1. One challenge facing popular literature today is the struggle to stay relevant in a digital age. With the rise of social media, streaming services, and other digital entertainment, books are competing for attention in a crowded marketplace. This means authors and publishers need to find new ways to engage with readers and adapt to changing consumer habits. 2. Another challenge is the need for greater diversity and representation in popular literature. Many readers are calling for more inclusive and authentic stories that reflect the diverse experiences of people from all backgrounds. This means writers and publishers must actively seek out and promote diverse voices and perspectives, and ensure that their stories are accurately and respectfully portrayed.