Cesar Vallarta Professor Keysor 13 February 2023 Marketing 348 Consumer Behavior for January For the month of January, I learned the I spent most of my money eating at restaurants. Most of my restaurant outing were hedonic in which I ate at different places with friends. I can save money by eating at restaurants one or twice a month for fun. Thankfully, I am still able to stay with my parents, so they pay for the bills. It does not change that I partly consume what they pay for such has rent, insurance, groceries and entertainment. Listing the different aspects, I use in my life was eye opening because sometimes life goes by so fast that we don’t notice some things are being used in excess. Most of my January spendings did go to my utilities which means I am not spending on meaningless things. Some things I spent on are for the benefit of my future such as workout clothing and textbooks for school.