TOPIC:
Submitted to: Prof. Rahul Pratap Singh Kaurav
Submitted from:
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Jayati Patel (045024)
Anish Rawat (045007)
Phalit Gupta (045040)
Shobhit Gupta (045041)
Megha Garg (045030)
Table of Contents
1.
About Taco Bell ................................................................................................................... 3
2.
Objectives of the Study: ....................................................................................................... 5
3.
Competitors of Taco Bell ...................................................................................................... 6
4.
SWOT Analysis of Taco Bell ................................................................................................ 6
Figure 1 SWOT Analysis ........................................................................................................ 6
4.1.
Strengths ...................................................................................................................... 7
4.2.
Weaknesses of Taco Bell ............................................................................................... 7
4.3.
Opportunities for Taco Bell ........................................................................................... 8
4.4.
Threats to Taco Bell ...................................................................................................... 8
TACO BELL IN INDIA - PORTER 5 FORCES ................................................................... 9
5.
5.1.
Threat of New Entrants: ............................................................................................... 9
5.2.
Bargaining Power of Suppliers: ....................................................................................10
5.3.
Bargaining Power of Buyers:........................................................................................10
5.4.
Threat of Substitutes: ..................................................................................................11
5.5.
Rivalry Among Existing Competitors: ..........................................................................11
COMPARISON OF TACO BELL IN INDIAN MARKET AND US MARKET .....................12
6.
6.1.
Target Market .............................................................................................................12
Table 1 detailed comparison of the target markets in India and the US .................................12
6.2.
Marketing Strategies....................................................................................................13
Table 2 detailed comparison of the marketing strategies in India and the US ........................13
6.3.
Food Menu ..................................................................................................................14
Table 3 detailed comparison of the food menus in India and the US: ....................................14
6.4.
Cultural values ............................................................................................................15
Table 4 summarizing the key cultural values of Taco Bell India and the US: .........................16
6.5.
Pricing of Food Items ...................................................................................................16
Table 5 comparing the prices of some popular food items at Taco Bell India and the US: .....17
7.
7P’s Analysis ......................................................................................................................18
8.
Stakeholder Analysis...........................................................................................................20
8.1.
Internal Stakeholders: .................................................................................................20
8.2.
External Stakeholders:.................................................................................................21
9.
10.
Conclusion..........................................................................................................................22
LinkedIn Post .................................................................................................................23
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1. About Taco Bell
The slogan “Think Outside the Bun” is a recognized philosophy created by a nationwide leader in
the Mexican-style restaurant chain known as Taco Bell. Taco Bell is known for their delicious
tacos, burritos, specialty quesadillas, nachos, and much more. Their menu items are targeted
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toward customers who want alternative choices to the traditional fast-food hamburger. The
company was founded by a man named Glen Bell who was only 23-years-old when he first opened
a hot dog stand in San Bernardino, California in 1946. With no professional training, Glen learned
the quick-service business by practice. Between 1954 and 1955 he opened three Taco-Tia stands.
After selling his three stands, Glen used his savings to open the first Taco Bell in Downey,
California on March 21, 1962. Seven years later, Glen split Taco Bell’s stock and went public in
1969. In 1975, Glen announced his resignation as Chairman of the Board and sold 868 Taco Bell
stores to PepsiCo, Inc. The deal was six months in the making and ended with Glen Bell as a
major PepsiCo shareholder and millions richer. In October of 1997, PepsiCo, Inc. joined Tricon
Global Restaurants who later changed their name to Yum! Brands, Inc. In 2005, Taco Bell grew
to over 5,840 restaurants in the United States. The company’s growth and success has made it one
of the top fast food chains in the world.
1.1. YUM! Corporation
Yum! Corporation is a global, publicly traded, Fortune 500 company based out of Louisville,
Kentucky. Specifically, they are ranked #253 on Fortune’s list. They are the world’s largest
quick-service company with over 4,000 company and franchise-owned restaurants worldwide.
