Chris Montone As the market for apps continues to grow I believe it is important that we as a firm help to create the secondary app market. The application EasyPlace will stand as a digital marketplace where Apple users can come sell their used apps to other users. The revenue from this app will come from a percentage, or finder’s fee, we take from every seller we help to connect with a buyer. As the number of apps has increased the need for a used marketplace has also increased. Many time people just delete their old apps either to make room in their storage or just to clean up their digital interfaces. The problem with app deletion is that some of these apps could still have value to someone else. This is the idea behind EasyPlace; we will help connect the person without any use for the app with a user that values it. Value is created for both the seller and the buyer, but also for the Apple App digital ecosystem as a whole. Once people sell their old apps they are more likely to take that money and recirculate it back into the digital ecosystem, creating a stronger system for everyone involved. Revenue from the EasyPlace app will be generated via a finder’s fee, charged to the seller, for completing the service of connecting them with a buyer. The amount of the charge will be 20% of what the app sold for. After the sale is made we will also remain responsible for the successful transfer of the application from seller to buyer, ensuring satisfaction for all side. EasyPlace will be the simple digital marketplace of the future that will allow for the quick and easy sale of used apps.