COMPLETE GUIDE
The #1 Method That Big Creators Use to 2-3x Their
Revenue When Selling Digital Products
CHAPTER 1
THE VALUE LADDER
If you’re a digital creator or coach and have never heard of the value ladder, you’re quite
literally missing out on thousands of dollars.
Value ladders can double and triple your current revenue when built out.
They allow you to cancel out your ad spend. You can literally spend infinite amounts of
money on ads because you’ll practically be getting the money right back.
Interested now?
Let’s dive in...
A value ladder is a group of offers, products, and services that allow you to make a ton of
money by giving value to your audience. It positions products in the chronological way
that your audience will need them.
The basic structure of a value ladder goes as follows:
VALUE LADDER COMPLETE GUIDE | 2
The reason for this is simple. Think about it from your customer’s perspective.
You don’t usually buy from a brand that you’ve never heard of. But you would take some
kind of free value away from them (that’s why you read blog posts to learn things). Offering
them a free (or low-cost) lead magnet is a great way to introduce yourself to cold traffic.
Warm traffic (traffic that already knows about you and what you do) will eat this offer up!
Sometimes it can be hard to think about what to make for all of these tiers. You might
have a couple of them filled out already, but what else can you add for you and your
business?
https://yourstory.com/mystory/valueladder-concept-important-business/amp
Here’s an example of how a dentist would go about this:
While he might lose a little bit of money on that initial tooth cleaning, there’s a good chance
he’s getting a customer for life. And if one of them gets their braces put on by him, then
he’s already made his money back from all those teeth cleanings.
If you have the rest of your value ladder built out, these customers that are getting
something for free might progress to your $1000+ offer!
Now that you know about the importance of building out a value ladder, I’m going to teach
you how to do it.
VALUE LADDER COMPLETE GUIDE | 3
CHAPTER 2
THE LEAD MAGNET
This is arguably the easiest step of all. If you have any portion of the value ladder built
out it’s even easier.
First, you have to understand your audience’s awareness level.
There are two main categories that your audience fall under:
#1 - They are brand new, don’t know terms, strategies, workflows, etc.
#2 - They have experience in this field and know all of the basics as well as some
advanced knowledge.
#1 would benefit better from eBooks, guides, trainings, and other knowledge-based
products.
#2 would benefit from products that are more resource-based like templates, tools,
resource lists, case studies, etc.
Figuring out your ideal customer’s awareness level will help you to determine the best
lead magnet for them.
Moving forward, think about what they would want to know.
What questions might they have? What do they get stuck on? What would you want to
know if you were in their position?
Or think about it this way and ask yourself
these questions:
What is my core offer? What part of that offer
can I give away? What content can I
repurpose and give away for free?
Sometimes you can come up with some
things to write a lead magnet about, other
times you might have to do a little research.
If you make websites for restaurants, search
up what you could use as a lead magnet.
Google “How to make a better website for my
restaurant”. Look at all of the steps that go
into making that site and pick a beginning
step that you could break down a little more.
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My Lead Magnet
Or think about what they need that website for.
Could you make a lead magnet about:
•
How to add a menu section to the site
•
How to make a digital menu
•
Running ads to the site
•
Setting up a social profile on Facebook
Use these questions and research ideas to think of something you could give to your
audience.
These lead magnets (ideally you’ll have a couple to capture different segments of your
audience) shouldn’t require too much effort either.
You should be able to finish one within a day or two.
Here’s a list of 69 different lead magnets: https://optinmonster.com/9-lead-magnets-toincrease-subscribers/
Creating them should be easy as you put them into a Google document or Notion folder
if you want.
If you wanted to be a little more professional you could put them into Canva or Visme and
customize them to your liking.
The last thing you should know is that the best lead magnets:
• solve a real problem
• promise a quick win
• super specific
• quick and easy to digest
• high value
• instantly accessible
• demonstrate expertise
At the end of the day, your lead magnet is free and no one is going to be throwing their
laptop against the wall because they got cheated out of their money.
