do both at the
same time. On the one hand, the woman has turned over her
personal authority to you, which should be appreciated. On
the other hand, the point under consideration is probably in
nobody's best interest, no matter how good it might feel to her
to express her point in this way.
If the rest of the relationship is in order, then handling pouting
can be as easy as this:
Her: "Whine whine pout pout" (The actual words are irrelevant,
because her lower lip is stuck out)
You: "You are sooo cute when you pout!" (pinch her lower lip)
Practical Advice: Taking Action
One of the best ways a man can take action when being manipulated is using his birthright, which is his natural male logic.
Women aren't stupid; they can use logic as well as men. David
Clare knows many female engineers and scientists, most of
whom are quite good at logic. However, they usually don't
choose to use logic in relationships, because emotions work so
much better for getting them what they want. When they use
logic, they run a risk of losing the battle with their male counterpart.
In any case, if the man's logic is good, and doesn't hurt the
woman's material interest (it may confound her desire, greed,
or whatever), then a normal, healthy woman will recognize it
for what it is and, we believe, respect the man for using it. This
will be the case even if she gets upset in the process, so long as
the man retains his composure.
So many times we have heard women say, "I want a man who
is smarter than I am." We believe this - in part - means his
ability to use logic in the sense we describe.
The key to using male logic requires two preconditions, both
143
"- Joseph ¢ David
v Franco •
equally important:
1. Only apply logic to situations with a clear train of casuality, such as physical situations where B is clearly the
result of A. For example, not paying bills results in calls
from the collection agency, no matter what her "feelings"
might be about bills, collection agencies, or whatever.
2. You as a man must be completely unengaged in the outcome. You must not care at all what she thinks or says
about the situation. If she displays an emotional outburst
to deflect her feelings or absolve herself from blame, you
must absolutely retain your composure. In these situations, her opinion simply does not matter. Let her dissipate her emotion first, then you can engage her rationally.
This may sound unduly harsh. But there is big difference between really caring for a woman, and appeasing unacceptable
behavior: The result is that you as a man will be able to provide
necessary emotional strength to her, as she deals with emotions
ranging from anger and embarrassment, to shame and disappointment.
144
14
Female Arousal and Sex Drive
Love to think that you couldn't love another
I can't help it... you're my kind of man
- Bathwater, by No Doubt
purposely put this chapter after the other chapters on screening, for several important reasons.
First of all, sex is absolutely the core of any romantic relationship. In fact, we would go so far as
to say that without a good sex life, you simply no longer have a
romantic relationship, or at best, it is in a comatose state. Lack
of sex that is satisfying to both partners in a relationship, however, is actually a symptom of deeper problems within a relationship. Later in the book, we will discuss important aspects
of the male personality, which you can work on and improve,
and in some cases even salvage a relationship that has gone
sour. But it is certainly better to understand the type of woman
you are dealing with before you become romantically involved.
E
Biological Differences in Sexual Drive
Before going any further, we
emphasize that the material in
this chapter generalizes and ste~
reotypes women into what we
o
consider extremely useful end0::
HIGH
LOW
W
member categories on a spec::;:
=>
z
trum of sexual drive ranging
from Low-drive (LD) to HighSEX DRIVE
drive (HD). In reality, very few
women occupy the end member positions in this spectrum. We
assume that sexual drive is normally distributed (as shown in
the figure) and that most women have tendencies towards LD
or HD. We have also observed that the same woman may be
either LD or HD depending on circumstances such as environment, her age or time of life, potential partners, relationship
status, and stage of relationship. Some women will always be
z
w
::;:
LL
(lJ
... Joseph <) David tV Franco.
well to one side or the other in this spectrum. Calibrate to the
woman in front of you.
Just as the woman's sex drive is variable, so too the man's.
The vast majority of men and women are more "medium sex
drive:' differing more in a relative sense than an absolute sense.
In a relationship, more than likely the importance of HOlLO
depends on where the man and woman are with respect to
each other. For example, both the woman and the man may
have lower than normal sex drives compared to the population at large. But one or the other will invariably have a sex
drive higher than the other, and that's where the juice is. As
you read through this chapter, keep this point in mind, understanding that most likely, whether the woman is HO or LO has
as much to do with your sex drive as with hers. And as much
to do with your ability to arouse her romantic urges.
When evaluating female sexuality, men often forget that the
woman is the one to get pregnant and carry children. Men are
prone to project their own sexuality on the woman, feeling that
a woman would feel and behave like a man in that regard. In so
doing, men tend to forget that the main biological purpose of
human sexuality - unromantic as it may seem - is pregnancy.
Low Drive vs. High Drive Women
In this book, we divide women into two rough groups:
1. HO women. Women with a relatively stronger sexual
drive.
2. LO women. Women with a relatively weaker sexual drive.
HO women are evolutionarily and biologically programmed
to get pregnant more easily. They are programmed to make
more children but at the same time to be inferior mothers. LO
women are programmed to be better mothers and yet less prolific in the matter of pregnancy. Our theory has absolutely no
moral implications; it is simply a strategy of Nature to spread
its investments into different directions, as it usually does in
the evolutionary area.
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Low Drive vs. High Drive Women
Women who are HD tend to get aroused sexually by verbal
stimulation and male dominance very fast, and at a very high
degree. On the other hand, women who are LD need a much
longer time and greater verbal stimulation to achieve the same
degree of horniness. This is purposeful from Nature. The faster
way in which HD women get aroused by verbal stimulation and their tendency towards dramatic emotions - means that
those women are more prone to get pregnant. On the other
hand, LD women may need a huge amount of verbal stimulation and a much longer time to achieve the same degree of
horniness. This makes LD women less dramatic and more dedicated to childcare.
One could say that HD women are more deliverers and LD women are more care givers. This is one of the biological reasons
that the M/w Complex (Chapter 16) was invented in the first
place: a male projection of the fear of HD women, and of the
illusory sense of safety given to them by LD women.
Low Drive Women
Many LD women are very much under the influence of what
we like to call the frame of "the knight coming from afar."
They are in a continuous state of preparing their hearts for their
prince, whom they imagine as traveling great and difficult distances to come conquer the group and lead everyone within
it. The worst mistake you can do with this kind of woman is
to put yourself in the role a man who she has figured out completely. Instead, if you frame yourself as someone rare, exclusive
and difficult to reach, and you maintain that frame at all times,
then you can slowly influence a woman into more of an HD
frame. How you do that in practical terms?
Our method is simply that you reduce the time you are with
her. Think: short, quality time. Give vague answers to her
questions. Keep longer breaks between interactions with her.
When she asks about what you do, you can use these James
Bond-style cocky but funny frames. For example:
• "1 was on a mission"
147
'" Joseph <) David C/ Franco'
• "I had someone to take care of.. "
• "I was flying to X"
• "I was flying from Y"
Note that this James Bondframe is not simply saying these words.
The words themselves convey only 7% percent of the meaning. Your tonality and body language must convey those James
Bond attributes: Excitement! Adventure! Danger! Sex!
In other words, you want to keep yourself in a frame where
you are seen by the LD woman as:
• Mysterious.
• Always coming and going to and from places where she
cannot reach you.
• Ambiguous and vague.
• Generally unavailable.
Unlike Franco and Joseph, David has a penchant for relatively
LD women. David creates these kinds of interactions naturally
by keeping a certain amount of his activity relatively close to
the vest. Prematurely revealing intent before action may result
in two situations conducive to reducing attraction. The first
is that demonstration counts, talking doesn't. The second is
that most men will collapse in the face of female disapproval
of their behavior. Keep your failures to yourself until the-pain
has passed. Keeping the mystery alive allows you to surprise
her with success, instead of disappointing her with big talk and
subsequent failure.
Contrary to this frame would be deeply sharing all of your
ongoing activity, allowing her to feel both success and failure.
There is great power here, under the condition that you are not
supplicating for her approval of your activities, and that failure results only a powerful, shared emotional experience, not
a complete masculine frame collapse. In other words, feel free
148
Low Drive vs. High Drive Women
to share anger, disappointment and pain, but take full responsibility, without ever whining. Given most women's adroit capability for offloading responsibility, she will surely find a way
to shift the blame from you to someone or something else. Let
her.
Remember, once you are in a relationship with a woman, she
wants to be attracted to you. Let these qualities emerge from
within you; do not use them as manipulative techniques to
compensate for emotional weakness, neediness or approvalseeking. If you do, your outward appearance will eventually
collapse into your weak, hollow core, and your soon-to-be exgirlfriend will complain that you weren't genuine.
High Drive Women
Two critical aspects of the HD woman must be understood.
The first is that HD women crave being seduced and feeling
masculine power just as much as LD women. The second is
that drive and seducibility are not necessarily correlated. Some
woman are easier to seduce than others, irrespective of their
sex drive.
Due to the Madonna/whore complex, the The HD woman's
strong sexual drive has long been a taboo in our culture. The
figure of the HD woman has always been identified with the
figure of the whore. This kind of woman has inspired fear in
men; fear of them not being able to satisfy her sexually and
emotionally, and fear of the extreme appeal she exerts on masculine men.
The psychological profile of this woman is usually totally different from the LD woman. She is more prone to exhibit drama
during conflict situations and throughout her relationships with
men. What we refer to as "drama" is actually a means by
which the cortical part of the brain tries to keep control over
limbic system, during episodes of powerful hormonal effects
of arousal.
In other words, an HD woman will also face strong internal,
moral pressure from her superego - or strong outer pressure
from society - in regards to controlling her arousal. When
149
... Joseph <> David C/ Franco'
this pressure becomes strong enough, the woman will exhibit
drama. Psychologists used to refer to this phenomenon as hysteria. The modern term for hysteria is dissociative behavior.
