In the competitive tumbler market, Lock&Lock has to face many competitors.
Three direct competitors of Lock&Lock in tumbler market:
1. Hydro Flask: established in 2009, is a leading American brand that has become synonymous
with hydration on the go. High-quality, vacuum-insulated bottles and tumblers that keep drinks
ice-cold for 24 hours and piping hot for up to 6 hours.
Some products of Hydro Flask:
The bottles:
The Tumbler:
The brand image of Hydro Flask:
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Adventure: Hydro Flask promotes an active lifestyle by pointing out the wonders of nature and
encouraging discovery. From casual hikers to professional athletes, a wide range of people are
drawn to their striking colors and stylish patterns.
Sustainability: Hydro Flask is dedicated to preserving the environment, which is why they utilize
materials free of BPA and collaborate with environmental organizations. Additionally, they are
promoting ethical production techniques and lowering their carbon footprint.
Community: Similar to Yeti, Hydro Flask cultivates a robust group of adventure-seekers that are
passionate about the outdoors and the brand. They participate actively in events and on social
media.
Strength and weakness of Hydro Flask:
Strength:
Excellent Insulation: Drinks stay ice-cold for up to 24 hours and piping hot for up to 6 hours thanks
to Hydro Flask's double-wall vacuum insulation technology, which is among the best on the market.
Because of this, they're perfect for everything from lengthy excursions to backyard cookouts.
Durable Construction: Products from Hydro Flask are long-lasting. Their rust- and dent-resistant
stainless steel structure makes them ideal for even the roughest of expeditions.
Weakness:
Price: Products from Hydro Flask are regarded as premium and have premium pricing. For some
customers, this might be a deterrent, particularly when contrasted with less expensive goods.
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Weight: Hydro Flask's stainless steel construction makes their products heavier than
some plastic or aluminum alternatives. This may be a consideration for backpackers or
hikers who prioritize lightweight gear.
2. Contigo
Contigo is a popular brand of travel cups and mugs with leak-proof designs, innovative features, and
a focus on convenience. When it was launched in 2003, Contigo wasn't the inventive, impervious-toleak soda king that it is now. The first thing it notices on its voyage is that cups are messy! Traveling
with coffee is made more difficult by drips, spills, and forgotten lids.
Some product of Contigo:
Contigo Tumbler Brand Image: Balancing Innovation, Convenience, and Fun
Contigo tumblers have cultivated a multifaceted brand image that resonates with a diverse
audience. Here's a breakdown of its key elements: Balancing Innovation, Convenience, and
Fun
Focus on functionality: Contigo prioritizes inventions that provide practical solutions to
everyday customer concerns rather than just introducing glitzy technology. Their easy-toclean designs, one-handed lids, and leakproof technology are prime examples.
Travel-Friendly Features (convienent): Many tumblers have insulated bodies, leakproof lids,
and compact designs, making them ideal for on-the-go hydration.
Bright Colors and Designs(Fun and Playful): Contigo offers a variety of vibrant colors and
playful designs, especially in their kid-friendly lines, distancing themselves from a purely
utilitarian image and injecting a sense of fun and personality.
Strengths:
Leak proof Technology: Contigo's primary selling point is its spill-proof and leak-proof
technology. They utilize various innovative mechanisms like patented AUTOSPOUT® lids and
push-button controls to guarantee a mess-free drinking experience.
Convenient Features: A lot of Contigo tumblers have easy-to-clean lids, dishwasher safety,
one-handed operation, and insulated stainless steel bodies that maintain drinks'
temperature for a long time.
Weaknesses:
Price: Contigo tumblers can be a little more expensive than other companies that cater to a
lower budget because of their emphasis on premium materials and cutting-edge
technologies.
Bulkiness: Compared to minimalist solutions from other brands, some Contigo designs,
especially those with intricate lids and mechanics, may be larger.
3. Sunhouse:
Established in 1970, Sunhouse has grown to become a major player in the Vietnamese
household goods market, offering a wide range of products including rice cookers, pressure
cookers, kitchen utensils, and kitchenware sets. food and glass cups.
