1. Develop a sales program which Fairfield Inn could use to expand their
sale
1. Customer Loyalty and Engagement:
•
•
Create a loyalty program for recurring visitors.
Personalize offerings and messages by using a CRM system.
2. Digital marketing and online presence:
•
•
Make the website search engine friendly.
Run specialized online marketing initiatives
3.Distributions and Partnerships
• Work together with tour operators, OTAs, and travel companies.
• Form exclusive alliances with nearby companies.
4.Review Management:
• Encourage satisfied guests to leave positive reviews on review
websites.
• Respond to reviews, both positive and negative, to show you value
guest feedback.
5. User-Generated Content:
• Encourage guests to share their experiences on social media using a
branded hashtag.
• Showcase user-generated content on the hotel's website and social
channels.
6. Targeted Events and Sponsorships:
•
•
Participate in or sponsor local events, fairs, or community initiatives.
This creates opportunities for brand exposure.
2. what sales program might be best for Fairfield Inn to expand their customer
awarness
In my opinion, the best sales program is targeted Events and Sponsorship. Because
it can attract a huge number of people to join the events
3. what kind of marketing research would be approriate for Residence Inns or
Courtyard motels
1. Customer survey
•
To get feedback on the hotel experience, conduct surveys to find out how
satisfied guests are.
•
Gather information about people's preferences, likes, dislikes, and ideas for
improvement.
•
Determine which features or services are most crucial to visitors.
Competition research
•
Investigate other extended-stay or business-oriented hotels in the area to
evaluate the market competition.
2.
•
•
3.
Examine their offerings, client feedback, services, and market positioning.
Internet visibility and reputation
•
Keep an eye out on social media and internet review sites for visitor
comments.
•
4.
Assess consumer feedback and monitor internet reputation.
Pricing Strategy
•
•
5.
Assess the market's pricing elasticity and competition pricing strategies.
Find the right pricing balance to increase sales and occupancy.
Analyzing trends
•
Keep abreast on business and travel trends, including those relating to the
expansion of remote work, eco-friendly practices, and shifting traveler tastes.
•
Marketing tactics should be modified to reflect current trends.
4. Discuss how you would prepare a marketing research instrument for
Marriott and their hotel systems
1. Specify the goals of the research:
Start by stating the research's goals in explicit terms. What precise details or
perceptions are you looking for from your customers? These goals for Marriott can
be to gauge client happiness, pinpoint problem areas, or assess brand-new offerings.
2. Determine the Target Market:
Choose the precise client segment you wish to poll. Think about elements like
demographics, prior travel patterns, or program participants.
3. Pick a data collection technique:
Select the most effective data collection technique. Online surveys, phone
interviews, in-person interviews, or a combination of these are available options.
4.Making a Structured Questionnaire
Create a questionnaire with a variety of well-structured questions. These might
comprise scaled, closed-ended, and open-ended inquiries. Make sure the questions
are simple to grasp, straightforward, and concise.