It's very interesting to note how nature is working here: weaker
men will tend to react to the HD woman's drama by arguing or
withdrawing out of fear or fatigue. However, the stronger the
man is, the less he will fear the woman's dissociative behavior
and the more likely he is to successfully deliver to her some
"medicine" that is likely to calm her down: great sex!
In our opinion, the natural purpose of the HD woman's dissociative behavior or drama is to short-cirtuit male logic so that
the male becomes sexually aggressive and more prone to cause
a pregnancy. In fact, female drama is almost unbearable to the
male brain and a man will tend do almost anything to get a
release from that.
From our point of view, it follows that many home violence
cases can be traced back to encounters between an LSE HD
woman and an aggressive, LSE Alpha male who is unable to
control his aggressive tendencies when faced with feminine
drama.
Calibrating Sex Drive
Here is an interesting observation we've made through experience: you can calibrate the woman's drive to your own drive
over time. If you want things hotter, run more attraction material when you see her. And then, make sure you can sex her
good everytime you see her, and do not take the sex for granted.
On the other hand, If you want to lower her sex drive, involve
her more often in logical conversation, which will put her cerebral cortex to work, thereby overriding the emotional brain's
impetus towards sexual engagement. This is guaranteed to
work for all women, except the few who are actually aroused
by intellectual conversatinn!l
If you are an HD male, it makes sense that if you decide to have
I Women's extraordinarily wide range of sexual blueprints again demonstrates nature's stratgey of widenin,; the genetic pool.
150
Self-Esteem Considerations
a particular woman as your primary (or only) sexual partner,
that she should also be HO.
If you are more of an LO man, you will also want to choose
a partner that is compatible with you in that regard, unless
you are completely comfortable with the idea of her getting
her needs met elsewhere on occasion. This doesn't necessarily mean structuring a sexually open relationship, but it does
mean taking the lead to help her effectively channel her emotional energy for your mutual benefit.
By learning how to calibrate to each woman, you will have a
better idea wether you and your partner are sexually compatible. Before we get into details on how to screen a woman for
either HO or LO, we need to understand some key differences
between the way men and women think and function sexually.
Self-Esteem Considerations
When we consider sex drive alongside the factor of self esteem,
we derive additional, different categories of women. Bear in
mind that each of these qualities exist on a continuum, and
what we are presenting here are archetypes. Calibrate accordingly to the woman or woman in your life.
The HSE/HD Woman
This type of woman is the dream of every man but not many
men can actually deal with her. She has a very strong sexual
drive backed up by a very good self-esteem. She is like a Ferrari with a strong motor and an experienced driver driving it.
This type of woman will test her man - from the very beginning - for leadership qualities. She will be able to remain a
good companion to him for as long as is the alpha in the relationship. One of the most distinctive traits of the HSE woman
is the relative absence of self-destructiveness from her personality. However, her high level of energy means that she is not
suitable for every man. She can be the ideal woman for men
151
... Joseph <) David V Franco •
who are exceptionally strong in both mind and body.
The HSE/LD Woman
This is also a very good woman, but certainly not suited as the
sole woman for a man who is very HD. This woman's sexuality _
is meant by nature to be sublimated as much as possible, in order to ensure the care of herself and her children. This is a good
woman for a man who is very much into his business and who
does not have too much time for romance. But the man should
hope that she never meets a man who is able to act on her emotionality. In fact, this type of woman is also programmed to
change herself into HD when she meets a man who presents a
real mental challenge to her.
The HSE/LD woman could, under certain circumstances, feel
very strong sexual attraction for a man who is strictly not in
the position of her Provider but in the position of her Lover.
Very often, this would be a man who does not live with her on
her home territory. A man should always remember that the
biological purpose of this woman is not so much the man, but
rather the child.
The LSE/HD Woman
You do not want to be this woman's husband or boyfriend, but
you can be her Lover so long as you do not share keys to a
home with her. This is the kind of woman who often has been
verbally or physically abused by several former boyfriends or
husbands. With a mere superficial observation she may seem
to be the victim, but what happens in real life is that she will
tend to test men for the most primitive and low-level Alpha
qualities: skills for violence and abuse. Her extremely strong
sexual drive is paired with a total lack of control over her emotionality and actions. This is obviously a dangerous woman.
Among this group you can find a lot of man-haters, but more
often in this group there are a lot of psychologically-disturbed
women with a lot of self-destructive tendencies. Here, a strong
sexual drive is linked to a feeling of being worthless as human
being.
152
Verbal Stimulation
The LSE/LD Woman
You should not be her husband or boyfriend and neither should
you be her Lover. This woman is usually continuously'depressed. In this group you will find a lot of man-haters and
women with Borderline Personality Disorder. What can be extremely dangerous about this type of woman is that she may
seem to be, at first glance, a totally normal, shy woman who
is kind and affectionate. In reality, behind that facade there is
a woman who is used to owning men through the use of suffering and sexual deprivation. Slowly but surely, she brings
any man who is with her into total submission, to his material
detriment.
Verbal Stimulation
Many women are highly dependent on verbal stimulation to
be able to enjoy their sexuality fully. As experienced players
we have known for years that one of the main roads to having
a woman sexually aroused is through the use of rich, verbal
descriptions. Brizendine [7] states:
"Connecting through talking activates the pleasure
centers in a girl's brain. We're not talking about a
small amount of pleasure. This is huge. It's a major
dopamine and oxytocin rush, which is the biggest,
fattest neurological reward you can get outside of
an orgasm."
In our experience, female arousal, and the pleasure connected
with talking that Brizendine writes about, are actually not separated from each other. Bluntly put, effectively delivering rich,
descriptive speech makes women horny.
But there is much more! A woman is dependent upon the actions and the attitude of her man with respect to how aroused
she is able to become. That is, a woman is in some ways just
like as it is written in the Bible; a part of the man's body. This
153
... Joseph <> David Q Franco.
is because in order for her to be sexually receptive, she first has
to find within a man a combination of several attributes. Based
on out experience, a combination of male sexual dominance,
and the skill of verbally stimulating emotions within a woman,
will cause a very large number of women to become irresistibly
sexually attracted.
Nature, however, has been cruel. It is not natural for most men
to be so verbally descriptive. If a man is too verbally descriptive with a woman on an ongoing basis, this will eventually
lead to the emasculation of this man, or the perception that he
is a homosexual. In fact, such a man will tend to become more
and more submissive as he agrees to verbally and emotionally
open himself up to the woman.
When a man becomes more and more effeminate by opening
himself up emotionally to a woman, female attraction towards
that man will invariably plummet. This is because the relationship is lacking the other important quality that a woman needs
tor sexual arousal: male dominance. 2
When a man allows himself to open up to a woman for too long
of a time, he is in effect being slowly transformed into a woman, from her point of view. At the very beginning, opening
up in this way will create a huge increase in her sexual attraction, but eventually, if the man gives up his masculine dominance in the process, it will cause her to her lose her attraction
for him.
Incipient Bisexuality
There is evidence that a man is able to arouse a woman via
verbal stimulation due an incipient bisexuality in the female
arousal process. Apparently, women can be aroused in two
distinct ways:
1. Heterosexually, via male sexual dominance. This happens when men do what is natural to them: act dominant.
2Decker Cunov, founder of the Authentic Man Program, has developed a
coaching program teaching men to become emotionally open, while remaining
fully masculine.
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Practical Advice
2. Bisexually or homosexually, via verbal stimulation. This
is inherently a lesbian-type of arousal because the use of
verbal, rich descriptions when arousing a female is not
natural most to men.
According to Chivers et al. [10], female arousal is stimulated by
both men and women:
"In contrast to men, both heterosexual and lesbian
women tend to become sexually aroused by both
male and female erotica, and, thus, have a bisexual arousal pattern.... These findings likely represent a fundamental difference between men's and
women's brains and have important implications
for understanding how sexual orientation development differs between men and women." - J. Michael
Bailey, professor and chair of psychology at Northwestern and senior researcher of the study"A Sex
Difference in the Specificity of Sexual Arousal."
Practical Advice
It is vitally important to determine whether a woman is LD
or HD before deciding whether to enter into a long-term relationship with her, because her behavior and the dynamics of
a relationship with her will totally different, depending on her
sex drive. We already gave you some guidelines by which to
screen for a woman's sex drive in Chapters 9 and 10.
Now, based on your deeper understanding of how and why
women become sexually aroused, you have the tools to look
deeper. When the topics of sex and sexuality come up in your
conversation with a woman - and you have properly screened
her as either HSE or LSE - then her reactions to such topics can
also help to identify the level of her sex drive.
One huge mistake that men typically make in this area is not
recognizing the nature of a woman's tests. If a man is unsure of
himself and his sexuality, a woman may in fact feign disinterest
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.. Joseph <) David
v Franco •
in sex, or act as if she is tired or busy, in order to test the man's
self-confidence and also to test the man's sex drive. The worst
thing you can do is act needy; that is, act as if sex is some sort of
a gift that the woman bestows upon you in exchange for acting
like a so-called "nice guy," as described in Glover's No More Mr.
Nice Guy [11]). Needy behavior is often fatal to relationships.
It must also be noted that if you understand all of the con-
cepts of this book and apply them rigorously, your partner's
sex drive should be higher during the time she is in a relationship with you than it would be otherwise. When you are sexually attracted to someone it is natural that your desire for sex
would increase, either somewhat or a lot.
