Let’s Play
“The Three Wise
Monkeys”
COMMUNICATION
 Because
of the advancement of
technology and the availability of
different communication services,
communication is affected by
media and information.
 For instance, a communication
strategist as a source of information
would focus its efforts to identify the
type of medium or media that the
receivers are always using.
 On
the other hand, receivers of
information should know how to use
media in generating the needed
information, and at the same time
must be critical in analyzing
information.
 To understand this dynamics, the
concepts,
and
nature
of
communication should be clearly
explained and identified.
Concept and Nature of
Communication
 Communication
is an essential skill
that a man should enrich. Through
communication,
people
can
express their thoughts, positions,
and feelings; individuals can share
ideas and view, and exchange.
Concept and Nature of
Communication
 Communication
transfers
information through a medium or
media. The intended audience will
receive this information and process
it and eventually turns it into
knowledge that is useful to build
and
develop
people
and
communities.
When simplified, it is the process of sharing
messages between human beings.
Types of Communication
A. According to channels
1. Verbal Communication –
the form of communication in
which message is transmitted
verbally; communication is done
by word of mouth and a piece of
writing.
Types of Communication
A. According to channels
2. Non- Verbal Communication
– the sending or receiving
wordless messages such as
gestures,
body
language,
posture, the tone of the voice
or facial expressions.
Types of Communication
B. Based on purpose and style
1. Formal Communication – takes
place in professional or formal settings.
Its primary purpose is information
dissemination to concerning parties
that are involved in certain types of
official businesses. This abides by set of
pre-determined
guidelines
in
delivering a message.
Types of Communication
B. Based on purpose and style
2. Informal Communication – the
most
common
form
of
communication, it takes place in our
daily interaction with one another
such as casual conversation. This type
of communication can be used for all
purposes.