Some products of Sunhouse:
Brand image of Sunhouse: Sunhouse's brand image is associated with practicality and closeness to
Vietnamese families.
Practicality: Sunhouse views its glass cups as dependable allies in daily life, highlighting their
adaptability and appropriateness for a range of events, from heading to the office to embarking on
outdoor excursions.
Closeness to Vietnamese families:
+Comparing Sunhouse's products with other international companies such as Yeti or Hydro Flask,
especially their drinking glasses, one can usually conclude that they are more reasonably priced. This
opens them up to a larger group of Vietnamese families who place a higher priority on usefulness
and value.
+In Vietnam, Sunhouse is a well-known local brand with an established history. With multiple
production sites in Vietnam, Sunhouse is able to maintain quality control and accommodate regional
tastes. Because of this, they have an advantage over only imported brands in terms of
comprehending the requirements and standards of Vietnamese families.
-Strenghth:
+Strong construction and premium materials, such as stainless steel, are used by Sunhouse to create
its tumblers, ensuring both quality and durability. For Vietnamese families who appreciate useful
and sturdy household goods, this guarantees that their products are robust and long-lasting.
+Many Vietnamese consumers can buy Sunhouse thermos due to significantly reduced prices from
high-end international brands such as Yeti or Hydro Flask. This affordability is a big plus in a market
where consumers are picky about price. (AFFORDABLE PRICE)
-Weaknesses:
+Leak-proof: Despite having leak-proof lids, some user reviews remark the odd spill or leak,
particularly when compared to companies that are well-known for their sealing technology.
+Limited customization: Customers seeking something more distinctive may find Sunhouse
more appealing than some competitors' customization possibilities, such as color selections
or personalized engraving.
Three-indirect competitors of Lock&Lock tumbler:
1. Glass bottles:
Because natural glass is non-toxic and leak-proof, your water will taste clean and pure. Nothing
artificial or undesirable permeates your drink.Some people think that drinking out of a glass
might improve mood and aid with digestion. Many people vouch for the benefits of avoiding
contact with other materials, notwithstanding the paucity of scientific proof.
Strength of glass bottles:
-Affordable price: In Vietnam, customers can easily find glass bottle everywhere. The price of
glass bottles in Vietnam from 1$ to 10$ which is cheaper than the price Lock&Lock tumbler
Weakness of glass bottles:
-Fragility: Glass is more prone to breaking than metal or plastic, especially single-walled bottles.
For further security against unintentional drops, take into account solutions with two walls.
Some image of glass bottles:
2. Leak-proof plastic bottles:
Leak-proof plastic bottles are lightweight and portable, making them perfect for travel or outdoor
activities. For safety, use products without BPA. The leak-proof plastic bottles are very popular with
Vietnamese because of the variety of designs and the convenience.
Strength of leak-proof plastic bottles:
-Compared to glass or metal bottles, leak-proof plastic options tend to be more budget-friendly. This
makes them a good choice for those who are looking for a cost-effective way to stay
hydrated..Plastic bottles are much cheaper than tumblers.
Weaknesses of leak-proof bottles:
-In general, plastic is not as insulating as other materials, thus in hot weather, your water may warm
up faster or cool down faster. While they might not be as efficient as glass or metal bottles,
insulated plastic bottles can still be an advantage.
Some images of leak-proof bottles:
3. Hydration bladders:
Hydration bladders, which are constructed of a flexible material like silicone or polyurethane, hold
water inside. They allow you to drink without using your hands since they feature a tube that exits your
bladder and finishes in a mouthpiece.
Strength of hydration bladders:
-Hydration bladder is very suitable for athletes and people who love outdoor activities. Hydration
bladder is a convenient way to stay hydrated during activities when you don't want to stop and take a
drink from a water bottle. It is also lightweight and don't take up as much space as a traditional water
bottle.
Weakness of hydration bladders:
-Hydration bladder need to be cleaned very often to prevent mold and mildew growth. Moreover, the
hydration bladder is very expensive if comparing with bottles.
Some images of hydration bladders: