Thanh Vu Bus 001 Professor Kymeshia Jul 2, 2023 Managing a Family Business 1. Five pieces of advice: 1. Adam Christine should improve the equipment in each restaurant evenly, no restaurant is newer than the other too much to get equality in decorations and service. It can help to decrease the resentment among his children as everyone is treated fairly, and they can get more resources for advertising and promotions. 2. Adam Christian should address Logan’s restaurant problems before it becomes more serious. Customers pointed out some specific parts that they weren’t happy with such as slow service and poor wait service attitude. Adam Christian should act now to ameliorate those negative effects before customers spread the word about his customer service to others. 3. Adam Christian should encourage communication between the different restaurant teams by creating more activities for all employees, including teambuilding exercises, joint training sessions, or regular meetings to share best practices and ideas. It can help to reduce tension and promote a sense of unity among people. 4. Adam Christian should address the employees' desire to join a union by listening to their concerns and taking steps to improve working conditions and benefits. This may involve collecting employee surveys and implementing new policies to address employee concerns. 5. The advertising and promotion strategies for each restaurant should be fair and balanced. Adam Christian should develop some new strategies to target specific customer segments. 2. Two primary goals: 1. Restaurant in Los Angeles: • Goal 1: Increase the revenue by the end of the year. Timeline: Develop and launch a new marketing campaign within the next 2 months, and it can be shown on social media platforms because ecommerce is very popular now. Adam Christian can offer a limited-time discount to customers for the next 3 months. This should help to attract new customers and increase sales. • Goal 2: Improve customer service ratings within 6 months. Timeline: Adam Christian must develop a new employee training program within the next month and roll it out to all employees within the next 3 months. The restaurant will also monitor customer service ratings and adjust the program as needed to ensure that it is effective. 2. Restaurant in Inglewood: • Goal 1: Improve customer service ratings from “fair” to “excellent” within 3 months. Timeline: Adam Christian must make a new employee training program within the next month and roll it out to all employees within the next months, also monitors customer service ratings and adjusts the program as needed to ensure that it is effective. • Goal 2: Increase revenue within the next 6 months. Timeline: The restaurant should plan to launch a new marketing campaign within the next month and offer a limited-time discount to customers for the next 3 months. The restaurant will evaluate the impact of the campaign and adjust as needed to ensure that it is effective. 3. Restaurant in Long Beach: • Goal 1: Increase profitability within the next year. Timeline: The restaurant should conduct a cost analysis within the next month to identify areas for cost savings and implement cost-saving measures within the next 6 months. The restaurant will monitor profitability monthly to track progress. • Goal 2: Improve online reviews to an average rating star within the next 6 months. Timeline: The restaurant should encourage customers to leave reviews by offering a discount or a benefit for the next time they come back within the next month. The restaurant will monitor online reviews weekly and respond to any negative reviews within 24 hours and continue to encourage positive reviews. 4. Restaurant in Anaheim: • Goal 1: Increase revenue within the next year. Timeline: The restaurant plans to develop and launch a new marketing campaign within the next 2 months and offer a limited-time discount to customers for the next 3 months. The revenue will be monitored monthly to track progress. • Goal 2: Improve kitchen efficiency within the next 6 months. Timeline: During the next month, the restaurant plans to conduct a timemotion study to improve processes. Within the next three months, the restaurant will implement process improvements and monitor kitchen efficiency weekly. 3. Five motivators: 1. Achievement: Adam Christian can set clear goals and expectations and provide regular feedback and recognition when employees meet or exceed these goals. By creating a culture of achievement, his employees will be more motivated by a sense of achievement and accomplishment. 2. Recognition: Adam Christian can provide regular feedback and recognition for a job well done. This can include public recognition, bonuses, or other rewards to recognize and appreciate employees’ efforts. It can help employees to be more motivated and improve their morale. 3. Responsibility: Employees are motivated by having a sense of responsibility and ownership over their work. So, Adam Christian can empower employees to make decisions about their work, and it can help to improve job satisfaction. 4. Advancement: Adam Christian can provide clear career paths and opportunities for growth and advancement. This can include training programs, mentorship opportunities, and promotions, and it can help to improve employee motivation and retention. 5. Meaningful work: Giving employees work that is meaningful and has a sense of purpose. Such as communication about the company’s value, and how each employee can contribute to that mission. By creating a sense of purpose and meaning in their work, Adam Christine can help employees connect to all people and can improve their job satisfaction.
