BRAND IDENTITY
FOR
LEVELUP MANAGEMENT CONSULTANCY
Version 1.0 Prepared on 15TH August 2022
+971 4 422 4814/15 | +971 50 937 2493 | INFO@TEQUILA.AE | WWW.TEQUILA.AE
ABOUT THE BRAND
The Brand Essence
Developing actionable strategies for measurable long-term value for organizations,
while working together to establish a framework for sustained innovation and growth.
BRAND ARCHETYPE
Brand Archetype- The Sage
The brand archetype defines your brand personality which falls into one of
the 12 categories, and this helps build your brand's story to create a unique
perspective. The result is awareness amongst your customers and how they
feel about your brand.
We identify your Brand Archetype is of “The Sage”,
which is motivated to help the world gain wisdom and
insight. The sage is knowledgeable, has a trusted
source of information, exhibits wisdom and intelligence,
is thoughtful, analytical, and often a mentor, guru, and
advisor.
Your brand helps people to understand the world better and provides
practical information and analysis.
DESIGN ROUTES
Design Routes
Option 01
Option 02
Option 03
OPTION
01
LOGO OPTION 1
THE CONCEPT
The hidden arrow in the logo shows that the brand is
focused on accelerating the probability of the success of
the brands.
+
The Name
Arrow representing accelerated
growth
MOODBOARD
Incremental
Growth
Creating an environment for growth,
open conversations, and a space to foster
community.
Breakthrough
Growth
C O LO R PA L E T T E
PAPER ELEPHANT
#C6D2E7
COLD PACK BLUE
INDIGO DYE
EERIE BLACK
#F7E5C7
#0A259B
#1D1D1D
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
OPTION
02
LOGO OPTION 2
THE CONCEPT
The shape is lifted up to represent how stagnating
growth is accelerated by taking it a level up.
+
The Name
the shape represents the community
which is lifted upwards through open
conversation
MOODBOARD
Accelerate
growth
Environment for growth, open conversations,
and a space to foster community.
C O LO R PA L E T T E
MIDNIGHT BLACK
DIRE WOLF
WHITE
#00040D
#282828
#FFFFFF
VISUAL IDENTITY
VISUAL IDENTITY
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OPTION
03
LOGO OPTION 3
THE CONCEPT
The graph hidden in the logo symbolizes how you help
improve business metrics.
+
The Name
Progressing bar chart representing
key business metrics
MOODBOARD
Potent & Sustainable
transformation in strategy,
execution, people & processes.
Accelerating the
probability of your
success
C O LO R PA L E T T E
HAN PURPLE
EERIE BLACK
WHITE
#6333FB
#1D1D1D
#FFFFFF
VISUAL IDENTITY
Accelerating the probability
of your success
Accelerate Growth.
Align, Establish a common direction.
Rajesh Nagjee
+971 55 949 7332
rajesh@levelupmc.ae
Sheikh Mohamed Bin Rashid
Boulevard, Downtown, Dubai
www.levelupmc.ae
VISUAL IDENTITY
Creating an
environment for growth,
open conversations,
and a space to
foster community.
VISUAL IDENTITY
VISUAL IDENTITY
THANK YOU
+971 4 422 4814/15 | +971 50 937 2493 | INFO@TEQUILA.AE | WWW.TEQUILA.AE