Relationship between big data and business intelligence You might have some basic understanding of this topic. Maybe you're not sure how these two keywords are related. Let me clear this up for you. The term big data is all the raw information derived from different sources such as social media, financial transactions, customer interaction, and many more. These are the few sources through which businesses and enterprises collect different sorts of data, which provides a brief idea about the trends and insightful information of the business. This helpful information then helps make better decisions for establishing a profitable business, which can be termed “Business Intelligence”. You might have felt confused about the things I just explained. Let me give you a very simple example that can clear this up. For example, you have a treasure chest filled with candies and chocolates. You may be feeling unsure about which candies and chocolates are worth trying and which ones you might enjoy the most. So, big data is like having a treasure chest full of candies and chocolates for businesses. It’s a huge collection of information derived from different sources such as social media, customer interaction, financial transactions, etc. Now, Think of business intelligence as a tool that helps you effectively manage your resources, almost like a superpower for candies management. Imagine having a candymanaging machine. This machine sorts out different candies and chocolate according to different flavours, which are the most tasty, the bad ones and the most popular ones among the kids. It helps you have a brief idea about the different candies. Similarly, Business Intelligence(candy-managing machine) helps businesses and enterprises manage big data (candies and chocolates) into different categories of helpful information and insightful trends, allowing businesses to make better and more intelligent decisions for the future. For example, it helps to know the likes and dislikes of the customers and popular products among the customers. Hence, boosts the profitability of the business. I hope you got a good idea about the relationship between big data and business intelligence. You might have some basic understanding of this topic. Maybe you're not sure how these two keywords are related. Let me clear this up for you. Big data is raw information gathered from various sources, including social media, financial transactions, and customer interactions. Now all the raw data is converted into a meaningful set of information Businesses use this information to gain insight and make informed decisions, which is commonly referred to as "business intelligence." Let me give you a simple example guys, you have a treasure chest filled with candies which can be termed as big data. You m . Similarly, Business Intelligence(candy-managing machine) helps businesses and enterprises manage big data (candies and chocolates) into different categories of helpful information and insightful trends, allowing businesses to make better and more intelligent decisions for the future. Hence, it helps for better productivity of the business.