DashIND Business Plan
Shop Owners Discussion Plan
What channels have you used to sell your good and services? How can DashIND help you sell
more compared to your existing channels?
Significance: To provide our launch partners with a service/app that attempts to
solve their current challenges, it is vital to understand what channels they are
currently using to sell their product. It is important to understand what they think
DashIND can do to help solve their unique business problems whether that is to
reach a wider consumer base or sell on a marketplace that is more than just local in
person transactions. By having this information, DashIND can look to further
optimize its product offering by implementing solutions to the shop owners’
challenges that might not already be a current feature of the app. As a result,
DashIND can iterate to improve its app.
What commission percentage range is fair for DashIND to take from sales that occur through
our app?
Significance: DashIND will need to take a percentage of sales to operate the app
and service. Marketplace apps can do well or not so well depending on how much
they take from the sales of its sellers on the platform. Being transparent of h ow
much commission we would need to take to breakeven and asking the launch
partners what a fair amount to markup would be increases trust amongst sellers
and allows them to voice their opinion on what they deem as a “fair” percentage.
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Customer Acquisition Plan
Surveys

Surveys can be used to gauge the level of interest (1-10) in using DashIND amongst
potential shoppers.

Surveys can be disseminated by current and future shop owners to their current
customer base.

DashIND can partner with launch partners to have them provide discounts to
consumers that complete the survey.

The survey would have an option to use DashIND by entering a contact email and
phone number.

If DashIND wants to test the app with beta-testers, download links would be sent to
those that opted in for using DashIND, via the contact information gathered.
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Potential Shoppers Discussion Plan
What are the top 3 features you look for in a marketplace app?
Significance: Shoppers love simplicity and ease of use. However, with several other
marketplace apps shoppers have access to, it is important to establish what
shoppers’ favorite features are to ensure DashIND is providing a solid user
experience for its shoppers. This is also crucial because it can help DashIND
differentiate from its competitor’s by making the features the shoppers want even
better than they are from other marketplace apps.
What would make you use DashIND over other apps and services?
Significance: Although this can be viewed as a repetitive question, it offers key
insights that the previous question does not address. For one, the shopper’s
response gives DashIND a complete picture on costs of switching. In a marketplace
app, buyer and seller rating is often a key component when it comes to reputation.
All of this is lost when a buyer or seller switches platforms, hence this is a cost of
switching. Beyond capturing new buyers and sellers who have never used
marketplace apps, DashIND should also investigate how they can capture the
interest of buyers and sellers who alread y use existing marketplace apps. Maybe it
is the unique specialization of the Midwest that might entice buyers and sellers to
switch or perhaps something else entirely. It is imperative for DashIND to know
what would make a buyer and seller switch despite the switching costs associated
with a switch.
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