378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) Introduction What’s inside: Slogan tips 03 04 Marketing slogans for... Winter holidays Spring holidays Summer holidays Fall holidays Get started 09 12 17 20 22 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 2 Introduction First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy marketing and advertising slogan that engages your audience and introduces your brand. What is an advertising or marketing slogan? An advertising or marketing slogan is a concise, catchy phrase used with consistency across marketing materials to position your brand and foster both recognition with a broad audience as well as affinity with a target audience. The audience of a slogan is key here—your slogan isn’t only for your target audience or your customers. It’s also how you want anyone to think of your brand. That’s why a short, pithy statement works best. You can use wordplay, rhythm, and more to make a slogan memorable to anyone who hears or reads it. And you should use language and appeal to emotions that rally your target audience around your brand’s mission, purpose, or product. The audience of a slogan is key here—your slogan isn’t only for your target audience or your customers. It’s also how you want anyone to think of your brand. But keeping this in mind when you’re working on a slogan for your business can help. You want your advertising slogan to inspire something—feelings of belonging, confidence in your product, even a smirk at a clever joke. 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 3 1 Start with your brand 12 quick slogan tips No matter which type of slogan you’re looking to create, these slogan tips will help you brainstorm the perfect one for your business: An advertising or marketing slogan resonates because it fits with the brand. When you start writing, keep your brand in mind. You want the slogan to match your brand’s voice and appeal to your audience, so brand alignment is key. 2 Think about what your customers want What do they need? What are their biggest problems? What would make them happy? Try to come up with something that will solve their problems while also being memorable and unique. 3 Use puns or wordplay Clever wordplay, like rhyming or puns, can make your slogan more memorable. For example: “This” or the “Have a hoppy Easter with [product]!” 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 4 4 Leverage words or phrases that create a sense of urgency Use words like “now,” “only,” “limited,” “discount,” or “special offer” in your slogan to motivate your customers to act immediately. For example: “Egg-citing news—we have a special offer for you this Easter” or “Easter is here! Time to celebrate with our exclusive deals.” 5 Mention your unique selling point Your slogan should reflect what sets you apart. Aim to convey some benefit, value, or competitive advantage customers will gain when they purchase from you. For example: “Celebrate Halloween in style with our one-of-a-kind fall harvest baskets” 6 Make it inspiring Be playful and creative You want people to be inspired by your slogan. Make them want to buy from you because they’re moved by your message. Use words that are positive and uplifting, like “successful,” “joy,” or “peace.” Whether you make your marketing slogan rhyme, play on words, or perhaps even include an emoji to catch your target market’s attention, your creativity is sure to be a slam dunk. 7 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 5 8 Align with your goals Whenever you’re brainstorming a slogan for a marketing campaign, you’ll want to check in on any key objectives you’ve set. This ensures your slogan aligns with the goals your campaign is working towards. Not only will this make your slogan more effective, but it can also help you maintain brand consistency. When you have a slogan that’s in sync with your marketing campaign, it will provide a seamless experience for your customers. 10 Be ‘sticky’ This often means short and simple. The goal is to create a slogan that sticks with people long after they’ve seen or heard it for the first time. Our attention spans are short, and only getting shorter! Your slogan needs to be quick, and even better if it’s quippy. Whether it’s a clever reference, rhymes, or some wordplay, this will help make your slogan—and your business— unforgettable. 