(Island) Destination Management Pitch + Report: Smart Solution for an Island Destination Table of content 1. Smart Solution for an Island Destination ............................................................................................................................................................................... 3 1.1 Background ................................................................................................................................................................................................................................ 3 1.2 The Challenge ............................................................................................................................................................................................................................ 3 2. The Pitch .................................................................................................................................................................................................................................. 4 3. Report– Step by Step............................................................................................................................................................................................................... 5 1: Introduction................................................................................................................................................................................................................................. 5 2: The components of Tourism ....................................................................................................................................................................................................... 6 3: Stakeholders and the role of DMO ...............................................................................................................................................Error! Bookmark not defined. 4: Challenges and possible solutions .............................................................................................................................................................................................. 7 5: The solution ...................................................................................................................................................................................Error! Bookmark not defined. 6: Reflection..................................................................................................................................................................................................................................... 8 Appendix 1. Assessment form Pitch – a smart solution for an island destination .................................................................................................................. 10 Appendix 2. Assessment form Report – a smart solution for an island destination ............................................................................................................... 11 1. Smart Solution for an Island Destination 1.1 Background Tourism is livelihoods of islands. It has become the main economic activity for many islands around the world, creating much needed job opportunities and bringing in important income and foreign exchange earnings. Their special geographical situation and their immense natural and cultural richness makes islands unique for visitors, but at the same time, confronts them with a number of challenges and vulnerabilities exacerbated also by the devasting effects and impacts of the COVID-19 pandemic. Therefore, investing in sustainable tourism in islands is the only path to ensure that the sector continues to advance socio-economic welfare while protecting their fragile ecosystems. 1.2 The Challenge You are an entrepreneur or stakeholder operating in an Island destination. What is your answer and smart solution to the complex challenges island destinations are facing? • Via a Pitch you will convince a Destination Management Organisation (DMO) that your solution is the best way towards the future of Island Destinations. (presentation - 30%) • In a Report you will describe the different parts of your destination, including stakeholders and give the best solution chosen of your and explain why based on People, Planet, Profit (report – 70%) 2. The Pitch On Friday you will each pitch individually a Smart Solution to a challenge of a chosen island destinations. For this case you are a stakeholder in the tourism destination of your choice. This can be a tour operator, hotel owner, restaurant owner, a NGO or any other entrepreneur. From your point of view you will come up with a Smart solution, which you will pitch for the Destination Management Organization. The pitch will be 2 minutes long and individually presented. A workshop “Elevator Pitch” will be given to educate you how to prepare & preform a Pitch. The assessor will fulfill the role of the DMO and decides if your Pitch has potential (pass). After this you will continue with the Report. 3. The report – Step by Step Your report should meet the following criteria: • • • • The report contains a title page (including course name & number, student name & number), a table of content, and page numbers with a clear structure of the report. The textual quality and the level of English within the report is acceptable. The APA standards are correctly applied for in-text citations and the reference list. Complete Report: All chapters (introduction, chapter 1 - 6 and obligatory appendices) Chapter 1: Introduction Paragraph 1.1 (Group) This is an introduction paragraph in which you explain what a tourism destination is and the impact of tourism on a destination. Explain what destination management means and describe the role of tourism organizations in destination management. Explain why good destination management on island destinations is even more important. This paragraph should have between 300 - 350 words. Paragraph 1.2 (Individual) Introduce the island of your choice by providing a detailed description of the destination in which you will operate as entrepreneur or stakeholder. Describe the destination, the amount and type of visitors, what it is famous for, the culture and nature. This paragraph should have around 150- 200 words. Read and integrate the lecture introduction Destination Management and pdf: - Chapter one of the book Marketing and Managing Tourism Destinations by Alistair M. Morrison - A Practical Guide to Tourism Destination Management - Sustainable blue tourism -towards a sustainable maritime and coastal tourism in world marine regions -Blue Tourism Study Chapter 2: The components of tourism (Group) Explain the components of the tourism industry. (Individual) which specific components can you find in your chosen island/coastal destination. How relevant are each of them. (I) Which stakeholder/entrepreneur do you represent? Describe the vision, mission, and target group of your company as detailed as possible. Read and integrate: Lectures 3 and 4 Literature: - Chapter one of the book Marketing and Managing Tourism Destinations by Alistair M. Morrison - A Practical Guide to Tourism Destination Management - Sustainable blue tourism -towards a sustainable maritime and coastal tourism in world marine regions -Blue Tourism Study Total amount of words: 350- 500 words. Chapter 3: Stakeholders and the role of DMO (Group) Identify the role of key stakeholders and their interconnectedness in blue destination development and explain the role of DMO’s in the destination (use APA and relevant sources). (Individual) Which stakeholders can you identify for your business? Create a figure which shows your