The corporation was started by Pepsi Company in 1997 as a means to sell Pepsi products to the
general public, thus creating a new distribution channel for final sale. Yum! Corporation consists
of four other companies in addition to Taco Bell which are Long John Silver’s, KFC, Pizza Hut,
and A&W. Yum! Corporation was originally Tricon Global Restaurants Inc., but the name was
changed in 2001 to the friendlier Yum! Yum! Corporation continues to grow and prosper with
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more than 35,000 restaurants in over 110 countries. Yum! Corporation’s four companies continue
to be the global leaders of the chicken, quick-service seafood, pizza, and Mexican-style food
categories.
Quick Stats on Taco Bell
Founder
Glen Bell
Year Founded
1962
Origin
Downey, California
No. of Employees
42,700+
Company Type
Public
Market Cap
$34.25 Billion (2022)
Annual Revenue
$11.745 Billion (2020)
Net Income/ Profit
$1.575 Billion (2021)
2. Objectives of the Study:
The objectives of this study have been carefully crafted to guide the comprehensive analysis and
strategic planning for Taco Bell in India. They are designed to:
● Identify opportunities for operational enhancement and risk mitigation to support Taco
Bell's growth and success in the Indian market.
● Develop strategies to strengthen Taco Bell's market position and capitalize on growth
opportunities in India.
● Develop strategies to ensure a reliable and cost-effective supply of ingredients for Taco
Bell's operations in India, optimizing the supply chain management.
● Create a marketing strategy that leverages the brand's global strength while effectively
catering to the local market in India.
● Establish operational objectives to maintain high-quality food standards, ensure customer
satisfaction, and expand the restaurant's presence in smaller cities and towns across India.
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3. Competitors of Taco Bell
The top 5 competitors of Taco Bell are:
● Mcdonel
● Subway
● Graze
● Wendy’s
● Freshly
4. SWOT Analysis of Taco Bell
Figure 1 SWOT Analysis
SWOT Analysis of Taco Bell can show how a well-established company uses its opportunities to
ensure its growth. It can show how the company takes advantage of its strengths to use the
opportunities while working on its weaknesses. SWOT Analysis of Taco Bell will also reveal its
expansion plans.
To better understand the SWOT analysis of Taco Bell, refer to the infographic above:
Now first let’s begin with the strengths of the company from the SWOT analysis of Taco Bell.
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4.1. Strengths
Strengths represent Taco Bell’s unique capabilities which give it a competitive advantage in the
marketplace.
• Established Brand: Taco Bell in the US is an established brand with more than 5500
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outlets in the US only. More than the United States the brand has a strong foothold in the
international market including Asian, European, Middle East and North American markets.
Subsidiary of Strong Company: Taco Bell is the subsidiary of a very popular fast-food
corporation worldwide named Yum! Brands that own strong brands like Pizza Hut and
KFC. Taco Bell gets both financial and operational support from its parent company.
Eventually Evolved: Original Taco Bells only featured walk-up windows without indoor
seating or drive-thru service. But with its food getting popular it eventually introduced
indoor seating with an open kitchen design and that got a favorite place for customers to
find a mix of seating areas, music and lighting to make them feel at home.
High-Quality Food: Taco Bell presents a craveable Mexican-Inspired menu following
food safety and product quality standards. Taco Bell is known for using fresh ingredients
in its food preparation and maintaining its taste.
Reasonable Prices: To ensure customer satisfaction, Taco Bell provides high-quality food
while ensuring that the prices charged are reasonable for their customers. In India, the
starting price of Taco ranges from Rs 59 to 400 to make sure a large number of customers
try out Tacos.
Higher Margins: Taco Bell charges a premium that its competitors don’t. This provided
Taco Bell with resources that it used not only to thwart the competitive pressure but also
used it to invest in research and development.
Strong Advertising: In 2009, Taco Bell replaced the 20-year sponsorship between
McDonald’s and the NBA with McDonald’s being the fast-food partner of the NBA. Taco
Bell and the NBA agreed on a 4-year deal allowing Taco Bell to advertise on ABC, TNT
and ESPN, and NBA-themed promotions.
Increasing Global Profit: Taco Bell’s net profit contributed around 66% from
international franchises and that could be the biggest strength of any brand bringing other
currencies into its nation.