BUT, the more value you provide, the more likely you are to have that person as a
customer over and over again.
In conclusion:
Make sure you understand the awareness level of your ideal customer. The more you
narrow it down the better your conversion rate will be. Making lead magnets isn’t hard
and can oftentimes just be repurposed content that you dress up a little. They should be
free or very inexpensive if not.
VALUE LADDER COMPLETE GUIDE | 5
CHAPTER 3
THE SPLINTER OFFER
A splinter offer is defined as a subsection of your main offer, service, or product.
Ideally, this offer is $5-50 as it should be a “‘no-brainer”. There should be a ton of value
within this product because it will grant you many more sales on your more expensive
products.
What’s the point of this offer you ask?
It is rumored that it is 50% easier selling to an existing client than a new one.
Imagine if you had 100 people buy your $10 splinter offer. First off, you just made $1000
(congrats). You could convert 50% more of those people into buying your $100 course
than random cold traffic.
Essentially, you’re lowering the amount of friction cold traffic has to go through to become
warm to you. You’re making it much easier for everyone to buy!
Here’s the exact reason you need a splinter offer:
Person A sees an ad for your $100 course that explains how to craft cold emails and
looks at the landing page. They like what they see, but $100 is a lot to spend right off the
bat. They just heard about this creator and the social proof and copy weren’t convincing
enough for them. Because of this they leave the page.
Person B sees an ad for a $9 mini-guide on how to craft the perfect subject line for cold
outreach and checks out the landing page. The social proof is average and so is the copy.
BUT all it takes is $9 to access information that could help them close thousand-dollar
deals? Even if it’s a crappy mini guide, it was only $9. Because of this they end up buying
and LOVE the course. So much so that they’re reading every email you send them. Every
tweet you put out. Then, they find your other products. They find your $100 course and
buy it without hesitation. They read it, apply it, and make money! This continues through
all of your products until they’ve spent a couple of thousand dollars taking in your
knowledge.
All that was just from one customer. The difference between Person A & B was
monumental. And while every person won’t end up buying everything like Person B, they’ll
always buy more than Person A!
Now that you understand the importance of the splinter offer, how do you craft one?
The easiest way to do this is by breaking down your core offer.
A good way to think about how to price it would be 1/10 of the price of your core offer.
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$500 core offer -> $50 splinter
$250 -> $25
$75 -> $7-8
This is not a golden rule but it’s something I use to ballpark the value of my splinter
product. At the end of the day it’s a piece of your main offer, so you don’t want to
undervalue your core offer.
Now this splinter should be something that gives away a lot of value for very little in return
while also building off the lead magnet.
You want that logical progression to be there. Ask yourself:
What would someone need after getting through the lead magnet?
What would they want?
What would they value?
By thinking in the terms of “what’s next?” you build something that your customers want.
While it’s important to build on the logical progression side of things, it’s important to not
stray too far away from your core offer.
It’s more important that your splinter product is a component of your core offer than
anything. There needs to be logical progression their too!
Here’s a great splinter offer that got me to buy:
It’s Russel Brunson’s “free plus shipping” offer. He gives away free copies of his book as
long as you pay for the shipping.
It’s a genius strategy that gives you a ton of value, but also sucks you into his funnel.
He has so many products,
groups, and more that he
provides once you bite at his
first offer.
That’s exactly what the splinter
offer is used for!
The logical progression is an
important aspect. After you buy
the book he offers you another
product that would help you
further (while also making him
some more money).
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An easy way to make sure this happens is by laying out your core offer.
Write out everything you deliver when someone pays you $xxxx amount of money.
For my agency this is what we offer as parts of our services:
•
•
•
•
•
•
Sales pages
Opt-in pages
Checkout pages
Thank you pages
Upsell pages
CRM integration
•
•
•
•
•
•
Sequence creation
Stripe integration
Content workshops
Product workshops
Value ladder creation
And a bunch of other add-ons
That is a ton of stuff (I know).
