BRAND ARCHETYPE CAFE’S OJAS MISHRA SAARTHAK SETHI INNOCENT CAFÉ COFFEE DAY- AS CAFÉ COFFEE DAY IS A BRAND THAT PROVIDES FOR AN OPEN, FUN LOVING, FRIENDLY CUSTOMER EXPERIENCE IT COULD BE CHARACTERIZED UNDER INNOCENT ARCHETYPE EXPLORER THIRD WAVE COFFEE- IT COULD BE CATEGORIZED INTO THE EXPLORER BRAND ARCHETYPE. THIS ARCHETYPE IS ASSOCIATED WITH BRANDS THAT ARE ALWAYS LOOKING FOR NEW AND EXCITING EXPERIENCES. THIRD WAVE COFFEE SHOPS ARE KNOWN FOR THEIR INNOVATIVE BREWING METHODS, THEIR FOCUS ON SPECIALTY COFFEE BEANS, AND THEIR COMMITMENT TO SUSTAINABILITY. BLUE TOKAI - COULD BE CATEGORIZED UNDER THE SAME ARCHETYPE DUE TO ITS INNOVATING BREWING TECHNIQUES AND THE FACT THAT IT COMES OUT WITH DIFFERENT AND NEW FLAVOURS FROM TIME TO TIME. RECENTLY THEY ALSO CHANGED THEIR PACKAGING. BREWBERRYS CAFÉ - IS AN INDIAN COFFEE CHAIN THAT IS KNOWN FOR ITS FRESH COFFEE AND INNOVATIVE MENU ITEMS. IT IS OFTEN ASSOCIATED WITH THE EXPLORER ARCHETYPE, AS IT IS SEEN AS A BRAND THAT IS ALWAYS LOOKING FOR NEW AND EXCITING WAYS TO ENJOY COFFEE. HERO BARISTA - IS A MORE UPSCALE COFFEE CHAIN THAT APPEALS TO CONSUMERS WHO ARE LOOKING FOR A HIGHER-QUALITY COFFEE EXPERIENCE. IT IS OFTEN ASSOCIATED WITH THE HERO ARCHETYPE, AS IT IS SEEN AS A BRAND THAT IS ALWAYS STRIVING TO IMPROVE ITS PRODUCTS AND SERVICES. SAGE THE COFFEE CO. - IS A SPECIALTY COFFEE ROASTER AND RETAILER BASED IN BANGALORE. IT IS KNOWN FOR ITS HIGH-QUALITY COFFEE BEANS, ITS INNOVATIVE BREWING METHODS, AND ITS COMMITMENT TO SUSTAINABILITY. THE COFFEE CO. ALSO HAS A STRONG FOCUS ON EDUCATING ITS CUSTOMERS ABOUT COFFEE CULTURE. THE FLYING SQUIRREL - IS A SPECIALTY COFFEE ROASTER AND RETAILER BASED IN DELHI. IT IS KNOWN FOR ITS HIGH-QUALITY COFFEE BEANS, ITS WIDE RANGE OF COFFEE DRINKS, AND ITS COMMITMENT TO SOCIAL AND ENVIRONMENTAL RESPONSIBILITY. THE FLYING SQUIRREL ALSO HAS A STRONG FOCUS ON EDUCATING ITS CUSTOMERS ABOUT COFFFEE CULTURE THE INDIAN COFFEE HOUSE - IS A CHAIN OF COFFEE SHOPS THAT WAS FOUNDED IN THE 1950S. IT IS KNOWN FOR ITS AFFORDABLE PRICES, ITS RELAXED ATMOSPHERE, AND AUTHENTIC INDIAN COFFEE. THE INDIAN COFFEE HOUSE IS ALSO A POPULAR SPOT FOR STUDENTS AND INTELLECTUALS TO GATHER AND DISCUSS IDEAS. OUTLAW THIRD WAVE COFFEE SHOPS - ARE OFTEN SEEN AS OUTLAW BRANDS BECAUSE THEY ARE CHALLENGING THE STATUS QUO OF THE INDIAN COFFEE INDUSTRY. THIRD WAVE COFFEE SHOPS ARE KNOWN FOR THEIR FOCUS ON HIGH-QUALITY COFFEE BEANS, CREATOR BLUE TOKAI - COULD BE CONSIDERED AS THE CREATOR ARCHETYPE DUE TO THE COMMITMENT IT HAS TO COMING OUT WITH NEW RANGE OF POUR OVER ARABICA COFFEES USING THE FRESHEST INGREDIENTS AND ALSO WITH