4.2. Weaknesses of Taco Bell
Weaknesses are the areas and capabilities where Taco Bell falls short. It hinders the ability of the
firm to have a competitive advantage over global players.
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● Reliance on a Small Number of Suppliers: Taco Bell relies on a small number of
suppliers for its main ingredients, which include chicken, pork, and beef.
● False Advertising: In 2011, a lawsuit was filed against Taco Bell for falsely advertising
the ratio of ingredients in its beef filling for its tacos. The spots featured employees and
franchisees stating that the filling has always been a mixture of 88% beef and various spices
and binders and nothing else.
● Lack of Variety: Taco Bell’s menu is limited to primarily burritos and tacos, resulting in
a lack of variety. As a result, their customers spend relatively large amounts of money at
their competitors’ locations, such as Panera Bread.
● Not Much Aware In India: In India, Taco Bell and its products are hardly recognizable
due to Indian people not having that much interest in eating tacos and burritos. The
company has to do more if they want to create interest in their products in the Indian
market.
● Poor Franchise Relations: Although the company is known for its excellent supply chain
model and processes management, it is lacking in developing franchise relations, a concern
that should be resolved to expand faster than the competition.
4.3. Opportunities for Taco Bell
Opportunities are the external environment factors that Taco Bell can make maximum use of either
to consolidate its existing market position or use them for further expansion.
● Training & Retaining Top-Performing Employees: Taco Bell can gain a competitive
advantage over its competitors by retaining its employees. It can be ensured by investing
in new employee training, offering a competitive salary, and so on.
● Introduce Healthier Alternatives: The number of health-conscious consumers is rapidly
increasing. Taco Bell has the opportunity to attract more customers by offering health and
wellness-focused options
● Disposable Income: With the boom in IT and other industries, the disposable income of
people has exponentially increased. After Covid, there is a surge in people eating outside
giving Taco Bell a huge and growing opportunity for a perfect entry.
● New Products in Menu: Desserts and sweet markets are some of the potential markets in
the food segment. Adding new and yummy snacks to its menu will increase customer feet
in stores. Further expansion and something unique are always desired by the customers.
● Research & Development: Taco Bell can invest more in research and
development and know more about its target customers and competitors.
4.4. Threats to Taco Bell
Threats are the external environmental factors that can hinder Taco Bell’s growth
● The issue in Franchising: Recently, Taco Bell is facing some issues on the franchising
and distribution side, especially in India. As compared to other fast-food chains in India,
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the growth of the Taco Bell franchise is relatively slow which is causing trouble for Taco
Bell in present and future.
Competitors: Wendy’s, Del Taco, and Chipotle are the main competitors which are
growing rapidly. Thus it should also increase its pace.
Shift Toward Healthy lifestyle: With rapid changes in lifestyle people or customers have
adopted healthier lifestyles.
Supply Chain Issues: As a result of the implementation of strict policies governing animal
feeding and raising, hundreds of Taco Bell locations experienced difficulties obtaining
pork and beef.
Indirect Competitors: Indirect Competitors of Taco Bell like Mcdonald’s, KFC, and
Domino’s franchisees are very well established in international markets as compared to
Taco Bell. Also, these indirect competitors are slowly entering into selling tacos and
burritos which is becoming threatening for Taco Bell due to these competitors having a
good share of the market.
5. TACO BELL IN INDIA - PORTER 5 FORCES
Porter's Five Forces analysis is a useful framework for assessing the competitive environment in
which a company operates. In the case of Taco Bell in India, we used this framework to analyse
the fast-food industry and its competitive dynamics. Here's a detailed analysis of each of the five
forces:
5.1. Threat of New Entrants:
The fast-food industry in India has a moderate threat of new entrants. Before Taco Bell's entry,
most Indians were unfamiliar with Mexican cuisine, but they have since gained recognition. While
there's a strong potential for new entrants in the fast-food industry, especially in the same category,
the impact might vary. There are certain barriers that can deter new players from entering, such
as:
• Brand Loyalty: Taco Bell is a well-established fast-food chain in India that has strong
brand recognition and customer loyalty, making it difficult for new entrants to gain a
foothold.