Out of that list, the best thing I could create that would give away a lot of free value, set
them up for success if they carried everything out, and still lead to my core offer is a Value
Ladder Guide (inception).
You’re reading my splinter offer.
Pretty crazy right.
It works perfectly because it attracts coaches and creators that are looking to make more
revenue with their products and services.
I’m helping a ton of you out just by giving you this information!
I’ll help a good portion of you out by helping you to build out your funnel 1-on-1 ;)
But don’t worry about that now!
By this point though you should have a good idea of what you want your splinter product
to be.
Creating it is as simple as typing it up in Google docs or Word, adding some visuals, and
making it look more professional in Canva or Visme.
In conclusion:
Your splinter offer is a portion of your main offer. It should provide a lot of value and be
fairly cheap ($5-$50). It should build off your lead magnet through logical progression.
Think about what your customers would want to read next after your lead magnet.
This leads us to our next portion of the value ladder…
VALUE LADDER COMPLETE GUIDE | 8
CHAPTER 4
THE CORE OFFER
Your core offer is a where you’ll pack as much knowledge into a guide as you can!
This is where you’ll make a good chunk of your cash, but still not your most profitable
product/service trust me.
It’s going to take some time to make but the return is going to be incredible.
Let’s get into it.
To give you an idea for pricing, we’re looking in the $97-$997 range.
There are a variety of things you can offer here so there is a larger range for the price
tag.
What is this offer going to consist of though?
By looking at the value ladder again we can see that the next big step is creating a highticket product or service that you can sell for $1000+ as a one-off cost or as a monthly
charge.
Your core offer should relate to that directly.
Something you want to keep in mind when thinking of things to make is this
progression:
What to do = splinter product
How to do it = core offer
Done for you or done with you = high ticket offer
Let’s think about our website design example. If your high-ticket offer is creating
websites for people then your core offer should be telling them exactly how to do it.
The easiest way to create a core offer that is worth its weight in gold is telling your
customers step-by-step what to do.
“But Logan I feel like I’m giving away too much value if I do that!”
YOU ARE!
And that’s the point. You want these offers to be irresistible.
Let me explain why giving your entire process away for a couple hundred bucks is the
smartest thing you can do.
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After consuming your lower tier products, your ideal customers will want something more
to gain knowledge from.
Because they’re your ideal customer, they are currently trying to build out their own
website. At this point, they either need to learn step-by-step how to do it or someone else
to do it for them. Guess what your two next offers are?
A percentage of people that reach this stage will buy your guide for $297 and build out
their own site happy as can be.
Another percentage will buy the guide, try to build out their site, but get stuck or not like
the result. 50% of these people will contact you for help. you’ll charge them for a
consultation call, and they’ll get all the answers they could ask for. The other 50% will, for
the most part, give up and just ask you to build the site for them. This is where you could
give them a discount because of how far they got already or because they bought your
course. I’ll talk more about that in a little bit.
The rest of the people that reach the “I want to build or have someone build a website for
me” stage will just ask you to build a site for them right off the bat. They’ve learned more
about how to build these sites but don’t want to get their hands dirty. They’ll hire you for
a couple $1000 and you’ll get a nice payday.
Now you understand the progression of your ideal customer. You should now be able to
layer your products better so that they relate to each other.
https://6figurepromotions.teachabl
e.com/?affcode=247322_wvikx1bc
One my favorite core offers
comes from Tej Dosa. His
copywriting guide sells for $497
and is a piece of art.
He walks you through the
science behind copy, how to
write it, and gives amazing
examples along the way.
Some people will read through
the guide and start writing
amazing copy.
Others will need a little more help and turn to consultation calls and other services for
guidance.
In conclusion:
Your core offer should explain how your ideal customer can get from Point A to Point B.
You want to give away some strategies you have, resources you use, and workflows that
you follow. Because you’re charging $97-$997 for this it needs to be full of value. You
should make these customers want more information and buy your high-ticket offer.