Instead of viewing sex as a woman's gift to you, be a leader:
someone who bestows sexual pleasure upon the woman and
takes it for himself. If you know within yourself that you can
bring a particular woman to orgasm, and you have identified
the nature of her testing (HSE or LSE), then you can easily compare the level of her sex drive to yours.
Develop Masculine Sexual Leadership
One of the keys to great sexuality in a man is being able to master two seemingly-contradictory states of mind within yourself.
For one, you need to be fully conscious of the signals the woman's body and mind are giving off, in order to calibrate your
movements and pace. On the other hand, acting like a subservient wussy, who is only concerned with the woman's pleasure and ignorant of his own body, is a sexual turnoff to most
women. Therefore, what you need in the bedroom, as anywhere else in life, are the qualities of a leader. A leader in this
context is someone who is aware of his own body and his own
pleasure - and he will take what he wants when he wants itbut at the same time he is sensitive to the needs of his partner,
who also has a need to be pleased.
Once you have the experience and understanding to really, really please any woman both mentally and sexually, it will be
much easier to gauge how much of a sex drive any particular
woman has. You'll be able to quickly ascertain how often a spe156
Practical Advice
cific woman wants to come back for more in relation to how
often you want sex. Even better, you will be able to quickly
screen for a woman with whom you are most sexually compatible with before committing to a long-term relationship.
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15
Last Minute Resistance
Stop right there!
I gotta know right now
Before we go any further
Do you love me?
Will you love me forever?
Do you need me?
- Paradise by the Dashboard Light, by Meatloaf
you ever been with a woman and having a great
time as things progressed to physical play? Maybe
things got started with a dance to a favorite song,
and then, slowly but surely, your bodies became
closer and closer as your arousal increased. You could feel her
arousal increasing too, as her kisses became more passionate
and she began to pull your body closer to hers. At some point,
one of you made a decision to get yourselves into more private
surroundings, and the kisses and the touching continued to escalate. You and your woman were connecting on every level,
and you became certain within yourself that the connection the
two of you were experiencing could not be more perfect. And
then, suddenly, she pulled back and said, "Stop!"
AVE
If you are like most men, at one time or another you have ex-
perienced something similar to the scenario we just described.
And, like most men, you were probably left scratching your
head wondering "what went wrong?" Actually, nothing went
wrong, the woman is responding appropriately. This phenomenon is known as Last-Minute Resistance (LMR) and virtually every man has experienced it. LMR can be defined as female resistance to sexual intercourse, after the female has already agreed to spend time in an isolated venue with a man.
Intelligent men who have agonized over this phenomenon have
come up with technology that allows one to effectively deal
with LMR, while at the same time allowing the woman to maintain her self-respect. Later in the chapter, we will provide you
with the specific tactics that every man would love to have with
respect to LMR. But first, let's make a detailed examination of
the evolutionary underpinnings of LMR.
• Joseph
<:; David v Franco •
LMR has been described by women as a horrible, fearful emotion that envelopes them at a particular threshold. The threshold varies among women. One woman may draw the line at
removing her jeans, another at removing her panties. The same
woman may have a different threshold depending on the man,
or the environment of the encounter, or both. A few women
have very little LMR.
One of the reasons that LMR can be so frustrating for the man
involved is that this reaction often occurs right at the point of
no return of the sexual encounter; the point where a woman
realizes that if she goes one step further, she is going to end up
having sex with the man she is with. To put it simply, this fear
comes down to a fundamental question that the woman feels
inside: "should I - or should I not - have sex with this man
(yet)?" Every single woman on the planet will feel this emotion
at one time or another in her life, and to varying degrees.
LMR is difficult for men to understand, because men do not experience this in the same way. Men do have an corresponding
fear, one that is experienced at the very beginning of the sexual
encounter, and that is the fear of the approach. Since women
do not normally approach men, they often find it difficult to
understand this male fear, in the same way' men find it hard to
understand LMR.
LMR is a mechanism that is hardwired into the biology of virtually every woman on the planet, no matter what her level
of sexual experience or her cultural background. In biological
terms, LMR serves two purposes in benefit of the woman.
Biological and Sociological Purposes of LMR
If a woman becomes impregnated by a man and the man does
not stick around to protect her and her child, this can be a real
danger for the woman. This is a basic, instinctual fear inside
almost every woman alive. The fear persists in spite of the fact
that today's society allows women the freedom to choose one
man for pregnancy, another man to support her, and other men
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Biological and Sociological Purposes of LMR
for fun on the side. Today, health care for most women is far superior to the days when pregnancy meant death for 50 per cent
or more of childbearing women. In those days, being abandoned by her mate could mean ostracism, poverty and even
death for a woman. Today, the state will give a woman full
custody of her children, order that child support be paid, and
remove most of the harsh consequences of pregnancy, but these
are recent societal developments which do not alter a woman's
biological makeup.
LMR is also an instinctual reaction from females induced when
she finds herself in a state of isolation. We believe this reaction
fulfills two roles: it is designed to maximize her evolutionary
value, and to preserve her physical safety. In our culture, a woman's being isolated with a male has a sexual meaning. A lot of
cultural norms and institutions have been put in place with the
sole purpose of prohibiting females from being in a state of isolation with a man to whom she is not married. Physical safety
considerations come from both the biological risk of childbirth,
which is dangerous for women, and getting caught in a "compromising" situation has far more lethal ramifications on the
African savannah where humans first evolved.
Usually, a man who is directing his efforts towards having sex
with a woman will attempt to get the woman into a state of
isolation in order to achieve his goal. Men in particular hold
the viewpoint that if a female agrees to isolation with a male,
she is desiring to have intercourse with him. However, that is
not necessarily the case.
Basically, when a female has agreed to be in an isolated venue
with a man, she has decided (at least subconsciously) that the
male in question is superior in terms of genetic fitness, in comparison to all the other males in her proximity. At a minimum,
she would like for others observing the interaction to believe
that she feels this way about the man. Since LMR means frustration for the man and puts him in a position of wanting something from the female, exhibiting LMR gives her some power
over him. In this way, she can maximize her potential control
over him.
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.. Joseph <) David Q Franco.
It is therefore important to detect the underlying meaning of the
LMR being displayed.
Two types of LMR
If a woman has LMR out of an inability to be sexually receptive to a man, or because of difficulties in accepting any man as
sexual human being, then what we have is LSE LMR, which is
a pathological form of LMR.
If a woman has LMR for a biological and evolutionary need
to test her male's psychological strength and control over his
instincts - in other words, to test for his lack of neediness then we have HSE LMR.
HSE LMR is a trademark of a female who is a very strong individual in terms of her rational control over her biological instincts. Such a woman wants to be sure to choose only strong
males as her sexual partner. A "strong male" in this context is
one who does not need her, either sexually or psychologically.
These are of course general descriptions; most women will have
a mixture of both HSE and LSE. When you properly screen a
woman for her self esteem, then you will be able to avoid the
pain and frustration that comes from dealing with a woman
with LSE LMR. You can rest assured that a woman who would
exhibit LSE LMR with you at the beginning of your relationship will consistently do so, as long as your relationship with
her lasts. She will do so because has indicated from the outset that this type of behavior is either acceptable or tolerable to
him.
Dealing with LMR
It should now be obvious to you, the reader, that you will want
to avoid women who exhibit LSE LMR. A relationship with a
woman like that will constantly put you in the position of a
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Preempting LMR
man who is made to feel like his natural male desires are somehow wrong or immoral, and at a minimum, a burden to the
woman he is with. In reality, for a sexual relationship to function in a healthy way, you should view sex as your gift to her.
The gift a woman gives you is her love, not her sex.
That being said, there remains the issue of legitimate, HSE LMR,
where a woman is merely testing you for strength because of
her own high self-esteem. As we mentioned in the last paragraph, the way to pass that test is to demonstrate that you do
not need her, either sexually or psychologically. Demonstrating
this positions you as a man of strength.
Let's say for example that you are about to reach the point of no
return, and your woman abruptly says "we should stop." The
correct procedure here is not to get upset or angry, or to sulk
or complain. Rather, you will want to demonstrate that you
understand this phenomenon, which implies that you've seen
it before, and that you are not at all troubled by it. Remember,
sex is a gift from you to her. If you decide that you no longer
feel like cuddling with her, then you can get up and make a
sandwich, go for a walk, or check your email.Reme~ber.itis
absolutely vital that the woman not feel that she has been able to
upset you by this course of events.
Preempting LMR
If you are dealing with a sexually healthy, HSE woman, remember that her LMR reaction is a test for her to judge your
strength and your dependence on her. Before mating, a woman needs to feel like she is with a man who is strong and able
to take care of her and her child in a case of pregnancy. If a
man demonstrates that he is dependent on her for either sex
or psychological support, she instinctively knows that he is not
the man with the best genes for her. And the best way to judge
a man's strength is to observe him under pressure. These tests
are merely part of the female biological instinct.
Women also have an instinctual fear of being abandoned by a
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.. Joseph
<:; David C? Franco •
man who, while he may be very attractive to her in terms of
his strength, may not be willing to stick around long enough to
ensure the safety of her and her child.
When couples fall in love, there is a chemical process that occurs the brain known as pair bonding. The biological purpose
of pair bonding is to ensure that a couple stays together long
enough in order to ensure the survival of both the mother and
the child.
One way to preempt the naturally occurring LMR in a healthy,
HSE woman is to encourage pair bonding throughout the courtship process. Assure her with words such as: "1 feel that you
and I have a really special connection," or "Even though we
are here amongst all of our friends and loved ones, my mind
is on you all the time." These words are effective, with the following caveats. Such statements should never be made in an
approval-seeking way, and should only be done in the context
of building comfort with a woman who is obviously already
attracted to you. And it should go without saying that that if you
do not feel pair bonded with her, don't manipulate her emotions by
telling her you do.
The Rapo Game
Every once in a while, a woman will come along and give you
all the right signals, all the way up until it's time to lift her skirt.
Then, she not only balks at your advances, but becomes indignant about the entire notion of sexual intimacy. In other words,
she tricks you. The best description of this phenomenon is Eric
Berne's "Rapo Game" [12]. If you meet a woman like this, your
absolute best bet is to project both strength and absolute disinterest. Showing any weakness, such as when apologizing
or supplicating may induce a further attack, with possible adverse legal consequences. Disinterest means exactly that: you
never want to make an overture of any sort towards this type of
a woman. And best to never be isolated with her either.
For whatever reason, you may be required to interact with such
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The Rapo Game
a woman in a social context, and you may be in a position
where you must always respond to her in a pleasant and polite manner. Such women know that they hold all the cards,
and that society will completely back them and any allegations
.they make. The game for these women is the obtaining male
attention, but in an very sick way. If you can avoid giving such
women your attention, you will go a long way towards defusing future problems for yourself.
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16
The Madonna/whore Complex
And the angel said /Into her,
"Fear IIOt, Mary: for tho/l hast fO/lnd favo/lr with God."
- Luke 1:30, Killg failles Bible
T
HE Madonna/whore Complex is a widespread pheno-
menon of modern life. We can properly call it a meme,
or a mind virus, that affects the majority of people today, both men and women. The presence of this meme
directly contributes to sexual frustration in both men and women, with men relegated to consuming pornography, and women consuming romance novels, both in astonishing quantities. Both the pornography and romance novel industries are
worth billions of dollars every single year.
In spite of that, most men will not openly
admit to being regular consumers of pornography. Most women will blush and deny
if asked about their propensity towards romance novels. Sexual satisfaction for many,
if not most people, comes via secret fantasy worlds. Men and women both spend
lots of time fantasizing about other people
having hot sex and living out exciting romantic lives.
owadays, women even try to match male behavior by going
to watch male strippers and being more proactive about suggesting sex. When that type of female assertiveness is not an
expression of free will, it actually derives itself from the complex, too.
We believe that one of the primary causes of this secret sexual
life, and the inability of many people to create real, exciting and
passionate relationships with other human beings that they can
touch, feel and interact with, is the Madonna/whore Complex.
One of the most deleterious effects of the Madonna/whore complex in our society is that there is a psychological tendency to
deny or ignore the existance of female sexual arousal. Because
of this, many people do not realize that female sexual desire is
a phenomenon that can be detected - not only by studying the
female orgasm - but also by studying the female's:
.. Joseph <) David \/ Franco.
1., Verbal Expression (female language and its relationship
to the level of her arousal.)
2. Behavior (the relationship between a female's manifested
behavior and her level of arousal.)
3. Facial Expression and Body Language (the non-verbal expression of female arousal.)
In the mind of the average guy, there is a total black hole in this
area. Many men tend to view women as merely a "walking
vagina." Some men have some knowledge about the female orgasm and yet absolutely no knowledge of how a woman's sexual desire affects her behavior and her verbal and non-verbal
expression. And too many men, sad to say, have absolutely no
knowledge about the female orgasm and how it relates to her
personality.
What is the Madonna/whore Complex?
There does not appear to be a single, universally-accepted definition of the Madonna/whore Complex. According to one definition we like, l , the Madonna/whore Complex refers to a phenomenon where men view their mates as sacred love objects,
too pure to be sullied with the ugliness of sexual interaction,
like a Madonna.
Women who engage in raw and passionate sex, such as the women of pornography, are considered "whores" or even worse.
These women are secretly admired from afar, through the pages
of a magazine or on the television screen, but they are never
loved openly and directly.
Freud wrote that the Complex arises in a man as a result of
very close bonding with his mother, which the man never truly
outgrows. The man seeks out a wife to replace the lost bonding with his mother, and because having sex with his mother
1http://en.wikipedia.org/wikilMadonna-whore_complex
168
Where does it come from?
would be incest, he becomes subconsciously repelled from his
wife in a sexual way.
An alternative explanation comes from Primal Theory, which
posits that the complex results from a cold and distant mother;
a mother who has not met the male child's need for affectionate
intimacy. Either way, such a man may seek out and marry a
supposedly "pure" woman to love, treasure, and protect. But
in his mind, this is not a woman with whom one would have
dirty, nasty sex.
The existence of the complex is not disputed. It is in fact very
real, and most everyone has an intuitive understanding of what
it means for them personally.
A dissociation between "sex" and "love" is omnipresent in our
culture, even in our English language. For example, a man under the effect of the Complex may define the sexual activity a
woman has with other men as "sex", and the sexual activity she
has with him as "love". Awoman, on the other hand, can define making love with her husband as "dirty sex", but when she
falls in love in a romantic way with a lover in an extra-marital
affair she may define it as "making love with my lover".
This conflict is spread throughout our culture. Both men and
women alike love the idea of raw, passionate sex. Yet, most
men walk through life being afraid of women and treating them
like Madonnas. The modern man often has a secret, vicarious relationship with the whores of pornography, and a timid,
asexual relationship with all other women, including his intimate partners.
Where does it come from?
Men have learned since childhood that the Mother is a sacred
creature, and our culture and the powerful messages it conveys through television and other media teaches that women
are to be viewed as either good or bad, depending largely on
their ability to surpress their sexuality and display mother-like
169
'" Joseph <> David \/ Franco.
qualities of compassion and nurturing.
The woman who has a strong sexuality and a free life, is, in the
minds of many men, the Whore. The woman who gives birth to
them, takes care of them and is close to them in their moments
of despair is the Madonna.
When a man suffers from the Complex and
finds himself in a relationship, confusion
often arises as to which category he should
place his girlfriend or wife. Many men
fantasize about a woman that is wild in
bed, but if they picture their wives like
that then they start to feel jealousy. If their
woman is active in bed and seems to enjoy
sex "too much", the man may even start to
feel a certain dislike towards her, feeling that she is too "slutty"
to be a "good" wife.
Many men suffer because they automatically place their girlfriends or wives into the Madonna category, but they still secretly long for sex with a whore. In this case the woman may
suffer from a great deal of sexual frustration, and she may adopt
her man's view that too much enjoyment of sex by a woman is
shameflli. In this case she will gradually lose her ability to be
sexually uninhibited with her man and begin to avoid sex with
him. The men will then often complain that their "good" girlfriend no longer wants to make love, and they will be astonished when she decides to seek out another sexual partner, one
who 1II1derstands her needs as a woman.
But what, exactly, causes this Complex? Is it possible to enjoy a
rich and deep relationship with a woman who is a freak in the
sack? For the average guy, it's hard to know which category to
place the woman in front of him. To be totally frank, most women are aware of this conflict within men and will sometimes
intentionally play this dual card of being either a Madonna or a
whore. It is to the woman's advantage to have you invest mental energy into her in this way. Before we give you the solution
to this dilemma, we'll provide some further detail about why
women act the way that they do.
170
Do I have the Complex?
Many of us were taught by our mothers especially that sex is
something to be hidden, kept secret and often that it is something shameful. We are especially fed the cultural message that
it's ok for boys to brag in the locker room about sexual exploits,
many of which never even happened or are exaggerated. A
young woman who is the subject of such tales can often face
the ridicule and scorn of her peers. In ancient times and still today in more traditional countries, a woman can be put to death
on the suspicion of committing illicit sexual acts. Although attitudes have relaxed quite a bit in the past few decades, women
who are promiscuous are generally not viewed in the same favorable light that promiscuous men are.
To put it another way, both girls and boys are taught from a
very young age that good girls are not free to enjoy sex in the
same way that boys are. Girls who enjoy sex too much or who
are too open and direct with their sexuality are called horrible
names and punished within their social group, or worse, cast
out completely.
Do I have the Complex?
If you possess a belief that good girls do not enjoy sex in the
same way that "bad" girls do, you have the Complex. If you
are afraid to be sexually agressive with your wife or girlfriend,
and yet masturbate regularly to pornography, then you probably also have this complex. If you find yourself repeating and
laughing at common jokes such as "all men are pigs," or "he
can't help it, he's a guy," then that would be another indication.
If you regularly engage in wussy, tip-toe-on-eggshells type behavior around women that you are sexually attracted to, then
you definitely need to work on this issue.
Understand that to truly be liberated from the Complex, your
internal attitudes and views about women and female sexuality will need a radical makeover.
171
... Joseph <) David Q Franco •
How can a Man Avoid Being Harmed by this
Phenomenon?
What is really astonishing about the existence of the Complex is
the fact that women enjoy sex as much and often more than men
do. One only needs to take a look at a typical romance novel,
or some female-authored erotica like Nancy Friday's My Secret
Garden, to realize that women have wonderfully explicit sexual
imaginations and desires.
As a mature adult male, you should recognize that it is a beautiful and healthy thing for a woman to have a strong and wild
sex drive. The sex drive of a woman says little about her character or her personality, other than her appetite for sex. In
Chapter 7 on Female Archetypes we dealt in depth with the
personality types of women. As you should well understand
by now, many good women have an extremely high sex drive,
and there are also dangerous women to be avoided that do not
possess a high sex drive. It is good for a man to appreciate the
indisputable truth that sex for a woman is a beautiful, natural
expression of her femininity and that it should be encouraged
and praised, never condemned or feared.