company and the relevant stakeholders which are involved in your business (be aware that new stakeholder can be added while you work on this report and your solution/product). Describe how the stakeholders are connected to your company (as supply chain/buyer or anything else). Create a mind map with all your stakeholders (part 1) and add this to your annex Show the outcome of the case study assignment (key stakeholders of Chako in the island Zanzibar) made during the lecture as sample of a potential solution for the challenge the island Zanzibar is facing in your appendix. Total amount of words: 400- 500 words. Read and integrate: lecture 5 literature: Coastal & Maritime Destination Design Stakeholder Relations & Connections in Sustainable Development within Coastal and Maritime Tourism Destinations Chapter 4: Challenges and possible solutions (Group) Discuss typical developments and problems in tourism (island) destinations. Use a minimum of 3 sources (academic literature/articles) you refer to in your report. Take into account the economic, environmental and social impacts on destinations caused by tourism. Which are opportunities for coastal and marine tourism. (Individual) Create a swot analyses for your chosen destination: describe the positive effects of tourism, the negative effects, the threats and opportunities. challenges and possible solutions for your chosen island destination. Write for each category a minimum of 5 factors. Read and integrate: Lecture 2 Tourism Destinations an Introduction Lecture about swot analyses - Opportunities for transforming coastal and marine tourism Total amount of words: 350 – 500 words. Chapter 5: The solution In this chapter you formulate your final solution for the challenge. Paragraph 5.1: the solution In chapter 1-3 you have described the situation, the stakeholders, the challenges and possible solutions. Now it is time to choose the best solution out of the a minimum of 5 opportunities (solutions) you created in chapter 4. You describe why you have chosen for this solution. Paragraph 5.2: Stakeholders Who do you need to come to this Smart Solution? Why do you need them? What are their responsibilities in the project? Create a mind map with all the stakeholders you need for this solution (part 2) and add this to your annex Paragraph 5.3: Own role What is your own role (as company) in this Smart Solution? In your annex you add your (updated) pitch Total amount of words: 250-500 words. Chapter 6: Reflection Paragraph 6.1 The best solution (Group) With your group mates you discuss each individual chosen solution and how it fits best in their chosen destination. Discuss in your group which solution (presented in the pitch) you find best. Explain why this solution is chosen as best solution/project plan for sustainable development of a coastal destination. Discuss how does this idea benefit to the People/Profit/Planet side of the island destination? Make sure all (4) solutions (pitches) of your group mates can be found in the appendix and refer to these in your report. Total amount of words: 350-500 words. Read and integrate Stakeholders Relations and Connections in Sustainable Development Paragraph 6.2 the Process (Individual): What went well in writing the report? What would you do different next time? Appendix 1. Assessment form Pitch – a smart solution for an island destination Appendix 2. General Info Assessment form Report – a smart solution for an island destination Course Name: Destination Management Course Code: Student Name: Student ID: Attempt: 1st / 2nd Date: Assessed by: Test: Report Study Program: B.A. Tourism Management Assessment guidelines: 5: Missing or incomplete; 4: Insufficient, the result does not meet any of the standards; 3: Sufficient, the result does not meet the standard on all aspects, but it is sufficient to pass; 2: Good - the result meets the standard on all aspects; 1: Excellent, the result surpasses the standard Conditional Requirements If one of these criteria is marked as ‘not approved’, the Professional Development Plan cannot be further assessed. Learning Outcome Criteria Approved Not approved The report contains a title page (including course name & number, student name & number), a table of content and page numbers with a clear structure of the report The textual quality and the level of English within the report is acceptable. The student applies correctly APA standards for in-text citations and reference list. Feedback: Assessment Learning Outcomes - Define basic concepts and models of destination management, Describe the role of tourism organizations in destination management, Discuss typical developments and problems in tourism destinations, Suggest solutions for dealing with different hands-on management situations in tourism destinations Indicators % 5-4-32-1 P Feedback: Chapter 1: Destination Management & DMO • • • • • • Description of main concept of Destination Management & DMO on the island Description the role of Tourism Organizations in Destination Management on the island The impact of tourism on a destination is given The elaboration is based on reliable, valid, recent and relevant sources. -----------------------------------Detailed description of the island destination is given The elaboration is based on reliable, valid, recent and relevant sources. 5 10 Part 2: Business Proposal Feedback: • Chapter 2: The components of tourism • • • The components of tourism are given -----------------------------------------Components in chosen island/coastal destination are given Explanation of which stakeholder/entrepreneur you present; describe the vision, mission, goals and values as detailed as possible. The elaboration is based on reliable, valid, recent and relevant sources. 5 10 Feedback: • Chapter 3: Stakeholders and the role of DMO • • • • • Role of key stakeholders and their interconnectedness in blue destination development is described The role of DMO’s in the destination is explained The elaboration is based on reliable, valid, recent and relevant sources ----------------------------------------------------Relevant stakeholders for own business are identified Description of how the stakeholders are connected is given The elaboration is based on reliable, valid, recent and relevant sources. 10 10 Feedback: Chapter 4: Challenges and possible solutions • • • Relevant developments and problems in tourism (island) destinations are given with special focus on economic, environmental and social impacts General solution for coastal destinations are given The elaboration is based on reliable, valid, recent and a minimum of 3 relevant sources 5 ----------------------------------------------------------------------- • swot analyses for chosen destination are presented: a minimum of 5 positive effects of tourism (strengths), 5 negative effects, 5 threats (weaknesses) and 5 opportunities are given. The elaboration is based on reliable, valid, recent and relevant sources. • • • The student succeeds in selecting the most suitable and promising solution. The student understands the stakeholders involved and its own role, The above is described and justified clearly, completely and critically. • Defends why & how the best solution chosen benefit the People/Profit/Planet side of the island destination -----------------------------------Explanation on what went well in writing the business proposal? What would you do different next time? • Feedback: Chapter 5: The solution 15 10 Feedback: Chapter 6: Reflection • 5 5 Feedback: APPENDIX • • • • • Mindmap of stakeholders (part 1) Mindmap of stakeholder of own enterprise (part 2) Own (amended) pitch Pitches of all group members Assignment Chako case 10 Feedback: Final Score
