lOMoARcPSD|32884222 Introduction to creative and analytic mindset Analytic and Creative Mindsets (University of Sydney) Studocu is not sponsored or endorsed by any college or university Downloaded by yu yiyi (qq919649100@163.com) lOMoARcPSD|32884222 1.1 Overview Week 1: Introduction ● Mindset: - A mindset is how you view the world. These mindsets can be formed and shaped by culture, values, beliefs and experiences. However, while mindset can be influenced by these, a mindset can be changed. - Fixed Mindset: assumes that our character, intelligence, and creative ability are static notions that can’t change in any meaningful way. In this fixed mindset, success is the product of inherent intelligence, an assessment of how those givens measure up against an equally fixed standard; and striving for success and avoiding failure at all costs. This becomes a way of maintaining the sense of being smart or skilled. (Avoid challenges, Give up early, See effort as fruitless, Ignore negative feedback, Threatened by the success of others) - Growth mindset: flourishes on the challenge and sees failure not as evidence of lack of intelligence but as a springboard for growth and for stretching our existing abilities. (Embrace challenges, Persist in the face of setbacks, See effort as path to mastery, Learn from criticism , Learn from the success of others) Downloaded by yu yiyi (qq919649100@163.com) lOMoARcPSD|32884222 ● Creative, critical and analytic mindsets - Creative Mindset: a frame of mind or way of approaching life and work that is demonstrated by open mindedness, this includes looking at ideas from multiple perspectives. Creative people develop a range of approaches that interconnect to form their personal and ever expanding creative mindset toolkit. For example, you can be inquisitive, sensitive and experimental as well as reflective and critical in the process of developing new creative outcomes. (Seek challenges, Try multiple solutions & approaches, See effort as play, Seek useful criticism, Collaborate for shared success) - Analytic Mindset: - is a mindset that is habituated to pursuing objectives, fact-based decision-making and data-driven conclusions and encourages using an analytical lens or viewpoint - can analyse information, identify problems and trends, and solve complex problems. They are often curious and ask the “why” question and they want to learn how to do things better. - consists of breaking complex details into smaller parts before you can arrive with a conclusion. - Critical Mindset: - integrate the creative and analytic mindsets. - Critical skills include -Identifying errors and inconsistencies in reasons; Recognising problems before building and appraising arguments; Understanding the connection between ideas; and Coming up with systematic and consistent ways of solving problems. - Each of creative and analytics mindsets contain sets of useful processes such as critical thinking. Critical thinking is a key activity in both domains. Critical thinking, reflection, and making well informed or reasoned judgments are involved in both creative and data analysis domains. This set of processes enables better quality and more resolved outcomes. Downloaded by yu yiyi (qq919649100@163.com) lOMoARcPSD|32884222 - Analytic thinking becomes part of the steps of critical thinking. When you have a difficult problem you want to resolve, you will first use your analytic skills. This means that you will break down information into smaller details and analyse them one by one. 1.2 Introduction to creative and analytic mindset ● Creativity - Being creative means that your ideas are both original and useful. Thinking creatively will assist you in business, it will open up different areas of interest and it will help you to accept different approaches in business. ● Introducing the 4P's of creativity Being aware of the 4Ps of creativity means that you will be able to understand your own creative workflow and work out if you need to change something to enhance your creativity. - Person: the person is the entrepreneur; use their skills, creative abilities and motivation to create the product. Press: represents the environment in which the Person operates in to create the product. Process: the procedure used by the Person to develop the product. Product: is built by the Person and is the result of the creative Process. It is the new innovation. Downloaded by yu yiyi (qq919649100@163.com) lOMoARcPSD|32884222 ● The 6P's - persuasion and potential - Persuasion: the ability to convince others in a field; the motives for trying to be creative or why a creative approach is being taken to an issue or problem. - Potential: the creative growth or development of ideas or outcomes or individuals. 1.3 Linking creativity and analytics ● McKinsey: How they integrate creativity and analytics - They treat creativity and data as equal partners. - They make integration a way of life through an agile marketing operating model. - They seek “whole-brain” talent. ● The Golden Thread - Connecting creativity and data had led us to what we call the 'Golden Thread'. We have used this as a metaphor for weaving a fabric. Using the weft緯紗橫向 (creative) and the warp經紗直向 (analytics), coming together to make a fabric. Downloaded by yu yiyi (qq919649100@163.com)
