MKT 6113-6 F23
CHAPTER 1 ASSIGNMENT
Name: Sudeep Neupane (C0908455)
Date: September 7, 2023
Section: 6
Pick two competing products (in the same industry) made by two different companies. Compare
the 7Ps of the two different products based on the information on their websites / product pages.
PRODUCT
PLACE
PRODUCT #1: HOT BEVERAGES
PRODUCT #2: HOT COFFEE
INDUSTRY: TIM HORTONS
INDUSTRY: STAR BUCKS COFFEE
COMPANY
1.
2.
3.
4.
5.
Brewed Coffee
Americano
Cappuccino
Caramel Latte
Vanilla Latte
Brewed Coffees
Americanos
Cappuccinos
Espresso Shots
Flat Whites
Lattes
Macchiatos
Mochas
Clover Brewed Coffees
Coffee Travellers
Reference: Hot Beverages – Tim Hortons
Reference: Hot Coffees: Starbucks Coffee Company
Total Number of Stores in Canada: 3,528
There are total of 1,429 stores of
Starbucks in Canada which are distributed
in 12 provinces and territories and 301
cities. 624 stores are in Ontario as of
August 23, 2023.
It
has
been
distributed
in
13
provinces/territories and 628 cities,
among which 1,777 restaurants are in
Ontario as of September 05, 2023.
Reference: Number of Tim Hortons locations in
Canada in 2023 | ScrapeHero
PROMOTION
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Through the Social Media Ads where
focus is Showcasing the Tim Horton’s
impact in Canadian culture and
communities.
Reference: Number of Starbucks locations in Canada
in 2023 | ScrapeHero
In its Social Media Ads, Starbucks focuses
on individual with unique, joyful, and eyecatching visual and shots of the product.
Source: Starbucks Instagram
Source: Tim Hortons Instagram
PRICE
Price Ranges from CA$ 1.59 to CA$ 4.95
Price Ranges from CA$ 1.85 to CA$ 5.25
Reference: Tim Hortons Menu Prices in Canada September 2023 - Cost Finder Canada
Reference: Starbucks Menu Prices in Canada September 2023 - Cost Finder Canada
PEOPLE
PHYSICAL
EVIDENCE
PROCESS
There priority is the fast order delivery
focusing quick and fast service to
people looking to grab coffee and
head to work.
They believe in the order accuracy.
Therefore, coffee is made precisely as per
the customer needs who want to enjoy the
coffee along with the work and spend times
in their store.
Popular Beverages of Tim Hortons
Includes Hot Coffee, and Iced
Coffee which is available all the year.
Starbucks offers wide variety of specialized
drinks. However, drinks are limited every
season.
Design of the cup is same for all the
drinks.
Design of the cup is as per the texture of the
drinks.
Source: Google
Source: Google
1. Customer Orders the Coffee
as per his requirement
2. Tim Hortons serves the
coffee to the customer.
3. Customer picks up his order
and heads to work
1. Customer orders the coffee as per
the requirements
2. Starbucks serves to the customer.
3. Customer is served the coffee to
drink in the store or take away.