Love a Woman for Who She Is
"Unconditional love" is when you love a woman for who and
what she is and not for who you think she should be. When
a man is forced by circumstances to give a woman conditional
love he feels bad inside. Unfortunately, men do not talk about
this sort of thing with each other. Men will rarely admit it, but
when they really love a woman they do it with every breath,
and with every cell of their body and mind. This is one of the
lesser-known reasons that men are always trying to hide their
feelings in favor of their mission. They persistently try to keep
themselves "tough" and shut off from the emotional world. Men
also have many other reasons for suppressing emotions, but
love for a woman is the most sensitive reason.
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Love a Woman for Who She Is
When is a man forced to give conditional love to a woman? He
becomes obliged to do so when he is put in a situation where
he has to choose between his honor, his self respect, and his
vital interests on the one hand - and giving his love to the
woman on the other hand. The experience of being forced to
stop giving love to his woman and to the members of his intimate group is the one of the most deleterious and dangerous
experiences a man can face in his life.
For a man, having to withdraw his love is especially painful,
because to maintain his manhood he has to take the responsibility of repressing the love he naturally feels within himself,
if circumstances oblige him to do so. A masculine man is in
fact totally dominated by the instinct of being the protector of
women and children. The experience of loving them and protecting them is - by instinct - extremely important to him.
As men of honor, we personally do not consider "real men"
those who try to escape their natural role as the Alpha of their
group.
If one wanted to efficiently and completely destroy a man emo-
tionally, then one would merely need to demonstrate to him in
a clear way that he is useless as a protector to the members of
his group; to other men, to his women and to his children.
Men are tough: they have been trained throughout history to
do what must be done. A man's mission is his honor. If a real
man is put to choose between his honor, his mission and the
woman he loves he will choose his honor and his mission. And
his woman - if she is a real woman - will love him for that.
If a real man is put to choose between his honor and love he
will choose honor. He will suffer, but he will do so. If a man
gives up his honor and his mission for his woman, then his
woman may pretend to love him but her love for him will be
already dead in her heart.
As Franco often says, being a man can be a lonely business.
Next, we'll show how your knowledge of the Complex actually
puts you at a distinct advantage over the vast majority of men
when it comes to dealing with women.
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17
Dealing with the Madonna/whore
Complex
I'm just a bad girl, that's why we get along
Won't make excuses for anything I'm doing wrong
I'll pull the trigger in aflash
Watch out honey, step back
(Gooh) What's the use in playing it safe?
(Gooh) Wouldn't you rather misbehave?
- Dirty Laundry, by BitterSweet
recognizing the tnte nature of women as passionate
sexual creatures, and by eliminating from your mind
the completely false choice that says a woman must either be a whore or a Madonna, you put yourself at a
huge advantage over most men today. Because so few men really understand the Madonna/whore complex, you will soon
discover that there is a whole world of women that are fntstrated and lonely and looking for sexual adventures.
Y
In order for her to tntly express herself sexually, a woman needs
to feel that the man she chooses to be with will not expose her
to ridicule. She must be confident that he will not embarrass
her in public or in front of her friends and family. Even more
fearful for a woman is the prospect of being considered trash
by the very man that she has chosen to give herself to sexually.
One of the cntcial keys to having a lot of women feeling sexually comfortable with you as a man is to eliminate any traces of
the Complex in your mind and attitude. What are some of the
ways that you can let a woman know that you've completely
eliminated the Complex from your life?
There are several things a man must do to relax the boundaries
that society and he himself may be imposing on his sexual life.
First, understand the traditional female response to the Complex, which is known as the Anti-Slut Defense (ASD). In the
next chapter, we go into detail with regards to ASD and provide you with the tools you need to overcome it.
The next thing you need to do in relation to the Complex is to
thoroughly examine your own belief system. Be honest with
-' Joseph <) David Q Franco.
yourself and see whether you have any presence of the Complex within you. Then make a sincere and determined effort to
get a deep understanding of how it has been affecting you and
your views towards women.
Finally, subcommunicate to your lover or mate that wild sexual
adventure is normal and healthy, even though you understand
that it's still important in our society to be very discreet about
such beliefs and behavior. Let's examine each of these points
in more detail.
Understand Yourself
All of us have some aspect of the Complex. From the perspective of Evolutionary Psychology, the Complex may also serve
to distinguish in both men and women such roles as the Lover
versus the Provider. If you are currently in a loving relationship with a woman, consider the case where she reveals that
she has always had a powerful fantasy of being penetrated by
two men at once. How would you feel about this? Suppose
you are deeply in love with this women. Does this revelation
change your feelings for her? vyould you be willing to allow
her to explore this fantasy, or would you feel betrayed by her
admission? Here is the social reality: most women have outrageous fantasies, while most men are completely, totally, and
irrevocably unable to emotionally handle such rampant female
sexuality.
But let's say that, unlike most men, you wish to freely enjoy
women in both aspects, Madonna and whore. In that case, you
will need to rewire both yourself and your relationship in the
following ways:
• First, make sure you are completely comfortable with the
Madonna side of your relationship. This could take some
work if you are currently in a rocky relationship, and
you will need the baseline of trust and comfort. There
are times when a woman wants to be motherly and feel
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Understand Yourself
like a lady. This does not mean that you will forfeit your
leadership role in the relationship. However, there are
times when a woman can properly enjoy taking care of
her man and expressing tenderness and affection towards
him. More on this point is covered in Chapter 19, "Male
Qualities Attractive to Women".
• Become comfortable with your own sexual needs and desires. If you are uncomfortable with your very real desire
to do X, Y or Z with some "slut" it is 100% certain your
woman will feel uncomfortable with the idea as well. This
may take some profound personal reevaluation.
• Understand your personal boundaries. Write them out if
necessary. Be detailed and very specific. Imagine situations that "couldn't possibly happen."
• Start subcommunicating that you are comfortable with
sexually expressive women. That "siuttinesss" is a sexually attractive quality. This is easy when it's true.
• Lose your ego. It is very likely that your woman fantasizes about other men once in a while. Possibly even
when you are sexually engaged. That is, while you are
pretending she is Pamela Andersen, she may be pretending you are Jude Law (or whomever). It's normal. Deal
with it. Play with it even, if you're man enough.
• Establish a deep, intimate, loving connection with her
such that your interactions with her are appreciative. That
is, you are not giving with the expectation of being repaid
by her, but rather, you are giving to her out of appreciation. Once you are able to truly appreciate a woman as an
intensely sexual being, she will feel much more comfortable deeply opening herself up to you. And you will feel
comfortable with the responsibility that such trust entails.
• Make sure that your normal sexual relations with the woman are otherwise outstanding. Make sure she is thoroughly and properly well-sexed.
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• At this point, sexual experimentation is almost a given.
She will want to be sexually experimental with you!
If at any point during this process, your woman feels any judgement about her sexuality from you, or feels any social pressure
from friends or family, it's game over. At least temporarily. For
this reason, the quality of discretion is also very important. For
more information on how to use discretion in your dealings
with women, please see Chapter 5 on female subcommunication and Chapter 18 on the Anti-Slut Defense.
Have a Realistic View of the Woman
The best way to avoid the deleterious influence of the Complex
is to have enough real-life experience with women. Young men
should avoid committed relationships with women if they do
not first have more casual relationships with women, especially
if they come from a cultural background where the Complexis
very much present, such as North America. If you believe in
marriage and want to marry that one special woman you meet
while you are still young, then it is absolutely crucial that you
pay attention to female psychology and that you dedicate yourself to the understanding of the female psyche and a woman's
emotional life.
If you get into a relationship with a woman, without first having a realistic view of what it actually means to be a woman including all of the psychological and cultural forces at work
that we've discussed here - then be assured that you are going to face a lot of trouble and disappointment. A realistic
view of women starts with the acceptance that they are sexual human beings with healthy sexual desires. The cultural
influences that we've been bombarded with since childhood
regarding Madonnas and whores does not reflect reality. The
Madonna/whore complex is in fact an extremely sick, dissociative distortion of reality.
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The Female View of Sex and Politics
The Female View of Sex and Politics
Another factor which makes this even more complicated is the
fact that the Complex has very much to do with gender politics and the balance of power between men and women. One
woman under the effect of the Complex can create for herself a
life where her sexuality has been totally taken out of the equation when it comes to her relationships with men. A different
woman may be able to remove the "Madonna" part from her
life completely and effectively use her sexuality as a means to
achieve social power.
For example, the woman who sacrifices herself and her relationships in favor of her secular career is actually under the effect of the Complex. The woman who deliberately suppresses
all of her natural needs for emotional connection and love, and
who uses sex as a means to achieve power over men, is also
under the effect of the Complex, but for different reasons.
Case Study: The Pastor
One recent case in the US news involves Ted Haggard, a prominent pastor of a large Evangelical denomination. For whatever
reason, conjugal relations with his wife did not provide enough
sexual fulfillment for him, leading our unfortunate pastor into
the realm of hot, gay, tweaker sex. This cost him his job of
course, once he got busted. Although many facts of the case
are not at all clear, it is self-evident that Mr Haggard was not
sexually satisfied within the constraints of his marriage.
Individual psychology is very complex and in the case in question, issues connected with both the inner psychological world
as well as issues connected with interpersonal relationships are
likely to be involved. Although we cannot say for certain, Mr.
Haggard is congruent with the Madonna/whore Complex. We
can also see evidence of the Complex in society's reaction to
this case. The magnitude of the public reaction demonstrates
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,. Joseph (; David C/ Franco'
just how deeply this Complex is ingrained in our society.
