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Gestalt Psychology-2

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GESTALT
PSYCHOLOGY
Topics
 A Brief History of Gestalt Psychology
 Gestalt psychology
 Major Contributors
 Gestalt Laws of Perceptual Organization
Gestalt
◦ The word ''gestalt'' means the ''unified or meaningful
whole.''
◦ It looks at the human mind and behavior as a whole.
“The whole is greater than the sum of its parts”—that is, our
perception, or understanding, of objects is greater and
more meaningful than the individual elements that make up
our perceptions.
A Brief History of Gestalt Psychology
◦ At approximately the same time the behaviorist revolution was gathering
strength in the United States, the Gestalt revolution was taking hold in
Germany.
◦ Gestalt psychologists’ movement against Wundt’s position paralleled the rise
of behaviorism in the United States, they were independent of one another.
◦ Gestalt psychology focused primarily on the sensory nature of Wundt’s work.
◦ Watson’s behaviorism was beginning its attack on Wundt and Titchener as well
as on functionalism.
◦ Gestalt psychologists accepted the value of consciousness while criticizing the
attempt to reduce it to atoms or elements.
◦ Behavioral psychologists refused to acknowledge the usefulness of the
concept of consciousness for a scientific psychology.
Phi-Phenomenon
◦ A significant influence on the development of Gestalt
psychology was the Zeitgeist, especially the intellectual
climate in physics.
◦ Phi phenomenon: The illusion that two stationary flashing
lights are moving from one place to another.
◦ These findings may seem unremarkable to you. Scientists
had been aware of the phenomenon for years, and
movies, or motion pictures, had at that time already been
popular.
Major Contributors
◦ Max Wertheimer
◦ Kurt Koffka
◦ Wolfgang Kohler
CONTRIBUTION:
The publication of Static and Stationary Physical Gestalts (1920), a
book that won considerable praise for its high level of scholarship.
Theory Development:
◦ In the 1920s, German psychologist Wolfgang Kohler was studying
the behavior of apes. He designed some simple experiments that
led to the development of one of the first cognitive theories of
learning, which he called insight learning. Insight learning is among
various methods of Behavioral learning process, which is a
fundamental aspect of Behavioral Psychology.
◦ In 1956 he received the Distinguished Scientific Contribution Award
from the APA, and in 1959 he was elected president of the APA.
Wolfgang Köhler observed chimpanzees as they solved problems.
Köhler’s most famous subject was a chimp named Sultan. The
psychologist gave Sultan two sticks of different sizes and placed a
banana outside of Sultan’s cage. He watched as Sultan looked at
the sticks and tried to reach for the banana with no success.
Eventually, Sultan gave up and got distracted. But it was during this
time that Köhler noticed Sultan having an “epiphany.” The chimp
went back to the sticks, placed one inside of the other, and used
this to bring the banana to him.
Gestalt Laws of Perceptual
Organization
◦ Gestalt’s principles, or Laws of Perception, were theorized by
Wertheimer in an article published in 1923, and further elaborated by
Köhler, Koffka and Metzger.
◦ The principles are grounded on the human natural tendency of finding
order in disorder – a process that happens in the brain, not in the
sensory organs such as the eye. According to Wertheimer, the mind
“makes sense” of stimulus captured by the eyes following a predictable
set of principles. The four main laws of organization are:
1.Similarity
2.Proximity
3.Continuity
4.Closure
5.Figure/ground
Similarity
◦ Similarity refers to our tendency to group things together
based upon how similar to each other they are.
◦ In the diagram below we see row of red and black dots.
The rows are grouped according to similar color.
Proximity
◦ Proximity refers to our tendency to group things together based on
how close they are to each other.
◦ The dots are grouped together based on how close they are to each
other.
Continuity
◦ Continuity refers to our tendency to see patterns and therefore
perceive things as belonging together if they form some type
of continuous pattern.
◦ In the figure the dots look like an “X” as we see the upper left
side as continuing all the way to the lower left all the way to
the upper right.
Closure
◦ Closure refers to our tendency to complete familiar
objects that have gaps in them.
◦ In the figure we perceive a circle, square, triangle etc.
Figure/ground.
◦ According to Danish psychologist Edgar Rubin (1886–
1951), the most basic type of perception is the division
of the perceptual field into two parts: the figure, which
is clear and unified and is the object of attention, and
the ground, which is diffuse and consists of everything
that is not being attended to.
◦ Such a division creates what is called a figure– ground
relationship.
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