9 Make people stop and listen (or read) You want your audience to take notice of your slogan and react—whether they laugh, cry, smile, or screenshot to share it with their friends. Your goal is to use emotion to spark their interest and make them want to learn more about your offer. 11 Take a cross-channel approach Once you’ve determined how you’re going to get in on marketing slogan fun, make sure to run your campaigns across your marketing channels. This includes organic social media, email marketing, paid social ads, and more. The more places you feature your specials, deals, or promotions, the better chance you have of getting more customers and taking advantage of any seasonal marketing opportunity. 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 6 BRAND SLOGAN FEELING McDonalds I’m lovin’ it. Satisfaction Statefarm Like a good neighbor, Statefarm is there. Reassurance Be honest Disney Parks The happiest place on earth. Excitement You can’t overpromise in your slogan. Instead, focus on your product’s strength and what makes your offering different than your competition. Double down on that and skip any false promises. Coca-Cola Taste the feeling. Happiness Apple Think different. Individually Porsche There is no substitute Superiority Subaru Love. It’s what makes a Subaru Love Airbnb Belong anywhere Wanderlust L’oreal Because you’re worth it Beauty Staples That was easy Simplicity 12 For example, these brands use slogans that focus on feelings rather than the outcome that their offer provides. SOURCE 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 7 Marketing and advertising slogan ideas for every season and holiday No matter the occasion, you’re sure to find inspiration for your next seasonal marketing slogan with this complete list! 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 8 GENERAL WINTER SLOGANS • Brrr... temps are cold but our savings are hot • Unpopular opinion: winter is the best season Winter and holiday marketing slogans Holiday marketing during the wintertime is a time-honored tradition. It’s an opportunity for businesses to stand out from the crowd and connect with their audiences. • It’s a winter wonderland! • It’s wintertime and we’re feeling fine • Wondering what to do this winter? We can help! • Whimsical winter wonders Shop now CHRISTMAS MARKETING SLOGANS It’s also a big business, with holiday spending reaching $1.26 trillion in 2022. With so much money on the line, it’s not surprising that businesses are pulling out all the stops to attract shoppers. • Count on [brand] for all your shopping needs this Christmas. There are many tips, tactics, and best practices to try for your winter and holiday marketing campaigns, but the strongest predictor of success is simpler than you think: get started early. The key is to get a jumpstart on your holiday marketing campaign before the holidays hit so you can be prepared and potentially grab consumers’ attention early. • Santa Claus is coming to town! Celebrate Christmas with [brand]! If you’re looking for some clever and catchy holiday marketing slogans to help your business stand out from the rest this winter, you’ve come to the right place. • This holiday season, give your customers something they’ll never forget. (This works well for a B2B company.) • A Gift for Every Reason and Every Season. • Bring your holiday spirit home with you. • Make someone’s Christmas special with [product]! • A time for giving and sharing with friends and family! • Christmas isn’t about how much you buy but how much love you give. Give love with [brand]. 75% of people use social media to find holiday ideas. Source 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 9 THANKSGIVING MARKETING SLOGANS BLACK FRIDAY MARKETING SLOGANS NEW YEAR’S EVE MARKETING SLOGANS • It’s the Most Wonderful Time Meal of the Year. • Get ready for Black Friday madness. • Countdown to midnight with us. • Our Thanksgiving Day sale will have you • Spend less time searching and more time • Ring in the New Year with us! gobbling up savings like turkey on the table. • We’re thankful for our customers, so we’re giving them an extra day to shop this weekend! • Give thanks for friends, family, and the food on your table. • A moment of gratitude is a moment of grace • Be thankful for what you have; you’ll end up having more. (This slogan appeals to those who want more out of life.) • Home for the holidays? Treat yourself! • There’s