Real-life problem
Problem: We are unable to compare local restaurants in Malaysia
using any service.
Customer perspective
i.
Understanding the complete menu prices is challenging until you visit.
ii.
It’s challenging to compare when making reservations.
iii.
As a tourist, it's often challenging to find which restaurants excel in the area.
Business perspective
i.
Marketing function heavily relies on social media.
ii.
For small restaurants, the cost of creating their website can be high
iii.
Gaining recognition from tourists for a restaurant is not an easy task.
The situation of Malaysian purchase decision of restaurants
●
Evaluation with alternatives not
possible/difficult in Malaysia
○
Customers are not fully fulfilling their part
of the purchasing decision-making
process
○
The service sector is one of the largest
industries in Malaysia and the potential
business opportunities are significant.
○
The opportunities are even greater
because tourism is also a major industry
in Malaysia and synergies with it can be
expected.
The Idea: Local Meal Hub
●
The website which includes a menu, comparison, and, reservation with
understandable UI/UX.
○
Website allows to start small, it raises feasibility.
○
It is not difficult to convert from website to app.
■
After earning enough amount of revenue, make an app version.
○
The most crucial feature is comparison. It differentiates from other
platforms.
■
Owner can make a page of their restaurants for free.
■
An important KPI of this business is the number of restaurants.
■
Because the number of restaurants is directly connected with the
number of users.
Competitors
Existing services only provided limited
information or services
•
Google map
•
Possible to find and book any type of restaurant.
•
But you cannot compare restaurants.
•
OpenTable/Eatigo/TableApp
•
Less variety of restaurants.
•
Not easy to compare restaurants.
•
Social media (Facebook/Instagram)
•
You can find and book any type of restaurant.
•
You need to compare yourself.
•
TripAdvisor/Booking.com
•
You can find limited types of restaurants.
More variety of
restaurants
More variety of functions
Revenue model
Restaurants
This website's revenue model is three-way.
1.
Advertising Fee from restaurants
a.
2.
Affiliate Fee from other business
a.
3.
Each restaurant can advertise itself.
Website will show affiliate ads.
Subscription(Premium) Fees from users.
a.
Poviding premium functions for users
Other business
Users