• Economies of Scale: Existing players benefit from economies of scale, allowing them to
operate more efficiently and offer competitive pricing. Taco Bell's global reputation and
distribution network offer some protection.
• Niche players: The Indian market is still growing, and there is room for innovation and
niche players. For example, food delivery apps like Zomato and Swiggy provide
opportunities for smaller businesses to enter the market without the high costs associated
with establishing physical outlets.
Taco Bell in India should focus on maintaining its unique position by continually introducing
innovative menu items and leveraging its global brand strength.
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5.2. Bargaining Power of Suppliers:
Taco Bell in India relies on a variety of suppliers for ingredients, packaging, and other materials.
The bargaining power of suppliers is moderate to high.
• Large Suppliers: Taco Bell in India may rely on a limited number of key suppliers for
specific ingredients and materials, which could give those suppliers more power in
negotiations.
• Customized Ingredients: Some ingredients like soy lecithin and Cilantro used in Taco
Bell's menu are unique making them less substitutable, giving suppliers more power.
To counter this, Taco Bell can establish long-term relationships with key suppliers, invest in local
sourcing, and diversify its supplier base to reduce dependency on a single source.
5.3. Bargaining Power of Buyers:
Consumers in India generally have a moderate to high bargaining power:
• Price Sensitivity: Indian consumers are price-sensitive, and they often compare prices and
look for discounts and value deals.
• Numerous Alternatives: There are many fast-food options available, including local and
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international brands, which gives customers many choices.
To address this, Taco Bell can offer value meals, promotions, and loyalty programs to
retain customers and differentiate itself.
• Demand for Customization: Indian consumers often prefer customized orders and
options. Taco Bell's ability to accommodate such preferences can impact buyer bargaining
power. If Taco Bell offers a customizable menu, it can satisfy this demand and potentially
reduce buyer power.
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5.4. Threat of Substitutes:
The threat of substitutes for a fast-food restaurant chain Taco Bell is moderate to high.
• Local Cuisine: Indian consumers have a strong preference for local flavors and dishes.
This preference increases the threat, especially when consumers seek authentic Indian food.
• Healthy Alternatives: Health-conscious consumers may opt for healthier food options as
substitutes for fast food. These alternatives could include salads, fresh juice bars, or
restaurants specializing in healthier meal choices. This poses a threat to Taco Bell,
especially if it fails to offer healthier menu items.
Taco Bell can counter this by introducing unique menu items that cater to local tastes while
maintaining its core offerings. This could include vegetarian and healthier options and menu items
with Indian flavors.
5.5. Rivalry Among Existing Competitors:
The rivalry among fast-food competitors in India is high:
• Intense Competition: Taco Bell competes with established brands like Chipotle Mexican
Grill (Direct competitor), McDonald's, KFC, Dominos and local players.
• Constant Innovation: The fast-food industry is dynamic, with competitors frequently
introducing new menu items and marketing strategies.
• Price Wars: Price competition is common, and many fast-food chains offer value meals,
discounts, and combo deals to capture market share. Price wars can impact profitability
and intensify rivalry which also results in aggressive marketing and expansion efforts,
further increasing rivalry.
Taco Bell needs to continuously innovate, differentiate itself, and invest in marketing to stand out
in the highly competitive market. This could involve unique marketing campaigns, exclusive menu
items, and customer experience improvements.
In summary, Taco Bell in India faces a competitive landscape with moderate to high intensity in
each of Porter's Five Forces. To succeed in this market, the company should focus on innovation,
brand differentiation, local adaptation, and efficient supply chain management. Additionally,
staying responsive to consumer preferences and market dynamics is crucial for long-term success.
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6. COMPARISON OF TACO BELL IN INDIAN MARKET AND US
MARKET
6.1. Target Market
Taco Bell's target market in India is primarily young adults and teenagers, budget-conscious
consumers, late-night and fast-food enthusiasts, college students, vegetarians and vegans, and
those who are curious about Mexican cuisine. The company also targets families and busy adults,
but to a lesser extent than it does in the US.