No Place Like Home for the Holidays. shopping! • Don’t just survive Black Friday; thrive! • No matter how you do it, do it with style. • Black Friday: Get your holiday shopping done earlier than anyone else! • Bargain hunters unite! • Get the deals before they’re gone. • Black Friday deals galore! • Give yourself a fresh start this year. • A hint of change is in the air! • You can’t grow if you don’t change. • May your New Year be fun-filled and prosperous! • An old year is gone; a new one’s begun, with happiness and hope for all mankind. • Auld lang syne. Let’s make this year our best yet! • It’s a brand-new year! What’s one thing you want to accomplish this year? Image Sources: Thanksgiving, Black Friday, New Year’s Eve 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 10 VALENTINE’S DAY SLOGANS TO WIN YOUR CUSTOMERS’ HEARTS • Valentine’s Day bonus: exclusive price drops! • We’re in love with this sale • Your go-to Valentine’s Day gift guide • Love, laugh, shop • Valentine’s Day gifts they’ll love • Deals you’ll love • ‘Tis the season of sweets for your sweetheart • Valentine’s Day the shopping way • Our love language is gift giving • Roses are red, violets are blue, deals just for you • Their love language? Gift giving! • The savings have never been sweeter • Give the gift of love this Valentine’s Day • Sweet, sweet savings to savor • Roses are red, violets are blue, a gift guide just • These steals will steal your heart • Valentine’s Day gifts we love for you • Sweet steals to steal your sweetie’s heart • Gifts so sweet they’ll give you a toothache • Fall in love with shopping sales • Great Valentine’s Day gifts start here • Fall in love with these Valentine’s Day sales • The only Valentine’s Day gift guide you’ll need • Our prices? Low! Chances of getting a date? • Discover gifts made with love Also, low • We Valentine’s Day sales • Gifts that say “I love you” • Give a gift from the heart • Be in love with love… And low prices! • Offers you’ll love • We set a love spell on our prices • Valentine’s Day booking extravaganza • Speed-date these Valentine’s Day sales until • Sweet services just for you 2/15 • You’ve got a date… with a Valentine’s Day sale! • Shop our Valentine’s Day sale now • Shop special sales for your special Valentine SOURCE • Made with love • Appointment times you’ll love • Get results you’ll love • Book now for a Valentine’s Day treat 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 11 GENERAL SPRING SLOGANS SPRING SLOGANS FOR SERVICES • Spring ahead with our new product • Leave the spring cleaning to us • Spring into these deals • Let us refresh your space • We’re springing ahead, and staying open • Get a jump on spring cleaning with this 1 hour later • Bye winter, hello spring! • Sweep away the winter blues • Spring into the season with us! • Fresh air, refreshed home • Spring marketing and holiday slogans Spring is usually a light, happy season. No matter what kind of business you run, there’s a way to create spring marketing slogans that tap into the positive themes of these months. deal No time like spring • Spring forward with our help! • Sale this weekend: It’s spring break for your wallet • You survived Tax Day! Treat yourself with [our product]. • Enjoy the sun We’ve got the yardwork covered. • Get your yard ready for the season • New season, new home improvement project • New season, new products • Out with the old, in with the new • Spring deals are in the air • Grab these fresh deals at our store • We’re refreshing our inventory–see what’s new! • Fresh air and fresh deals • Spring into action! 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 12 SPRING SLOGANS FOR SALES • Check out what’s sprouting at our store • Good things are in bloom at our store • The early bird gets the great deals • Things are looking sunny at our stores • Bloomin’ good deals are on at our shop • A little birdie told us you’d like this product • Springing into savings • Sweet spring and sweeter sales • Spring fling sale: limited time only! • Springtime is a fine time…to buy SPRING SPORTS SLOGANS • These deals are a home run • Score big with these spring offers • It’s game, set, match with [our product] • We’re swinging big with our latest offer • Get Big League value at Little League prices • Our biggest sale of the season? Score! • When it comes to finding the best [product], there is no competition • Stop by our