THE MENU THAT THEY ARE CONSTANTLY CHANGING AND UPDATING WOULD PUT BLUE TOKAI IN THE CREATOR CATEGORY. MAGICIAN STARBUCKS - IS A GLOBAL COFFEE CHAIN THAT IS KNOWN FOR ITS PREMIUM COFFEE AND EXPERIENCE. IT IS OFTEN ASSOCIATED WITH THE MAGICIAN ARCHETYPE, AS IT IS SEEN AS A BRAND THAT CAN CREATE A SENSE OF WONDER AND EXCITEMENT. BLUE TOKAI - IS ANOTHER UP AND COMING COFFEE CHAIN WHICH HAS BEEN DOING PRETTY WELL IN THE PREMIUM POUR OVER COFFEE SEGMENT AND CAN BE CHARACTERIZED UNDER THE MAGICIAN ARCHETYPE DUE TO THE SENSE OF AWE IT LEAVES THE CUSTOMERS IN AS IT PROVIDES FOR THE AUTHENTIC COFFEE WHICH IS PRETTY RARE IN INDIA AND HAS LATELY BEEN GIVING STARBUCKS A TOUGH COMPETITION AS WELL. FARZI CAFE - IS A POPULAR RESTAURANT CHAIN IN INDIA THAT IS KNOWN FOR ITS FUSION CUISINE AND INNOVATIVE COCKTAILS. FARZI CAFE'S MENU FEATURES A VARIETY OF INDIAN DISHES WITH A MODERN TWIST, SUCH AS TANDOORI CHICKEN TACOS AND DAAL MAKHANI SLIDERS. FARZI CAFE IS ALSO KNOWN FOR ITS CREATIVE COCKTAILS, SUCH AS THE MASALA MARTINI AND THE MANGO MOJITO. EVERYMAN COSTA COFFEE - IS ANOTHER GLOBAL COFFEE CHAIN THAT IS KNOWN FOR ITS HIGH-QUALITY COFFEE AND AFFORDABLE PRICES. IT IS OFTEN ASSOCIATED WITH THE REGULAR GUY/GAL ARCHETYPE, AS IT IS SEEN AS A BRAND THAT IS DOWN-TO-EARTH AND RELATABLE AND ACCESSIBLE TO THE REGULAR PEOPLE AS WELL. LOVER BLUE TOKAI - WOULD AGAIN FALL UNDER THE LOVER ARCHETYPE DUE TO ITS SENSE OF INCLUSIVITY OF ALL KINDS OF PEOPLE AND HOW IT IS A BRAND MADE FOR EVERYONE IS A MESSAGE THAT IS VERY EVIDENT THROUGH ITS VARIOUS SOCIAL MEDIA CAMPAIGNS FROM TIME TO TIME. TO TOP IT ALL IT IS ALSO A PET FRIENDLY CAFÉ SO THAT’S AN ANOTHER ICING ON THE CAKE. JESTER CHAAYOS - IS A POPULAR CAFE CHAIN IN INDIA THAT IS KNOWN FOR ITS INNOVATIVE CHAI DRINKS AND ITS PLAYFUL BRANDING. CHAAYOS HAS A WIDE VARIETY OF CHAI DRINKS TO CHOOSE FROM, INCLUDING THE CHOCOLATE CHAI LATTE, THE MANGO MASALA CHAI, AND THE CHAI SMOOTHIE. CHAAYOS IS ALSO KNOWN FOR ITS QUIRKY AND HUMOROUS BRANDING, WHICH IS OFTEN SEEN IN ITS SOCIAL MEDIA POSTS AND MARKETING CAMPAIGNS. CAREGIVER CAFÉ COFFEE DAY (CCD) - IS A POPULAR COFFEE CHAIN IN INDIA THAT IS KNOWN FOR ITS WIDE RANGE OF COFFEE DRINKS AND ITS CONVENIENT LOCATIONS. CCD IS ALSO KNOWN FOR ITS COMMITMENT TO SOCIAL RESPONSIBILITY AND ITS SUPPORT OF LOCAL COMMUNITIES. ALSO THE VIBES THAT THE CAFÉ AS A WHOLE PROVIDES IS A TESTAMENT TO THAT. RULER STARBUCKS - WOULD OBVIOUSLY FALL UNDER THIS CATEGORY DUE TO THE SHEER COMMAND AND SIZE IT POSSESSES IN THE COFFEE INDUSTRY SPACE WITH OVER 30,000 OUTLETS AND A WHOPPING 26 BILLION DOLLARS IN REVENUES IN 2019 ALONE. THANK YOU!
