MINISTRY OF EDUCATION AND TRAINING
UNIVERSITY OF ECONOMICS HO CHI MINH CITY
SCHOOL OF INTERNATIONAL BUSINESS – MARKETING
FINAL EXAM
Lecturer: Đỗ Thị Hải Ninh
Subject: Principles of Marketing
Course code: 23C1ECO50109714
Class: LMF001
Ho Chi Minh City, 18 December 2023
FINAL EXAM
Student Name: Vương Hoàng Yến Trang
Student ID: 31231020357
Class No: LMF001
Questions 1: Mrs. Hai Ninh is planning to open a restaurant near UEH - campus B
on Nguyen Tri Phuong Street. She needs your advice on who is target audience and
market analysis to help her build a marketing strategy. Can you share with her the
Segmentation-Targeting-Positioning strategy for her business?
Answer
Question 2: With the situation in question 1, come up with a 4Ps strategy.
Answer
Question 3: What are the factors influencing consumer behavior in Marketing? Give
an illustrative example.
Answer