One of the aims of this book is to educate men, so that they can
have a more relaxed and realistic view of female sexuality. We
believe that many of these types of problems could be avoided,
if men and women could learn to meet each other's sexual
needs without having to psychologically dissociate from each
other, and without this compulsion to divide women into two
pieces in a schizophrenic way. While homosexuality is verywell accepted in many civilized countries, a single honorable
man's entire life's work may be permanently damaged by his
psychological dissociation of sexuality. It is obvious that this
dissociation of sexuality that is caused by the Complex is very
harmful and is the cause of such a huge collective reaction of
denial. In this case there is evidence of a psychotic grollp reaction coming from within the pastor's religious social network.
Case Study: The Sports Celebrity
In another case, G.I. Simpson, a famous sports celebrity, had
been accused of the murder of his own wife and her lover. Evidence about his terrible jealousy towards her and his abusive
behavior have been widely reported in the media. The existence of the Madonna/whore Complex is in this case evident.
It seems that Mr. Simpson was regularly cheating on his wife,
while at the same time jealously accusing her of the very same
act. He apparently could not accept the fact that she is a whole
woman, and that the jealousy within him reflects a denial of his
woman's sexual desire. Mr. Simpson was acquitted of all the
criminal charges against him, but he did in fact come dangerously close to the electric chair. Mr. Simpson's reaction toward
his wife can be considered to be a focllsed psychotic reaction, in
that it is manifested specifically towards one situation and one
person. At the root of such a psychotic reaction is once again
the Madonna/whore Complex.
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Case Study: The Prince
Case Study: The Prince
In another country, Prince Charles of Wales and his relationship to a very wild, adventurous woman named Lady Diana
Spencer was regularly reported on in the media. The wife of
the Prince, Ms. Spencer, now deceased, was what we would
define as an LSE Adventuress type of woman. She had suffered from bulimia and from personal identity problems and
from depression. In spite of these LSE traits, Ms. Spencer was
a great woman, dedicated to children and to many charitable
works.
As far as we can surmise, Prince Charles too is a great man
who is devoted to his country. However, he faced a recurring
problem with his former wife. We can make an educated guess
that he was probably too much of a "Nice Guy" for a woman
like Lady Diana. A Nice Guy is someone who is not able to
recognize an Adventuress for who she is: a woman who has
possibly suffered from neglect in her childhood, who is often
in constant need of attention, and usually craves a high degree
of external stimulation in one form or another. The Nice Guy
will quite often and quite easily commit the terrible mistake of
trying to "fix her" or "improve her."
For a woman of the Adventuress type, attention and validatioll
are of paramount concern in her life, and her sexuality is often
deeply connected with those needs. It is important to note how
Diana's sexuality seemed to flourish as soon as she found another man who is what we would call a "tough guy" or a "bad
boy." It was widely reported that she appeared quite happy for
the first time in many years. Still, she continued to live a selfdestructive life. The story ends with her tragic death in a car
accident in Paris, a death whose circumstances are still unclear.
What if Prince Charles would have been able to deal with Ms.
Spencer more effectively? Would she still be alive? It is possible that a whole web of psychotic reactions had been caused
as a result of the Prince's inability to acknowledge or properly
handle the free-mindedness of his wife, triggering a long and
complex chain of events which eventually led to her death.
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18
The Anti-Slut Defense
What kind ofa girl would do
the things you're askin' me to without wedding rings?
Is it what you must do to prove you're a man?
What kind ofa girl do you think I am?
- What Kind ofa Girl, by Loretta Lynn
a woman will want to have sex with a man,
sometimes very urgently, but she will impose logical reasons, excuses, and other obstacles in order to
hinder sex from happening. Especially when a woman is in the presence of her peers or family will she tend to
avoid any appearance of promiscuity or of being too readily
available for sex. Her corresponding behavior in such situations is referred to as the"Anti-Slut Defense" (ASD).
FTEN
An experienced man can deflect ASD so as to extract from his
woman the best of her sexuality. On the other hand, learning
to detect ASD is also important in order for you to be able to
determine which woman or women to spend your time and
energy on. You should be aware that there is a socially-induced
ASD, which is present in every woman, and also a pathological ASD, which is a sign of a woman who will never be able
to fully enjoy her sexuality, even within the boundaries of a
socially-acceptable relationship such as marriage. A woman
who exhibits strong ASD at all times no matter what the circumstances can surely be considered LSE.
This chapter includes some of the most important material in
this book. Your ability to defuse ASD is one of the most powerful weapons you will have for being in a position to sexually
satisfy women.
ASD in Seduction
Seducing is the act of first creating attraction within a woman,
and soon thereafter a willingness to have sex with you. In most
cases, you can view the presence of at least some of the signs
• Joseph <) David
v Franco •
of ASD as a positive thing. Generally speaking, ASD is a sign
that you are succeeding in making a woman horny. With your
help, a psychologically healthy woman will eventually be able
to overcome her ASD and enjoy sex with you.
ASD can be detected by observing a complex of verbal and
non-verbal, behavioral responses within the woman. Detecting ASD is not always easy; in fact, the woman will not usually
communicate it directly but, rather, she will subcommunicate
it.
During the seduction process, you will need to perform an independent interpretation of the woman's subcommunication
without actually talking or arguing with her about it. Quite often, the presence of ASD is completely unconscious to the woman. Even in cases where a woman recognizes certain symptoms of ASD within herself, she will rarely discuss this openly
with you.
ASD can be noticed when a woman shows signs of general uneasiness in conjunction with an increase in her arousal. This is
different than when a woman is testing you. Usually, a woman tests a man so that she can determine whether or not h~ is
worthy of having sex with her. With ASD, on the other hand,
she is already craving sexual relations with you, but she is feeling a sense of inner conflict about her arousal. She may wonder whether she is a slut or a bad woman for being so aroused
so quickly in your presence. As was already mentioned, these
feelings maybe (somewhat) unconscious and be manifested by
a general feeling of discomfort.
Keep in mind that ASD can be very specific: some women may
feel like sluts if they have sex with you on the beach and yet be
perfectly at ease having sex with you in hotels. Other women
may feel that they are sluts if they have sex with you in a hotel
and be perfectly at ease on the beach.
A woman's ASD will often be totally illogical and unrelated
to the context and situation. For example Franco remembers
one of his lovers, a married woman, who felt she was perfectly
okay making love with him at her professional studio, and yet
she would feel like a slut when presented with the opportunity
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ASD in Long-Term Relationships
for a rendezvous at a hotel.
Usually, a woman's feelings of ASD will be projected onto the
man in question, meaning that she will tend to feel that it is entirely your fault if she begins to feel badly about feeling slutty.
What is a "Slut", anyway?
When we think in terms of evolutionary advantage, people will
tend to label women as "sluts" when they seem to be ignoring
certain rules for fair competition among women. Women are
always after the highest-value males, and a slut is a woman
who is accused of selling her reproductive rights to men at toolow of a price. Women are very competitive in nature and will
sometimes enforce the rules of competition through selective
labeling of their competitors.
The term "slut" also comes from a perspective of negative moral
judgement on the part men with the Madonna/whore complex. These men are in fact scared of competition with other
men, and so they label women whom they consider to be "easy"
as sluts. A man speaking in such a derogatory fashion about a
woman is in fact demonstrating fear of the woman's sexuality
and an inability to handle it in a mature fashion.!
ASD in Long-Term Relationships
ASD is also rampant in long-term relationships! In fact, it's
almost certainly more present in long-term relationships with
Provider-type men than it is in short term or ephemeral relationships with Lovers.
Think about it from the woman's point of view. She may enjoy a surprisingly wide variety of sexual activity, but her need
for personal security and security for her children preclude
such activities, when her man is not comfortable with sexuallyI"Slut" is a label also applied by men to women who refuse to grant sexual access to such men, while publicly granting access to other males. In this
situation, the epithet comes from envy.
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" Joseph <) David c:? Franco •
engaged women. Suppose he sees on TV or a movie a scene
depicting a sexually active woman and exclaims "What a slut
she is!" using a tone laden with condemnation or contempt.
His judgement on that woman sends powerful messages to the
woman he is with, such as:
• He is not comfortable with female sexuality
• He may be supplicating to obtain his woman's approval,
saying what he believes she wants to hear
• He does not have very much sexual experience with women. Men with a lot of sexual experience with women
know that women as a group enjoy an extremely wide
variety of sexual activity.
•
Women will test for your views on "sluttiness" within a relationship, by making remarks like "Oh that woman is such a
slut!" If you are a man who enjoys the company of women,
step up and say so: "1 know! That's what I like about her so
much!" This test is commonly employed early on in a relationship. The woman will use bad-behaving celebrities - or other
women she doesn't know personally making similar newsas examples for such comments.
One thing is for sure: if you don't believe a woman is capable of
acting in some particular sexual manner, you can be absolutely
sure she won't act in this way, with you. If such an activity is
something she craves, some integral part of her love map, she
may find it elsewhere. If you don't take steps to lead her where
you want to go, you will never find out one way or another
whether she is willing to follow you there. Don't sell her short!
Practical Advice
In our society, it may not be possible to eliminate the phenomenon of ASD entirely, but we can certainly mitigate the incidence and severity of it with the women we choose to interact
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Practical Advice
with. One important way that we can do this is by mastering
something known as Discretion.
Discretion is the quality that we display as a signal to the woman that we are aware of the prevalence in society of the Madonna/whore complex, and that we have personally dealt with
it. We realize that the complex presents a real danger for women in our world; at the very least, she senses danger from it
in her subconscious mind. How do you subcommunicate to a
woman that she is safe being sexual with you?