Let’s move onto our next step…
VALUE LADDER COMPLETE GUIDE | 10
CHAPTER 5
THE HIGH-TICKET OFFER
Once we reach this step different industries do different things. Depending on what you
provide to people, you have a couple of different options.
Just to give you an idea of price range, high ticket offers should be in the $1000+ range.
Ideally you have an offer that is $10,000+ that you can break down into smaller pieces
and offer for cheaper.
HIGH TICKET FOR SERVICES
The first way of going about this is offering a service. Our website design example is great
for this. Your biggest website package could be $10,000 and include everything you have
to offer (I’ve seen some 6-figure websites so start thinking bigger). You could then provide
smaller packages that range from $2000-$5000.
The hard part is figuring out what all you can offer to get to a $10,000 price tag.
The easiest way to figure any of this out is by writing out another list.
Think about this:
A client emails you today and says “I want the biggest and best website you can build
me. I’m talking about all the widgets, integrations, security, etc. How much is it going to
cost?”
You’d probably be pretty caught off guard and not know what to say.
The best way for you to figure out what all you could offer them is to write out every single
aspect that you could provide them.
Write out your courses, add-ons, content deals, setup fees, monthly plans, and everything
else!
Then, go online and search up “what more can I offer for {insert service here}”. A ton of
articles will pop-up about additional services and offers you can provide under the broad
scope of your service.
Research a little further to make sure you can do these things and maybe even practice
to make sure you can.
In terms of our web design example, you have a giant list now of different things you could
provide that client that just emailed you.
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If you were to sell him everything on that list I bet it could be close to $20,000 worth of
work.
Now you want to take the time to organize your list. How many packages can you break
this down into?
I always like to create three.
One lower high-ticket ($1000-$3000) that includes the basics.
One medium high-ticket ($3000-$6000) that offers some added features.
One high-ticket ($8000-$12,000) that offers everything that you have.
That’s a very basic set of guidelines that you could follow. Maybe for your service you
would raise each section a couple thousand dollars. Good! Just try and keep good
spacing between the offers so that your potential clients have options.
If you offer a service you should be all set on your high-ticket offers.
I want to talk about what you can do if you don’t offer a service or really just can’t.
If you have a service and are looking to create more products and whatnot, you could
also do this to make some extra money.
HIGH TICKET FOR NON-SERVICES
Because you can’t charge $1000+ for a service, we need to create some other valuable
ways to store information.
For this section I’ll be using a popular online side hustle; affiliate marketing.
It would be hard to sell affiliate marketing as a service, but it is possible.
Side note here, you could start an affiliate marketing agency that partners with brands,
agencies, individuals, etc. and help them find affiliate deals across the globe. But we won’t
get too far into that.
With a non-service industry, your two main focuses should be coaching and training.
Coaching is a “done with you” model. You would coach 1-5 people on a month-to-month
basis. You would have to give them homework, some mini-guides (or access to your preexisting ones), and some 1-on-1 time.
For affiliate marketing, you would be talking to these people about how they can start
making more money through affiliate offers.
Give them social media templates to post, goals for them to hit by the end of the month,
and then every week you could have a 1-on-1 call with them to check in on their progress.
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It’s a lot of work to set up, but once you do you’re spending an hour a week/client you
have. You’ll start to learn that anything that’s going to make you a lot of money will take
a lot of time to set up. Always worth it in the end.
You could charge anywhere from $500-$5000/month for this depending on your industry.
Five clients at $5000 sounds amazing to me.
There’s a ton of information about setting up coaching services online so start doing some
research if this interests you. I am by no means an expert in setting this up.
The next of the two is training.
This is essentially coaching but you’re removing yourself from the equation.
You do all the same things as you do above, you just don’t get on those 1-on-1 calls
because you’re not personally guiding them through their work.
Instead, you create modules, homework, checklists, templates, etc. and teach them how
to do everything.
Video training is usually best and allows for the closest thing you can get to 1-on-1
coaching.
You can offer a call at the end of the first month, but the point of this training is to be done
individually and not involve you as much.
