10th grade
Understanding the
Art of Persuasion
Language Arts
Mr. De La Cruz & Ms. Carillo
Lesson Objectives:
01
02
03
Recognizing
the Power of
Persuasion
Unveiling the
Elements of
Persuasion
Mastering
Rhetorical
Techniques
Students will recognize
the importance of
persuasion in everyday
life.
Students will identify
key elements of
persuasive
communication.
Students will
understand the three
rhetorical elements:
logos, ethos, and
pathos.
Persuasion in
Real Life
ACTIVITY 1
Can you recall a situation where you had to
convince someone to do or believe
something?"
The Power of Persuasion
Q&A
What does "persuasion"
mean to you? Share your
thoughts.
Persuasion is convincing someone to
believe or do something. It's about
making a compelling argument to
change someone's perspective or
behavior. It's like a tool we use to
influence others.
The Power of Persuasion
Q&A
Why is persuasion
important in our lives?
Persuasion is crucial because it
helps us communicate effectively,
make informed choices, and even
negotiate in various situations. It's a
part of everyday life, from convincing
friends about weekend plans to
marketing campaigns trying to sell
products
The Power of Persuasion
Q&A
Can you think of
examples of persuasion in
daily life?
Certainly! Examples include
advertisements that try to convince
us to buy a product, politicians
making speeches to gain our votes,
or a friend persuading you to try a
new hobby.
The Power of Persuasion
Q&A
How do you feel when
someone persuades you
successfully?
When someone persuades us
effectively, we may feel convinced,
inspired, or even motivated to take
action. It can be a powerful
experience.
The Power of Persuasion
Q&A
Have you ever tried to
persuade someone? How
did it go?
Share personal experiences of trying
to persuade someone. It could be
anything from convincing a family
member to watch a movie you like or
persuading a teacher to extend a
deadline.
The Power of Persuasion
Q&A
What are some key
elements of persuasion
that you think make it
effective?
Elements like using logical reasoning,
emotional appeals, credibility, and a
clear call to action often make
persuasion more effective. These
elements can vary depending on the
situation and the audience.
The Power of Persuasion
Q&A
Can you think of a
situation where
persuasion can be used
positively or negatively?
Positive examples include
persuading someone to adopt a
healthy lifestyle or support a
charitable cause. Negative examples
might involve manipulation or
dishonesty to achieve personal gain.
The Power of Persuasion
Q&A
In your opinion, what
makes a persuasive
argument convincing?
A convincing persuasive argument is
one that presents facts, addresses
counterarguments, appeals to
emotions, and provides a clear and
compelling reason for the audience
to believe or act as suggested. It's
about making your case in a way that
resonates with the other person.
Unleashing the Art of Persuasion
Introduction to Elements
The key elements of persuasion are like building blocks
for effective communication. These elements include
the "Hook," "TOIL" (The problem or need, Opposition or
opposing viewpoints, Illustration of solution, and Lead to
action), and "ACTION" (a clear call to action). Let's dive
deeper into each of them:
The Hook
This is the attention-grabber, the initial
spark that piques your interest. It can be a
catchy phrase, a surprising fact, or a compelling
story. Think about commercials that use
memorable jingles or intriguing opening
scenes.
Toil
It's not just a random word; it stands for the Problem or
need, Opposition or opposing viewpoints, Illustration of
solution, and Lead to action. This element forms the core of
persuasion. It starts by highlighting a problem or need that
resonates with the audience. Then, it acknowledges opposing
viewpoints, demonstrating a fair consideration of different
perspectives. Next, it illustrates a solution to the problem or
need, providing a way forward. Finally, it ends with a clear call
to action, telling the audience what to do next. Think about
how persuasive speeches address these aspects.
Action
This is the "So, what now?" part. After
persuading someone, what's the desired
outcome? In many cases, it's a specific action
you want the audience to take. It could be
buying a product, supporting a cause, or
changing a behavior. Effective persuasion
leaves no room for ambiguity.
Illustration
To make these elements more tangible, let's look at
some real-life examples. We'll analyze a few
advertisements together and dissect how they
employ these persuasion elements.
Persuasive Advertisement
Persuasive
Advertisement
Unpacking Rhetorical
Elements
Introduction to Rhetorical Elements:
Now that we've explored the key elements of
persuasion, let's dive into the fascinating world of
rhetorical elements. These are the tools that persuasive
communicators use to make their case. There are three
main ones we'll focus on: logos, ethos, and pathos.