March Madness sale for wild deals ST. PATRICK’S DAY SLOGANS FOR LUCKY RESULTS • The luck of the Irish brought you these new • Irish you were here • Sales are at the end of this rainbow! • Get lucky with our St. Patrick’s Day deals • Lucky for you our prices have dropped • Top of the mornin’ to you • It’s your lucky day! We lowered our prices • Get your green on • Don’t miss out on these prices or you’ll be • Irish you a Happy St. Patrick’s Day • Cheers to the Irish • May every petal on the shamrock bring you joy and good luck low prices green with envy • Deals hotter than a boiled potato • The paddy don’t start ‘til I walk in • Here to paddy • Feeling lucky? • Time to sham-rock and roll • We’re shamrockin’ our green today • Let’s get shamrocked! • Find us at the end of the rainbow (or around • Don’t worry, beer happy the corner on Summer Street) • Happy St. Patrick’s Day from [Your Business Name] • Get your lucky charm on with us! • Let us charm you at your next appointment • Today is a lucky day to book • Need assistance? You’re in luck! • Book today to uncover your pot of gold tomorrow! • Save some green at our St. Patrick’s Day sale • What a brew-tiful day! • Time to paddy • Kiss me, I’m Irish • Irish today, hungover tomorrow • It ain’t over ‘till it’s clover • Green giveaway • Luckier than a four-leaf clover • Lucky like a four-leaf clover • Richer than a pot of gold 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 13 EASTER MARKETING SLOGANS • Hop into Easter savings! • Egg-citing deals this Easter • Don’t be a bunny, shop now. • Crack open savings this Easter. • Hoppy Easter from our family to yours • Get egg-cited for our Easter sale! • Find your Easter Sunday style with us. • Join our Easter egg hunt for unbeatable prices! • Hippity hop into savings with our Easter deals. • Spring into action and take advantage of our limited-time Easter offers today • Spring into savings with our Easter sale – everything you need to celebrate in style. • Easter is sweeter with our egg-cellent discounts on [your product] • Don’t be an egg-head – Shop our Easter collection for egg-citing deals! • Hop, skip, and jump into our Easter sale for unbeatable prices on quality products. • Fill your basket with Easter treats • Easter eggstravaganza starts now! • Easter brunch made easy with our products • Get ready for Easter with our spring collection. • Easter baking made deliciously easy. • Our Easter bunnies are busy, but we’ve still got time for a sale – 15% off selected items • Hunting for Easter deals? Look no further! Shop our Easter sale and hunt for the best deals. • The Easter bunny may come and go, but the joy of Easter traditions lasts all year. • Don’t be a chicken, celebrate Easter in style! Dress up in our Easter outfits and make memories. • Spring into Easter with new arrivals. • Spring into savings this Easter. • Spring into a new life with our Easter deals. • New beginnings start with Easter. • Bloom into savings this Easter season. • Renew your home decor this Easter • Freshen up your wardrobe this Easter. • Spring into action this Easter with our limited- time deals. • Spring showers bring Easter flowers and great deals too. • As the flowers bloom, so do our Easter deals. 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 14 EARTH DAY SLOGANS • Reduce your carbon footprint and your costs with our eco-friendly product • Make every day Earth Day with our sustainable solutions. • Celebrate Earth Day with 10% off on all our eco-friendly products. • Join the eco-revolution: Save the planet and your wallet. • Go green and make the world a better place – one purchase at a time. • Let’s make Earth Day every day with our earth-friendly products. • Celebrate Earth Day with us and score some sustainable steals. • Healthy planet, healthy you! • It’s not just about fitness; it’s about sustainability. • Be kind to yourself and the environment. • Green is the new clean. • Get fit, stay green. • Nature has everything we need to feel good. • A healthy planet starts with healthy choices. • Healthy planet, happy life. • Small changes can make a big difference • We are the stewards of the Earth. • The world needs more eco-heroes. • Become an environmental champion. • Sustainability isn’t a buzzword – it’s a way of life. • Reduce your carbon footprint and get involved in Earth Day. • Make a difference this Earth Day. • Pledge to switch to renewable energy sources today • Commit to sustainability this Earth Day. • Let’s work together to make the planet a better place. • Take our eco-challenge now and see the impact you can make • Plant a tree and make a difference this Earth Day. Join our tree planting initiative now! • Say goodbye to single-use plastics. Shop our reusable products and reduce waste today. SOURCE • Clean up the planet, one piece of litter at a time. • Become a sustainable shopper this Earth Day. 