Taco Bell's target market in the US is similar to India, but with a few key differences. Taco Bell
also targets Hispanic consumers in the US, as well as families and busy adults to a greater extent
than it does in India. Taco Bell's US marketing campaigns often focus on the fun and social aspects
of eating at the restaurant.
Table 1 detailed comparison of the target markets in India and the US
Taco Bell's target market in India is more diverse than its target market in the US. This is because
Taco Bell is a relatively new brand in India, and it is still trying to establish itself in the market.
The company is targeting a wide range of consumers in order to increase its brand awareness and
market share.
Taco Bell's target market in the US is more focused on families and busy adults. This is because
Taco Bell is a well-established brand in the US, and it has a large following among these groups.
The company's marketing campaigns in the US often focus on the convenience and value of its
food.
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6.2. Marketing Strategies
Taco Bell's marketing strategies in India focus on educating consumers about Mexican cuisine and
culture. The company also emphasizes the value and convenience of its food. Taco Bell has
partnered with Indian celebrities and influencers to promote its brand, and it has also created
Indian-inspired menu items. For example, Taco Bell India has partnered with the Bollywood actor
Ranveer Singh to promote its menu. The company has also created Indian-inspired menu items
such as the Tandoori Chicken Burrito and the Masala Fries.
Taco Bell's marketing strategies in the US focus on promoting its food as a fun and convenient
option for on-the-go meals. The company often uses humor and pop culture references in its
advertising. Taco Bell also partners with sports teams and other organizations to promote its brand.
For example, Taco Bell has partnered with the National Football League (NFL) to promote its
menu. The company has also launched a number of creative and humorous advertising campaigns,
such as the "Live Más" campaign.
Table 2 detailed comparison of the marketing strategies in India and the US
Overall, Taco Bell's marketing strategies in India are more focused on educating consumers about
Mexican cuisine and culture, while its marketing strategies in the US are more focused on
promoting its food as a fun and convenient option for on-the-go meals.
Here are some examples of Taco Bell's marketing campaigns in India and the US:
India:
● Taco Bell India has partnered with the Bollywood actor Ranveer Singh to promote its
menu. Singh has appeared in a number of Taco Bell India commercials, and he has also
promoted the brand on his social media accounts.
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● Taco Bell India has created a number of Indian-inspired menu items, such as the Tandoori
Chicken Burrito and the Masala Fries. These items have been popular with Indian
consumers, and they have helped to increase Taco Bell's brand awareness in the country.
US:
● Taco Bell US has partnered with the National Football League (NFL) to promote its menu.
Taco Bell has been a sponsor of the NFL since 2012, and it has launched a number of cobranded products, such as the "NFL Doritos Locos Tacos."
● Taco Bell US has launched a number of creative and humorous advertising campaigns,
such as the "Live Más" campaign. The "Live Más" campaign encourages customers to live
life to the fullest and to have fun. It has been very successful in the US, and it has helped
to make Taco Bell one of the most popular fast-food restaurants in the country.
6.3. Food Menu
Taco Bell's food menu in India is more diverse than its menu in the US. The Indian menu includes
more vegetarian and vegan options, as well as dishes that are more in line with Indian cuisine. For
example, the Indian menu includes items such as the Tandoori Chicken Burrito, the Veggie Crunch
wrap Supreme, and the Masala Fries. Taco Bell also has a number of exclusive items in India, such
as the Maharaja Mac and the Chicken Cheesy Gordita Crunch.
Taco Bell's food menu in the US is more traditional Mexican-inspired. Popular items include the
Crunchy Taco, the Cheesy Gordita Crunch, and the Quesarito. Taco Bell also has a number of
breakfast items, such as the Sausage and Egg Taco and the Hash Brown Crunch wrap Supreme.
Table 3 detailed comparison of the food menus in India and the US:
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Overall, Taco Bell's food menu in India is more diverse and more in line with Indian cuisine than
its menu in the US. The Indian menu includes more vegetarian and vegan options, as well as a
number of exclusive items. The US menu is more traditional Mexican-inspired, and it includes a
number of breakfast items.