A picture is worth a thousand words
Logos (Logical Appeal)
● Logos is all about the power of reason and
logic. It relies on presenting facts, evidence,
and sound reasoning to support an argument.
● Think of it as the "brain" of persuasion—it
appeals to our intellect.
● For instance, a scientific study showing the
benefits of a product is a logos appeal.
Ethos (Ethical Appeal)
● Ethos revolves around credibility and
trustworthiness. It's about establishing yourself or
your source as a credible authority on the topic.
● People are more likely to be persuaded when
they believe in the integrity and expertise of the
communicator.
● A doctor endorsing a healthcare product is an
example of an ethos appeal.
Pathos (Emotional Appeal)
●
Finally, we have pathos, which taps into our
emotions. It's the heart of persuasion, aiming to stir
feelings like empathy, compassion, fear, or
excitement.
● Advertisements often use heartwarming stories or
emotional imagery to create a connection with the
audience. This is pathos at work.
Embracing Ethical
Responsibility
Ethical Responsibility and Ethical Awareness:
Ethical Responsibility and Ethical Awareness:
Introduction: Today, we're not only exploring the
art of persuasion but also emphasizing the critical
role of ethics in this art. Ethical responsibility is
about making decisions that align with our values
and principles while persuading others.
Ethical Responsibility and Ethical Awareness:
Scenario Presentation: Let's delve into a real-life
scenario that many of us might face. Imagine you're
working on a group project, and one of your team
members suggests exaggerating the results to
impress the teacher. It's a common situation, and it
brings ethical questions to the forefront.
Ethical Responsibility and Ethical Awareness:
Individual Reflection: Take a moment to think
about how you would respond in this scenario. Do
you agree with exaggeration to achieve a better
grade, or do you have reservations? Reflect on your
personal values and why you hold them.
Ethical Responsibility and Ethical Awareness:
Pair or Group Discussion: Now, turn to your neighbor
or form small groups. Share your reflections briefly
and discuss the ethical considerations involved. What
would be the consequences of exaggeration, and how
does it align with your values?.
Ethical Responsibility and Ethical Awareness:
Class Sharing :Share your insights and the ethical
perspectives you discussed. Remember, there are no
right or wrong answers—ethical dilemmas often
require thoughtful reflection.
Ethical Responsibility and Ethical Awareness:
Conclusion:We conclude by underlining the
significance of ethical decision-making in persuasion.
In your persuasive interactions, whether it's
convincing others about a viewpoint or selling a
product, remember the ethical responsibility you
carry. Upholding honesty, integrity, and respect for
others' values should always guide your persuasive
efforts.
Exercise 1: multiple choice
Color the cell that contains the correct answer. Note: there is only one correct answer
Passage:
"Join our fitness program today and
experience a healthier, more vibrant
lifestyle! Our expert trainers will guide you
through personalized workouts designed
to help you achieve your fitness goals.
Don't miss out on this opportunity to
transform your body and boost your
confidence. Sign up now and take the first
step towards a happier, healthier you!"
What persuasive technique is primarily used in
this passage?
A. Ethos
B. Pathos
C. Logos
D. Anecdote
Which technique is NOT used in this passage?
A. Repetition
B. Rhetorical question
C. Counterargument
D. Hyperbole
1. B/
2. C this rectangle
Answers
under
Exercise 2: fill in the blanks
Fill in the blanks with the correct words to complete the sentences about persuasive
writing techniques
1.
The primary objective of _______________ is to locate potential oil and gas
reservoirs beneath the Earth's surface.
2. The author used a touching __________ to share a personal story that
resonated with the audience's emotions.
3. In the persuasive speech, the speaker asked, "Can we afford to ignore the
pressing issue of climate change?" This is an example of a __________.
_______________ is the branch of petroleum engineering that focuses on
analyzing and optimizing the behavior of fluids within a reservoir.
4. The use of statistics, facts, and logical reasoning falls under the category of
__________ appeal.
1. Trustworthiness
Remove/this
2.anecdote
rectangle
/ 3.
torhetorical
see the answers
question /4. logos
Exercise 3: examples
Provide an example of the specified persuasive technique or rhetorical appeal
Examples
Ethos example: Give an example of a situation
where a person's credibility and expertise are
used to persuade others
Pathos example: Provide an example of a
piece of writing that uses emotional language
to connect with the reader's feelings
Repetition example: Provide an example of a
phrase or statement repeated multiple times
in a persuasive advertisement
Answer
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