CATEGORISATION 1. 2. 3. 4. 5. What is EAPS - ( 1 - 5 ) Our Campaign Visibility Strategy - (6 - 11) Competitors - RTGS, How to beat Competition(12) Campaign - Look and Feel (13-25) Why SkiQa – ( 26) Slide 1 EAPS, Unlocking Borders. A campaign to promote Cross-border Payments in East Africa. Slide 2 Cross-border Payments Made Easier. Bridging Borders with Fast and Co-Efficient Currency Solutions. Slide 4 What Is The East African Payment System (EAPS). EAPS is a funds transfer mechanism used to transfer money from one bank to another across the border within the East African Community countries. Slide 5 AIM of the “EAPS, Unlocking Borders” Campaign. Option 1 Make EAPS the go-to choice for cross-border transactions in East Africa by spreading the word and driving adoption. Option 2 Galvanizing EAC Partner States, fueling widespread EAPS awareness and driving its ascendancy as the foremost cross-border fund transfer choice in East Africa. …………………………………………………………………………………………………………………………………………………………… Slide 6 THE CHANNEL. Core Campaign Message. Embracing EAPS for a brighter tomorrow, where audience influence fuels progress. - Together, We Boost EAPS Adoption. EAPS, Safe, Secure. EAPS, Shaping The Future Together. Witness EAPS Future Today. Your Voice Powers EAPS Progress. EAPS: Always Evolving, Always Improving. SLIDE 7 EAPS Product Attractive Features. Compliant, Secure and Transparent Payment System. Real Time Processing. Continuous Operation. Gross Settlement. Slide 6 Communication Channels. Synergizing Multi-Channel Advertising and Publicity. - TV. RADIO. Newspaper. Banners. Public Awareness Events. EAPS Live on Social Media. Posters. FAQ Booklets. Booklets. Trade Journals/Magazines. Every Channel, Every Heart Reached. Slide 7 Target Our Audience-Centric Strategy. Audience at the heart, Prioritizing your preference and needs. - Financial Institutions. Retail Customers. - Corporate Customers. Startups. Slide 9 Our Communication Languages. EAPS Speaks Your Language Best. - English. Kiswahili. French. Slide 10 Monitoring and Feedback. - Social Listening. Media reports. Audience Surveys. Your Voice Shapes EAPS Success, we listen to it. Slide 11 Snap Shot Of The Target Audience – Message – Channel Strategy. No 1 Target Audience Retail Customers Message Fast and Accessible 2 Financial Institutions 3 Policy Markers 4 Corporate Customers Fast and Secure Channel High Volume Transaction Real Time Together, We Boost Business Productivity Efficiency and cost saving Streamlined, efficient solutions. Channel TV, Radio, Posters, Brochures, Flyers, Newspapers Newspapers, TV Newspapers, TV Newspapers TV, Newspapers Radio, Business Magazines/Journals Business Magazines/Journals 5 Startups Quick, Secure and CostEffective Startup success guaranteed. TV, Radio, Posters, Brochures, Flyers 6 ………………………………………………………………………………………………………………………………. Slide 12 Market Positioning Against Competitors. With EAPS, you get the best of both worlds – affordability that doesn't sacrifice dependability. Price RTGS EAPS Reliability NOTES: The overall market positioning and perception the campaign will aim to create is EAPS is more affordable than RTGS and its more reliable. …………………………………………………………………………………………………………………………………………………………… Slide 13 EAPS Campaign Products Looks and Feel. Slide 14 Flyers. Experience the Future of Payments! Introducing EAPS – Your Shortcut to Hassle-Free Cross-Border Transactions. Join the EAPS Revolution today and enjoy instant, secure, and cost-effective cross-border payments. Get Started Now! Slide 15 Brochures. Unlock a World of Convenience with EAPS. Ready to Upgrade Your Payments? Contact Us Today. Slide 16 Roll-up Banners. EAPS: The Future of Cross-Border Payments is Here! Step into the Future! Talk to Our Experts at Booth. Slide 17 Wall Banners. EAPS - Your Passport to Seamless Payments Across Borders. Don't Miss Out! Learn More Today! Slide 18 FAQ Booklets. EAPS FAQ: Your Guide to Smooth Cross-Border Payments. Get Your Questions Answered Today! Slide 19 Video Clips. EAPS Unleashed: Making Cross-Border Payments a Breeze. Ready to Transform Your Payments? Visit our website and Get Started Now! Slide 20 Radio Spots. Tired of High Transaction Costs? Try EAPS Today! Slide 21 Radio Talk Shows. EAPS Talk: Simplifying Cross-Border Transactions. Join the Conversation! To Explore EAPS Benefits. Slide 22 Newspaper Adverts. Say Goodbye to Expensive Cross-Border Payments! Ready to Save on Transactions? Learn More at [Website] or Call [Phone Number] Today! Slide 23 Media Inserts/Supplements. EAPS: The Future of Cross-Border Payments. Take the First Step Towards Easier Payments! Contact Us at [Phone Number] or Visit [Website] for a Personalized Consultation. Slide 24 Trade Journals/Magazines. Empower Your Business with EAPS! Learn More at [Website]. Slide 25 Cross-border Payments made easier. …………………………………………………………………………………………………………………………………………… Slide 26 WHY SKIQA GROUP. 1. Proven Success: SkiQa has proven track record in successful communication and promotions this will ensure precision and effectiveness for the EAPS campaign. 2. Multifaceted Expertise: SkiQa offers a comprehensive skill set, covering audience research, multilingual content and design, media planning and monitoring, providing an all-in-one solution for the campaign. Local Teams, Global Knowledge, Regional Impact. ………………………………………………………………………………………………………………………………………………………….