You can charge anywhere from $500-$5,000 for this. There is some training that costs
$50k+ but I’m being a little more realistic when starting out.
It’s much better to start at a smaller price tag early and gain some good results. Kind of
like having a trial run group.
If you can get them amazing results you’ll have new customers every time you open the
doors again.
Unlike the monthly coaching, this will be a one-time cost.
Both options are great for service and non-service industries.
They allow you to give more value to your ideal clients and make you a ton of money!
In conclusion:
High ticket offers usually range from $1000-$10,000. If someone was going to pay you
$20k to create something or help them do something, what would you do? Make a list of
everything you could possibly offer and organize it into three tiers for different price points.
Now you have a fix for everyone.
That leaves only one section of the value ladder left…
VALUE LADDER COMPLETE GUIDE | 13
CHAPTER 6
THE RECURRING REVENUE OFFER
We kind of already covered this (sorta).
Your main recurring revenue offer could be monthly coaching.
You would sign clients to a 3-month contract that would cost $xxxx every month and then
fill out that program four times every year.
But coaching isn’t for everyone.
That’s why creating a smaller recurring revenue product is important and there are a
couple of different ways to offer it.
The three main ones are a service plan, community, or newsletter.
For creating a service plan attachment, you need a service.
In our web design example you could offer:
Tier 1
Tier 2
$197 per month
• Hosting
• Backups
• Plugin updates
• Unlimited support
and content tasks
• Server side security
$497 per month
• Everything from
option 1 ($79)
• SEO on current
website
• Social content
scheduling across 3
platforms
• Facebook
remarketing
campaign
management
Cost to you:
$79/month
Cost to you:
$265/month
Tier 3
$1997 per month
• Everything from
option 1
• Everything from
option 2
• 1 new blog post up
to 1000 words per
week
• Social content
creation across 3
channels
• Facebook cold traffic
management
Cost to you:
$1295/month
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This is a great example of three service-based plans that you could charge monthly for in
addition to your web design services.
Content creation and social media management could be outsourced as well. Instead of
taking your time to do these things every month you could build systems that show others
how to take care of it.
And yes, people really are willing to pay $1997/month for all those things.
You’ll have to figure out what all you can offer if you have a different industry. Google can
always help with that too :)
Now let’s look at the community model.
If you’re unable to offer monthly service plans like above, this might be the route for you.
There are a TON of communities popping up everywhere (this is a good and a bad thing).
Some of them are interesting, friendly, and packed with value. While some lack anything
of that sort.
The good news is there’s probably a paid community out there that is in your
niche/industry that you could take bits and pieces of to model your own after.
People host these communities on Facebook, Discord, Mighty Networks, and Circle
(those are the best from what I’ve heard).
These groups usually run anywhere from $15-$250/month. You have some options when
picking the kind of information you want inside your own community.
In a $15/month community, there is new information every week that you’re providing.
There’s also channels where other members can share success stories, tips, advice,
templates, and so much more.
It’s a great place for people just starting out and wanting to learn more about your niche.
In a $250/month community you have a couple of experts hired to come in and give value.
There’s a ton of communication through a variety of channels just like above.
There are weekly calls, giveaways, contests, competition, and more. You’re creating an
ecosystem for members to learn and grow. They must be if you’re charging them
$250/month!
For our web design example this might be a little harder to create. It would be based
around people sharing design ideas and tips with each other and then sending out a
weekly “Round Up” where you share new information and your “favorite websites of the
week”.
For our affiliate marketing example a community might be easier to manage. Affiliate
marketers are always looking for new things to make money off.
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You could offer a stream of new and updated courses every week. You could partner
with certain course creators to get a higher affiliate percentage for people inside your
group. You would include strategies to get the most number of sales. And you’ll have
however many people all wanting to do the same thing talking about new methods and
more.
Your job as a community host is to foster an ecosystem of information. A place where
people can learn on their own and together as a team.
Once again there is a ton of other information online about community building. I don’t
want to dive too deep into any one topic here.
