Group #3
Participants: Gurmeet Kaur, Mitch Van Loon, Valeria De Haro, Acuna, Ivan Holguin, Mercedes
Lott
Date: Jan 25, 2023
Use your knowledge of consumer behavior to analyze Adidas Innovation video case
by addressing key questions
(Each team member must write at least a sentence)
Questions
Macro Environment
Which changes in technology
enabled Adidas Boost innovation?
●
●
Thermoplastic Polyurethane Particles
Soft and Responsive cushioning
Macro Environment
Which changes in cultural trends
and consumer behavior inspired
Adidas Boost innovation?
●
Technology, culture, demographics and economic
influences
Micro Environment
How did Adidas account to their
competitive environment?
●
Adidas is about making athletes better which
guided them to new innovation
Micro Environment
How did partnerships and supplier
relationships empower Adidas Boos
innovation?
●
The cushioning technology in boost is revolutionary.
It was created in partnership with BASF.
Boost uses thousands of individual foam capsules
knows as “ Infinergy”
Demography
Which customer segment Adidas
targeted for Boost innovation?
How their marketing mix is different
for each segment?
●
●
●
Both younger and older generations.
They consider style, comfort and reliability.