Here are some examples of popular food items on the Indian and US Taco Bell menus:
India:
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Tandoori Chicken Burrito
Veggie Crunch wrap Supreme
Masala Fries
Maharaja Mac
Chicken Cheesy Gordita Crunch
US:
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Crunchy Taco
Cheesy Gordita Crunch
Quesarito
Sausage and Egg Taco
Hash Brown Crunch wrap Supreme
6.4. Cultural values
Taco Bell India's cultural values focus on being inclusive and welcoming to all customers. The
company also values innovation and creativity. Taco Bell India has adapted its menu and
marketing to appeal to Indian consumers, and it is constantly developing new products and
services. For example, Taco Bell India has partnered with Indian celebrities and influencers to
promote its brand, and it has also created Indian-inspired menu items.
Taco Bell USA's cultural values focus on being fun, edgy, and authentic. The company also values
innovation and customer service. Taco Bell US is known for its creative and humorous advertising
campaigns, and it is always looking for new ways to improve its customer experience. For
example, Taco Bell US has launched a number of digital initiatives, such as its mobile app and its
online ordering system, to make it easier for customers to order and enjoy their food.
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Table 4 summarizing the key cultural values of Taco Bell India and the US:
Overall, Taco Bell India's cultural values are more focused on being inclusive and welcoming to
all customers, while Taco Bell USA's cultural values are more focused on being fun, edgy, and
authentic.
Here are some examples of how Taco Bell India and the US reflect their cultural values in their
operations:
Taco Bell India:
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Taco Bell India has partnered with Indian celebrities and influencers, such as Bollywood
actor Ranveer Singh, to promote its brand. This shows that Taco Bell India is inclusive and
welcoming to all customers, and that it values Indian culture.
Taco Bell India has created a number of Indian-inspired menu items, such as the Tandoori
Chicken Burrito and the Masala Fries. This shows that Taco Bell India is innovative and
creative, and that it is committed to adapting its menu to appeal to Indian consumers.
Taco Bell US:
-
Taco Bell US has launched a number of creative and humorous advertising campaigns,
such as the "Live Más" campaign. This shows that Taco Bell US is fun, edgy, and authentic.
Taco Bell US has launched a number of digital initiatives, such as its mobile app and its
online ordering system. This shows that Taco Bell US is innovative and customer-focused.
6.5. Pricing of Food Items
Taco Bell's food items are generally more affordable in India than they are in the US. This is due
to a number of factors, including the lower cost of living in India and the fact that Taco Bell is still
a relatively new brand in the country.
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Table 5 comparing the prices of some popular food items at Taco Bell India and the US:
As you can see, the prices of food items at Taco Bell India are generally lower than the prices of
food items at Taco Bell US. This is especially true for Indian-inspired menu items, such as the
Tandoori Chicken Burrito and the Veggie Crunch wrap Supreme.
Here are some reasons why Taco Bell's food items are more affordable in India than they are in
the US:
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Lower cost of living: The cost of living in India is generally lower than the cost of living
in the US. This means that Taco Bell can afford to charge lower prices for its food items in
India.
Newer brand: Taco Bell is still a relatively new brand in India. The company is still trying
to establish itself in the market, and it is willing to charge lower prices in order to attract
new customers.
Competition: Taco Bell faces more competition in the US than it does in India. This
competition forces Taco Bell to keep its prices low in the US.
Overall, Taco Bell's food items are generally more affordable in India than they are in the US. This
is due to a number of factors, including the lower cost of living in India, the fact that Taco Bell is
still a relatively new brand in the country, and the competition that Taco Bell faces in the US.
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7. 7P’s Analysis
7.1. Product
Taco Bell has adapted its menu to the Indian market in a number of ways. First, the
company offers a variety of vegetarian options, which is important in a country where
a large percentage of the population is vegetarian. Second, Taco Bell has toned down
the spiciness of its dishes to make them more palatable to Indian consumers. Third,
the company has introduced new menu items that are specifically designed for the
Indian market, such as the Masala Crunch Taco. The taco features a crispy vegetable
patty topped with masala potatoes, crunchy onions, and a creamy cilantro sauce.