If you don’t think a community is right for you, a newsletter might be more your speed.
It’s essentially a paid email list.
You would send out a weekly email or custom formatted PDF of some sort to this list.
They would subscribe per month and get four newsletters every month.
On the newsletter there could be a few things. It should be something that provides
value while also being easy to replicate every month.
Here’s a list of 27 things that might be on a newsletter:
1.
2.
3.
4.
5.
How-to guides
Blog posts
Top 10 lists for [topic]
Roundup newsletter
Frequently asked questions
(FAQs)
6. Interviews with an expert
7. Ask me anything
8. Cool, unexpected ways to use
your product
9. Tweet of the week
10. Behind the scenes content
11. Slice of life stories
12. Holiday newsletter
13. Event invitations
14. Event recaps
15. Pictures of an event you went to
16. Upcoming trade shows, panels,
charity drives
17. Industry news
18. Hot take on the news
19. Press coverage or guest posts
20. New product announcements
21. Job postings
22. Social media contests and
giveaways
23. Limited-time coupon codes
24. Referral rewards program
25. A thank you email (letter from the
CEO)
26. A poll or survey
27. Customer stories and reviews
When creating your newsletter, think about what you would want to know every month
from your industry. Would it be new tactics, case studies, reminders, current events, etc.
You can compile a lot into these newsletters, so the options are endless.
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Something you want to think about with all of these models is monetizing them a bit
further.
People pay to be in these groups or have a subscription.
They are mainly all in the same niche, use the same SaaS, products, and services.
People would pay lots of money to have access to this list.
Think about it, you have a targeted list of people that all do the same thing and are willing
to buy things to help them do it better.
This is where your network might come into play.
You should be reaching out to people that have:
•
•
•
•
A SaaS
Products
Services
Other offers
That relates to your industry!
Once you connect with these people (or cold email them) you can offer to promote their
services in exchange for an affiliate link or a one-time upfront fee.
That way every time you mention the “Product of the Week” inside your community or
newsletter, you can post an affiliate link to check it out. Every time someone purchases
through that link you’ll get a percentage of the sale.
This could also work as an incentive to get inside your community.
If you bought SaaS licenses in bulk, you could resell them to your group a little cheaper
and still make money. Your members get a discount, and you get to make some money
because of it.
Those are just a couple of examples of what you can do within your community. Might be
a little much for you to grasp right now but it is a possibility!
Networking will always be a high-ROI skill though. Get started and continue doing it daily!
In conclusion:
Recurring revenue offers are a great thing to have inside your business. It allows you to
have guaranteed constant cash flow. The easiest way to do this is by offering a monthly
maintenance package, creating a community, or starting a newsletter.
VALUE LADDER COMPLETE GUIDE | 17
CHAPTER 7
CONNECTING YOUR OFFERS
By this point you understand that having all aspects of your value ladder could quite
literally double your sales and start making you money on autopilot.
But I want to talk about how you can wring out every single last drop of money.
Sure you have a web of offers that all play off each other...
But do you have bridges that connect these offers?
Do you have other ways to provide value that will bring more customers into your pipeline?
Let’s dive into my special sauce for connecting your offers.
First let’s talk about the easy ways to connect these products.
Before we do you should know something…
The easiest people to sell to are those that have already bought from you.
Read that again just so it sinks in.
Based off that knowledge you need to sell your other offers to those that have already
bought one of them.
The easiest way to do this is by offering some sort of a discount at the end of every
course/offer you have.
It shouldn’t be half off but it should be enough to sway some more people into buying.
A good place to start is around 20% off.
For our examples you could offer this discount in your splinter offer.
“I want to give you a special gift for making it all the way through this course… Use the
code “happy” at checkout for my {core offer} to get 20% off!”
For your core offer a free 30-minute consultation call might be best.
These people are your ideal clients and possibly someone that you could offer your highticket offer to.
Offering them a free consultation call to see where they’re at is perfect.
One of two things will happen on this call.
