SUBMITTED BY
SHAHEEN SULTANA
ID: 20210102005
SHAHRIAR ALI
ID: 20210102028
SUBMITTED TO :
PROF. DR. WAHIDUZZAMAN KHAN
professor of marketing, School of Business.
Ahsanullah University of Science and Technology.
The TECHY
AMAZON INSIGHT
THE AMAZON
COMPANY
THE AMAZON COMPANY
Amazon is an American multinational
technology company based in Seattle that
focuses on e-commerce, cloud computing,
digital streaming, and artificial intelligence.
It is considered one of the Big Four tech
companies, along with Google, Apple, and
Facebook. Net Worth $164.5 billion
Founded by Jeff Bezos
WHAT MADE
AMAZON
COME TO
INDIA?
WHAT MADE AMAZON
COME TO INDIA?
• More than 65% consumers were under
the age of 35 years
• 67% of population lived in rural area. Only
35% of Indian population have access to
the internet Customers preferred cash
transactions
Vision
Mission
Objective
s
“T o b e Eart h’s mos t customer-cen tric company, where cu stomer s can fin d and d iscover anythin g they might want to b uy onl ine’’
‘’ W e s t rive to offer our cu stomers the lowest po ssible p rices, th e best a vailabl e select ion’’
•
•
•
•
cu s t omer ob session rather than co mpetit or focus ,
p a s s ion for i nventio n,
co mmitmen t to ope rationa l excell ence,
l o n g -term t hinking
Vision
“To be Earth’s most customer-centric company,
where customers can find and discover anything
they might want to buy online’’
Mission
‘’ We strive to offer our customers the
lowest possible prices, the best available
selection’’
Objectives
• customer obsession rather than
competitor focus,
• passion for invention,
• commitment to operational excellence,
• long-term thinking
BUSINESS
ISSUES
• CASH BASED ECONOMY MODEL
• LACK OF E-COMMERCE KNOWLEDGE
AMONG PEOPLE
BUSINESS
ISSUES
• VENDORS WERE SMALL IN SCALE .
• LOWER LITERACY AND LIMITED
INFRASTRUCTURE IN RURALAREAS
• MANY INDIANS WERE NOT READY TO
RELY ON ONLINE SERVICES
APPROACHES
ISSUES
TAKEN BY AMAZON TO FACE THOSE
APPROACHES TAKEN BY
AMAZON TO FACE THOSE ISSUES
ISSUES
APPROACHES TAKEN BY
AMAZON TO FACE THOSE ISSUES
"Amazon Chai Cart"
and "Amazon Tatkal" to
educate and onboard
small business owners
onto their platform
ISSUES
APPROACHES TAKEN BY
AMAZON TO FACE THOSE ISSUES
ISSUES
They established warehouses, and
developed delivery systems using
services like India Post and Blue Dart
Amazon also leveraged bikes and bicycles
for product delivery in both urban and
rural areas.
APPROACHES TAKEN BY
AMAZON TO FACE THOSE ISSUES
ISSUES
The company conducted extensive
market research to understand consumer
behavior and preferences. By using
keywords and personalized offers based
on customers' purchase history.
DATA COLLECTION
METHODS
DATA COLLECTION
METHODS
COMPANY USES BUYING PATTERN
AND ACCOUNT INFORMATION WITH
CUSTOMER REVIEW
SEARCH OPTIMIZATION AND
REVIEW COUNT WERE ALSO
UNDERTAKEN
TECHNIQUES SUCH AS BUSINESS
INTELLIGENCE,MACHINES LEARNING HELPS
IN UNDERSTANDING HUMAN BEHAVIOR
IT ALSO REALIZED THAT CLICKS DO NOT
WORKS FOR THEM SO THEY MODIFIED THE
SEARCH AS IT WILL BY FILLED BY AMAZON
thanks!