7.2. Price
Taco Bell offers a variety of affordable meal options in India. This is important in a
country where many people have limited disposable incomes. Taco Bell also offers
value-for-money promotions, such as combo meals and family deals.
7.3. Place
Taco Bell restaurants are located in convenient locations, such as malls, shopping
centers, and busy commercial areas. This makes it easy for customers to find a Taco
Bell restaurant. Taco Bell is also expanding its presence in India by opening new
restaurants in smaller cities and towns.
7.4. Promotion
Taco Bell uses a variety of promotional strategies in India, including television
advertising, social media marketing, and in-store promotions. Taco Bell's advertising
campaigns are designed to appeal to young, urban Indians. The company also partners
with Indian celebrities and influencers to promote its brand.
7.5. People
Taco Bell's employees in India are trained to provide friendly and efficient service.
Taco Bell also invests in training its employees on Indian culture and cuisine. This
helps Taco Bell employees to better understand and serve their customers.
7.6. Process
Taco Bell has a standardized process for preparing and serving its food. This ensures
that customers can expect the same quality and taste at every Taco Bell restaurant.
Taco Bell also has a rigorous quality control process in place to ensure that its food is
safe and meets the company's high standards.
7.7. Physical evidence
Taco Bell's restaurants in India are clean and modern. The company also uses bright
colors and bold graphics in its marketing materials to create a fun and festive
atmosphere. Taco Bell's restaurants are also designed to be family-friendly.
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7.8. Other factors
In addition to the 7Ps of marketing, Taco Bell is also focused on the following factors
in the Indian market:
● Localization: Taco Bell is committed to localizing its brand and products for the Indian
market. This includes adapting its menu to local tastes and preferences, as well as
partnering with Indian suppliers and businesses.
● Convenience: Taco Bell is focused on making it convenient for customers to purchase
its food. The company offers a variety of ordering and payment options, such as online
ordering, mobile ordering, and self-service kiosks.
● Value: Taco Bell is committed to offering its customers value for money. The company
offers a variety of affordable meal options and promotions.
Overall, Taco Bell is using a well-rounded marketing strategy to appeal to Indian consumers.
The company is focused on offering a localized product, affordable prices, convenient
locations, value-for-money meal options, and a fun and festive atmosphere. Taco Bell is also
investing in its employees and its physical presence in India.
Here are some specific examples of how Taco Bell is using the 7Ps of marketing in India:
● Product: Taco Bell has launched a number of new menu items specifically for the
Indian market, such as the Masala Crunch Taco, the Cheesy Gordita Crunch with
paneer, and the Crunch wrap Supreme with chicken kebabs.
● Price: Taco Bell offers a variety of value-for-money promotions in India, such as
combo meals, family deals, and happy hour deals.
● Place: Taco Bell is expanding its presence in India by opening new restaurants in
smaller cities and towns.
● Promotion: Taco Bell has partnered with Indian celebrities and influencers to promote
its brand, such as Alia Bhatt and Ranveer Singh. The company has also launched a
number of social media campaigns that are tailored to the Indian market.
● People: Taco Bell's employees in India are trained to greet customers in Hindi and to
explain the different menu items in Hindi.
● Process: Taco Bell has a rigorous quality control process in place to ensure that its
food is safe and meets the company's high standards.
● Physical evidence: Taco Bell's restaurants in India are designed to be family-friendly
and to create a fun and festive atmosphere.
Taco Bell's marketing strategy has been successful in India. The company has seen rapid
growth in recent years and is now one of the leading fast-food chains in the country. Taco
Bell's commitment to localization and its focus on value for money have been key factors in
its success.
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8. Stakeholder Analysis
Stakeholder analysis is a crucial tool for understanding the various individuals and groups that
have an interest in or are affected by an organization's activities. In the case of Taco Bell A
Mexican-Inspired Restaurant in India, conducting a stakeholder analysis helps identify key
internal and external stakeholders and their influence on the company's operations and strategic
decisions. This report aims to provide an in-depth analysis of the internal and external
stakeholders for Taco Bell A Mexican-Inspired Restaurant in India, based on the information
provided.