Consider when you are in a group of people, and some of the
men begin making distasteful comments about a certain woman's sexuality. Are you eager to make fun at the woman's
expense? Or consider if you have an opportunity for a secret
rendezvous with an attractive woman. Are you the type of person to openly discuss the possibilities with your friends, as if
you were a child about to travel to Disney World for the first
time? Or would you likely brag about your conquest after the
fact to anyone who will listen? Doing any of these things will
position you as a man that is not discreet and who cannot be
trusted with any decent woman's honor. You will automatically and unfailingly raise the ASD of the women around you.
This is something, however, that women will rarely; if ever, talk
about. Women simply avoid men who are not discreet.
Men who are enjoying many sexual partners do not need to
brag about their conquests as if they somehow "got lucky."
Men who want to enjoy the company of many women must
first learn to cultivate and display the quality of discretion. You
are a man that is comfortable with women and their sexuality, and at the same time you know when to keep your mouth
shut. You are not disturbed by female sexual expression and
at the same time you know how to discreetly create the circumstances that will allow the woman the freedom to express
herself. While you love and enjoy sex and have no embarrassment about your sexual desires as a healthy man, sex is not
something so rare and unusual for you that you are compelled
to reveal private details to the woman's friends, or even your
own friends.
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<; David C? Franco •
You will find that even women who have a liberated view of
sexuality will in fact avoid men who do not display discretion.
While many people today will not judge a woman for being
promiscuous, other people will still judge her quite harshly.
Naturally, she will feel comfortable with non-judgmental people and will want to avoid people with a deeply-ingrained Madonna/whore complex.
Demonstrate Discretion
It's not enough to subcommunicate discretion. You must demonstrate discretion as well. Men who are showoffs, braggarts and
boasters, who must have the last word, who crave being the
"most in the know," who are addicted to playing "one-up,"
these men will find demonstrating discretion much more difficult.
Here's how it works: Discussing real sexuality is more or less
taboo in nearly all segments of society. When sexuality is discussed, uncomfortable topics often arise quickly, increasing the
social and sexual tension. This tension is invariably reduced
with ridicule. Which is exactly what triggers ASD.
Suppose you and your woman get up to some naughty stuff,
stuff that drives her crazy, but she would be mortified if people
found out. Now you are both surprised to find that the topic
comes up in public discussion, in one of two ways:
1. As innuendo. This is easy: let it pass. If other people
in the conversation don't know otherwise, just let them
think you're a bit "dull" in such matters and not so quick
on the uptake about the sex thing. Your woman will instantly understand and appreciate your actions here.
2. Directly. A little bit tougher: go with the crowd here,
and subcommunicate to your woman that you're playing along to maintain discretion. Tell her later, in private,
that while you may find such people agreeable to socialize with at times, their unenlightened, judgemental or ignorant attitude about women's sexuality is boring to you.
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Practical Advice
More simply put: just keeping your mouth shut will go a lot
further than most men.
Reducing ASD in LTRs
Men in long-term relationships wanting to engage their women
in deeper, more passionate sexuality need to start with themselves. In particular, as a man, you must ask yourself these
questions:
• What really is acceptable and unacceptable female sexual
behavior for me? (Dig deep, gentlemen.)
• How am I - as a man leading my relationship pared to take concrete action?
pre-
Most men have a vague notion of their feelings about the first
point, and none at all about the second. In fact, most men aren't
really aware they have any choice in the matter of the second
point.
Once the above work has been started (it's a process; don't
think you will ever finish it), taking a relationship to the next
level generally follows one of two patterns:
1. The man attempts to logically persuade the woman.
2. The woman attempts to emotionally persuade the man.
You can see both patterns in nearly every issue of Playboy's
"Advisor" column.
The first point never works. Not ever. The second is much
more liable to work, except that not too many women are going to lead their relationship in a "sluttier" direction. More so
today than ever before - to be sure - but this is still the exception rather than the rule. Not so surprisingly, for the second
point, women tell of frustration in attempting to engage their
men with activity beyond the men's comfort zones.
So, how to proceed?
The answer is simple!
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... Joseph <) David V Franco.
Simply seduce your woman. That's all there is to it. Remember, it's impossible to seduce someone who is unwilling to be
seduced. Let her be the "willing victim of circumstance;" let
this be your gift to her.
Every time you desire a level of sexual engagement that is beyond either the social norm or her present comfort level, lead
her there with confidence. Everything about seduction still applies in a long term relationship just as much as in a same night
lay from a nightclub. You will have to build her attraction to
you high enough to compel her to desire the risk. You must
build comfort and rapport at this newer, deeper and riskier
level of sexual engagement. You must be willing to handle
ASD as it arises. And most importantly, you must be able to
handle Last Minute Resistance from your woman exactly as if
you just met her 3 hours before in a cafe. In a very real sense,
you are meeting a new woman! Certainly, you are meeting an aspect of her personality that is previously unknown to you. She
must always feel the emotional security that comes from being
with a man who truly loves women.
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19
Male Qualities Attractive to Women
A pretty man came to me
Never seen eyes so blue
I could not run away
It seemed we'd seen each other in a dream
It seemed like he knew me
- Magic Man, by Heart
ow you know all about how the female mind works!
In fact, you know things about feminine psychology that very, very few men will ever know. Experienced ladies men may know a lot of these things
subconsciously, but never before has the true nuts and bolts of
the female brain been laid out for you in such a way as we have
done in this book.
Now, it's time to take a look at ourselves as men. It's one thing to
understand what motivates women and what gets them sexually aroused. It's quite another matter to actually be a man who
is sexually appealing to women. So let's take a good, long look
in the mirror and find where we can improve ourselves as men
who love women deeply.
Looks
Do you think that women care a lot about a man's looks? Before
we answer that question, here's another: have you ever seen a
woman being drawn to a particular man and found yourself
scratching your head in amazement? You look at the guy, and
you think to yourself, "That guy is as ugly as home-made sin,
what in the world does she see in him?"! While many good
looking men have beautiful women in their lives, many do not.
Good looks can, in fact, hinder your success with women. A
I Joseph: I recall many such experiences while growing up. I would say to
myself, "it can't be his looks, he's very ugly! At least by the standards I've seen
on television. What is going on here?" It took me years to understand what
was really going on.
• Joseph <> David Q Franco.
very good looking, handsome, or dapper man is expected to be
an expert with women. Such a man lacking expert qualities suffers under the label of "creepy." This is due to a phenomenon
called congruence. A man who looks like he is good with women should be good with women. This is a situation that worsens with age. Really good-looking, younger guys can get away
with quite a bit, especially with older women who find such
naive incongruence to be cute or charming. Furthermore, without very careful calibration, women who cannot match you in
looks may well refuse your advances, feeling that all a goodlooking guy would want with her is easy sex. Thus, whether
you look like a male model or not, you need game to consistently get what you want!
What one woman finds attractive is often another woman's
definition of dog food. It's that subjecive. We have also discovered that when it comes to looks, men put priority on different
facets than women do. Of course, women prefer tall men with
muscular bodies, right? However, if a man possesses certain
other attributes besides just good looks, what we will call Alpha Attributes, he will actually be rated as better looking by the
women in the study. Conversely men who appear 2 good looking in photographs, will later be ranked several points lower
on the looks scale if they are deficient in the Alpha Attributes.
Alpha Atributes
Before we discuss some of the Alpha Attributes that you will
want to cultivate in yourself, let's posit for now that good looks
are a somewhat of a help in your success with women. If you
are naturally good looking, you might have a certain advantage at the outset, and we won't deny that. However, as you
will soon discover, there are other qualities that you must have
which are far more important.
In Chapter 4 (Female Basic Conflict), we examined in detail
how, instinctually, women have two primary needs when it
2Women will tell you these men "look good on paper."
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Alpha Atributes
comes to selecting a mate. First, they need a man with fierce,
strong genes to mate with. This is where sexual attraction comes
into play. Women also need emotional and financial support
during times of pregnancy and childbirth and through the infancy of the child. True, modern society has conferred many
benefits onto women such that they usually no longer need
a specific man to fulfill the role of "provider." Whether consciously or unconsciously, however, women will typically view
a man as either a potential Lover, or a potential Provider, or
some combination of these two types. It is crucial to understand this distinction, which all women make with the men in
their lives.
What then, about material wealth? Well, whether you are a
Lover or a Provider, having wealth will certainly help you with
your goals in life. But again, like good looks, it is not even a
primary criteria for attracting a woman sexually. (Recall from
Chapter 7 - Female Archetypes - that a Materialista is a woman who is not motivated by sexual attraction but by money
or material possessions).
It is true that we are constantly bombarded with media images telling us that a man on one knee who has just spent three
month's worth of his salary to buy a stone for a woman is what
makes him sexually attractive. And we know that both men
and women love to receive gifts. But demonstrating that you
put your woman on a pedestal, or displaying your capability
as a potential Provider, is not at all the same thing as cooking
up sexual attraction within a woman. As you will soon discover, sexual attraction does not get sparked within a woman
based on the size of your bank account or even by your genuine
displays of love towards her.
A man's ability to generate and grow wealth does in fact signal
the presence of other, more important qualities within the man,
such as leadership, intelligence, survivability and so forth.
What is an "Alpha" male? According to dictionary.com, Alpha Male simply refers to a man who is the dominant member
within a group of males. Women are irresistibly drawn to the
Alpha Male. It's instinctual: a weman cannot help but feel deep
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sexual attraction when she is in the presence of an Alpha Male.
Her instincts signal to her that he is a leader of men, he is a
survivor. He is so strong that competition from other males which is a reality in life - does not phase him at all, in fact, he
thrives on it. Her evolutionary instincts signal unmistakably
that this is a man she would like to mate with. In plain English,
we say "he makes her horny."