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You listen to them talk about what they want to do moving forward and they’re your ideal
client. You continue to talk and end up convincing them that your high-ticket offer is the
best course of action for them. Now you have a friend and a client!
Or they tell you about where they’re looking to go in the future and your services aren’t
the best fit. You give them some guidance and point them in the right direction. Now you
have a friend that knows the value you provide and won’t hesitate to come back and pay
you for more of it!
It’s a win-win!
Just make sure that you aren’t sacrificing all your time to fulfill these calls. You don’t want
to be spending hours every week on these free calls. Really think about whether you want
to include this in your core offer.
However you can offer these calls outside of any of your offers.
Giving the option to hop on a call with you and pick your brain for an hour is a valuable
thing.
There are some people that charge thousands for these types of calls.
To start, anywhere in the $97-$297 range would be good.
Make sure you have questions in place to ask in case they’re not sure what they’re looking
for. It will also help you to gain a better understanding of where they’re coming from.
It’s important that your current clients are aware of this offer.
Not many random people are going to book a call with you if they have no idea the value
that you can provide.
Make is easily accessible and known throughout your social media and email list that you
offer this as a service.
One call a week at $100/call is an extra $5200 every year (just by adding a simple offer).
Because they’re paying for these calls, you shouldn’t try to pitch to them too much
(keywords here are “too much”)
Your other offers might be the perfect solution for their problems. In which case you
should mention it.
But this one-hour call should be figuring out how you can help them solve their problems
and not be about you making a little more money.
Now I want to talk about the one offer that has helped me to increase the revenue of my
agency by a good bit.
It allowed me to add an extra offer to my services and helped to bridge the gap between
my core offer and my high-ticket offer.
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Think about this for a second.
Someone comes to you and is doing something that you understand better than them.
They’re on the right track but have some gaps in their work.
A consultation call would only help them so much as you won’t get too deep into their
current business.
What if there was a way to dive deep into their business, find what isn’t working, tell them,
and show them how to fix it.
They’d be saying, “Yes please! Tell me exactly what’s wrong and how to fix it!”
Well there is...
At it’s more basic form, it’s an audit. To give you an example I’ll briefly explain how I run
my audits.
I go into their social media, sales pages, reviews, audience (through research), email list,
and every other avenue that they’re selling their products.
I look for things that aren’t working or could be improved. I also pay attention to the things
that are working and why they’re working so well. I then write up a report outlining these
things, explanations of them, and how they can improve them moving forward.
I quite literally tell them exactly how to double and triple your revenue with a Google Doc.
People love it (why wouldn’t they)!
Audits can run from $497-$1000’s depending on your industry.
They provide so much value that they’re worth their weight in gold. I don’t want to get too
into this idea because it could be a whole course within itself (sorry).
If you can find a way to offer an audit or plan of action moving forward that you could sell
to your audience, you’re golden!
My last piece of advice concerning the audit is to offer a discount to your high-ticket offer
within it.
“If you decide to work with me after reading through the audit, I’ll take the cost of it off
{your service}” Chances are these people will go on to work with you more and buy your
higher ticket services.
In conclusion:
Using discount codes within your offers is a great way to get existing customers to buy
more. Offering consultation calls is a great way to make extra money, provide more value,
and qualify people for your high-ticket offer. Offering an audit that goes through and
explains exactly how your ideal customer could make more money is a perfect connector
to your high-ticket offer.
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CHAPTER 8
GATHERING YOUR IDEAL AUDIENCE
“Okay Logan I understand how to build out my value ladder and have started working on
it. But how can I get more people to enter my funnel of offers?”
Great question!
The short answer, provide a lot of free value.
How exactly should you do that though?
Well it all revolves around content repurposing…
But you need to start on one platform before we get to that.
Some of you may have already done this but for those of you that haven’t, let’s get started!
1. Pick one social media platform to start posting regular content on. I chose Twitter
because of the community that’s already there. It’s much easier to connect with
people and for your ideas to “go viral”. I recommend you start posting on Twitter
and connect with like-minded people. There are tons of other avenues to go on
social media, blog posting, YouTube, and so much more. Just pick one of these
and commit to posting consistently.