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 15 MOTHER’S DAY SLOGANS • Get Your Last-Minute Mother’s Day Gifts Here • An Extra Surprise for Mom • Better Than a Grocery Store Bouquet: Shop • Give Your Mom More this May 14 • Something for Mom, Something for You • Treat your mom, treat yourself • Your Mom Deserves an Extra Special Something • Mother’s Day Bonus Gift with Purchase • Moms: Use This Code for a Bonus Gift • Spend More, Give Your Mom More: Bonus Gift on Every Purchase Over [Dollar amount] • Make Special Memories with Mom • Mother’s Day Memories to Last a Lifetime • Give Your Mom the Gift of Time Together • Time Together: The Most Precious Gift of All • Spend Time with Mom: [Brief description of your offering] • Celebrate Mother’s Day Together • Let Us Handle Your Mother’s Day Plans Our Last-Minute Mother’s Day Gifts • Mom Will Never Know You Got This Last- Minute • Forgot About Mother’s Day? We’ve Got You Covered. • Mother’s Day Crisis Averted • Day-Of Mother’s Day Gifts • Stars, stripes, and everything nice! Thinking of our troops today. • To all who served, we appreciate you today and every day • Happy Memorial Day! Shop our weekend-long sale • Expedited Shipping on Mother’s Day Gifts: Get It By May 1 • Forgot about Mother’s Day? Digital gift certificates available! MEMORIAL DAY SLOGANS Memorial Day marketing tip: • Remember those who served. All gave some, Send a series of emails using your slogans to promote your sales, events, and more! some gave all. • Land of the free, because of the brave • Red, white, blue, and woo-hoo! It’s Memorial Day • What’s your favorite Memorial Day tradition? • Join Us for Mother’s Day: See Our Special • Happy Memorial Day! May we never forget • Mother’s Day Gifts for Procrastinators forget to think about those who served and sacrificed. Happy Memorial Day! • We’ve Got Last-Minute Gifts for Mom • Mother’s Day Plans? Done. Offers • Enjoy the day with your loved ones, and don’t those who made the ultimate sacrifice for our freedom. 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 16 Summer marketing slogans Summer is likely your customers’ favorite season! Kids will enjoy their break from school, and adults will relish some muchneeded vacation time. Beach hangs, backyard barbeques, and Fourth of July parties are just a few of the exciting summer events we have to look forward to in the coming months. SOURCE GENERAL SUMMER SLOGANS • General summer marketing slogans to try • Stock up on everything you need for BBQ season Use these marketing slogans for any summer holiday or observance. • Spring into summer with these offers • Get ready for #HotGirlSummer with [our product] • These spring deals are heating up • We’ve got the summer essentials you SUMMER MARKETING SLOGANS TO PROMOTE A SALE • Sun, sand, and sale • Sea what we’ve got in stock • Sun’s out, sales on • Cruise into our summer sale • A whale of a deal • Slip-n-slide into our deals • Cannonball into our sale! need • We’ve got spring fever! 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 17 SUMMER MARKETING SLOGANS FOR RETAILERS • Sail in to see our newest products • Want s’more [product/offering]? • Pick up the [product type] of the summer at [our store] • Knock your next [summer event] out of the park with [our related product or offering] MARKETING SLOGANS FOR THE END OF SUMMER • One last hurrah: Shop our end-of-season event • Grab ‘em before they’re gone: End-of-season deals • There’s still time to soak up some deals! • It’s the bottom of the ninth for summer • Fall into our end-of-summer sale • Head back to school in style • Life’s a beach with our [product] • Stay cool with our [product or offering] SUMMER MARKETING SLOGANS FOR FOOD AND HOSPITALITY BRANDS • Burgers, beer, and buddies at [our location] • Hot new recipes, same cool vibes at [our restaurant] • Spice up your summer with [new menu offering] • Catch our seafood specials • Soak up the sun