SN&N Electronics SN&N Electronics is an engineering consulting company that specializes in electrical, software & firmware, laser & optical, and mechanical engineering. The founder Dr. Shally Saraf is considered an expert in electrical and optical engineering, which not many people could say that they are. By being an expert, he is able to consult on a wide range of projects. Their main goal is to inspire and challenge other engineers and scientists to develop a passion for creating solutions to real-world problems. Competitor(s): ● ● 219 Design ○ 219 Design is a product engineering company with expertise in surgical robots & medical devices, complex software & firmware software, smart devices, and prototype Development. Being able to provide services not only tangible (i.e. robots and devices) and products but intangible (i.e. software and GUI) as well. Located in Mountain View, CA, they are in the heart of Silicon Valley, where tech companies are able to flourish. Gener8 ○ Gener8 is an engineering and product design firm focusing on biotechnology, life sciences, medical devices, medical device manufacturing, and more. Being able to manufacture the products that are made in-house gives them an advantage over other companies as their clients don’t have to find manufacturers to create their products. Located in San Jose, CA gives them an edge over other firms located outside since Silicon Valley is the ideal place where innovators and entrepreneurs develop their business. Target Market: Having clients with financial stability helps grow your business as you are not worried about the smaller clients that do not have enough capital to initially to bring an idea to reality. ● 219 Design ○ Most of their clients are for consumer products ■ The next popular are Industrial, Medical, Transportation, GreenTech ● Gener8 ○ “Contact form” ■ Separates into 3 categories: Instruments, Software, Consumables Marketing Strategy ● SN&N ○ ○ ○ ○ Inactive blog (only 3 posts in the span of 2 months) Maybe blog about tips for future clients and entrepreneurs Write about past trade shows Not active on Linkedin ■ Needs to be active at least once a week either liking or posting about their website regularly ○ ● ● Dr. Saraf has many publications but doesn’t update their website regularly. (https://www.researchgate.net/profile/Shailendhar-Saraf) 219 Design ○ A lot of content on their blogs (currently inactive) ○ Semi-active on their LinkedIn Gener8 ○ Very active on website blog (every month) ○ Very active on Linkedin ■ They link their own blogs from their website to their linkedin post ■ Actively posting and reposting relevant content in the industry or their own employees. How to Market on Linkedin as a Company: (https://blog.hubspot.com/marketing/linkedin-company-pages#how-to-manage-your-company-p age-on-linkedin) ● Share engaging content with your followers at least once a week. ● Use Content Suggestions to share relevant content. ● Post interesting, eye-catching visuals. ● Customize your call-to-action. ● Involve your employees. ● Post content from (or mention) partners and other companies. ● Can use blog posts to link to the website as they will bring more traffic to your website. Idea(s): ● ● ● ● Do you have partnerships with manufacturing businesses? Email/ Contact list ○ How are you categorizing your customers from each other? ■ By being able to categorize your clients you can send personalized emails/news that pertains to them as compared to one MASS newsletter. Always network with others and go to events (like tradeshows) How often do you send out newsletters? Market Industry: https://blog.hubspot.com/marketing/linkedin-company-pages#how-to-manage-your-company-pa ge-on-linkedin https://www.starterstory.com/ideas/consulting-business/marketing-ideas