8.1. Internal Stakeholders:
8.1.1. Employees:
Employees play a vital role in the success of Taco Bell A Mexican-Inspired
Restaurant in India. The human resource management team is responsible for
ensuring fair treatment, equal opportunities, and non-discriminatory practices in
hiring, recruitment, talent management, training, compensation, and promotions.
It is crucial for the company to prioritize employee satisfaction and engagement
to maintain a motivated workforce.
8.1.2. Management:
The management team holds significant responsibility for strategic decisionmaking, responding to the external environment, and ensuring the company's
competitiveness. They play a crucial role in formulating and implementing
effective strategies to address challenges and capitalize on opportunities.
8.1.3. Shareholders:
Shareholders have a financial interest in the performance and profitability of Taco
Bell A Mexican-Inspired Restaurant in India. They expect a return on their
investment and may influence strategic decisions and corporate governance.
Maintaining transparent communication and delivering consistent financial
results are essential to satisfy shareholder expectations.
8.1.4. Suppliers:
Suppliers are integral to Taco Bell's operations as they provide the necessary
ingredients and resources. Building strong relationships with suppliers is crucial
to ensure a reliable supply chain, maintain product quality, and manage costs
effectively.
8.1.5. Franchisees:
Franchisees operate Taco Bell restaurants and contribute to the company's growth
and expansion. Collaborating with franchisees, providing support, and ensuring
consistent brand standards are essential to maintain a successful franchise
network.
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8.2. External Stakeholders:
8.2.1. Customers:
Customers are a vital external stakeholder for Taco Bell A Mexican-Inspired
Restaurant in India. Their preferences, demands, and feedback drive the
company's success. Understanding customer needs, delivering high-quality
products and services, and maintaining customer satisfaction are key to retaining
and attracting customers.
8.2.2. Government:
Government regulations and policies, such as discrimination laws, impact Taco
Bell's operations and hiring practices. Compliance with these regulations is
crucial to avoid legal issues and maintain a positive relationship with the
government.
8.2.3. Competitors:
Competitors in the fast-food industry, both premium and cheaper alternatives,
pose a threat to Taco Bell's market share. Monitoring competitor strategies,
offering unique value propositions, and continuously innovating are essential to
stay competitive in the market.
8.2.4. Suppliers:
Suppliers have bargaining power and can impact Taco Bell's supply chain and
costs. Maintaining strong relationships with suppliers, ensuring fair pricing, and
exploring alternative sourcing options are crucial to mitigate supply chain risks.
8.2.5. Local Communities:
Taco Bell's presence in local communities can have social and economic impacts.
Engaging with local communities, supporting social initiatives, and practicing
corporate social responsibility can enhance the company's reputation and foster
positive relationships.
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9. Conclusion
In conclusion, the analysis of Taco Bell's operations in the Indian market, based on secondary data
available, reveals strategic dimensions that are crucial for the brand's success. The study highlights
Taco Bell's entrenched brand equity as part of the Yum! Brands portfolio, which provides
substantial operational advantages and the capacity for innovative menu development.
Additionally, the brand's array of vegetarian options aligns with the growing trend towards
healthier eating lifestyles in India.
However, the study also uncovers threats stemming from a deep-seated cultural affinity for native
cuisines and a fiercely contested fast-food sector. This necessitates continual innovation and adept
market acclimatization for Taco Bell to maintain a competitive edge.
The insights from secondary data sources, such as the 'India Eating Habits Annual Report 2022'
and forecasts from 'The Economic Times', further emphasize the need for Taco Bell to align its
offerings with traditional flavors during celebrations and prepare for an increase in footfall during
festive seasons.
Overall, the study underscores the importance of Taco Bell's ability to adapt to local preferences,
address health-conscious consumer demands, and navigate the competitive landscape in India to
ensure sustained success in the market.
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10. LinkedIn Post
Figure 2 LinkedIn Post of Megha Garg
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Figure 3 LinkedIn Post by Shobhit Gupta
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Figure 4 LinkedIn Post by Jayati Patel
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Figure 5 LinkedIn Post by Anish Rawat
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Figure 6 LinkedIn Post by Phalit Gupta
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