on our patio • Hot weather, cold brews — join us! • I scream, you scream for ice cream at [our restaurant] SOURCE 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 18 FATHER’S DAY MARKETING SLOGANS 4TH OF JULY MARKETING SLOGANS LABOR DAY SLOGANS • Happy Father’s Day, dads! Thank you for all • Land of the free savings. • Happy Labor Day weekend to our employees, the sacrifices you make for your families and the joy you bring to our lives. • We don’t say it enough, so say it extra today: Thank you for everything, dads. • Life doesn’t come with a manual…it comes with a father. • Wishing you a day that feels like [something they love]. • We our dad customers! • Let savings ring. • Stars, Stripes & Savings • The biggest bang for your buck • Sizzling savings customers, and partners. • Take a load off and enjoy one last summer hurrah! • Kick back, relax, and enjoy your day off. You’ve earned it! • On America’s birthday, you get a gift! • Labor Day is our favorite day. • Red, White & Brew • Chilling, grilling, and completely unwilling to • Red, White & BBQ do any work. • Fireworks won’t be the only thing getting lit • Work hard. Play harder. Party hardest. • Time to party like it’s 1776 • Word hard, try hard, fail hard, win hard. • Try our all-American items • Celebrate work by working hard to celebrate. • Fries, pies, and freedom • Celebrate the hustle by not moving a muscle. • Wishing everyone a very Happy Father’s Day! • Let’s have a blast • Work may be work, but it’s also a • Thanks to all the dads and father figures • Light up the sky • From all of us at [Business Name], we wish you a very Happy Father’s Day! • If Father’s Day is hard for you, just know that you are loved and cared for. giving their time, support, and love. You’re appreciated! • Dad, you are rad! Happy Father’s Day! daily opportunity to feel a sense of accomplishment and purpose! • This is better than fireworks • Start the fourth with a bang • Smells like freedom • We’re here to dazzle • Chillin’ n grillin’ • Seeing stars 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 19 GENERAL FALL SLOGANS • Find fall fun here • Fun fall finds just for you • Temps are cooling down, deals are heating up • Our prices are falling like leaves • New product harvest! Shop now • We’ve got pumpkin spice and everything nice! BACK-TO-SCHOOL SLOGANS Fall marketing slogans Use these fall marketing and advertising slogans as your fallback (pun intended) when your business needs an extra boost! • [Business name] wishes you and your family a very happy back-to-school season! • Back to school is bittersweet. Luckily, our seasonal deals are all sweet! • Happy #backtoschoolszn how are you celebrating? • Here’s how our employees celebrate the back-to-school season • Wherever you are in your learning journey, here are some of our top back-to-school tips • Back to school = back to savings! • Shop our back-to-school sale now for A+ prices you won’t want to miss. • Brighten up your back-to-school season with these deals. • Get back-to-back savings throughout the back-to-school season with our BOGO deal • Back to school = back to bookings! • Back to school = back to [product name] • We back to school • Back-to-school season is here 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 20 HALLOWEEN MARKETING SLOGANS • If the broom fits, buy it! • Spooky sales that’ll make you jump • Sales are creeping up • Boo! Don’t let these discounts scare you • Our prices are ghosting us! New Halloween sales • Halloween only comes once a year, so do these sales • Halloween hangout: Come work with us! • We’re at your spooky service • Don’t be a Halloweenie! Work with us • Don’t be a scaredy-cat! Let us help you • Our service is all treats, no tricks! • Gone haunting, be back in November • Eat, drink, and be scary • Sending you our best witches • Happy haunting! • [Your company name] witches you a happy Halloween • Trick-or-treat our sales to beat 378 Creative Marketing Slogans for Every Holiday (+How to Write Your Own) 21 Start creating your own marketing and advertising slogans that pop Your slogans should stick out to make sure your business is memorable for your audience. Once you have your perfect marketing slogan, you can apply it across your campaigns to help grow your business. We can help you bring your slogans to life! Reach out for a demo to learn how. 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