CATEGORISATION
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What is EAPS - ( 1 - 5 )
Our Campaign Visibility Strategy - (6 - 11)
Competitors - RTGS, How to beat Competition(12)
Campaign - Look and Feel (13-25)
Why SkiQa – ( 26)
Slide 1
EAPS, Unlocking Borders.
A campaign to promote Cross-border Payments in East Africa.
Slide 2
Cross-border Payments Made Easier.
Bridging Borders with Fast and Co-Efficient Currency Solutions.
Slide 4
What Is The East African Payment System (EAPS).
EAPS is a funds transfer mechanism used to transfer money from one bank to another across the border
within the East African Community countries.
Slide 5
AIM of the “EAPS, Unlocking Borders” Campaign.
Option 1
Make EAPS the go-to choice for cross-border transactions in East Africa by spreading the word and
driving adoption.
Option 2
Galvanizing EAC Partner States, fueling widespread EAPS awareness and driving its ascendancy as the
foremost cross-border fund transfer choice in East Africa.
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Slide 6
THE CHANNEL.
Core Campaign Message.
Embracing EAPS for a brighter tomorrow, where audience influence fuels progress.
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Together, We Boost EAPS Adoption.
EAPS, Safe, Secure.
EAPS, Shaping The Future Together.
Witness EAPS Future Today.
Your Voice Powers EAPS Progress.
EAPS: Always Evolving, Always Improving.
SLIDE 7
EAPS Product Attractive Features.
Compliant, Secure and Transparent Payment System.
Real Time Processing.
Continuous Operation.
Gross Settlement.
Slide 6
Communication Channels.
Synergizing Multi-Channel Advertising and Publicity.
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TV.
RADIO.
Newspaper.
Banners.
Public Awareness Events.
EAPS Live on Social Media.
Posters.
FAQ Booklets.
Booklets.
Trade Journals/Magazines.
Every Channel, Every Heart Reached.
Slide 7
Target Our Audience-Centric Strategy.
Audience at the heart, Prioritizing your preference and needs.
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Financial Institutions.
Retail Customers.
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Corporate Customers.
Startups.
Slide 9
Our Communication Languages.
EAPS Speaks Your Language Best.
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English.
Kiswahili.
French.
Slide 10
Monitoring and Feedback.
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Social Listening.
Media reports.
Audience Surveys.
Your Voice Shapes EAPS Success, we listen to it.
Slide 11
Snap Shot Of The Target Audience – Message – Channel Strategy.
No
1
Target Audience
Retail Customers
Message
Fast and Accessible
2
Financial
Institutions
3
Policy Markers
4
Corporate
Customers
Fast and Secure Channel
High Volume Transaction
Real Time
Together, We Boost
Business Productivity
Efficiency and cost saving
Streamlined, efficient
solutions.
Channel
TV, Radio, Posters, Brochures, Flyers,
Newspapers
Newspapers, TV
Newspapers, TV
Newspapers
TV, Newspapers Radio, Business
Magazines/Journals
Business Magazines/Journals
5
Startups
Quick, Secure and CostEffective
Startup success
guaranteed.
TV, Radio, Posters, Brochures, Flyers
6
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Slide 12
Market Positioning Against Competitors.
With EAPS, you get the best of both worlds – affordability that doesn't sacrifice dependability.
Price
RTGS
EAPS
Reliability
NOTES: The overall market positioning and perception the campaign will aim to create is EAPS is more
affordable than RTGS and its more reliable.
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Slide 13
EAPS Campaign Products Looks and Feel.
Slide 14
Flyers.
Experience the Future of Payments!
Introducing EAPS – Your Shortcut to Hassle-Free Cross-Border Transactions.
Join the EAPS Revolution today and enjoy instant, secure, and cost-effective cross-border payments.
Get Started Now!
Slide 15
Brochures.
Unlock a World of Convenience with EAPS.
Ready to Upgrade Your Payments? Contact Us Today.
Slide 16
Roll-up Banners.
EAPS: The Future of Cross-Border Payments is Here!
Step into the Future! Talk to Our Experts at Booth.
Slide 17
Wall Banners.
EAPS - Your Passport to Seamless Payments Across Borders.
Don't Miss Out! Learn More Today!
Slide 18
FAQ Booklets.
EAPS FAQ: Your Guide to Smooth Cross-Border Payments.
Get Your Questions Answered Today!
Slide 19
Video Clips.
EAPS Unleashed: Making Cross-Border Payments a Breeze.
Ready to Transform Your Payments? Visit our website and Get Started Now!
Slide 20
Radio Spots.
Tired of High Transaction Costs? Try EAPS Today!
Slide 21
Radio Talk Shows.
EAPS Talk: Simplifying Cross-Border Transactions.
Join the Conversation! To Explore EAPS Benefits.
Slide 22
Newspaper Adverts.
Say Goodbye to Expensive Cross-Border Payments!
Ready to Save on Transactions? Learn More at [Website] or Call [Phone Number] Today!
Slide 23
Media Inserts/Supplements.
EAPS: The Future of Cross-Border Payments.
Take the First Step Towards Easier Payments! Contact Us at [Phone Number] or Visit [Website] for a
Personalized Consultation.
Slide 24
Trade Journals/Magazines.
Empower Your Business with EAPS! Learn More at [Website].
Slide 25
Cross-border Payments made easier.
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Slide 26
WHY SKIQA GROUP.
1.
Proven Success: SkiQa has proven track record in successful communication and promotions
this will ensure precision and effectiveness for the EAPS campaign.
2. Multifaceted Expertise: SkiQa offers a comprehensive skill set, covering audience research,
multilingual content and design, media planning and monitoring, providing an all-in-one solution
for the campaign.
Local Teams, Global Knowledge, Regional Impact.
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