Naturally, then, we will want to cultivate the traits of an Alpha Male. More than just putting on an act, we must become
the Alpha Male. We've already explained in great detail how
a woman will test you to see whether you are putting on an
act or if you are the real deal. To become an Alpha Male can
sometimes take years of practice and study, but great improvements can be made starting today, as soon as you set this book
down on your coffee table. What, then, are some of the key
characteristics of the Alpha Male?
Impudence is the most tell-tale trait of the Alpha Male: that
ability to raise a finger, saluting the absurdity of life, and face
the consequences with a smile or smirk. Another way in which
we demonstrate impudence is by displaying our ability to take
a woman sexually. Everyone knows that heterosexual men like
to have sex with beautiful women, but due to society's constraints and that mental illness that we've referred to earlier as
the Madonna/whore Complex, men hold back. 3 Such men act
overly polite and gentlemanly, so as not to offend the woman's
supposed delicate sensibilities. The impudent man, on the other
hand, takes what he wants. An impudent man is not intimidated
by beauty and is not afraid to create the circumstances to entice
a beautiful woman into willing submission.
Sexual Confidence Another reason why being a sexually confident male is attractive to women is because it demonstrates
that you have sexual competence. Women don't want to just
have sex; they can get plain old sex anywhere and any time.
What women do want, what women intensely crave, is great
sex. We are confident about the things we know we are good
at. Therefore, when we display sexual confidence, we are send3 "Taking" a beautiful woman is not an endorsement for forced sex any more
than capitalism is an endorsement for bank robbery.
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Alpha Atributes
ing a powerful message to the woman: we know what we are
doing and we know how to blow her mind! That's instantly
attractive to a woman.
Voice Quality. We defer to popular authority on this one: "US
researchers got 149 men and women to rate the attractiveness
of a series of recorded voices. They found the most appealing
voices belonged to people who had sex at an earlier age, had
more sexual partners and were more prone to infidelity." 4 We
refuse to speculate whether voice quality is cause or effect!
Leader of Men, Protector of Women. When you demonstrate
that you understand the potential danger a woman faces if she
acts out sexually, and that you are a man that can shield her
from those consequences, then you are naturally going to be
attractive to her. Most women are not impressed by a man who
finds himself in bar fights or other unnecessary physical altercations. But she will want to know she is safe with you and that
you're not afraid to act in cases where it's absolutely necessary.
It's really important to recognize that rushing to a woman's defense is rarely necessary. A man who doesn't understand this
subtle point is going to create the opposite effect in women to
what he intends.
Mission and Honor. Take away from a man his mission and
his honor, take away from him the feeling that he is useful
to his women and his children, and you kill him emotionally.
Men understand instinctively that without respect, there is no
chance for love. As a man, you'll want to be steadfast in your
mission in life, whatever you might choose for that to be. And
you'll want to be sure that your principles and your mission in
life is without compromise, especially in cases where a woman
might try to divert you from them. A woman really doesn't
want a man to give up his mission or compromise his honor
for her, but she is interested to know if a man will easily be led
to do so.
Decisiveness has many aspects, the most notable of which is
the ability to make an appropriate decision when under mental, emotional or physical stress. This could be called "Decisive
4 http://news.bbc.co. uk/ 2/ hi /
health/ 3665246.stm
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"- Joseph <> David 0 Franco.
Leadership" and has a very important place in relationships.
Dominance and Social Status
Male Sexual Dominance is a complex of behavioral responses
from a man meant to lead the woman and her emotions into
sex. Male Sexual Dominance is actually an important precondition for a woman to become sexually aroused. The "Cocky and
Funny" attitude, popularized by David DeAngelo, is a pattern
of behavior that constitutes sexual dominance over the female,
without the need for physical dominance. This style of behavior
does indeed elicit sexual arousal in females. By withdrawing
rapport from the female, and by displaying a cocky but funny
or playful attitude, the male is behaving in a sexually dominant
way and is thereby able to arouse the female sexually.
Just as visual. stimulus is a great factor in increasing a man's
sexual desire, a man's social status has a tremendous impact on
female sexual desire. This means that a certain characteristic in
the male elicits a certain neurobiological response in the recipient.
Of course, the fact that women will respond preferentially to
men displaying the traits indicative of high mate value does
not imply that women consciously appraise men through the
sharp eye of material pragmatism in every case.
When a woman experiences feelings of sexual attraction, she is
not, at a conscious level, plotting a reproductive strategy designed to maximize the representation of her genes in future
generations. Rather, she is probably simply experiencing sexual desire for the man in question. This desire mayor may
not enhance her reproductive success in the milieu where it is
experienced.
196
Practical Advice
Practical Advice
When you start to apply the counsel in this book and adopt the
traits of the alpha male, you will find that competition among
women for your time and company can in fact become quite
fierce. As men who have made such a transformation, we can
tell you first hand that you will experience astonishment at the
reactions you begin to receive from women, along with a deep
sense of satisfaction.
Warning! women will test you, and test you hard. As we have
discussed, females have a biological imperative to select only
the best males to have sexual relationships with. Therefore,
quite simply, women will test you in order to determine whether
you truly possess those Alpha traits or are just a fake, only pretmding to be an Alpha Male. A woman becomes consciously
aware that she is in the presence of an attractive male, but at
the same time her instincts drive her to make certain choices.
Therefore, these tests will be both conscious and subconscious
from the woman's perspective.
The important thing is to recognize these tests when they come,
and to not take them personally in a negative way. The testing
is "personal," in the sense that they are directed at you, but the
good news is that it generally means that the woman likes you
and has at least some attraction for you. Why? Because if she
were not attracted to you, she wouldn't bother spending any
time with you at all!
Men that are orbiters will generally say that their relationships
with these women are generally good and that they cannot understand why she is not attracted sexually when they "do everything for her." What such a man has missed is that the woman has already tested him and found him lacking as a sexual
being. He is now in the role of male girlfriend, or benefactor,
and as long as he maintains that role, she has no reason to argue
with him or test him as a sexual male. She will, of course, still
test him from time to time to ensure that the dinners, drinks
and emotional comfort are always available to her.
Since testing is so closely related to the mechanisms controlling
197
It Joseph
<) David V Franco.
sexual attraction, it is important to remember that testing never
ends. Maintaining an appropriate level of attraction within the
relationship is important. Some of the ways in which the authors of this book maintain attraction with our mates are:
• Regular, social interaction with men who are attractive to
women. Uncalibrated and unattractive men induce the
risk of socially awkward situations and won't help you
to mature into a more attractive man.
• Clear demonstration of physical leadership in our daily
lives. We are each living our lives in a manner congruent
with our beliefs, with gusto and without apology.
• Regular, social interaction with other attractive females.
Women are social creatures, and will derive emotional
satisfaction from being with a man capable of being with
a variety of women.
Normal, social interactions with attractive women are critical
for several reasons. Within the hothouse of a relationship, interactions between men and women can assume bizarre and
ultimately unhealthy forms without socially calibrating experiences with normal, healthy women outside the relationship.
Direct, personal feedback from women allows us to calibrate
our behavior within the relationship. When we are passing tests
thrown by women outside the relationship, we have a baseline
for our own behavior inside the relationship. For those of you
who enjoy jealous women (we do not), this could inspire a certain amount of jealously, which also increases attraction, so calibrate accordingly.
Men, note well: encourage your woman to maintain normal,
regular social interaction with males of her acquaintance. If
you are the man of her dreams, her Prince, you have nothing
to fear.
198
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203
A
Glossary of Terms
Subcommunication: The underlying or implied meaning behind direct communication. Women's favored method of communication with each other and with members of the opposite
sex.
Betaization: The process by which a man loses his leadership
position to the female in the relationship. This can happen suddenly or imperceptibly over time. Women are unconsciously
driven towards this process; they will inexorably lose sexual
attraction for the man who allows this process to continue unabated.
LTR: A long-term relationship with an expectation of monogamy
between the man and the woman.
MLTR: Multiple long-term relationships. Similar to LTR, except without monogamy; there is the possibility or reality of
other, simultaneous relationships for either the man or the woman or both of them.
EFA: The Early Frame Announcement. A woman's subcommunicated declaration, very early on in the relationship, of her
inflexible terms for the relationship.
Female Logic: Women have a unique method of communicating emotions that is often baffling to men. Neurological studies and especially our own field experience have demonstrated
that men and women use different parts of the brain to reach
conclusions on important matters, and that our primary goals
when it comes to dating and mating can often be in conflict.
Magic Pussy Syndrome (MPS): The belief that because a woman possesses a pussy, she is entitled to special privileges at
other people's expense. This is an endemic cultural phenomenon in modern, western society.
Good Girl: A woman whose primary motivation when it comes
to relationships with men is the relationship itself.
Adventuress: A woman who is primarily concerned with male
attention and validation, and her own selfish pleasure.
Materialista: A woman who is primarily concerned with the
" Joseph <> David V Franco.
Bibliography
material benefits she can derive from her relationships with
men.
HD: High Sex Drive. A woman with a higher-than-average sex
drive.
LD: Low Sex Drive. A woman with a lower-than-average sex
drive.
HSE: High Self Esteem. A woman with a high level of Basic
Trust.
LSE: Low Self Esteem. A woman with a low level of Basic
Trust.
Basic Trust: An degree of inner sureness that a person has that
their inner and external worlds will be safe and happy places
for them, as opposed to places of turmoil and unmanageable
conflict.
AB Indecision: The presentation of two or more choices both equally agreeable to the man - which are then disqualified by the woman on emotional rather than logical grounds.
206