2. Find a group of people that are looking to do the same thing you are. Start
engaging with their posts in exchange for some engagement on yours.
3. The content you should be posting should prove that you know what you’re talking
about. Dive deep into your niche and what you do. Share tips, guides, and things
you wish you knew when you started.
4. It might be hard to post so much content when you start out, but it will become
much easier with time. You’ll learn what people do and don’t like.
5. Once you start posting consistently, you can repurpose your content. Tweets can
turn into videos, blog posts, letters to your email list, and paid guides when there’s
enough value. Repurpose your videos into Tweets and emails. Repurpose.
Repurpose. Repurpose. This will allow you to hit several channels and show your
followers and subscribers the many ways that they can learn from you.
6. While it’s important to hit a few different channels with your content, your main
channel should have more focus put into it. My main channel is currently Twitter. I
post things to my email list, blog posts and videos coming up, and a couple of paid
guides. I will never focus as much on Instagram growth and reach as I do on
Twitter. The easiest way to think about this is to draw out a web. Your main platform
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is in the middle and everything else branching off is just repurposed or gated
content.
7. The key to any piece of content is to provide an immense amount of value. On my
Twitter I talk about business ideas that people can use to hit $10k months. A lot of
people take these ideas and run with them! It’s part of the value I provide and my
followers know that and continue to look out for my content because of it. Don’t
just tell them what to do, show them how to do it.
A big part of organic traffic comes from the value you provide.
When you are constantly posting about your industry and helping others out, they’ll look
for ways to get more value and content from you.
Once you build it out, they’ll start to climb your value ladder and you’ll start to make
money.
It’s fun to grow an audience as well!
You meet so many like-minded people and trade good ideas. Some day you’ll end up
working or meeting up with some of those people.
While you’re building you can be learning as well.
Follow and interact with accounts in your niche. Learn new things will posting your
opinions.
You’re there to help people out and others are doing the same.
If you’re not too into the organic way of growing your audience, ads might be your best
bet.
Run FB ads to a landing page with your lead magnet and suddenly you can have
hundreds of people every day opting into your value ladder.
There are even ways to completely cancel out your ad costs. But that’s a secret for
another day.
The more people in your value ladder; the more money you’ll make.
It all comes down to the amount of value you provide upfront.
Give away some secrets.
Give away some templates, checklists, workflows, and anything else you can think of!
The more you give, the stronger community you can grow.
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CHAPTER 9
WRAPPING THINGS UP
You should have a pretty good idea of your own value ladder now.
Building it out to its entirety will grant you thousands of more sales.
Once you have these different offers built out the next step is making sales pages,
connecting workflows, and making automations to help everything run smoothly.
Create sales pages on Carrd.
Create workflows in your preferred CRM program.
Create automations using Zapier.
If you have any questions, DM me on Twitter.
If you’d like to get all of your questions answered ASAP you should apply for a
consultation call.
Because you bought this guide, you qualify for 50% off a 1-Hour Consultation Call!
Just email me at logan@swiftlanding.org and I’ll get you hooked up with that discount.
Wow I’m really hooking you up with some deals! Take action while they’re still available.
Looking to get access to some great resources?
The two best resources I can offer to learn more about selling your products are Russell
Brunson and Mike Killen.
The ClickFunnels blog has great content: https://www.clickfunnels.com/blog/salesfunnels/
Mike runs a business that mainly helps funnel builders but still offers a lot of free game
on selling your own products: https://sellyourservice.co.uk/2018/06/how-to-write-a-killersales-letter-for-any-product-or-service/
The last place you can study is my Twitter: https://twitter.com/loganstorti
I’ll be posting a ton of info there and inside my email list.
There are also some more things coming out in the future that will help you to sell more!
Keep your eyes peeled.
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Write out your goals, a plan to reach them, and the life you’ll live after you do.
- Logan
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