Assignment 1 – App Review Section 1 – Sign up/login In this section you will provide screen shots of each stage of the customer journey and analyse the user experience applying relevant research to support your work. Use arrows and text boxes to highlight key strengths and weaknesses referring to the customer journey / user experience from the assignment brief. Use the following method to highlight your points (cite relevant research and place in a reference list at the end of your document: Strong Image on Home Screen – clear Branding Consistency (Becker and Gijensberg, 2023) Very Clear ‘Next’ Buttonexcellent Accessibility, etc. Excellent control given to the user but can it be one screen not two Text is not easy to read and I do not understand the ICON Section 1 App – JDSports -Login Excellent control given to the user – Privacy and Personalisation UX However, two screens to click through on opening the app could this be integrated into one screen and improve the customer journey/user experience (citation) Strong Image on Home Screen – clear Branding Consistency (Becker and Gijensberg, 2023) Very Clear ‘Next’ Button – strong colours provide excellent contrast to make it easy for user to see Text is not easy to read and I do not understand the ICON Different text sizes and bold compared to screen 1 Section 1 App – JDSports – Show other examples of ‘Best practice’ from other Apps to strengthen your work i.e. use the same approach but replace these images with visual form other apps Excellent control given to the user – Privacy and Personalisation UX However, two screens to click through on opening the app could this be integrated into one screen and improve the customer journey/user experience (citation) Strong Image on Home Screen – clear Branding Consistency (Becker and Gijensberg, 2023) Very Clear ‘Next’ Button – strong colours provide excellent contrast to make it easy for user to see Text is not easy to read and I do not understand the ICON Different text sizes and bold compared to screen 1 • Section 1 • App – Excellent control given to the user – Privacy and Personalisation UX However, two screens to click through on opening the app could this be integrated into one screen and improve the customer journey/user experience (citation) Strong Image on Home Screen – clear Branding Consistency (Becker and Gijensberg, 2023) Very Clear ‘Next’ Button – strong colours provide excellent contrast to make it easy for user to see Text is not easy to read and I do not understand the ICON Different text sizes and bold compared to screen 1 Section 2 – Selecting and buying a product –show the customer journey and user experience and show what ‘best practice’ there is from other apps for higher marks ng Image on e Screen – Branding Voice element for people with disabiliti es Issues connecting to the server. Clear messag Text is easy to read and Clear method of Section 3 – Contact or feedback Click on menu You have to press on ‘More’ to find custome r service You have to press on ‘Customer service’ to find contact At each stage you analyse strengths and weaknesses – NB this isn’t completed and is just to illustrate the approach – far more is expected ng Image on me Screen – r Branding Categories button Call button one can Text is not easy to read and I Feeds button with One can customi ze their account s based on their interest ts Help desk to support customer support Products are clearly outlined Reviews of JD about the Offline Capabilities –Cannot function away from Wi-Fi Summary of User experience User experience Rating out of 10 Comparative app rating out of /10 Key Research /or refer to slides 1. 1. Usability Intuitiveness – How easy is it to use to accomplish basic tasks 5 9 slide8 Efficiency – once familiar with the app how easy is it to complete tasks 8 9 slide8 Error recovery – how easy is it to recover from mistakes 4 8 slide6 Consistency – Are design elements and navigation consistent throughout the app 7 8 slide4 Visual appeal – is it visually appealing for its target audience 8 8 slide6 Layout – is the content structured logically and enable easy navigation 8 8 slide5 Typography & Colour Scheme – is it consistent, readable and accessible for the disabled? 5 7 slide7 Responsiveness- does it work on all devices – mobile, tablet, laptop, desktop 9 9 slide7 2. Design and Aesthetics Summary of User experience contd User experience Rating out of 10 Comparative app rating out of /10 Key Research /or refer to slides 3. Functionality Load Times – how quickly do app pages or features load 7 9 slide6 Interactivity – Do interactive elements work when you press the button or image 7 8 slide9 Reliability – does the app crash or freeze 7 8 slide6 Offline Capabilities –Can the app function away from Wi-Fi 2 2 slide10 Relevance – is the content relevant to the target audience 8 9 slide8 Accuracy –is the information provided accurate and up to date 7 9 slide8 Comprehensibility – is the content easy to understand, free from jargon, and well organised 8 9 slide6 Inclusivity – is the app usable by people with disabilities including those using screen readers or assistive technologies 5 5 slide6 Contrast and legibility – Are text and background colours contrasting enough to be legible 5 5 slide4 Interactive Element Size – Are buttons and links large enough to be easily tapped and touched devices 7 7 slide6 4. Content Quality 5. Accessibility Summary of User experience contd User experience Rating out of 10 Comparative app rating out of /10 Key Research /or refer to slides 6. Feedback and Support User Feedback Mechanisms – is there a clear way for users to provide feedback or report issues 2 9 slide8 Help & Documentation – are there easy accessible resources or tutorials for users 5 8 slide8 Response Time – How quickly are user queries or issues addressed 5 7 slide6 User profiles – Can users create and customize their profiles 4 8 slide Adaptive Content – Does the app offer content or features tailored to the individual user preferences or behaviours 3 8 slide8 Settings &preferences -can users customize app settings to suit their needs 2 8 slide8 Net Promoter Score (NPS) – would users recommend the app toothers 4 8 slide9 User reviews and ratings – what are users saying about the app in app stores and review sites 3 7 Slide 9 7. Personalisation and Customisation 8. User Satisfaction & Loyalty Summary of User experience contd User experience Rating out of 10 Comparative app rating out of /10 Key Research /or refer to slides 9. Security & Privacy Data Protection – how securely is the user data stored 7 8 App does not allow screenshot on account details Are privacy policies transparent, and are users informed about how their data is being used 7 9 Incase of a third party using data one is informed. Does the app request only necessary permissions. 7 9 Unique Selling Points (USP’s) - what makes the app stand out form the competitor 6 7 Offers direct sales and quality assurance by operating both as a first and third party. Cost vs Value – if the app is paid or has in-app purchases is it value for money 7 9 Offers a smooth user experience. 169 242 8. Value Proposition 4. Recommendations – make 3 recommendations to improve the user experience supported with evidence 1. Add a help functionality for users when they encounter problem during interaction on the application. 2.Customer support-No element for customer support when they encounter common errors. 3.Minimize steps used to complete a purchase by adding features like address autofill, a clear and concise instructions on the rules.
